Through the use of images, words, quotes and titles, the media product represents the social group of funk fans as outspoken, aggressive, and embracing non-conformist individualism. Stereotypes of funk fans as "wild" and different are acknowledged but redefined positively through quotes emphasizing individualism rather than appearance. While some stereotypical elements cannot be avoided to appeal to the target audience, care is taken to avoid negative portrayals and instead portray funk fans as proud, authoritative rebels expressing themselves freely.