2 lesser known roles of social media in a content marketing strategy

CMB Partner Office Hours
“Using social trends for content
strategy and execution”
Every Tuesday & Thursday @3pm Eastern
www.contentmarketingblueprint.com


What is the CMB
Community?
A team of inbound marketing agencies that sell and deliver services using the Content Marketer’s
Blueprint.
Join the Conversation
@CMBlueprint
or
+ContentMarketersBlueprint


Today’s Schedule
15 minutes: Slide Presentation
45 minutes: CMB Partner Open Q&A


www.contentmarketingblueprint.com/blog

After the
Webinar
•

Webinar recording

•

Slides

•

Blog article


Today’s Question
How are these blog titles created?
How is the content going to get found?


What your prospects think
about social.
 Get followers
 Post content
 New advertising platforms


Social
1.0

What your prospects think
about content strategy.
 Keyword research
 Paid website traffic
 More traffic = more customers


Strategy
1.0

You need to educate them!

 Strategy : How to attract people
 Social : Data on what people

like

 Social Data  Plan and

execute a content marketing
strategy

Using social to create a
content strategy
Trends and Trend Setters


Step 1: Interview
 Persona
 Triggers
 Questions

 Answers
What if your prospect
doesn’t know how to
attract buyers?

Step 2: Social Trend Analysis
What topics are
trending?


Who is setting the
trends?

Buyer persona question + Expert answer + What’s
HOT
= Killer Content Topic


How social trends and
trend setters are
identified in your CMB.
CMB Version 5.5


Step 1: Topics extracted from
blueprint Q&A


Step 2: Identify the trend
setters


Step 3:
Identify the
trending topics


Step 4: Identify trending
content within each topic.


Content Strategy: “attract”
Questions + Answer
=………..


+

Hot topics

= Content
Topics
Remember! Planning is half
the battle.


Using trends and trend
setters for content
distribution.
Most of the work is already done in the planning stage.


Reference trending material in
your content.


Participate in their
conversations

 Social comments & thank you

messages
 Blog comments


Take the first step to building a
content relationship
Hi [influencer name]
I am reaching out because I have been following your [most influencial medium - Blog, twitter, linkedin, G+] for some time now
and you seem to be particularly interested in [topic of influence]. I have already connected with you on [network of choice], but I
was hoping I could make a contribution to your blog on the subject of [topic of influence].
I have attached an article that I have not yet posted. I thought it would be a great fit as a guest post given the references to
some of your recent material.
If I don't hear from you I will go ahead and post this on my site and assume you are not interested - no worries.
Admittedly you have a much larger and engaged following than I do, and I am sure you know how hard it can be to get noticed
without "help".
Here is a link to another sample of my writing, I would very much appreciate your feedback and/or the opportunity to
collaborate with you.
[link to your best article related to [topic of influence]
Thanks,
-Max


Next Session: Tuesday
th @3pm
February 11
“Link building rocket fuel”
Geary LSF | Digital Marketing Agency
Signup at: www.contentmarketingblueprint.com/webinars


2 lesser known roles of social media in a content marketing strategy

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