NZ Hello is an promotional company - helping businesses share their products with consumers of 'fans' - this our Media Kit, showing our stats, engagement, activity and giving you the information you need to understand the value we provide.
Marketing your business doesn't have to be hard. Chances are you already have the tools you need for success. Discover how to amplify what you're already doing with these digital marketing tools.
Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen JonesScott Abel
Today, business is digital. That makes content critical. Content now represents nearly a third of marketing budgets alone (Content Marketing Institute), and that proportion will only increase. Content also is the substance of most digital media products and digital channel communications. So, you might have enjoyed some success with implementing a content strategy for a single product, channel, or marketing campaign. Now, imagine repeating that success. How do you make your content strategy scale across products, brands, channels, markets and more? It's a question that often brings up many, many, MANY more questions for midsize and enterprise organizations. This session will help you answer them with a practical vision and 3 useful principles to scale your content strategy.
This presentation was given at Content Strategy Applied USA on November 17-18, 2014
Data is easy. Deciding is hard. 3 issues we need to resolve.Tracy Allison Altman
Highlights from some of my recent work at Ugly Research. We need to resolve these 3 issues: 1) Too much ‘Ooh, shiny!’ 2) It's not ‘data vs. people’. 3) Visualize decisions, not data.
Executive decision makers need more data that connects the dots. Highlights from our recent work at Ugly Research. We need to resolve these 3 issues: 1) Too much ‘Ooh, shiny!’ 2) It's not ‘data vs. people’. 3) Visualize decisions, not data.
Marketing your business doesn't have to be hard. Chances are you already have the tools you need for success. Discover how to amplify what you're already doing with these digital marketing tools.
Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen JonesScott Abel
Today, business is digital. That makes content critical. Content now represents nearly a third of marketing budgets alone (Content Marketing Institute), and that proportion will only increase. Content also is the substance of most digital media products and digital channel communications. So, you might have enjoyed some success with implementing a content strategy for a single product, channel, or marketing campaign. Now, imagine repeating that success. How do you make your content strategy scale across products, brands, channels, markets and more? It's a question that often brings up many, many, MANY more questions for midsize and enterprise organizations. This session will help you answer them with a practical vision and 3 useful principles to scale your content strategy.
This presentation was given at Content Strategy Applied USA on November 17-18, 2014
Data is easy. Deciding is hard. 3 issues we need to resolve.Tracy Allison Altman
Highlights from some of my recent work at Ugly Research. We need to resolve these 3 issues: 1) Too much ‘Ooh, shiny!’ 2) It's not ‘data vs. people’. 3) Visualize decisions, not data.
Executive decision makers need more data that connects the dots. Highlights from our recent work at Ugly Research. We need to resolve these 3 issues: 1) Too much ‘Ooh, shiny!’ 2) It's not ‘data vs. people’. 3) Visualize decisions, not data.
Data is power. Looking at data helps us know who our audience is, how they interact with our business, where we can optimize and what to prioritize.
This presentation covers the basics of qualitative and quantitative data gathering for business insights. The best thing is it doesn't require extensive coding or any paid tools - you can start measuring today.
You will find the full story, together with a recording of the presentation, on my blog: https://valchanova.me/business-measurement-basics/
For your emails to work, you need consider not only how you create content and what you write about, but when you send it and how you use it in your business. This session will look at the power of the analytics in email marketing – and how monitoring and responding to these reports can drive huge results in your business or organization.
Results from the NewMR Quality of Reports 2021 StudyRay Poynter
Presented by Ray Poynter, as part of the NewMR 'Presenting and Reporting' webinar.
Ray presents the results from the 2021 Quality of Research Reports Study and contrast them with the findings from the 2019 Study.
Access this presentation recording, along with other presentations from this event via NewMR.org/play-again
Gaining New Insights into Online Customer Behaviors using AIMoise CONVOLBO, Ph.D
Dr. Wendkuuni Moise CONVOLBO is a research Scientist in Rakuten. He has had a long experience working with data, Cloud Computing and data analytics on Geo-distributed datacenters.
He’s always been fascinated by what comes next, in terms of utilizing data from strategic data-informed business decisions perspective.
His recent work consists of harnessing the potential of the customers’ journey data with machine learning towards reaching “Zero customer dissatisfaction”.
Data, Strategy, and Authenticity: a love storyKendra Clarke
We all have data. We know that we need to use data. But how do we use data to make strategic decisions when strategy making is a primarily creative act?
Here at ion, we believe the future is ours and in keeping with our values, we invite you to watch our 2018 trends webinar - “Top 2018 Trends and Predictions” recorded on January 24.
This hour-long session highlighted three critical trends in content marketing that you need to act on PLUS perspectives from our experts in customer engagement, product marketing, sales, and content strategy. Are you ready for 2018?
Common Mistakes to Avoid in Google AnalyticsSelesti-Ltd
With so much data available to B2B marketers, it’s hard to believe that any marketer would still rely on their gut to make business decisions. But in the PwC Global Data & Analytics Survey, it was reported that 62% of executives still prefer to rely on their experience rather than data, to make decisions.
Our challenge as B2B marketers, is to make sure our data is credible and trustworthy. If we can’t trust our data, then what use is it? And if we can’t reliably interpret it, then we risk losing our credibility when reporting on our activity and performance.
Google Analytics is one of the most widely used analytics platform out there. But the problem is although it's easy to learn, it’s difficult to master. Reviewing your data is crucial to ensure you can interpret and analyse it correctly.
In this presentation, we highlight 4 common errors in Google Analytics, and how to fix it, to make your data more reliable and trustworthy.
The Top 4 Ways On How Neuro-Marketing Influences The Online Dating ArenaStoic Advantage, LLC.
I enjoyed working with Dustin Bearden on a breakthrough project where neuromarketing meets dating sites, such as POF, Badoo and Bumble.
We had participants in our experiment utilize eye trackers in order to gauge initial reaction on regions of their brain. This gave us "heat map” based on what the participants saw upon the initial impression of images on these sites in order to see how a person makes snap-judgment decision on whether to swipe right or left.
The 4 criteria we tested throughout this project were: social proof, text & visuals, innovative design, and consistency. We theorized dating sites that incorporated all four of these criterion tended to perform better than others.
Raj Manocha, Vice President of AskingCanadians, delivered the following presentation at the Mobile Research Roadshow, held in Toronto on June 21 and presented by Confirmit in partnership with Delvinia and AskingCanadians.
Data is power. Looking at data helps us know who our audience is, how they interact with our business, where we can optimize and what to prioritize.
This presentation covers the basics of qualitative and quantitative data gathering for business insights. The best thing is it doesn't require extensive coding or any paid tools - you can start measuring today.
You will find the full story, together with a recording of the presentation, on my blog: https://valchanova.me/business-measurement-basics/
For your emails to work, you need consider not only how you create content and what you write about, but when you send it and how you use it in your business. This session will look at the power of the analytics in email marketing – and how monitoring and responding to these reports can drive huge results in your business or organization.
Results from the NewMR Quality of Reports 2021 StudyRay Poynter
Presented by Ray Poynter, as part of the NewMR 'Presenting and Reporting' webinar.
Ray presents the results from the 2021 Quality of Research Reports Study and contrast them with the findings from the 2019 Study.
Access this presentation recording, along with other presentations from this event via NewMR.org/play-again
Gaining New Insights into Online Customer Behaviors using AIMoise CONVOLBO, Ph.D
Dr. Wendkuuni Moise CONVOLBO is a research Scientist in Rakuten. He has had a long experience working with data, Cloud Computing and data analytics on Geo-distributed datacenters.
He’s always been fascinated by what comes next, in terms of utilizing data from strategic data-informed business decisions perspective.
His recent work consists of harnessing the potential of the customers’ journey data with machine learning towards reaching “Zero customer dissatisfaction”.
Data, Strategy, and Authenticity: a love storyKendra Clarke
We all have data. We know that we need to use data. But how do we use data to make strategic decisions when strategy making is a primarily creative act?
Here at ion, we believe the future is ours and in keeping with our values, we invite you to watch our 2018 trends webinar - “Top 2018 Trends and Predictions” recorded on January 24.
This hour-long session highlighted three critical trends in content marketing that you need to act on PLUS perspectives from our experts in customer engagement, product marketing, sales, and content strategy. Are you ready for 2018?
Common Mistakes to Avoid in Google AnalyticsSelesti-Ltd
With so much data available to B2B marketers, it’s hard to believe that any marketer would still rely on their gut to make business decisions. But in the PwC Global Data & Analytics Survey, it was reported that 62% of executives still prefer to rely on their experience rather than data, to make decisions.
Our challenge as B2B marketers, is to make sure our data is credible and trustworthy. If we can’t trust our data, then what use is it? And if we can’t reliably interpret it, then we risk losing our credibility when reporting on our activity and performance.
Google Analytics is one of the most widely used analytics platform out there. But the problem is although it's easy to learn, it’s difficult to master. Reviewing your data is crucial to ensure you can interpret and analyse it correctly.
In this presentation, we highlight 4 common errors in Google Analytics, and how to fix it, to make your data more reliable and trustworthy.
The Top 4 Ways On How Neuro-Marketing Influences The Online Dating ArenaStoic Advantage, LLC.
I enjoyed working with Dustin Bearden on a breakthrough project where neuromarketing meets dating sites, such as POF, Badoo and Bumble.
We had participants in our experiment utilize eye trackers in order to gauge initial reaction on regions of their brain. This gave us "heat map” based on what the participants saw upon the initial impression of images on these sites in order to see how a person makes snap-judgment decision on whether to swipe right or left.
The 4 criteria we tested throughout this project were: social proof, text & visuals, innovative design, and consistency. We theorized dating sites that incorporated all four of these criterion tended to perform better than others.
Raj Manocha, Vice President of AskingCanadians, delivered the following presentation at the Mobile Research Roadshow, held in Toronto on June 21 and presented by Confirmit in partnership with Delvinia and AskingCanadians.
A summary of an HSSi social impact evaluation system design project and initial data gathering, including challenges in evaluation and quotes from qualitative data gathering. Note that this initial round of data gathering did not yield statistically significant quantitative results (as it was undertaken primarily to test the evaluation system process), and we expect the numbers to change somewhat in upcoming rounds of data collection.
Store Front Optimization | David Henry, Monster.com | iStrategy, LondoniStrategy
How to optimize your ecommerce store front.
Presented by David Henry, VP Digital Media and Marketing Europe of Monster.com during iStrategy London 2010.
Your customers have transitioned from tethered and tolerant to mobile and multitasking. To meet customers’ ever-growing expectations, you must ensure their experiences are pain-free by delivering proactive and engaging interactions across the entire customer journey.
During this webinar, Engaging the Digital Customer: Experiences that Drive Revenue and Loyalty, industry analyst Paul Greenberg will discuss ways to increase customer value, including:
* Understanding how and when to interact with customers
* Considerations for systems of engagement
* Role of proactive engagement to drive revenue
* Detailed use case from strategy to implementation
This is an update of a talk I gave while Macklemore was still a thing. I use him, Dickens and a host of other examples to show where we as content creators need to use data to tell better stories about the work we do, and how it's valuable to both our audience and business.
We'll walk through a common story framework, and then map those points to specific features and metrics you would use Google Analytics and YouTube Analytics for. That said, the concept would apply to any analytics solution you have on hand.
How to get you know your users deeply and find juicy insights, whether or not you have a rich budget or a deep background in the field - workshop delivered at UX London 2015
Respondents, particularly younger generations, want to take surveys on their mobile devices, but the reality is that most surveys are either too difficult to take on a mobile device or unpleasant. It’s time to rethink design and test out changes to meet consumers on their choice of device.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
