The document summarizes how feedback was collected from a target audience of 17-19 year olds about a music video and print productions. A Google Forms questionnaire was distributed via social media which collected quantitative and qualitative data. Quantitative data showed most respondents were female, engaged with the music video, and understood its themes. Qualitative feedback revealed which parts respondents found most significant and helped uncover opinions, showing narrative codes were successfully used. The feedback provided useful insights but was limited by only surveying friends from one school.

1. What have you learned from
your target audience feedback?
QUESTION 3:

2. How was the feedback collected?
• To gather my audience feedback, my partner and I created a questionnaire
on ‘Google Forms’. The questionnaire was distributed through social media
to people around the ages 17-19. This questionnaire obtained information on
the gender, age, and opinion of our music video (and print productions).
• Google Forms provided us with a quick and easy platform we could simply
distribute to people by sending them a URL. The site would then collect and
analyse the results for us in a spreadsheet-type format (pie or bar chart).
• Since the people we sent our questionnaire to were our friends meant that
responses may not be completely truthful. Google Forms gave an anonymity
to the respondents- which we told them prior to sending it to them. This
ensured responses were as honest and open as possible.

3. • The questionnaire was mainly produced to give us quantitative data, apart
from one question that was, ‘Which part of the video did you find to be most
significant and why?’. This gave us a more descriptive and subjective opinion
from the respondent.
• The advantage of having mainly quantitative data is that it makes it easier to
analyse, for example in the form of a pie chart gives us a visual
representation of the different opinions.This cannot be done with qualitative
data and therefore is much more time consuming to analyse.
• A disadvantage of using mainly quantitative data is that it lacks rich detail,
and restricts the responses given to the respondents e.g. tick box options are
only restricted to the boxes they can tick.

4. Example of the responses we collected

5. • From the responses we received, 60 percent were female and 40 percent
were male.
• 80 percent were up-to-date with current music trends.
• 80 percent were ‘very engaged’ with the music video.
• 100 percent felt the music video fit the genre of music.
• 100 percent understood the story-line.
• 60 percent agreed that the central meanings of the music video were ‘young
love is fleeting and brief’,’young people are fragile’ and ‘love is hard’.
• 100 percent could relate to the themes in the music video.
• 100 percent described the music video as ‘emotive’
• 0 percent described the music video as ‘empowering’
The results

6. • It is clear that there is a positive response of our music video.
• Our target audience (young people) understood the concept of our music
video and all related to themes it presented, however we only asked people
from our school so ages of respondents was only representative of the
younger portion of our target audience and would be interesting to see what
people aged 20-25 years old thought of our music video.
• The fact that the majority of our respondents were very engaged with our
music video suggests that the narrative we encoded as producers was
successfully decoded by our viewers. (Stuart Hall)
• Also, the idea that 60% of respondents thought that the central meanings of
the music video were ‘young love is fleeting and brief’,’young people are
fragile’ and ‘love is hard’ supports Stuart Halls idea that texts are polysemic.

7. The Qualitative data:
• This question allowed to uncover
the opinions of our respondents.
Generally, we learnt that parts
that were most significant
seemed to make use of narrative
codes such symbolic, proairetic
or enigma (Barthes).

8. • What we learnt from this question was that 18-
19 year olds were certainly a portion of our
target audience, because all of them felt they
could relate to the themes we presented.