The document summarizes the process of creating a trailer for the fairy tale "Little Red Riding Hood" while following codes and conventions of the thriller genre but also attempting to challenge some conventions. Key points include using dark lighting effects to create tension, escalating the tempo and tension through editing, focusing on the huntsman and Red Riding Hood as protagonists on marketing materials rather than including the antagonist, and including production credits in an unconventional way.
The document summarizes the process of creating a trailer for the fairy tale Little Red Riding Hood. Key points include:
1) Conventions of trailers like tension building techniques and intertitles were followed to identify it as a trailer. Dark lighting and escalating tension/music were used.
2) Research on thriller trailers informed trailer structure and conventions used, like starting slowly and building tension.
3) While some conventions like narration and characters were developed from the original story, codes of thrillers like fonts, lighting and tension building were generally followed.
4) Care was taken to develop conventions thoughtfully and not overly challenge expectations to still engage the target audience.
Adam Martin - G324 Advanced Production - Evaluation:Adam14193
The document is a presentation evaluating a student's soap opera trailer project. It includes comparisons between scenes from the student's trailer and existing soap operas to demonstrate how conventions were used, developed or challenged. Three scenes from the student's trailer are analyzed in terms of their locations, mise-en-scene, costumes, and how they emulate conventions from soaps like Hollyoaks and EastEnders through shots, locations and realism. The student also provides YouTube links to three soap opera trailers they compared their own trailer to in terms of editing style and use of text or voiceover.
in what ways does your media product use, develop or challenge forms and conv...Shakira Ashmeil
Our media product challenges some thriller conventions while also developing others. We use a plain white font for the title instead of a bold dark font. Camera movements rely on typical pans and close-ups. However, we use fewer angles and wider shots than typical to avoid revealing characters too soon. Our use of a female "baddy" challenges the norm of a male villain. Religious music and voiceover also diverge from typical thriller sounds. Overall, our film challenges conventions in some visual and auditory elements while developing conventions through editing and camera techniques.
Adam Martin - G324 Advanced Production - Evaluation:Adam14193
The document provides details about Adam Martin's soap logo project titled "Friends and Foes" for his OCR G324 - Advanced Production course. It includes links to his blog and soap trailer video, as well as a presentation with evaluation questions. The document then analyzes how the soap trailer compares to conventions of existing soap operas through comparisons of scenes, shots, editing, sound, lighting, narrative and other techniques. Storyboards and descriptions are provided for the scenes in the soap trailer.
This document analyzes how the short film trailer uses conventions of film noir genres. It discusses how the narrative creates mystery through a complex plot. Settings and scenes replicate aspects of 1940s-1960s film noir, such as a detective at his dimly-lit desk. Mise-en-scene captures film noir conventions through clothing, lighting that illuminates only part of the frame, and props of the era. Editing adheres to conventions with a black-and-white filter, title design, and brief shots to maintain an enigmatic story. While most elements mimic classic film noir, experimenting with a daytime fight scene challenges some conventions.
Adam Martin - G324 Advanced Production - Evaluation:Adam14193
The document discusses the planning, research, and evaluation of a student's soap opera trailer project titled "Friends and Foes", comparing scenes and conventions to existing soaps like Hollyoaks, EastEnders, and Waterloo Road. It analyzes the mise-en-scene of locations and costumes, and editing techniques used to develop and challenge forms and conventions of the soap genre. Links to the soap trailer and presentation evaluating the project are also provided.
This document discusses different types of television programs and films and the camera techniques typically used to produce them. A single camera technique involves using one camera and allows for more control, while a multi-camera technique uses multiple cameras and is cheaper and faster but provides less control. Series generally use a single camera for dramas and multi-camera for sitcoms. Serial programs have around four episodes and use a single camera. Single dramas and documentaries also typically use a single camera. Soap operas regularly air and use a multi-camera technique for efficiency. Feature films and music videos may use either single or multi-camera depending on their budget and content.
The document discusses equipment and planning for a film project shooting with a Blackmagic Pocket Cinema Camera 4K. It recommends using the camera for its RAW recording capabilities and smaller file sizes compared to regular RAW. It also discusses rigging the camera with accessories like a cage, handle, and SSD to improve stability and add mounting points. Audio will be recorded with a Tascam DR-60 paired with a Sennheiser microphone. Editing will be done in DaVinci Resolve or Premiere Pro, syncing audio using slate marks. The film will be shot in Blackmagic RAW and color graded with a LUT.
The document summarizes the process of creating a trailer for the fairy tale Little Red Riding Hood. Key points include:
1) Conventions of trailers like tension building techniques and intertitles were followed to identify it as a trailer. Dark lighting and escalating tension/music were used.
2) Research on thriller trailers informed trailer structure and conventions used, like starting slowly and building tension.
3) While some conventions like narration and characters were developed from the original story, codes of thrillers like fonts, lighting and tension building were generally followed.
4) Care was taken to develop conventions thoughtfully and not overly challenge expectations to still engage the target audience.
Adam Martin - G324 Advanced Production - Evaluation:Adam14193
The document is a presentation evaluating a student's soap opera trailer project. It includes comparisons between scenes from the student's trailer and existing soap operas to demonstrate how conventions were used, developed or challenged. Three scenes from the student's trailer are analyzed in terms of their locations, mise-en-scene, costumes, and how they emulate conventions from soaps like Hollyoaks and EastEnders through shots, locations and realism. The student also provides YouTube links to three soap opera trailers they compared their own trailer to in terms of editing style and use of text or voiceover.
in what ways does your media product use, develop or challenge forms and conv...Shakira Ashmeil
Our media product challenges some thriller conventions while also developing others. We use a plain white font for the title instead of a bold dark font. Camera movements rely on typical pans and close-ups. However, we use fewer angles and wider shots than typical to avoid revealing characters too soon. Our use of a female "baddy" challenges the norm of a male villain. Religious music and voiceover also diverge from typical thriller sounds. Overall, our film challenges conventions in some visual and auditory elements while developing conventions through editing and camera techniques.
Adam Martin - G324 Advanced Production - Evaluation:Adam14193
The document provides details about Adam Martin's soap logo project titled "Friends and Foes" for his OCR G324 - Advanced Production course. It includes links to his blog and soap trailer video, as well as a presentation with evaluation questions. The document then analyzes how the soap trailer compares to conventions of existing soap operas through comparisons of scenes, shots, editing, sound, lighting, narrative and other techniques. Storyboards and descriptions are provided for the scenes in the soap trailer.
This document analyzes how the short film trailer uses conventions of film noir genres. It discusses how the narrative creates mystery through a complex plot. Settings and scenes replicate aspects of 1940s-1960s film noir, such as a detective at his dimly-lit desk. Mise-en-scene captures film noir conventions through clothing, lighting that illuminates only part of the frame, and props of the era. Editing adheres to conventions with a black-and-white filter, title design, and brief shots to maintain an enigmatic story. While most elements mimic classic film noir, experimenting with a daytime fight scene challenges some conventions.
Adam Martin - G324 Advanced Production - Evaluation:Adam14193
The document discusses the planning, research, and evaluation of a student's soap opera trailer project titled "Friends and Foes", comparing scenes and conventions to existing soaps like Hollyoaks, EastEnders, and Waterloo Road. It analyzes the mise-en-scene of locations and costumes, and editing techniques used to develop and challenge forms and conventions of the soap genre. Links to the soap trailer and presentation evaluating the project are also provided.
This document discusses different types of television programs and films and the camera techniques typically used to produce them. A single camera technique involves using one camera and allows for more control, while a multi-camera technique uses multiple cameras and is cheaper and faster but provides less control. Series generally use a single camera for dramas and multi-camera for sitcoms. Serial programs have around four episodes and use a single camera. Single dramas and documentaries also typically use a single camera. Soap operas regularly air and use a multi-camera technique for efficiency. Feature films and music videos may use either single or multi-camera depending on their budget and content.
The document discusses equipment and planning for a film project shooting with a Blackmagic Pocket Cinema Camera 4K. It recommends using the camera for its RAW recording capabilities and smaller file sizes compared to regular RAW. It also discusses rigging the camera with accessories like a cage, handle, and SSD to improve stability and add mounting points. Audio will be recorded with a Tascam DR-60 paired with a Sennheiser microphone. Editing will be done in DaVinci Resolve or Premiere Pro, syncing audio using slate marks. The film will be shot in Blackmagic RAW and color graded with a LUT.
The single-camera setup is a method of filmmaking and video production where a single camera is used to film each scene. For each shot or angle, the camera is moved and repositioned while the lighting is typically reconfigured. This differs from multi-camera setups where multiple cameras film a scene simultaneously from different angles.
The document discusses conventions used in film trailers and how the student's trailer for a social realism film compares. It examines conventions from the trailer for "Fish Tank," such as establishing shots, POV shots, character close-ups, inclusion of credits/logos, and a dreary aesthetic. The student aimed to match these conventions through similar shots in their own trailer. While mirroring conventions of real trailers, the student also challenged expectations somewhat by including a more upbeat ending section.
The student learned many skills in progressing from their preliminary continuity task to creating the opening titles and sequence of a new fiction film. For the preliminary task, they filmed a character opening a door, crossing a room, and sitting for a dialogue exchange. For the main task, they created original two-minute opening titles and sequence for a new fiction film. Through extensive research and planning, the student learned the importance of organization. Researching genre, framing, sound, and editing techniques proved valuable. The student feels they could have benefited from more planning and research for the preliminary task.
Updated Evaluation - A2 Media CourseworkJack Barlow
The document discusses the use of conventions and challenges in the media creator's trailer, ancillary products, and evaluation process.
For the trailer, conventions like introducing the main character and villain are used, while mystery is added. Ancillary products like the poster, DVD cover, and magazine cover generally follow conventions but with some unconventional elements. Feedback was gathered from peers and used to improve the products, addressing issues like font, images, and clarity.
Media technologies were used at all stages, including researching online, storyboarding in Flash, designing in Fireworks, editing footage in Premiere, and sharing work and evaluations on Blogger.
The document discusses the pros and cons of single camera production, including that scenes don't have to be shot in sequence and it allows more flexibility in editing but requires more takes and outtakes have to be sorted out. It provides examples of genres that typically use single camera techniques like dramas, films, and documentaries. The document also covers shooting techniques, narrative styles, and a comparison to other types of production methods like multi-camera.
The student analyzed a film poster, webpage, and trailer created by another student for similarities they could apply to their own project. The poster used bold red typography against a dark blue background to convey the neo-noir genre. The grayscale webpage layout prioritized images over text to engage the audience. The trailer employed high contrast lighting, a dull color scheme, costumes to denote characters, and conventions like voiceover and abrupt cuts to unsettle the viewer.
The document discusses teaser trailers, providing examples and analyzing two teaser trailers - "Taken" and "Tinker Tailor Soldier Spy". It also discusses marketing campaigns, mentioning how the film "Cloverfield" used a teaser trailer, website, posters/billboards, magazine features, radio/TV appearances, and viral campaigns to advertise. The document concludes by stating this research will help in creating marketing materials for a teaser trailer and poster.
The document discusses single camera techniques versus multi-camera techniques. It provides details on:
- Single camera production uses one camera to film each shot from different angles, while multi-camera uses multiple cameras simultaneously.
- Single camera is used for dramas, documentaries and comedies as it allows more creative control, while multi-camera is used for live productions like news shows.
- A scene from the film Silence of the Lambs effectively demonstrates how single camera captures emotions and tension between two characters in a confined space better than multi-camera could.
The document provides details from Louis Biddles' mood board and key influences for a thriller film trailer project. The mood board includes various films, TV shows, images, and directors that inspire the dark, suspenseful tone and techniques used to build tension. Christopher Nolan, Stephen King, and the films The Dark Knight, The Boy Next Door, and Fear are cited as key influences for their ability to create an intense atmosphere and grip the audience. Characteristics of the villain James from Twilight also inspired the stalker character in Biddles' project.
The document analyzes the camera techniques, sound, titles, mise-en-scene, and conventions used in the opening credits of the film "Hostage." It notes that the oblique camera angles pull the audience into the scene. The sound switches between low-pitched calm music and higher-pitched suspenseful music. The main title is in bold red letters to signify importance and hint that the film involves a hostage situation. Dark colors like black, red, and white are used throughout to set a dull, thriller-like tone. The conventions establish that the film will be a thriller or crime drama involving police and a potential rescue.
This document discusses single camera techniques for television and film production. It begins by explaining that single camera productions allow for more creative control by the director since each shot is set up and filmed individually. It then covers key aspects of single camera production like camera usage, lighting, sound, coverage, and editing. Single camera allows lighting and sound to be tailored for each shot, but it requires scenes to be filmed from multiple angles, increasing production time and costs compared to multi-camera productions. Effective coverage of a scene from varied shots and angles is important for the editing process. Overall, single camera techniques provide more realism and flexibility for visual storytelling but require more time and resources than multi-camera.
This document analyzes how the author's media product uses and challenges conventions of real horror media. [1] Frames from the author's trailer are compared to frames from real trailers to examine similarities and differences in conventions. [2] Elements like titles, lighting, shots of the monster, intertitles and a final "jumpy" scene demonstrate how the author's trailer adheres to typical horror conventions. [3] However, elements like a "final girl" who fights back challenge some gender conventions of the genre.
A single camera production involves filming a scene with one camera, which requires more editing but is cheaper than using multiple cameras. Single camera filming allows the entire process to be observed but limits what can be captured in each shot. Different types of dramas include drama series with seasons, drama serials with predetermined episodes, and single dramas that are standalone films/episodes. Story structures also vary, including linear storylines that progress chronologically versus non-linear storylines that jump between time periods. Proper lighting, camera angles, movement, sound, and editing are needed to effectively build scenes and tell a story in a drama.
- A TV series is a set of episodes that follow a story, typically with multiple seasons. They can use single or multi-camera techniques depending on the type of show. Genres include dramas, crime shows, and teen dramas. Series can be viewed on TV, streaming services, and DVDs.
- A single drama is a one-off drama that lasts a few episodes but is not continued in other seasons. It would use a single camera technique to allow more shots and retakes. Single dramas can be viewed on TV and streaming services.
- Documentaries focus on real events and use facts. They may use single or multi-camera depending on what is being filmed.
Single camera drama: Intro, genre, formats, usesiain bruce
This document provides an overview of single camera film techniques. It explains that single camera filming involves using one camera to film scenes from different angles, which takes more time than multi-camera filming but allows more creative control. It also discusses different short film formats and genres, encouraging students to identify examples and expect to see in different genres. The goal is for students to understand single camera techniques to make their own short drama films.
The opening of the horror trailer establishes the slasher/psychological genre through ominous sounds and visuals that suggest a stalker is following victims. Two teenage characters are introduced as potential victims through their stereotypical costumes and behaviors. The villain is introduced through shots that only show parts of his body in dark clothing, creating mystery about his identity. Shots of the isolated female victim walking alone further the sense of danger and tension. The trailer aims to provoke feelings of fear, suspense and anxiety in the audience through these techniques that set up an unfolding stalking and murder plot typical of the slasher genre.
The document analyzes the ways the media product uses, develops, and challenges conventions of real media.
The trailer conforms to zombie horror conventions like a dark tone, props/costumes, and tension building music. However, it challenges conventions by having a female protagonist who is strong rather than a damsel, and shows individual character stories intersecting instead of forming a group.
The poster conforms to conventions like a bold title and credits but challenges conventions by using CCTV footage as the main image rather than characters.
The magazine cover is inspired by real covers but challenges conventions by using four colors instead of three and images from the trailer rather than standalone shots. It develops conventions by adding extra information banners and
The opening of the trailer establishes the slasher/psychological horror genre in several ways. It begins with a close-up of a car and unsettling sound that creates tension around an unknown figure. Text then appears saying "who's out there?" implying a stalker or killer. A low angle shot reveals only the legs of this unknown figure, leaving their identity a mystery. Following shots introduce typical slasher film stock characters of teenagers and show the villain stalking a victim, conforming to conventions of the slasher genre.
Single camera productions differ from multi-camera productions in their use of cameras, lighting, sound, editing, and genres. With single camera, the director has more control over camera movement to set the mood and get viewers more involved in the scene. Lighting can also be used to create different tones. Sound editing is more complex as it needs to blend shots seamlessly. Editing takes longer without multiple angles to choose from. Common single camera genres include period dramas, crime dramas, horror, and comedy, as they benefit from the sense of realism and ability to set mood that single camera allows.
The document provides details on Louis Biddles' initial plans and mood board for a project. The mood board includes various films, scenes, images, and directors that inspire and influence the desired tone and themes for the project. Key influences discussed include Quentin Tarantino for his use of violence, the film Jaws for how it builds tension through music and mystery, and director Christopher Nolan for how he creates suspense through scores in films like The Dark Knight. The mood board is intended to inspire the project with a dark, gloomy, and suspenseful aesthetic conveyed through low saturation, intense scenes, and obsessive characters.
The production log documents the process of designing a contents page for a magazine. It describes adding different fonts, font sizes, and removing the word "contents" to instead reference the magazine title. Images were then used to advertise freebies and increase interactivity. Finally, an original image was created in Photoshop to add individuality to the contents page.
Mary Nzeh created a draft front cover design for her new funk music magazine. She used selection tools to cut out the background of an image and added effects like a red filter to highlight hair, emulating funk traditions. Noise and lighting were also added to stereo players to draw attention to free advertisements inside. The draft cover was styled after magazine covers to promote the funk music genre.
The single-camera setup is a method of filmmaking and video production where a single camera is used to film each scene. For each shot or angle, the camera is moved and repositioned while the lighting is typically reconfigured. This differs from multi-camera setups where multiple cameras film a scene simultaneously from different angles.
The document discusses conventions used in film trailers and how the student's trailer for a social realism film compares. It examines conventions from the trailer for "Fish Tank," such as establishing shots, POV shots, character close-ups, inclusion of credits/logos, and a dreary aesthetic. The student aimed to match these conventions through similar shots in their own trailer. While mirroring conventions of real trailers, the student also challenged expectations somewhat by including a more upbeat ending section.
The student learned many skills in progressing from their preliminary continuity task to creating the opening titles and sequence of a new fiction film. For the preliminary task, they filmed a character opening a door, crossing a room, and sitting for a dialogue exchange. For the main task, they created original two-minute opening titles and sequence for a new fiction film. Through extensive research and planning, the student learned the importance of organization. Researching genre, framing, sound, and editing techniques proved valuable. The student feels they could have benefited from more planning and research for the preliminary task.
Updated Evaluation - A2 Media CourseworkJack Barlow
The document discusses the use of conventions and challenges in the media creator's trailer, ancillary products, and evaluation process.
For the trailer, conventions like introducing the main character and villain are used, while mystery is added. Ancillary products like the poster, DVD cover, and magazine cover generally follow conventions but with some unconventional elements. Feedback was gathered from peers and used to improve the products, addressing issues like font, images, and clarity.
Media technologies were used at all stages, including researching online, storyboarding in Flash, designing in Fireworks, editing footage in Premiere, and sharing work and evaluations on Blogger.
The document discusses the pros and cons of single camera production, including that scenes don't have to be shot in sequence and it allows more flexibility in editing but requires more takes and outtakes have to be sorted out. It provides examples of genres that typically use single camera techniques like dramas, films, and documentaries. The document also covers shooting techniques, narrative styles, and a comparison to other types of production methods like multi-camera.
The student analyzed a film poster, webpage, and trailer created by another student for similarities they could apply to their own project. The poster used bold red typography against a dark blue background to convey the neo-noir genre. The grayscale webpage layout prioritized images over text to engage the audience. The trailer employed high contrast lighting, a dull color scheme, costumes to denote characters, and conventions like voiceover and abrupt cuts to unsettle the viewer.
The document discusses teaser trailers, providing examples and analyzing two teaser trailers - "Taken" and "Tinker Tailor Soldier Spy". It also discusses marketing campaigns, mentioning how the film "Cloverfield" used a teaser trailer, website, posters/billboards, magazine features, radio/TV appearances, and viral campaigns to advertise. The document concludes by stating this research will help in creating marketing materials for a teaser trailer and poster.
The document discusses single camera techniques versus multi-camera techniques. It provides details on:
- Single camera production uses one camera to film each shot from different angles, while multi-camera uses multiple cameras simultaneously.
- Single camera is used for dramas, documentaries and comedies as it allows more creative control, while multi-camera is used for live productions like news shows.
- A scene from the film Silence of the Lambs effectively demonstrates how single camera captures emotions and tension between two characters in a confined space better than multi-camera could.
The document provides details from Louis Biddles' mood board and key influences for a thriller film trailer project. The mood board includes various films, TV shows, images, and directors that inspire the dark, suspenseful tone and techniques used to build tension. Christopher Nolan, Stephen King, and the films The Dark Knight, The Boy Next Door, and Fear are cited as key influences for their ability to create an intense atmosphere and grip the audience. Characteristics of the villain James from Twilight also inspired the stalker character in Biddles' project.
The document analyzes the camera techniques, sound, titles, mise-en-scene, and conventions used in the opening credits of the film "Hostage." It notes that the oblique camera angles pull the audience into the scene. The sound switches between low-pitched calm music and higher-pitched suspenseful music. The main title is in bold red letters to signify importance and hint that the film involves a hostage situation. Dark colors like black, red, and white are used throughout to set a dull, thriller-like tone. The conventions establish that the film will be a thriller or crime drama involving police and a potential rescue.
This document discusses single camera techniques for television and film production. It begins by explaining that single camera productions allow for more creative control by the director since each shot is set up and filmed individually. It then covers key aspects of single camera production like camera usage, lighting, sound, coverage, and editing. Single camera allows lighting and sound to be tailored for each shot, but it requires scenes to be filmed from multiple angles, increasing production time and costs compared to multi-camera productions. Effective coverage of a scene from varied shots and angles is important for the editing process. Overall, single camera techniques provide more realism and flexibility for visual storytelling but require more time and resources than multi-camera.
This document analyzes how the author's media product uses and challenges conventions of real horror media. [1] Frames from the author's trailer are compared to frames from real trailers to examine similarities and differences in conventions. [2] Elements like titles, lighting, shots of the monster, intertitles and a final "jumpy" scene demonstrate how the author's trailer adheres to typical horror conventions. [3] However, elements like a "final girl" who fights back challenge some gender conventions of the genre.
A single camera production involves filming a scene with one camera, which requires more editing but is cheaper than using multiple cameras. Single camera filming allows the entire process to be observed but limits what can be captured in each shot. Different types of dramas include drama series with seasons, drama serials with predetermined episodes, and single dramas that are standalone films/episodes. Story structures also vary, including linear storylines that progress chronologically versus non-linear storylines that jump between time periods. Proper lighting, camera angles, movement, sound, and editing are needed to effectively build scenes and tell a story in a drama.
- A TV series is a set of episodes that follow a story, typically with multiple seasons. They can use single or multi-camera techniques depending on the type of show. Genres include dramas, crime shows, and teen dramas. Series can be viewed on TV, streaming services, and DVDs.
- A single drama is a one-off drama that lasts a few episodes but is not continued in other seasons. It would use a single camera technique to allow more shots and retakes. Single dramas can be viewed on TV and streaming services.
- Documentaries focus on real events and use facts. They may use single or multi-camera depending on what is being filmed.
Single camera drama: Intro, genre, formats, usesiain bruce
This document provides an overview of single camera film techniques. It explains that single camera filming involves using one camera to film scenes from different angles, which takes more time than multi-camera filming but allows more creative control. It also discusses different short film formats and genres, encouraging students to identify examples and expect to see in different genres. The goal is for students to understand single camera techniques to make their own short drama films.
The opening of the horror trailer establishes the slasher/psychological genre through ominous sounds and visuals that suggest a stalker is following victims. Two teenage characters are introduced as potential victims through their stereotypical costumes and behaviors. The villain is introduced through shots that only show parts of his body in dark clothing, creating mystery about his identity. Shots of the isolated female victim walking alone further the sense of danger and tension. The trailer aims to provoke feelings of fear, suspense and anxiety in the audience through these techniques that set up an unfolding stalking and murder plot typical of the slasher genre.
The document analyzes the ways the media product uses, develops, and challenges conventions of real media.
The trailer conforms to zombie horror conventions like a dark tone, props/costumes, and tension building music. However, it challenges conventions by having a female protagonist who is strong rather than a damsel, and shows individual character stories intersecting instead of forming a group.
The poster conforms to conventions like a bold title and credits but challenges conventions by using CCTV footage as the main image rather than characters.
The magazine cover is inspired by real covers but challenges conventions by using four colors instead of three and images from the trailer rather than standalone shots. It develops conventions by adding extra information banners and
The opening of the trailer establishes the slasher/psychological horror genre in several ways. It begins with a close-up of a car and unsettling sound that creates tension around an unknown figure. Text then appears saying "who's out there?" implying a stalker or killer. A low angle shot reveals only the legs of this unknown figure, leaving their identity a mystery. Following shots introduce typical slasher film stock characters of teenagers and show the villain stalking a victim, conforming to conventions of the slasher genre.
Single camera productions differ from multi-camera productions in their use of cameras, lighting, sound, editing, and genres. With single camera, the director has more control over camera movement to set the mood and get viewers more involved in the scene. Lighting can also be used to create different tones. Sound editing is more complex as it needs to blend shots seamlessly. Editing takes longer without multiple angles to choose from. Common single camera genres include period dramas, crime dramas, horror, and comedy, as they benefit from the sense of realism and ability to set mood that single camera allows.
The document provides details on Louis Biddles' initial plans and mood board for a project. The mood board includes various films, scenes, images, and directors that inspire and influence the desired tone and themes for the project. Key influences discussed include Quentin Tarantino for his use of violence, the film Jaws for how it builds tension through music and mystery, and director Christopher Nolan for how he creates suspense through scores in films like The Dark Knight. The mood board is intended to inspire the project with a dark, gloomy, and suspenseful aesthetic conveyed through low saturation, intense scenes, and obsessive characters.
The production log documents the process of designing a contents page for a magazine. It describes adding different fonts, font sizes, and removing the word "contents" to instead reference the magazine title. Images were then used to advertise freebies and increase interactivity. Finally, an original image was created in Photoshop to add individuality to the contents page.
Mary Nzeh created a draft front cover design for her new funk music magazine. She used selection tools to cut out the background of an image and added effects like a red filter to highlight hair, emulating funk traditions. Noise and lighting were also added to stereo players to draw attention to free advertisements inside. The draft cover was styled after magazine covers to promote the funk music genre.
The document discusses changes made to a magazine contents page to better align with a "funk" theme, including keeping a welcoming introduction but removing conventional layout details, resulting in a new draft contents page that engages readers with large interesting images and quick page numbers while still advertising a free retro guitar giveaway.
This document discusses potential images for a double page spread, choosing a white telephone image because it allows text on the bottom left page, works with the theme "pick up the call", and stands out against the black and white theme of the double page spread.
The document discusses conventions that are commonly used in thriller movies and trailers to create suspense and a sense of realism. It notes techniques like dark lighting, pale faces, exaggerated sound effects, plot twists, false alarms, dramatic music and colors, and relatable but not realistic scenarios. These conventions are then analyzed as used in the trailers for movies like "Insidious," "The Ring Three," "Don't Be Afraid of the Dark," and "The Roommate." Facial expressions and makeup are also discussed as important for thrillers, with an example given of how special effects can transform an innocent object or character to look scary.
Statement of intent for double page spreadwownoway
The document discusses the layout and design of a double-page magazine spread. It will feature one main image on the right page with the article text on the bottom left of the left page. Typographic elements like the title, byline, and captions will mimic conventional spreads. The image and article will focus on a funk artist to promote diversity and counter stereotypes through the representation and mode of address.
The double page magazine spread features a profile of singer Lily Allen. It follows conventional magazine layout with a headline, large main image of the subject, and article. The headline uses cut-out letters to reference Allen's frequent appearances in newspapers. The simple black and white color scheme and torn headline lettering also allude to newspapers. The main image of Allen takes up most of one page as is typical. The background color was chosen to ensure the image does not blend in.
This document is a production log for a double page magazine spread. It discusses 5 drafts of the spread before choosing draft 1. Draft 1 uses significant white space to avoid overcrowding and allows the eye to focus on individual elements like images and text. Vibrant colors are used for the image but not the text, and design elements like drop caps and cross-heads are included to establish it as a conventional double page spread. The chosen image was transformed from color to black and white in Photoshop.
6.what have you learnt about technologies from the process of constructing th...wownoway
Through constructing a media product, the document learner has gained experience with several technologies:
Photoshop to manipulate images, InDesign for page layouts, curves adjustment in Photoshop, and uploading PowerPoints to blogs using Slide Rocket and SlideShare. The learner used a digital camera, Word, PowerPoint, and Internet Explorer in additional to Photoshop and InDesign. Overall, the process taught the learner about using various software programs for different elements of design work.
This document is a production log for a double page spread:
It describes including a title in Times New Roman font at 170 size. A subheading in Brush Script MT at 68 size is added. Columns and margins are used to organize the text. Quotes in two fonts are included to make the article more believable. Finally, credits for the editor and photographer are added at the end.
The document analyzes techniques used in the trailer for the movie "The Roommate". It discusses how the trailer establishes an initial equilibrium state for the characters and then disturbs that equilibrium through the use of editing, camera angles, lighting, locations, and props to build tension and suspense. The analysis provides examples from shots in the trailer and considers how these techniques could be applied to create an effective trailer that leaves the audience wanting more.
The document discusses the process of designing a magazine cover. It describes experimenting with different fonts, font sizes, images, and layouts. This includes placing text behind images, adding animations, issue numbers, prices, and barcodes. It also mentions merging two images to create a 3D effect versus using images separately. The final cover includes centered light on stereo players and features the masthead, issue number, price, main cover line, straplines, cover lines, main image, selling line, and barcode.
2. how does your media product represent particular social groupswownoway
Through the use of images, words, quotes and titles, the media product represents the social group of funk fans as outspoken, aggressive, and embracing non-conformist individualism. Stereotypes of funk fans as "wild" and different are acknowledged but redefined positively through quotes emphasizing individualism rather than appearance. While some stereotypical elements cannot be avoided to appeal to the target audience, care is taken to avoid negative portrayals and instead portray funk fans as proud, authoritative rebels expressing themselves freely.
The document describes the production log for a magazine contents page layout. The creator saw a magazine style they liked in Heat magazine that used multiple images and enough information. They decided to design their music magazine contents page in a similar style while maintaining the funk theme. They placed one edited image in Photoshop onto InDesign and then added another image to create variety and attract audiences, using bold colors and images.
The document discusses how the media product uses, develops, and challenges conventions of real media. It followed conventions like focusing on the main character in the trailer, using appropriate trailer lengths, and increasing editing pace. It developed conventions by customizing the color scheme. It challenged conventions by having a female lead instead of male and not showing the killer to build suspense. The document concludes it created professional-looking products that fit with conventions but were also unique.
The document discusses how the media product, a thriller film trailer, uses and develops conventions of the thriller genre. It analyzes the various filmmaking techniques and stylistic choices used in the trailer, such as camera work, editing, sound, mise-en-scene, lighting, characters, and narrative structure, and how they conform to typical thriller genre conventions. By researching other thriller trailers and films, the filmmakers were able to identify common codes and conventions of the thriller genre and apply them to their own trailer to clearly communicate the genre to audiences.
The document discusses how the media products use conventions of real horror media. For the trailer, conventions from 28 Days Later and Dead Set like a single survivor, dark lighting, and quick cuts were used. The trailer also uses fast pacing, darkened shots, and an eerie soundtrack. Makeup and locations were used to create tension. Intertitles provided narrative. The film poster uses conventions like pull quotes, a star rating, bold font, and single image to look like a real poster. Darkness represents the horror genre. The magazine uses conventions like red text, bold masthead, and screenshots to entice readers.
The editor reviewed the storyboard and made several choices to improve the thriller trailer. Shots of the huntsman and Red Riding Hood were slowed down to increase tension. Intertitles with the font "Chiller" and taglines like "From the creatures of Anomie" were added to set the genre. Visual effects like cross hatching were used to create a dark, gloomy tone. Voiceovers were recorded and shorter shot timings increased the pace. Sound effects added anticipation and tension. The trailer was concluded conventionally by showing the film title and release date.
The document discusses conventions used in different media types related to horror films, specifically trailers, posters, and magazine covers. It provides examples of common elements for each type, such as titles, images, cast/crew, and release details. The document also explains how the student's media project both challenged and developed these conventions for their zombie film trailer, poster, and magazine cover. Key elements like music, camerawork, pacing, and color schemes were adapted or altered while still relating to the horror/zombie genre.
The document discusses how the media product, a film trailer, uses and develops conventions of real film trailers. It begins by evaluating recent thriller trailers to understand their formats. The trailer sticks closely to conventions, using established production companies, camera shots, and editing techniques seen in other trailers. However, it challenges conventions by not including any dialogue to build mystery. Overall, the trailer aims to conform to genre expectations to attract audiences while adding ambiguity through lack of dialogue.
The document discusses how the media product, a film trailer, uses and develops conventions of real film trailers. It begins by evaluating recent thriller trailers to understand their formats. The created trailer sticks closely to conventions for camera work, editing techniques, and mise-en-scene to ensure the genre is recognizable. However, it challenges conventions by not including any dialogue to create mystery and intrigue. Overall, the trailer aims to conform to horror stereotypes through techniques analyzed from other trailers.
The document discusses conventions used in horror movie trailers and how the creator's trailer challenged or followed these conventions. Key points:
1. Research was done on horror trailer conventions like editing, sound, camerawork and length.
2. The trailer was 1 minute and 6 seconds, following the standard horror teaser length.
3. While some conventions like text overlays were used, diagetic sound was left out to focus on music.
4. Overall most conventions were followed but some choices presented challenges like the calm music used.
The document discusses conventions used in horror movie trailers and how the creator's trailer challenged or followed these conventions. Key points:
1. Research was done on horror trailer conventions like editing, sound, camerawork and length.
2. The trailer was 1 minute and 6 seconds, following the standard horror teaser length.
3. While some conventions like text overlays were used, diagetic sound was left out to focus on non-diagetic sound.
4. The trailer challenged conventions somewhat through the music choice but still drew from techniques in other trailers.
The document provides details about Jonathan Twumasi's A2 media studies advanced portfolio project. His main task is creating a teaser trailer for a horror film titled "Rise of the Dead". His ancillary tasks include a movie poster and film magazine front cover promoting the film. He analyzes examples to learn conventions and receives feedback on his work from audiences. Changes are made to improve the pacing of shots in the trailer and add intertitles, and edits are made to the poster and magazine cover based on feedback. The three pieces work together to appeal to the target 18+ audience through their horror genre elements and marketing of the fictional film.
This document summarizes Liam Barnes' media production evaluating his soap opera trailer and ancillary texts. It discusses how the trailer uses conventions of real soap operas through its parallel storylines, enigma, and point of view narrative. It also analyzes how the trailer, magazine cover, and billboard maintain consistency through codes, genres, demographics, and reality representation. Audience feedback supported the effective soundtrack but suggested improving institutional representation. Media technologies like Adobe Photoshop, Premiere, YouTube and digital storyboarding supported production, research and evaluation stages.
This document describes and analyzes a student's media production project creating a soap opera brand called "Friends and Foes". It discusses the trailer, magazine cover, and billboard created for the brand and how they establish genre, represent the target demographic of teenagers, maintain visual and tonal consistency, and follow conventions of real media. The student emphasizes conflict, trouble, and serious facial expressions throughout the ancillary texts and trailer to clearly position it as a soap opera and engage the intended audience.
A2 Level Media Studies - Evaluation Question No. 1 Art Noble
This document summarizes how the media project used conventions of real thriller films. It discusses how the trailer used conventions like quick cuts, dim lighting, and a three-act structure. Research was done on successful thriller trailers. The website was designed to advertise the film simply without unnecessary interactivity. Inspiration was taken from other thriller film posters to create a poster with a shattered effect and critic quotes. Overall, the project aimed to adhere to thriller conventions while adding some unique elements.
The document provides responses to questions about a media production project. It summarizes the ways the media product developed or challenged conventions, including using title screens, logos, score changes, text inserts, shots, editing, and mirror scenes similarly to other media. Feedback found the trailer looked professional due to realistic camerawork and editing, though acting was amateur. While some would see the film due to intriguing plot, others felt the trailer gave too much away. Areas for improvement included using a scarier poster image. The document also details the use of iMovie, Final Cut Pro, LiveType, After Effects, and Photoshop in constructing, researching, and evaluating the project.
A2 Media studies: Evaluation Question OneTom Welsh
This document summarizes how the author's media product trailer uses and challenges conventions of the real film noir genre in its form and style. Specifically, it notes that the trailer is slightly shorter than typical noir trailers but has a faster pace through quick cuts. It also uses mise-en-scene like symbolic props and costumes to create tension and intrigue as is common in noir but challenges expectations. Graphic designs employ noir tropes like silhouettes and spotlights but update them with modern fonts. Sound effects are limited to maintain continuity except in the opening logo. Overall, the trailer takes a modern approach while still drawing from classic noir conventions.
The document analyzes conventions used in horror movie trailers to establish genre and create tension for the audience. Trailers typically frame shots in a way that leaves parts unclear, use camera shakes to disorient viewers, and cut shots short to build mystery without providing full context. Editing increases pace and uses shorter cuts to transform a sense of normalcy into one of threat. Sound design employs tension-building techniques like repetitive clocks and startling stingers. Settings aim for realism to make the content seem genuinely frightening. Color palettes and roles for male and female characters also adhere to horror conventions. Effective trailers employ these techniques to hook audiences through an escalating sense of tension, mystery and threat.
The document provides an analysis of a student media project creating a horror film trailer. It discusses how the trailer used conventions of real horror films in its editing, narrative structure, sound design, and characterization. Feedback was gathered from class discussions and surveys to improve the trailer. Various media technologies were used in filming, editing, and researching for the project, including Final Cut Express for video editing.
The document discusses how the media products created for a university project used and challenged conventions of real media. It analyzes a teaser trailer, poster, and magazine cover created for the project. For the teaser trailer, it examines conventions like editing style, sound use, text/graphics, and duration. It finds the teaser trailer uses a montage editing style and intense sound design common in real trailers. The poster and magazine cover also emulate conventions from real examples, like centering the title on the poster and featuring an exclusive interview on the magazine. Overall, the analysis finds the student media products successfully utilized many standard conventions from real media counterparts.
The document analyzes how the author's horror film trailer uses and develops conventions of the horror genre. It follows many standard conventions, such as an R rating to allow graphic content, focusing on a group of teens summoning an evil spirit, and using quick graphic shots and increased pace to build suspense. However, some shots may be inconsistent in tone or not clearly set the location. The trailer aims to attract horror fans and leaves audiences wanting more to understand the narrative.
The document discusses how the media product, a horror film trailer, uses and challenges conventions of existing horror film trailers and other media. It analyzed typical conventions in trailers, posters, and film magazines. The trailer follows many conventions, such as an eerie soundtrack, fast edits, and leaving the killer's identity ambiguous. However, it challenges conventions by having a vulnerable male protagonist rather than the typical vulnerable female. The document examines how the trailer fulfills the uses and gratifications theory by engaging audiences and allowing them to interpret events and decide if they want to see the full film.
Similar to Evaluation: In what ways does your media product, use, develop or challenge forms and conventions of real media products? (20)
The document summarizes feedback received on a movie trailer and the changes made in response. Key points:
- Feedback noted issues like fast text speed, confusing horror-like font, and an unclear "twist."
- Upon review, the creator agreed the font and "gets gruesome" title were inappropriate.
- Changes made were choosing a neutral font, extending text durations, and changing a title to better build tension and fit the fairy tale genre.
- Additional feedback validated removing the replaced title.
- The feedback process helped recognize flaws and improve the trailer's professionalism and clarity of genre.
Mary Nzeh referenced media technologies throughout her project for research, planning, production, and evaluation. She used the internet and YouTube to research thriller trailers and editing techniques. She also researched how to use software like Final Cut Pro and downloaded fonts and sound effects. During production, she used Final Cut Pro to edit her trailer and Firefox to create website pages. She shared her work on blogs and YouTube to get audience feedback. Overall, digital technologies and platforms were essential tools for all stages of Mary's project.
The document is a shot list for the film "Red Riding Hood" containing 25 shots with descriptions of the location, elements, props, costumes, makeup, and lighting for each shot. Key locations include a Victorian house, Streatham Forest, and St Leonards Baptist Church. Recurring props include a red bag containing food, a bedside table, bible, and candle. Costumes highlighted are Little Red Riding Hood's red dress and scarf and the Witch's black cloak. Elements like the Witch's shadow and eyes are also noted.
Due to safety mishaps, Kem Production had to change their filming locations from Streatham to areas closer to college. As the location scout, the document's author scouted potential new locations such as Clapham Park. One location found was Clapham Common, which despite not being as suitable as Streatham Common, was a safe substitute close to college. The author also found a potential exterior location for a grandmother's house but it required permission. Additionally, St. Paul's Church in Clapham was scouted as a potential interior church location. However, the grandmother's house scene ultimately had to be changed entirely due to no suitable house being found.
This call sheet outlines the scenes, locations, cast, costumes, props, and dates for shooting a film adaptation of Little Red Riding Hood. Scene numbers 5, 8, 12, 27, and 15 will feature Little Red Riding Hood portrayed by Natalie in a red dress and handbag/bag. Scenes 6, 7, 18, 20, 21, 29 will feature the Huntsman portrayed by Irwin on a motorbike wearing a biker jacket and black jeans. Scene 28 will feature the Witch portrayed by Helen wearing a black cloak.
Mary Nzeh documented several potential filming locations in London for a director and producer. Locations included:
1. Camberwell for a motorbike scene, which was described as quiet with nearby public transportation.
2. Streatham Common and Forest Hill for forest scenes, but both had some practical challenges.
3. Brixton Library and the exterior of a house in Brixton, which required permission but had few practical issues.
4. Two churches - St. Matthew's in Brixton and St. Leonards in Streatham - were considered for church scenes, though St. Leonards had some limitations regarding space and included a graveyard.
Accessibility, practical challenges, and required
The group developed their own script for Little Red Riding Hood by first researching existing scripts of the fairy tale. They used parts of the original story that they were familiar with but wanted to ensure they did not simply copy another script. Their resulting script incorporated elements from the original to maintain familiarity for the audience while also making some changes, such as replacing the wolf with a witch and changing Little Red Riding Hood's cloak to a dress.
The document discusses various filmmaking techniques used in the trailer for the movie "The Roommate." It analyzes shots including establishing shots, close-ups, and over-the-shoulder shots. It also discusses the use of color, lighting, editing, locations, and tag lines to build tension and suspense. The analysis is meant to inform the creation of the author's own thriller trailer.
During the first week of her media coursework, Mary and her group had to choose a fairy tale to modify and a film genre to work in. They decided on modifying Little Red Riding Hood into a thriller. This required researching thriller conventions and analyzing thriller trailers. They considered representation, narrative, characters, audience and other elements in planning their work. Sound effects would also be important to convey suspense for the thriller genre.
During the first week of her media coursework, Mary and her group had to choose a fairy tale to modify and a film genre to adapt it into. They decided on modifying Little Red Riding Hood into a thriller. This required researching thriller conventions, discussing character representations and roles, considering sound design and establishing the narrative, tone and intended audience. Their goal was to subvert expectations and avoid gender stereotypes commonly associated with the original fairy tale.
The document discusses different shot types to be used in a funk magazine, including high angle shots, medium long shots, and low angle shots. High angle shots give the audience a sense of power by looking down on subjects. Medium long shots allow viewers to see body language and costumes. Low angle shots make subjects appear larger. Close up shots are avoided to maintain empowering readers rather than intimacy, and different shot types show emotions through body language and props rather than just faces.
Evaluation of my funk magazine front cover 2wownoway
This document evaluates the creator's funk magazine front cover. It discusses the fonts, font sizes, and language used to address the audience. The creator aimed to create a synthetic relationship with readers through a first-person address. Photoshop was used to manipulate images and learn advanced adjustments. Codes and conventions like mastheads, issue numbers, and barcodes were applied. Images were placed over text to challenge conventions. The creator has learned more about manipulating images, magazine codes and conventions, and using color schemes since their preliminary task.
Evaluation of my funk magazine front cover 1wownoway
The document evaluates the creator's front cover for their Funk magazine. It discusses using an image that looks directly at the camera to create a synthetic relationship with the audience. The image also grabs attention through an "aggressive" facial expression. It allows the creator to hint at a stereo player advertised inside through a covert advert in the image. The cover challenges conventions by using two merged images rather than one and placing images in front of text.
The document provides an evaluation of the student's funk magazine media project. It discusses how the magazine challenges conventions by using black and white instead of color, though it also incorporates some conventions like bold headings. The magazine represents the funk community in a positive light. The target audience is older funk fans. Rolling Stone and Billboard would be suitable magazines to distribute the product. The student learned new skills with InDesign and Photoshop in creating the magazine pages.
This document is a production log for a double page spread in a music magazine. It discusses 5 drafts of the double page spread, with Draft 1 being selected as the final version. Reasons for selecting Draft 1 are not provided. The log also mentions that the initial inspiration came from another double page spread that used a transparent image with text overlay. However, a different image was ultimately selected for the final spread.
The document discusses the design of a double page magazine spread. It aims to create a sense of organization through ample white space and balanced layout. Key elements included are a drop cap, cross-head, strap line, and color scheme matching the main image to appear mature and professional. Quotes are also used to make the article more reliable and persuasive to readers. The double page spread employs common conventions such as a drop cap, quotes, strap line, main image and article columns.
The document provides an evaluation of a funk magazine called "State O'Mind" created by Mary Nzeh. It discusses how the magazine challenges conventions by using black and white instead of color, though it also uses some conventions like bold headings. It represents the funk community in a positive light. The magazine would be well-suited for distribution in established music magazines to reach its niche audience of older funk fans. Creating the magazine helped Mary learn new skills with software like InDesign and techniques like photo manipulation.
3. My group members and I chose the fairy-tale little red riding hood this was because
we could be able to develop it in our own ways.
All throughout the production of red riding hood, codes and conventions had to be
followed in many ways as it helps to identify the trailer as a trailer rather than a
“media project” for instance the use of codes and conventions such as inter titles,
tag lines, tension building techniques and the codes and conventions of our chosen
genre.
I have to say however, that for the reason of product identification much
conventions were abided by.
However, as mentioned earlier we, in some ways tried to develop some of these
conventions; this is exercised through the narration and structure of our trailer.
4. Before my group members and I concluded on the structure of our trailer, we all
agreed to study some thriller trailers, which would give us an insight on the
professional techniques used to engage with the audience as well as how the genre is
viewed to the audience.
I particularly studied thriller trailers such as:
Don’t be afraid of the dark Insidious
http://www.youtube.com/watch?v=VMm8 http://www.youtube.com/watch?v=E1Y
WpTTzHY bOMDI59k
The roommate
http://www.youtube.com/
watch?v=8mUDIohiK2I
Some similarities in codes and conventions followed by the trailers above:
• Dark lightning
• Escalating tension and music tempo
• The use of inter trailers and tag lines
• Use of sound effects to increase tension
• The use of scary voices used as voice overs creating “scare” appropriate for the
genre
• The use of slow and creepy music to heighten anticipation
• The use of slow motion to again, heighten anitcipation
5. Chosen codes and conventions:
Dark lightning:
Due to the fact that we were unable to film I n the dark as the camera was unable to pick
anything up due to the lightning. We a;; as a group decided to add some special effects during
editing. While editing I came across cross hatch. This special effects allowed me to protray the
genre of the trailer to the audience, just like the trailers shown in the previous side did. The use
of this code and convention immediately allowed the trailer to be much more professional as
allowing to some extent some proffered reading and this is a reason why we chose to follow this
convention.
Intensify: 0.23
Sepia amount: 0.32
Effect of adding cross
hatch
6. Don’t be Red ridding hood
afraid of the
dark
As seen above, cross hatch allowed me to produce a certain kind of “scare” or thrill produced
in professional thriller trailer. By using this effects, I abided to the codes and conventions of
thrillers concerning lighting . However, I had to be very clear cut as this could move from being
a thriller to being a horror. So for this reason I had to be very careful with the amount of cross
hatch I added to my rushes.
7. However, I found that thrillers such as the roommate starts off with high key
lightening and ends with low key lightning as it helps to show the disrupt in the
equilibrium. (this in some ways follows Todorov ‘s theory despite the fact that it a
trailer ) I also found that thrillers whereby there has been a disrupt to the
equilibrium tend to start off in such ways. However, this is where through the editing
of lighting I show some sort of disconnect with the usage of thriller codes and
conventions. I wanted to maintain a certain feel or atmosphere all throughout the
sequence of the trailer. This was because it would help to create some sort of
preferred reading by the audience as they begin to think that there has always been
a disrupt in the equilibrium in red riding hood fairy-tale. This allows us (the
production team) to almost have power over the original fairy-tale.
Maintaining the same amount of
lightning all throughout the trailer.
8. Escalating tension
Through research I found that trailers either ascending or descending. That is, start off slowly end
fast, or start fast end slowly. We found that most thrillers started off ascending. For this reason we
chose to start of ascending as it would help to build up the tension rather than just “giving” the
tempo immediately as this would subsequently result to the audience watching the full movie as it
may have left a “mark” on them.
The use of “retime” allowed me to escalate tension
as well as anticipation just as professional thriller
trailers do. However, I had to use this appropriately
for this is have or make an impact on the target
audience.
This was accompanied
with the use of straight
cuts which allowed to fast
pace of the trailer (at
certain points) to flow
9. Escalating tension through editing:
the roommate
Escalating tension through editing: As viewed on the right hand side,
red riding hood the shots start off much longer than
it ends showing the use of straight
cut and shorter clips (just as the
roommate does ) I have chosen to
follow this convention (of trailers in
general) as it is an advertising
technique used to almost leer
audiences in due to the “desirable”
tension which they may receive
10. Narrative
Red riding hood trailer does not follow theories such as Todorov’s. this may be due to the fact that
this is in fact a trailer and the some parts of the film are kept secret from the audience. However, I
would say that due to the structure of the trailer it does follow some stages of Todorov’s theory;
stages after the equilibrium. This trailer starts off at the disrupt of the equilibrium. Immediately
captivating the audience. The trailer was structure as so because this is a very familiar fairy-tale
and we assume our target audience (15- 25 year old) would still be familiar with the original
storyline.
As mentioned earlier in this presentation, this media product in some ways develop some
conventions such as narration. I say this because the fairy-tale itself is developed. For
instance, changing the wolf to a witch. Although this may not seem as a big development. We almost
threatened the structure of a “fairy-tale” which is stereotypically much more subtle when using
characters much as this. however because this product is targeted at older individuals we created
more tension and spook to this character.
Having said this, although we abided by the
codes and conventions of thriller trailers (in
some ways) we did not completely abide by
the codes and conventions of fairy tales.
A much more darker and
intensified representation of
the antagonist compared to the
original representation of
antagonists in fairy tales
11. Fonts
Through thorough research I found that CREEPY FONTS or STANDARD FONTS
were used when used to advertise thrillers or even horrors. This helps with genre
identification for the audience subsequently leading (to some extent) to fear and
anticipation.
For this reason CHILLER was used during taglines and inter titles.
For instance insidious is a great example for this point as it uses these two types of fonts
which I have mentioned. However, unlike insidious which used both types of fonts to help
the audience distinguish between the tag lines and the inter titles, I decided to only use
one type of fonts rather than both. This is because again, I wanted the trailer to be
systematic in this way. I did not want to use more than one font. As it could at times create
a sense of disorganisations
Creepy font STANDARD FONT
12. Fonts
available to
me, however
, I decided to
only choose
chiller
By also using the colour red I a gain excising some usage of the codes and conventions of
my chosen genre. This use of such a dark and connotative colour as well as the font used
simultaneously combined helps to create a mood and tension which is found in the rest
of the trailer
14. While planning my magazine front cover I was very adamant as to not overload my front cover
with challenging codes and conventions as this would subsequently make my magazine front
cover to not look like a front cover. For this reason, I decided to ensure that the basic codes and
conventions such as the barcode, mast head, cover lines and issue numbers are all intact, then, if
there is room for challenging the codes and conventions then they would be included.
Model which I used in
constructing my magazine
front cover.
Selling line
Mast head
(Conventional)
Coverlines Barcode
This magazine fails to
abide by the
conventional structure
of magazine cover lines
15. Issue number
Cover lines:
Unlike my style
model (on the
previous page) I
wanted to stick to the
conventional cover
line structure of most
magazine, I decided
not to challenge this
conventional because
it would in some
ways make my
magazine look less Barcode
like a magazine and
more like a poster.
16. Challenging conventions
Throughout the production of my magazine front cover I wanted a mast
head which can stand out; one with deeper meaning than just “a word” for
this reason I decided to make my magazine name “STRIP EDIT ”
STRIP
EDIT
I challenged the norms and conventions of magazine front covers by
using the rotate tool and rotating “EDIT” 90oC clockwise . Rather than
having STRIP EDIT as one word it is made to appear as two words
conveying a sense of moving images as well as cinema. Below are a
series of film magzines, this helps to show the convention of the
structure of a mast head. however, I have challenged this convention
17. In both my ancillary tasks I ensured that the company name is constantly viewed to
the audience for future inventors and partnerships. For instance. On my magazine
cover I ensure the company name (KEM Production)is viewed to the audience. This
helps to advertise the company name as well as their marvellous work (Red Riding
Hood)
I classify this as unconventional because although out my AS and A2 magazine
constructions I have not come across despite my researches into magazine front coves.
as not many magazines do this.
18. ABIDING BY CODES AND CONVETIONS
Rather than just using a selling line like most magazines do, I decided follow the format
or structure of my style model. However, I had to merge this with my product
appropriately. For instance, the use of black and white in Empire is due to the main
colours of the main cover line. For this reason which made the page look much more
presentable and organised.
EMPIRE :
For the reason mentioned above my media product
follows the same format:
19. Just as Empire highlights exactly what the particular issue is; my magazine however is a new an
upcoming magazine, so for this reason I decided to highlight exactly what my magazine “FILM
MAGAZINE” This allows the magazine to continuously make its stand on the magazine market.
However, having said this, this is not unconventional as most upcoming magazines tend to do this
because it is one of the ways to ensure the magazine industry knows what you are. For instance
Empire Is able to state “the crime issue” as it is already a well known film magazine which covers
all areas of film; crime, thriller etc. STRIP EDIT however, is a new magazine which is not exactly
popular, so having a selling line such as the one used by Empire would only make my magazine look
or appears as a Crime magazine rather than a film magazine which covers all areas of film.
On the left, is an already
known magazine which yet
publicises itself to its target
audience “the worlds first
global movie magazine”
informs audience who may
not already be aware of it
that it is a global film
magazine.
20. I also notice that my style model included two images of two characters of the film American
Gangster. These two characters are very strong character, the use of these strong characters helps
to convey a message of the film itself to the audience. For this reason I decided to choose one
strong character (the huntsman) and one “Venerable” character (Little red riding hood ) rather
than two strong characters such as the huntsman and the witch. I did not want to follow this
aspect of my style model because I wanted to follow the codes and conventions of a fairy-tale
whereby the male saves the female. However, this is not the storyline we intended. I did (just like
Empire) to create a preferred reading. However, my real product (the trailer ) does not in fact
follow this convention.
Venerable Strong
character characte
r
Both strong
characters
22. Through research I found that the most important characters in the film are advertised on the
homepage of the website.
Well, in my case (red riding hood)the main characters are red riding hood, the huntsman and the
wolf(in this case; the witch) However, I did not want to include the witch on the front cover. I only
wanted the huntsman and red riding hood on the homepage; this helped to create some sort of
preferred reading and even optional reading as the audience begin to think the “battle” is between
the huntsman and red riding hood.
I also wanted to create a sense of the “protagonist always prevails” this would help to relate to the
fact that this is still a fairy-tale; where good is always better than evil. However, I found that most
fairytale remakes always include the antagonist on the front cover, to create an even view of the
characters.
All major characters of the fairytale
are included. However this gives a lot
of the storyline away. So for this
reason the use of colours and
costume is used to confuse the
audience. For instance red and black
connot evil however, that wuld mean
that red riding hood and the
character in red are the antagonists
which creates a sense of confusion
subsequently, the sudience would
want to watch the full film to find out
the real storyline rather than using
their optional reading method from
the website
23. Just like red riding hood on the previous page, I have also decided to use colours and costume to
create a sense of confusion. The use of dark colours (red and dark blue) allows the audience to
think that in fact these character may be the antagonist (in some ways) this companied with the
fact that the witch has not been included on the page heightens this confusion as it then looks as
though the battle is between the huntsman and red riding hood.
Use of dark coloured costumes to create a preferred reading
method as well as an optional reading method. This also relates to
the fact that this is in fact a thriller.
24. When creating my index page for my trailer, I had to be very carful with the amount of challenges
of codes and coventions I wanted to include on the page. This is because the page may begin to
devaiate from its purpose. For instance Enter Page sites always have an Enter Page link which
ensure that the audience want to know about the film/trailer. So for this reason it needed some
common adverts and promotions such as credit quotes, star ratings and futher promotions such as
the use of socal networking sites as these act as reviews on good the film is.
Enter site link Main
image-
main
character
Credit
quotes
Awards and
nominations
Social networking site links
25. I decided to follow this model when constructing my website index page. And I believer that the
page looks like so because of my compliance to codes and conventions. However, I still wanted to
challenge a convention that that is the use of credits on the enter site page. I did to for further
advertisement for the production team. This (in some ways) made my enter site look much more
professional. This also paves way for audience choice. I say this because it allows the audience to
know the production crew without having to go into the homepage.
Main image- Social
main network
character ing sites
Credit quotes from
an already known
film magazine:
Empire and a new
film maagzine;
STRIP EDIT. And
Star ratings
Enter Site
Link
Credits: unconventional
26. During my research on website structures and conventions, I found that “policies” “term use” and
“legal” links were provided at the bottom of the page. I decided to again, follow this convention as
it is a systematic convention followed by most film websites. I also found that these links are
provided throughout the website; that is, on the enter site page, the homepage, video
page, gallery etc. however, this is where I challenge this convention. I decided to avoid placing
these links on my home page. This was for two reasons
• I had no space for it
• My homepage included much social networking sites which would show these exact links and
information. For this reason I decided to divided to challenge this convention.
Below are some real film websites which follow this same convention.
Red riding hood: Snow white and the huntsman:
SkyFall: Salt:
My trailer; Red Riding Hood.
27.
28. Use of standard website
dimensions
When creating my website pages I also had to ensure that the page dimension were of standard
usage. For this reason I did some research on standard website dimensions and found that most
standard websites were 800x600.
This was the measurements for my website page.
I followed this convention to again ensure my product is identified as I intended rather than
another media product all together . For instance using the dimensions of a poster for my website,
would only make my product to be identified as another product; a poster. So by sticking to the
conventions I am directly avoiding this problem