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2. HOW DOES YOUR
MEDIA PRODUCT
REPRESENT PARTICULAR
SOCIAL GROUPS?
How does your media product represent particular
                      social groups?


                     • Funk is stereotypically seen as a “wild” way of expressing ones self, this is
                       because when an individual is classified as funky they are perceived as
                       different. I could not avoid this stereotype when creating my double page
                       spread. (and also although out the making of my magazine) having said this, I
                       had use this stereotype to demarcate my magazine from every other
                       magazine, as it was my unique selling point.




         However, having said this, I tried to avoid making
this a negative as it would be seen as an “insult” to my
target audience.
           I achieved this th0rough the use of positive
quotes such as “its not about the freakish hair, or the
ridiculous outfits, its about the individualism” quotes such
as this allows funk fans to and non fans to see funk in a
positive light, different from the way it was seen as in the
1960.
HOW DOES YOUR MEDIA
PRODUCT REPRESENT
PARTICULAR
SOCIAL GROUPS?
          Front cover
Through the use of main image



This image represents funk fans as
“aggressive” and outspoken. That is
they are not afraid to express their
view.
The image identifies the stereotype of
funk. That is “loud” and “different”
While making my front page, I could
not make my magazine stand out as a      Facial expression is
funk magazine without having to          quite aggressive and
include some of these stereotypes.       intense
However, I had to appeal to my
primary audience first (funk fans and
over 30’s) so had to include what they
would like
Through the use of cover lines:




Cover lines such as “WE WILL, WE
WILL FUNK YOU” represents funk
fans as “outspoken” that is, they
are not afraid to say what ever
they want. However, this adds to
the stereotype connoted to funk.
I could not avoid because if I
wanted to relate to my target
audience I had to use words
which they are more likely to
use/relate to
How does your media
product represent
particular
social groups?
            Content page
Through the words used:



The words used on my contents page
tends to relate to funk, much more
than my front cover.                     “Big Ol’ Nasty…”
This is because just like my magazine
name (State O’Mind) letters or
words have been omitted to suit this
music genre.
For instance, “This Big Ol’Nasty Issue
Includes” misses out the letter “d” to
suit the way certain ethnic groups
pronouns certain words.
Having said all of this, avoiding        “Soul”, “mind”
certain stereotypes when creating my     and “spirit”
magazine was inevitable. This was        (relating to my
because I had to use qualities of my     magazine name;
audience to relate to them               State O’Mind)
Through the use of images




The main image featured on my contents
page again identifies a funk stereotype.
However, not in a negative way.
These images shows two images one which is
more aggressive than the other; identifying
“funk”. While the other identifies “preppy”

    This again, perceives funk fans as
    outspoken, outgoing and different
How does your
media product
represent
particular
social groups?
  Double page spread
Though the use of article
                                               title


“London; pick up the call” is a
declarative. Which immediately
attracts the eyes of the readers as it is a
command.
The audience are shocked by the
command (that is if they live in London)
This again perceives my audience are
outspoken and unique.
The use of black and white makes it           Use of declarative commands
much more believable. This is because it      perceives my audience as
adds a serious side to it. Making it less     authoritative individuals
colloquial unlike my contents page and
front cover.
Through the use of quotes




                                           1.
      Quote 1 adds a sense of unity to
      font. Which was one of its main
      aims in the 1960; to help
      individuals to form a subculture.
      Having said this, the use of “my
      own people” relates to the
      subculture which were form back                        2.
      in the days.

Quote 2 identified the true aim of funk
“individualism.” I used this quote to tell the true
reasons of funk. I did this to try to eliminate the
negative stereotypes of funk; as it is only a source of
individuality.
Through the use of main
                                              image



Just like my article title, my image seems
to also be declarative (a woman, yelling at
the phone) through the use of props and
costumes in this image, funk could be
described as a controversial music genre. I
say this due to the costume in which the
character is wearing, which may mot me a
norm in the society. Again, this perceives
funk fans as being different.
  However, the quote (at the top right)
  helps to remove this negative label an
  subsequently making it positive; as it is
  only a way in which individual escape
  form the norms of the society.
  This identifies my audience (funk fans
  aged 30 and above) as rebels

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2. how does your media product represent particular social groups

  • 1. 2. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?
  • 2. How does your media product represent particular social groups? • Funk is stereotypically seen as a “wild” way of expressing ones self, this is because when an individual is classified as funky they are perceived as different. I could not avoid this stereotype when creating my double page spread. (and also although out the making of my magazine) having said this, I had use this stereotype to demarcate my magazine from every other magazine, as it was my unique selling point. However, having said this, I tried to avoid making this a negative as it would be seen as an “insult” to my target audience. I achieved this th0rough the use of positive quotes such as “its not about the freakish hair, or the ridiculous outfits, its about the individualism” quotes such as this allows funk fans to and non fans to see funk in a positive light, different from the way it was seen as in the 1960.
  • 3. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS? Front cover
  • 4. Through the use of main image This image represents funk fans as “aggressive” and outspoken. That is they are not afraid to express their view. The image identifies the stereotype of funk. That is “loud” and “different” While making my front page, I could not make my magazine stand out as a Facial expression is funk magazine without having to quite aggressive and include some of these stereotypes. intense However, I had to appeal to my primary audience first (funk fans and over 30’s) so had to include what they would like
  • 5. Through the use of cover lines: Cover lines such as “WE WILL, WE WILL FUNK YOU” represents funk fans as “outspoken” that is, they are not afraid to say what ever they want. However, this adds to the stereotype connoted to funk. I could not avoid because if I wanted to relate to my target audience I had to use words which they are more likely to use/relate to
  • 6. How does your media product represent particular social groups? Content page
  • 7. Through the words used: The words used on my contents page tends to relate to funk, much more than my front cover. “Big Ol’ Nasty…” This is because just like my magazine name (State O’Mind) letters or words have been omitted to suit this music genre. For instance, “This Big Ol’Nasty Issue Includes” misses out the letter “d” to suit the way certain ethnic groups pronouns certain words. Having said all of this, avoiding “Soul”, “mind” certain stereotypes when creating my and “spirit” magazine was inevitable. This was (relating to my because I had to use qualities of my magazine name; audience to relate to them State O’Mind)
  • 8. Through the use of images The main image featured on my contents page again identifies a funk stereotype. However, not in a negative way. These images shows two images one which is more aggressive than the other; identifying “funk”. While the other identifies “preppy” This again, perceives funk fans as outspoken, outgoing and different
  • 9. How does your media product represent particular social groups? Double page spread
  • 10. Though the use of article title “London; pick up the call” is a declarative. Which immediately attracts the eyes of the readers as it is a command. The audience are shocked by the command (that is if they live in London) This again perceives my audience are outspoken and unique. The use of black and white makes it Use of declarative commands much more believable. This is because it perceives my audience as adds a serious side to it. Making it less authoritative individuals colloquial unlike my contents page and front cover.
  • 11. Through the use of quotes 1. Quote 1 adds a sense of unity to font. Which was one of its main aims in the 1960; to help individuals to form a subculture. Having said this, the use of “my own people” relates to the subculture which were form back 2. in the days. Quote 2 identified the true aim of funk “individualism.” I used this quote to tell the true reasons of funk. I did this to try to eliminate the negative stereotypes of funk; as it is only a source of individuality.
  • 12. Through the use of main image Just like my article title, my image seems to also be declarative (a woman, yelling at the phone) through the use of props and costumes in this image, funk could be described as a controversial music genre. I say this due to the costume in which the character is wearing, which may mot me a norm in the society. Again, this perceives funk fans as being different. However, the quote (at the top right) helps to remove this negative label an subsequently making it positive; as it is only a way in which individual escape form the norms of the society. This identifies my audience (funk fans aged 30 and above) as rebels