This document discusses how advanced retargeting can help inbound marketers by increasing reach, speed, and conversions. It explains how segmentation of an audience pool can help prioritize retargeting efforts. Retargeting visitors who leave a website on other popular websites can decrease costs per acquisition by 40% when combined with inbound marketing and real-time bidding. Segmentation both on and off the website based on data, domains, geography, and qualifications can allow for focused retargeting approaches.

1. REACH/RECENCY/RELEVANCE
Advanced Retargeting For Inbound Marketers

2. Hi.
We’re Brant &
Rosey

3. LEAKS AND
CLOGS
Timeliness of
conversion drives a
robust funnel

4. VISITOR YOUR WEBSITE
VISITOR LEAVES YOUR SITE
YOUR AD ON A POPULAR WEBSITE

5. RTB
BID
ACCESS TARGET

6. While inbound marketers can control the
timeliness of their communication, they
cannot control the reach
SPEED AND
REACH

7. 50+ Billion Impressions Per Day
PC, Social, Tablet & Mobile

8. 40% Decrease in
CPA
PPC + INBOUND MARKETING + RTB

9. NOT ALL LEADS ARE
CREATED EQUAL
Segmentation of your audience pool helps
you prioritize your retargeting efforts...

10. ON SITE/ OFF SITE
YOUR
SITE

11. SEGMENTATION ON SITE
Information
Qualified
Sales QualifiedMarketing Qualified

12. SEGMENTATION OFF SITE
Data
Audiences
Preferred
Domains
Geographic
Limits

13. FOCUSED RETARGETING
Data
Audiences
Geographic Limits
Preferred
Domains
Information
Qualified
Sales Qualified
Marketing
Qualified

14. 60% DECREASE
IN CPC
Retargeting + Whitelists

15. DO MORE WITH
PERSONAS
Behavior = Intent

16. REAL TIME
SEGMENTATION

17. WAYS TO GET STARTED
Retargeting Pixel
Conversion Pixel
On Site Segments
Off Site Segments
Behavior Segments
Device Segments

18. THANK YOU!