2009 Counselors Academy Presentation
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- Airfoil is an independent public relations firm known for working with emerging tech companies to help them gain national prominence. - The document discusses various processes Airfoil uses to gather diagnostic feedback from clients, employees, and past clients/employees including surveys, interviews, and exit interviews to evaluate performance and identify areas for improvement. - This feedback is used to refine Airfoil's business processes, communications strategies, and culture to ensure healthy relationships and performance over time.
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Sleeplessness. Stomach aches. Paralyzing fear. These are just some of the symptoms many employees experience in the days leading up to a performance review. And it’s not just your employees dreading them … even 95% of managers aren’t satisfied with their company’s performance management process.
So why do we keep up the same ole-same ole review process when no one’s happy with it? Check out our ‘Reinventing Performance Management’ presentation with our performance management experts from Reliant and Love’s Travel Stops & Country Stores to:
-- Understand why so many of today’s performance management processes are broken … and how to fix them
-- Discover how to implement a review cycle that’s both regular and meaningful
-- Learn new performance management strategies to better engage team members and drive productivity
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-- Determine whether your company is guilty of “rater bias” and how to avoid it
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- 8. process
- 10. Importance of Timeline Q1 Q2 Q3 Q4 Win Loss Client ASQ Employee ASQ Client Exit Employee Exit
- 11. using results
- 12. Trend Analysis
- 13. designing a healthy program
- 16. win/loss
- 21. client ASQ
- 23. Client ASQ Diagnostic Developmental
- 26. employee ASQ
- 28. Employee ASQ
- 31. client exit
- 33. Client Exit RELATIONSHIP Reference Marketing Materials Consideration Cultural Chemistry Change
- 36. employee exit
- 41. making it work for you
- 43. Diagnostic Business Management Image Ratings Overall Satisfaction Overall Rating Consideration Recommendation Are we clearly establishing our brand value? What indicates our brand promise in action? Is our brand promise evident throughout every touchpoint? How does our brand live when we can’t directly control the interaction? Success
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Editor's Notes
- Famous quote: I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. – David Ogilvy Too often, performance measurement is vague and anecdotal. It should be objective, consistent and readily available.
- Creating a health index is part of diagnostic business management. Information about your business flows to you from many different areas: people, reports, newspapers even. Instead of reacting to a situation, establishing a process to evaluate your company’s health prepares you for the hard-decisions whenever those might occur.
- Win/Loss Studies go a long way in building a SWOT analysis. It gives you an opportunity to get back in front of a client you may not have otherwise had a reason to connect with. This approach takes the emotion out of the Win or the Loss and lets you objectively understand the decision-making process and the role your business really plays.
- Exit Interviewing follows a similar process as the Win/Loss. It’s an excellent gauge of how you sold your brand and services throughout the relationship cycle. It is also an indicator of brand growth or retraction. The elements of the resigning relationship provide a point of understanding between the fit with the brand and the future potential.
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