5. Personal Branding and Social Media

Dr Ashley Casey Design and the Digital World - Session 1 Establishing a digital presence for your research

@DesDigitalWorld
#designandthedigitalworld
Who is ‘You’?

@DesDigitalWorld
#designandthedigitalworld
Who is ‘You’?
And why would people want to
‘follow’ this ‘you’?

@DesDigitalWorld
#designandthedigitalworld
Who is ‘You’?
Why would they trust you?

@DesDigitalWorld
#designandthedigitalworld
Who is ‘You’?
And bring ‘you’ into their professional
learning network?

@DesDigitalWorld
#designandthedigitalworld
Who is ‘You’?
Their PLN

@DesDigitalWorld
#designandthedigitalworld
Definition: PLN
Learners create connections and develop a
network that contributes to their professional
development and knowledge.“
”

@DesDigitalWorld
#designandthedigitalworld
Who is ‘me’?

@DesDigitalWorld
#designandthedigitalworld
Dr Ashley Casey
Ivory Tower Dweller?

@DesDigitalWorld
#designandthedigitalworld
Ash Casey
Ex-PE Teacher?

@DesDigitalWorld
#designandthedigitalworld
Dr Ash Casey
Practitioner researcher who talks
about research informed teaching

@DesDigitalWorld
#designandthedigitalworld
Dr Ash Casey
Practitioner research who engages in
teaching informed research

@DesDigitalWorld
#designandthedigitalworld
@DrAshCasey

@DesDigitalWorld
#designandthedigitalworld
Father of 2, Husband,
physical educator and
practitioner-researcher.
Interested: meaningful
professional dialogue &
development that enhances
practice

@DesDigitalWorld
#designandthedigitalworld
This was my bio from day
one and it is something I
have aspired to maintain.

@DesDigitalWorld
#designandthedigitalworld
Blog
Podcast
Research

@DesDigitalWorld
#designandthedigitalworld
Linkedin
Slideshare
Research Gate

@DesDigitalWorld
#designandthedigitalworld
Uses of Twitter
as an academic/researcher

@DesDigitalWorld
#designandthedigitalworld
When it ain’t broken
isn’t Good Enough
Fixing up your own professional learning network

@DesDigitalWorld
#designandthedigitalworld
Networking
isn’t just
about
telling the
world about
you

@DesDigitalWorld
#designandthedigitalworld
Networking
isn’t just
about
listening to
the world

@DesDigitalWorld
#designandthedigitalworld
it’s about
making time

@DesDigitalWorld
#designandthedigitalworld
to do
both

@DesDigitalWorld
#designandthedigitalworld
It’s easy to bury
your head in a
book

@DesDigitalWorld
#designandthedigitalworld
or stick with those
you know

@DesDigitalWorld
#designandthedigitalworld
yes, the world’s
A crowded place

@DesDigitalWorld
#designandthedigitalworld
but there are few
bad apples

@DesDigitalWorld
#designandthedigitalworld
Many old dogs and young pups
have something to learn and
teach

@DesDigitalWorld
#designandthedigitalworld
so
take a chance

@DesDigitalWorld
#designandthedigitalworld
Take
a risk

@DesDigitalWorld
#designandthedigitalworld

@DesDigitalWorld
#designandthedigitalworld
and develop
a network

@DesDigitalWorld
#designandthedigitalworld
Start
small

@DesDigitalWorld
#designandthedigitalworld
one
conversation
at a time

@DesDigitalWorld
#designandthedigitalworld
and listen to what
Teachers
say about twitter

@DesDigitalWorld
#designandthedigitalworld
I use twitter to gain
new ideas
and thoughts on #pe
everyday

@DesDigitalWorld
#designandthedigitalworld
Twitter connects me to great ideas,
globally.
Lifelong learning is the result

@DesDigitalWorld
#designandthedigitalworld
But
How?

@DesDigitalWorld
#designandthedigitalworld
Don’t
despair

@DesDigitalWorld
#designandthedigitalworld
follow the
bird

@DesDigitalWorld
#designandthedigitalworld
but
remember

@DesDigitalWorld
#designandthedigitalworld
people follow
people

@DesDigitalWorld
#designandthedigitalworld
people don’t follow
eggs

@DesDigitalWorld
#designandthedigitalworld
people don’t follow
eggs
show your
face

@DesDigitalWorld
#designandthedigitalworld
people don’t follow
eggs
have a
bio

@DesDigitalWorld
#designandthedigitalworld
people don’t follow
eggs
x
PE Thinker,
Husband,
Father, researcher
have a
bio

@DesDigitalWorld
#designandthedigitalworld
find your
hashtag

@DesDigitalWorld
#designandthedigitalworld
A tag embedded in a message
posted on the Twitter microblogging
service, consisting of a word within
the message prefixed with a hash
sign. #getit #understand

@DesDigitalWorld
#designandthedigitalworld
follow people who use
these hashtags

@DesDigitalWorld
#designandthedigitalworld
follow people who use
these hashtags
#pegeeks #pegeek
#physed #pechat

@DesDigitalWorld
#designandthedigitalworld
so don’t bury
your head

@DesDigitalWorld
#designandthedigitalworld
be the dog that
learnt some new
tricks

@DesDigitalWorld
#designandthedigitalworld
be
networked

@DesDigitalWorld
#designandthedigitalworld
create your
own
crowd

@DesDigitalWorld
#designandthedigitalworld
don’t settle for
ain’t broken

@DesDigitalWorld
#designandthedigitalworld
it
isn’t Good Enough
Fixing up your own professional learning network

@DesDigitalWorld
#designandthedigitalworld
Designed by
Ashley Casey

@DesDigitalWorld
#designandthedigitalworld
I am a researcher
A.J.B.Casey@lboro.ac.uk

@DesDigitalWorld
#designandthedigitalworld
I can be found on
twitter
@DrAshCasey

@DesDigitalWorld
#designandthedigitalworld
Using hashtags like
#pegeeks #pegeek #pechat #physed

@DesDigitalWorld
#designandthedigitalworld
thanks for listening

@DesDigitalWorld
#designandthedigitalworld
Research

@DesDigitalWorld
#designandthedigitalworld
Research
Published

@DesDigitalWorld
#designandthedigitalworld
Research
Published
Presented

@DesDigitalWorld
#designandthedigitalworld
Research
Published
Presented
Reflected

@DesDigitalWorld
#designandthedigitalworld
When it ain’t
broken
isn’t Good Enough
Fixing up your own professional learning network
16,237

@DesDigitalWorld
#designandthedigitalworld
When it ain’t
broken
isn’t Good Enough
Fixing up your own professional learning network
10,166

@DesDigitalWorld
#designandthedigitalworld
100,000+
Vistors

@DesDigitalWorld
#designandthedigitalworld
10,000+
Vistors

@DesDigitalWorld
#designandthedigitalworld
4,000+
Downloads

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This document discusses evaluating the impact of disseminating research via social media. It provides examples from a project called FP7 'The Evolving concept of Security' that used various social media and digital channels to disseminate research findings. Metrics like website traffic, audience demographics, social media engagement are presented to measure the reach and influence of dissemination activities. The importance of developing specific, measurable impact objectives and collecting both quantitative and qualitative data is emphasized for demonstrating research impact to funding bodies.

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