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@DesDigitalWorld
#designandthedigitalworld
Digital Presence:
Definition & Strategies
Laura Carletti, Horizon Digital Economy Research, University of Nottingham
@DesDigitalWorld
#designandthedigitalworld
What do we mean by
‘Digital Presence’?
@DesDigitalWorld
#designandthedigitalworld
Who?
What?
Why?
When?
Where?
& How…?
@DesDigitalWorld
#designandthedigitalworld
FUNCTION DESCRIPTION TOOLS EXAMPLES
Collaboration To collaborate/contribute
for a specific purpose in a
shared space
Social annotation, Social
reading, Wikis, etc.
Wikipedia, Google Docs,
Bookliners, Doodle, etc.
Collection To collect/organise
information, resources,
materials, etc.
Photo/video hosting,
Social bookmarking,
Referencing, etc.
Flickr, YouTube,
Delicious, Connotea,
Twitter, etc.
Communication To offer/share
information, resources,
materials, etc.
Blogs, Photo/video
hosting, Slide hosting,
etc.
Wordpress, Twitter,
Flickr, YouTube,
Slideshare, etc.
Configuration To create/reassemble
resources, contents, etc.
Photo/video editing,
Presentation editing,
Screencasting, etc.
Picasa, Animoto, Prezi,
CamStudio, etc.
Conversation To facilitate text, audio
and video conversations
Social networking,
Instant messaging, VoIP,
etc.
Facebook, MySpace,
Yahoo messenger, Skype,
etc.
Co5 Social Software Classification
@DesDigitalWorld
#designandthedigitalworld
Experiences…

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2. Digital Presence: Definition & Strategies