This document appears to be an exam for a quantitative methods or business analytics course. It contains multiple choice and numerical problems across several sections. Some key points: - Section A covers basic concepts like regression analysis, transportation problems, binomial distribution, and linear programming assumptions. - Section B delves deeper into topics like decision making environments, differences between PERT and CPM, and multi-dimensional scaling. - Section C presents word problems involving data analysis, hypothesis testing, and forecasting using quantitative tools. - Section D focuses on research methods, including describing a research design, identifying data collection techniques, and designing a questionnaire. In summary, the document tests students' understanding of quantitative analysis techniques

1. L*fl<ffY. IYB4-
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First Semester MBA Degree Examination, June/July 2016
Management and Organizational Behavior
Time: 3 hrs.
SECTION . A
Note : Answer an)/ FOUR questions from Q.No.l to Q.No.7.
I What is the significance of middle level management?
2 How do you say that OB is an applied science?
3 What is emotional intelligence? Narne the five key components of EI.
4 What are the three levels of conflict in the organization?
5 Mention the significance of a control system in the organization.
6 What is the reason for growth of virtual organization?
7 What is ability? How do you classify individual's abilities?
SECTION - B
Note : Answer any FOUR questionsfrom Q.No.I to Q.No.7.
I Elaborate the strengths and weaknesses of rnatrix organtzational structure.
2 Explain Fiedler's contingency theory of leadership in brief
3 What are the different tlpes of power? Explain.
4 Name the fbur experiments conducted by Elton Mayo and associates. Explain the
Hawthorne experiment.
5 Discuss ih. p.rronality attributes influencing OB.
.
6 Expiain the decision making process.
7 Explain Herzberg's two-factor theory of motivation and discuss the managerial
SECTIOI - C
Note : Answer anJl FOUR questions from Q.No.l to Q.No.7.
I Explain Blake and Mouton's managerial grid.
2 Discuss the factors that influence the perbeption.
3 Explain Big-five model of personality.
Max. Marks: tOO
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
implications of
(07 Marks)
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implications.
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2. 14MBA11
Describe the challenges of organizational behaviour. (10 Marks)
Explain the various components of attitude and describe how attitudes are formed. (10 Marks)
What are the different types of control'l Discuss the essentials of effective control system.
(10 Marks)
What are the causes of interpersonal conflict? Highlight the strategies for interpersonal"cbnflict
resolution. (10 Marks)
SECTION. D
CASE STUDY - [ Compulsory ]
Aptec Electronics Company (AEC) has an excellent national and international reputation.
Employees were huppy to work for AEC. But the company demands total loyalty from its
employees and even tries to influence their behaviour and appearance after work. Maya, a bright
young woman working for AEC for over i0 years, was highty respected by the colleagues and
did a fine job as a divisional sales manager. It was generally agreed that she had excellent
potential for advancement. For 2 months Maya had been in love with Manjunath who worked in
electronics division of a competing company. One day, Mr. Shefloy, Maya's boss approached
her about this matter, stating that there might be a possible conflict of interest in her association
with an employee of the competitor. He made it clear that AEC has a written policy that
demands (and rewards) complete loyalty from all its employees.
Shortly after this emotional confrontation with her boss, Ms. Maya was transferred to a non-
managerial position without any loss in pay.
She also noted that her friends at AEC tried to avoid her. But Maya felt very strongly that the
company had no business suggesting who she could and could not see after working hours; as a
result she quit her job.
Questions:
1. Is the situation happened in the case motivating to the employees like Maya?
2. What.is your answer if Maya had access to important company trade secrets?
3. What would you have done if in Maya's position?
4. What is your suggestion for supervisors of AEC?
(05 Marks)
(05 Marks)
(05 Marks)
(05 Marks)
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2 of 2

3. USN
Time: 3 hrs.
Briefly expiain
Briefly explain
First Semester MBA llegree Examination;.June/Juty 2015
Economics for Managers
Max. Marks:100
14MBA12
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SECTION - A
Notc : Answer nny FOYIR questions from Q.No.l to Q.lYo.7.
1 What is opportunity cost? Give exarnples.
2 Specify the law of diminishrng marginal utility. I{ention its assumptionr;.
3 What are the determinants of supply'/ Mention
4 What is incorne elasticity of dernand?
5 Mention any three disadvantages of globali2ation.
6 List out any three decision making problems where break even analysis is of use.
7 What are the various corltponents of gross dornestic product?
I
2
3
4
5
SECTION . B
write a note
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Q No'7'
Explain the properties of indiffbrence curve.
Write a note on irnportance of elasticity ot'dernand.
Write a note on expert opinion rnethod of demand forecasting.
Fill in the blank in the followins tabln me DlanK rn tne Iouowm e
Usage of the
variable factor (L)
Total product Average product Iv{arginal product
1 25
2 35
.t
J 82
4 28
5 24
6 140
7 22
8 8
9 I80
l0 20
the
the
6
7
fbatures of business cycles.
features of 1991 industrial policy.
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4. 14MBA12
SECTION - C
Note : Aruswer any FOUR qaestions from Q.No.I to Q.No.7.
Discuss the nature and scope of managerial economics. (10 Marks)
Suppose, weekly demand functions of three consumers X, Y , Z for TopRoman noodles are
given as follows
X:D^:30-3P.
Y: Dy:20-2P'
Z : Dr.: 15 - 1P,
Where P*, Py and P, being price of noodles of the price of Top roman noodles is fixed at ( 30
(per 400grms pack). Find the aggregate demand function and weekly consumption of noodles.
(I0 Marks)
Krishna was a manager in a retail outlet earning ( 20,000 l- per month. He resigned his job and
started his own retail outlet with his own capital T l0 lakhs and bomowed from a bank remaining
t 20 lakhs @ 14% interest. The expenses of his retail outlet for first year (2A',4) operations are ,
Rent
Salary of sales boys
Cost of goods solcl
Charges of various utilities t 50,000
Sales revenue for 2014 being { 18,00,000 if Krishna was to
government securities he rvould have earned @ l2%, interest
Required: i) Identify implicit costs and explicit costs.
ii) Calculate economic profrt and business profit.
Explain in detail internal economies to scale.
What are isoquant'/ Explain the properties of isoquant curves.
Provide SWOT anaiy'sis of Indian economy.
Explain the phases of globalisation.
$ECTION - p
CASE STUDY - J Computsory I
The publication majors like Tirnes of India NavBharat times, Hindustan times and Hindi
Hindustan as well as the The Hindu news paper publishers have started product bundling to
attain growth in sales. Since 2AB they have launched combo-packs in quick succession. The
strategy of the Fiindunews paperpublisher is to push theirpublication with theirEnglish news
paper covering annual subscription for news paper and discount offers for their publication like
the Hindu survey of Indian industry and The Hindu survey of environment (annually published).
As a result on concessional subscription one can read their daiiies and survey of Indian
industries and survey of environrnent.
Questions :
i) Refer the case above, what is product bundling?
ii) Give examples of other sectors following the strategy of produce
iii) Briefly explain the advantages of product bundling straregy.
iv) What are the pre-requisites to implement Product bundling
:l<****
2 of 2
{ 20,000
{ 220,000
T 500,000
invest his own capital { 10 lakhs in
income.
(10 Marks)
(I0 Marks)
(10 Marks)
(10 Marks)
(10 Marks)
(05 Marks)
bundling. (05 Marks)
(05 Marks)
from economic angle?
(05 Marks)

5. USN 'I 12MBA13
First Semester MBA Degree Examination, June/Jtiiy 20lG
Quantitative Methods - I
Time: 3 hrs. Max. Marks:l00
2. Question No. 7 & I are compalsory.
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a. Differentiate management problem with research problem.
b. Define 1'1chi-square) test. Mention the steps involved in chi-square test.
c. State and explain the contents of rcport writing in detail.
Define the term skewness.
State the procedure of hypothesis testing.
Calculate Karl Pearson's coefficient of correlation
(03 Marks)
(07 Marks)
between expenditure on advertising and
(03 Marks)
(07 Marks)
(10 Marks)
(10 Marks)
(03 Marks)
19 units.
(07 Marks)
(10 Marks)
(05 Marks)
280 persons are found to be ragi
both the food articles are equally
(05 Marks)
lation and their values are:
a.
b.
c.
sales from the data eiven bel
Comment the result.
a. What is sampling and non-santpling errors?
b. Determine the missing fi'equency if the class interval 15-20, the mean being
x 5 - 10 10- t5 l5 20 20 2s 25 30
F 2 2 ) 4 4
c. Consider the follo data, obtain the two regression equations:
Also, estimate Y when X is equ al to 20.
a. Find the standard deviat th thod for the follo da
In a sample of 500 people from the Karnataka village,
eaters and the rest are rice eaters. Can we assume that
popular? (Table value Z: 2.58)
c. Two rand heom sam es were clrawn trom the normal popu
X1 66 67 75 76 82 84 88 90 92
Xz 64 66 74 7B B2 85 87 92 93 95 97
Test whether the two samples have the same variance @ 5%
(F: 3.11 @ 5otolevel for Vr :8 and V2: l0)
Explain the steps involved in a research design.
Briefly explain the literature review and its importance.
Calculate quartiles from the followins da
level of significance.
a.
b.
c.
(10 Marks)
(05 Marks)
(05 Marks)
(10 Marks)
d vcn Detow:
Advertisement expenditure (t 000') 39 78 65 62 90 82 75 25 98 36
Sales ({ lacs) 4l 84 53 58 ti6 62 68 60 9l 51
e lollowm
X 6 2 t0 4 8
Y 9 t1 5 8 7
run oy l.ne oevlauon n'letnoo Ior tne lollowm a
Class interval 0 - l0 r0 - 20 2A 30 30-40 40-50 s0-60 60-70
Frequency 6 t4 l0 8 I
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uarules Irom tne Ioilowlng oar.a'.
Class interval 0 - r0 t0-20 20 30 30-40 40-s0
Frequency
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6. a. Explain Type I and Type II errors.
b. What is ANOVA? Mention its assumptions.
c. Given below is the frequency distribution of the marks obtained
mean, median and mode.
12MBA13
(05 Marks)
(05 Marks)
by 90 students. Compute
(10 Marks)
7a.
b.
c.
d.
Marks No. of students Marks No. of students
20 30 2 60-70 t8
30-40 t2 70-80 t0
40 50 15 80-90 9
s0-60 20 90 - 100 4
InZ-test, the table value is 1.96 and computed value is 2.0. State the regult of hypotl!r#;.u.,
The impact of advertisement on sales is to be analyzed, suggest the tools used and why.
(05 Marks)
The sales of TATA-Nano car for the last 5 years is available and is it possible to forecast the
future sales and how (05 Marks)
Petrol price is hiked by 6 pm. On the same day by 9 pm news the opinion of public on hike
has to be telecasted in Chandana TV. Suggest the process of research design. (05 Marks)
a. Explain various methods of data collection. (10 Marks)
b. Design a Questionnaire to the research problem "lmpact of mobile phone usage on
Academic Environment". (10 Marks)
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7. USN
Time: 3 hrs.
First Semester MBA Degree Examination,Ytr
Business Analytics
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SECTIOI,I - A
Note : Answer any FOUR questions from Q"No.l to Q.No"7.
1 What do you lnean by regression Analysis? Give any Zuses of it.
2 What is an unbalanced Transportation problem? Give an example.
3 What is Binomial distribution'l Write the formula to calculate probability.
4 Explain Single Factor Experiment.
5 Explain the assumptions of Linear programming model.
6 What is a Decision model? Explain.
7 What is cluster Analysis'l Explain.
SECTION. B
l{ote : Answer any FOI-IR questions from Q.No.1 to Q.No.7.
I Explain briefly the different types of Decision making environments.
2 Explain the basic difference between PERT and CPM.
3 What is Multi Dimensional Scaling'/ Bxplain the steps.
4 Solve the following LPP using Graphical method.
Minimize Z = 20xr+10x2
Subject to the constraints
x1 * 2x2S 40
3x1+xz>30
4x1+3x:>60
X1rX2)$
5 Four different jobs can be done on tour diffbrent machines. The cost of producing
machine 'm' is given below. How should the jobs be assigned to various machines
total cost is rninimized?
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(07 Manks)
(07 Marks)
(07 Marks)
(07 Marks)
Job 'j' on
so that the
Machines
Mr Mz M: M+
Jobs
Jr 5 7 1l 6
Jz 8 5 9 6
J: 4 7 i0 7
Jq 10 4 8 3
I of,3
(07 Nlarks)

8. 14MtsA14
deviation of { 60 lakhs,
(07 Marks)
The followins table the activities I ruction project.w n aDie glves ac lvl les ln a cons
Activity Immed iate preciecesso r Time (days)
A 4
B 6
la
- 2
D A
11 5
E 11
2
F A '7
G D, B, E,
I
/t
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a) Di:aw a network diagram
b) Determine critical path and project duration.
SECTION - C-
Note : Answer $ny t"-tluR guestionsfrom Q.No"r to e.No.7.
Explain the rules to be foilowed during the construction of network aiid tire common errors
A Project yields an average cash flow of t 500 lakhs, with a standard
Calculate the following probabilities.
a) Cash flow will be nlore than 560 lakhs
b) Cash flow will be less than 420 lakhs.
occurred during the construction.
Explain the varir:u,s aspects of '"Data for tsusiness Analytics"'i
A 1t
l1 sed of 7
(07 Marks)
(10 Marks)
(t0 Marks)
time estimates are as given beiow.
of each activity. What is the expected project
e project by 13 weeks. (10 Marks)
is taken and average running life in years is
)
4.t
ctT{LA, rolecr ls co oI i actl-,lttes rvhose
E,stimated duration (rveeks)
Activity Optimistic h4ost likely Pessirnistic
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I 7
i -J 1 4 '7
| -4 2 2 I
2-5 i 'l
I I
3-s 5 t1
4-6 1 5 6
5-6 -i A l5
a) Draw the project netwcrk diagram.
b) Find the expected duration and variance
length and prcject standard deviation'?
c) Caiculate the probabiiity of cornpleting th
A sample of S0cars each of 2makes X and Y
recorded.
Life (hio. of Years)
hio. of Cars
Make X Make Y
0-5 B 6
5-10 t2 i0
10 - l5 l7 2A
15 -2A i0 t2
2A 25
.)
J 2
a) Which oflthese turo makes
b) Which of ti-rese makes
deviation.
average life?
greater consistent
cf3
performance? Use standard
(10 Marks)
gives higher
has shor,vn

9. e rorrowrng cala glves Ine exoeruence o mac rne ooerators
Operator 1 2 J 4 5 6 8
Experience (in years) 16 12 l8 tj..t a
J i{} 5 r2
Perforrnance Ratings 87 88 89 58 78 80 75 B3
CaXculate the regression !ine of pertrrrntance rating on experience and estimate the probable
performance rating if-an operator has 7 years of experience. (tS ft,farks)
Explain briefiy the steps in undertaking cluster Anal-v-sis. (18 Marlcs)
An investment company has T 20 lakhs available tor investment in government bonds, blue chip
stocks, speculative stocks and shcrt term deposits. The annual expected return and risk f,actor are
iven belen Delow.
Type of lnvestment Annual Expected Return (-olo) Risk Far:tor(0- 1009/o
Government Bonds t4 t2
Blue chip stoc:l<s lr) '1.4
Speculative stocks 23 48
Short term Deposits t2 6
Th llo
The cornpan,v is requir"ed io keep at least t 2 lakhs in short
shouid not exceed 42 ; speculative stocks must be at most 20
How should the company invest funds so as to niaxirnize
Formulate a LPP.
14MBA14
and their perforrnance ratings.hith
6
7
SECTN.QI{ - D
CASE STUDY * [ Cornpulsory ]
a) For the tbllowing Transportatiort problem find initial solution using
i) North west corner method ii) Least cost method
To
I II IIi Supply
From A
B
L
5 1 l0
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+ I 80
1
3 2 8 55
Demand 75 1nLv 50
(10 iVlarks)
b) A conpany has 3 fabrics S i,, S: and S: with production capacity of 7 , 9 and 18 units
(in100s) per week of a procluct respectively. These units are to be shipped to four
warehouses Dr, Dt, D: ancl D+ with requirement ol'5, 8, 7 and 14 units (in i00s) per
week respectively. The transpcrtation costs (in Rupees) per unit between f,actories to
wareho beloses are en w
Di D2 D: i D,i Suooi
Sr 19 30 50 10 l
Sz 70 30 40 60 9
S: 4C 8 70 20 18
Demand ) tt
n
14
i) Find initial solution using VAM
i, Test fbr optirnality using MODI
term deposits, average risk flactor
percent of total amouni invested.
its total expected annual return?
{tr0 &'tarks}
method
rnethcd.
.* * * *
3 o13
(10 Marks)

10. USN
Max. Marks: i00
14MEA15
{t}3 Marksi
(03 Mari<s)
(03 Marks)
(03 iVlarks)
(03 Marks)
(83 tu{arks)
i03 Manks)
(07 N'[arks)
(S7 iltarks)
a product?
(t)7 Marks)
(t)7 Manks)
(07 S'tarks)
(07 Marks)
(07 Marks)
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First Semester MBA llegree Examinatibn, June/Juty 2016
Marketing Management
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Time: 3 hrs.
SECTIO|{ - A
Note : Answ,er sny p'CIUR questions from Q.[,kt.I to Q.lYo.7.
I What is marketing? What are marketed'l
2 What do you nlean by 'Buying motives'? Explain its types.
3 What do you nlean by 'Repositioning"/ Explain with ci-rrrent examples.
4 What is packaging?
5 List out the various reasons fbr channel conf-lict.
6 What are push and pull strategies'l
7 What is marketing audit? Write its importance.
SECTION - B
It{ote : Answer any FO{JR questions.from Q.No"l to Q"frlo.7.
I Explain the various orientations of organizations rvith suitable examples.
2 Write the process of buying decision making? How it varies rvith types of goods/
3 Why is positioning important? What are the tasks to be consiclered w'hile positioning
4 Enumerate various decision invotrved in product mix.
5 Write the various methods of pricing.
6 Write in details about 'New Age meclia'.
7 Write in details about various steps involved in rnarketing planning process.
StrC'I'tON _ C
I Explain the
environment.
Note : Answer eny FOIJR questionsfrom ANo.l to Q"No"7.
various components of environment and write the emerging trends in each
(10 klarks)
(10 Marks)
(10 Marks)
(18 Marks)
2 Write the factors affecting buying beha,;ior in detail and how.
3 How witrl you segment the market? Explain with suitable examples.
4 How to manage the PLC of a product'/
I of2

11. What are the decisions involved in designing channel for a product?
How will you evaluate advertising effectiveness in 'New Age media''/
Explain in detail about strategic planning process.
I4MBA15
(10 Marks)
(10 Marks)
(10 Marks)
SECTION. D
CASE STUDY - [ Compulsory ]
CITI BANK
NIark Parsells, President and the chief operating officers of Citi bank online, is responsible for
Citi group's online banking strategy and irnplementation. Prior to his arrival at Citi bank, several
different strategies had been pursued and with multiple Internet based products launched. While
Citi bank had demonstrated a commitment. to developing an effective Internet presence and a
willingness to experirnent with Internet strategy over the previous two years Parsells knew that
the bank would soon expect positive and demonstrable returns on the large investments made
thus far. In addition, his strategy and its subsequent execution needed to prepare Citibank for
long term competition rn,ith an increasing number of entrants with novel business rnodels and
strategies, many of whom lacked short term profit expectations.
The new strategy was to offer a "Personal financial portal", which offered a view into each
account holder's financial world. Specifically Citibank online provided access to banking and
brokerage accounts and additional services such as online bill payment, lund transfers and
integration with Citibank's other online products. Further more, in creating the personal
financial portal, it also offered robust planning tootrs, real time market information, portfolio
trackers and other services.
Questions:
I What is the right mix of price" service, online access, and physical presence'J (I0 Marks)
2 What is the right positioning for the online service, and on what terms or features would they
conrpete? (10 Marks)
*****
.,

12. USN
'Iime: 3 hrs.
14MBA16
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(03 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
(10 Marks)
(10 Marks)
(10 NIarks)
(10 Marks)
(i0 Marks)
First Semester MBA Degree Examination, June/July 2016
Managerial Gomrmunication
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SECTION. A
Note : Answer any FOUR guestions.from Q.No.l to QNo.7.
I Define communication.
2 What is conversation control?
3 What are the purposes of writing?
4 What do you mean by agenda ?
5 What is case study ?
6 What is the meaning of negotiation?
7 What is videoconferencing?
SECTION. B
Note : Answer any FOIIR questions.from Q.No.I to Q.No.7.
I Explain the communication process r.vitlr an example.
2 Discuss in detail the barriers to successful communication.
3 Explain 3x3 writing process.
4 Explain any two types of business letters.
5 Discuss the various approaches to case analysis.
6 Explain in detail the elements of prcsci;tation.
7 What are the advantages of interview?
SECTION - C
Note : Answer any FOUR questionsfront Q.No.7 to Q.No.7.
1 Explain the characteristics of successful communication.
2 Elaborate on the different types of Non verbal communication.
3 What are the principles of eflbctives r,vriting? Explain.
4 What is a report? Explain the different elements of'a formal report.
5 Explain the different steps involved in a case analysis.

13. How are visual < graphic > aids classified ? Explain.
Explain the impact of technological advancement on business communication.
2) Discuss the main filter involved in this case.
3) What should Mr. Basu have done to avoid the misunderstanding?
4) Who is to blame for this communication gap? Why?
I4MBAl6
(10 Marks)
(10 Marks)
SECTION - D
CASE STUDY - [ Compulsory ]
Mr. and Mrs. Basu went to woodlancl's apparel section to buy a pullover. Mr. Basu did not read
the price tag on the piece he had selected. While making the payment, he asked for the price at
the counter. The answer was " Rs. 950" meanwhile , Mrs. Basu,, who was still shopping, came
back and joined her husband. She was glad that he had selected a nice black pullover for himself.
She pointed out that there was a 25 percent discount on that item. The person at the billing
counter nodded in agreement. Mr. Basu was thrilled to hear that " that means the price of this
pullover is just Rs.645 that's fantastic", said Mr". Basu. He decided to buy another pullover in
green.
In no time, he returned with the second pullover and asked the salesperson to pack both. When
he received the cash memo for payment, he was astonished to find that he had to pay Rs. 1,,900
and not Rs. 1 ,290 as he had expected.
Mr. Base could hardly reconcile hirnself to the fact that the salesperson had first quoted the
discounted price that is Rs. 950. But original price printed on the price tag was Rs. I ,225.
Questions :
1) Identity the three sources of Mr. Basu's information about the price of the pullover.
(05 l{arks}
(05 Marks)
(05 Marks)
(05 Marks)
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