The document summarizes a proposal for a housing development called 1979Mission in the Mission neighborhood of San Francisco. It would include 290 rental units, with 41 designated as workforce homes priced between $280,000-$350,000 for households earning $61,000-$145,650 annually, and 49 affordable rental units priced at 30-55% of the area median income. The proposal includes community benefits such as expanding the nearby BART plaza, increasing the size of Marshall Elementary School, and improving safety for students commuting to school. It aims to provide housing for teachers, firefighters, and others working in the community.

1. 1979MISSION
MISSION DOLORES
NEIGHBORHOOD ASSOCIATION
MARCH 11, 2015

2. HISTORICAL PERSPECTIVE
OF 16TH AND MISSION

3. EASTERN NEIGHBORHOODS –
MISSION AREA PLAN
• Site zoned for 105 ft height with the installation of BART, then
zoning was further reinforced with Prop M in 1986 and City’s transit-
first policy
• Nine year community planning process (2001 – 2009)
• Mission District community was at the table, including SFUSD,
Marshall Elementary and PTA
• Unanimous approval by Board of Supervisors, including
President Peskin and Supervisors Campos, Mirkarimi, Ammiano,
Sandoval, McGoldrick, Alioto-Pier, Chu, Elsbernd, Dufty, Maxwell
(Daly Excused)

4. SF HOUSING SNAPSHOT
• From 2000-2013, to meet growing population and housing
demands, San Francisco needed to build 45,000-50,000
housing units
• However, only 27,796 total units were built citywide since
2000
• Approximately only 1,500 of those were built in the Mission,
including 260 rebuilt at Valencia Gardens
• 1979 Mission would provide 290 rental units, with 41
workforce homes and 49 affordable rental units

5. 1979MISSION

6. OUR PROPOSAL
• Union construction jobs – 100% union built
• Jobs for local workers in apartment management
and retail
• Program for local artists
• Plant trees and greenery on Capp Street

7. 1979 MISSION APARTMENTS
• Total: 31% Mission District middle-class workforce
homes and affordable housing
290
4941
Market Rate Rental
Affordable Workforce
Homes For Sale On-Site
Affordable Apartments in
the Mission
 41 Middle-Class Workforce Homes
 49 Affordable Apartments
• Studios to four bedrooms

8. ++ +
OUR PROPOSAL:
“A NEW APPROACH FOR BUILDING
HOUSING AT ALL INCOME LEVELS”
• 41 for sale workforce homes at 1979 Mission,
Priced between ($280,000 - $350,000)
• Range of household income $61,000-$145,650
Artist Laborer
Firefighter
Non-Profit Minimum Wage Teacher
worker partner
($65,000 per year) ($72,000 per year) ($117,000 per year)
+
Teacher
with 10 years experience
($65,000 per year)

9. PURCHASING
WORKFORCE HOMES
• We will work with community partners to identify and
qualify the local community to purchase the
on-site homes.
• Homeowner workshops to learn how to qualify and
become homeowners.

10. AFFORDABLE BELOW MARKET-RATE
HOUSING IN THE MISSION
• The 49 units could be rented for between 30-55% of average
median income (AMI).
• A single-person household would qualify for a studio making
$20,400/year, and a household making $53,400/ year would
qualify for a three-bedroom unit.
• Per the Mayor’s Office of Housing’s criteria, rent for the
studio at 30% AMI would be $510/month and $1,335/month
for the three-bedroom apartment at 55% AMI.

11. PROPOSED 1979MISSION COMMUNITY BENEFITS
MERCADO EXPANDED
PLAZA
MARSHALL
ELEMENTARY
SAFE ROUTES
TO SCHOOL

12. MERCADO
LOCAL SMALL BUSINESS SPACE
• We will work with community partners to provide space at
16th and Mission for local neighborhood serving businesses and
artists.
• Walgreens or a comparable pharmacy will be on-site.
• Each existing business at 16th and Mission has been
offered a chance to return.

13. ENLARGED AND IMPROVED
BART PLAZA
• “A plaza for everyone”
• 40% increase in total plaza area, for a total of 9,000
square feet
• A safer, friendlier and more useful space

14. PROPOSAL FOR MARSHALL
ELEMENTARY SCHOOL
• 50% increase in total school size, which will provide new learning
facilities and multi-use spaces
• Playground made safer and expanded by raising it 15 feet, which will
reduce the impacts of shadows by new and existing buildings
• SFUSD will need to approve proposal, and if approved will decide how
to utilize the new space created by the project, such as new classrooms,
childcare, library, music, arts, etc.
• Largest community benefits proposal by developer to a Mission District
school

15. A SAFER ROUTE TO SCHOOL
FOR STUDENTS AND
PARENTS
• Increase safety on Capp Street with improved lighting
and landscaping
• Wider sidewalks on Capp Street
• Raised crosswalk at intersection of Capp and Adair
• Bulb outs on Capp Street and 16th Street
• Use landscaping best practices developed by Laborers
at Recreation and Park Department

16. A PROPOSAL TO HELP
PRESERVE THE CULTURE OF
THE MISSION
• Working with existing community organizations,
cultural groups, and local artists to introduce new
residents into the Mission
• Promoting greater respect of the historic Mission
culture
• Promoting local Mission artists and their artwork by
showcasing their work in key areas of the project

17. HOW TO LEARN MORE ABOUT
OUR PROPOSAL FOR
1979MISSION
Call us at 415.316.0122, or visit us online
at 1979mission.com

18. Q&A

19. 1979MISSION
SAN FRANCISCO CA | 415.316.0122 | 1979mission.com