VisualDNA helps businesses better understand customers by providing psychographic data on over 65 million Russian profiles, going beyond conventional big data on what, when, and where to provide insight into who customers are and why they do things. By combining big data and psychology, VisualDNA improves predictive accuracy by nearly 300% within the first minute of a session compared to using first party data alone. The company recommends that businesses understand their audience using various data sources, leverage first party data, integrate VisualDNA's third party data to create a clearer customer profile, analyze the data to optimize marketing content, and plan and optimize content like ads based on the three-dimensional profiles covering what, where, and who customers are.