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10 ways SPSS
- 1. “ 10 When you marry a good database with SPSS as the analytical package, ” BR0049-0209 there isn’t much you can’t do. – Lewis Clemmens Marketing Database Architect Miami Herald Publishing Company “ SPSS Statistics has become a powerful ” ally in the battle for efficiency. – Dr. Val Vandivar Find out more about SPSS Inc.’s software. Really good reasons to use Director, Market Analystics Market Directions Call 1.800.543.5815 www.spss.com/spss Predictive analytics SPSS Inc. is a worldwide provider of predictive analytics software and solutions. To find out more about predictive analytics software from SPSS Inc., call 1.800.543.5815 or visit www.spss.com.
- 2. 10 reasons you really need predictive analytics… Get a higher return on your data investment See your assumptions in action Discover unexpected opportunities 1 Your organization has a significant investment in data– 5 Advanced analytical methods give you the tools to develop 9 Your organization can use predictive analytics to respond data that contains critical information about every aspect hypotheses about your organization’s toughest challenges with greater speed and certainty to emerging challenges of your business. Today more than ever, you need to and test them by creating predictive models. You can then and opportunities, helping you to keep pace in a constantly- get the best return on the data you have collected–and choose the scenario that is likely to result in the best changing business environment. predictive analytics is the most effective way to do this. outcome for your organization. Predictive analytics combines information on what has happened in the past, what is happening now, and Guarantee your organization’s competitive what’s likely to happen in the future to give you a Empower data-driven decision making 10 advantage complete picture of your business. 6 Better processes help people throughout your organization Predictive analytics can drive improved performance in make better decisions every day. Predictive analytics every operational area, including customer relations, enables your organization to automate the flow of supply chain, financial performance and cost Find hidden meaning in your data 2 Predictive analytics helps you maximize the understanding information to match your business practices and deliver the insights gained through this technology to people management, research and product development, and strategic planning. When your organization runs gained from your data. It enables you to uncover hidden who can apply them in their daily work. more efficiently and profitably, you have what it takes to patterns, trends, and relationships and transform this out-think and out-perform your competitors. information into action. Build customer intimacy Look forward, not backward 7 When you know each of your customers or constituents 3 intimately—including what they think, say, and do—you Unlike reporting and business intelligence solutions that are only valuable for understanding past and current conditions, predictive analytics helps organizations can build stronger relationships with them. Predictive analytics gives you a complete view of your customers, So why wait? and enables you to capture and maximize the value of look forward. By leveraging sophisticated statistical and modeling techniques, you can use the data you already each and every interaction. Contact SPSS Inc. at have to help you anticipate future events and be proactive, rather than reactive. 1.800.543.5815 Mitigate risk and fraud 8 Predictive analytics helps you evaluate risk using a Deliver intelligence in real time combination of business rules, predictive models, and 4 Your business is dynamic. With predictive analytics, information gathered from customer interactions. You you can automatically deploy analytical results to both can then take the appropriate actions to minimize your individuals and operational systems as changes occur, organization’s exposure to fraudulent activities or high- helping to guide customer interactions and strategic and risk customers or transactions. tactical decision making. Predictive analytics help you make better, faster decisions, giving your organization a significant competitive edge.