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Idea Insights from GNPS
New Product Launch
Episode 15-21
www.globalnpsolutions.com/idea-incubator/
1
Idea Insights from GNPS
NPD Structured Process
• Staged and gated processes guide new product development
• Minimizes innovation risk and investment
• Stages:
1. Opportunity Identification
2. Concept Generation
3. Concept Evaluation
4. Technical Development
5. Commercial Launch
www.globalnpsolutions.com/idea-incubator/
2
Idea Insights from GNPS
Fuzzy Front End
• Fuzzy Front End comprises early stages of NPD process
• Stages 1 through 3
• Economic evaluations of fuzzy front end
• Net present value (NPV)
• Return on investment (ROI)
• Sensitivity analysis
• Pricing models
www.globalnpsolutions.com/idea-incubator/
3
Idea Insights from GNPS
Technical Development
• Earlier stages establish estimates for sales
• High volume, low price
• Low volume, higher price
• Stage 4 results in firm cost estimates
• Development costs
• Manufacturing costs
• Capital investment
www.globalnpsolutions.com/idea-incubator/
4
Idea Insights from GNPS
Commercialization
• Final work before product is introduce to market
• Market testing: product + marketing plan
• Determines market share and reach
• Post-launch review to verify sales and marketing
www.globalnpsolutions.com/idea-incubator/
5
Idea Insights from GNPS
Stage 5 Economics
• Value Capture and Value Creation
• https://www.youtube.com/watch?v=nIK8ZBAeGrU
• Life Cycle Earnings
• Start with real revenues and costs (profit = revenue – cost)
• Depends on the product life cycle (fad or durable good?)
• Short life cycle may need replacement products
• Long life cycle needs to maintain customer interest
• Want customers to purchase more
www.globalnpsolutions.com/idea-incubator/
6
Idea Insights from GNPS
For More Information
• See the full post at the Idea Incubator Blog
• www.globalnpsolutions.com/idea-incubator/
• Free registration
• Contact me!
• 1-281-280-8717
• info@globalnpsolutions.com
• 2323 Clear Lake City Blvd., #180-177
Houston, TX 77062
www.globalnpsolutions.com/idea-incubator/
7
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1521 new-product-launch

  • 1. Idea Insights from GNPS New Product Launch Episode 15-21 www.globalnpsolutions.com/idea-incubator/ 1
  • 2. Idea Insights from GNPS NPD Structured Process • Staged and gated processes guide new product development • Minimizes innovation risk and investment • Stages: 1. Opportunity Identification 2. Concept Generation 3. Concept Evaluation 4. Technical Development 5. Commercial Launch www.globalnpsolutions.com/idea-incubator/ 2
  • 3. Idea Insights from GNPS Fuzzy Front End • Fuzzy Front End comprises early stages of NPD process • Stages 1 through 3 • Economic evaluations of fuzzy front end • Net present value (NPV) • Return on investment (ROI) • Sensitivity analysis • Pricing models www.globalnpsolutions.com/idea-incubator/ 3
  • 4. Idea Insights from GNPS Technical Development • Earlier stages establish estimates for sales • High volume, low price • Low volume, higher price • Stage 4 results in firm cost estimates • Development costs • Manufacturing costs • Capital investment www.globalnpsolutions.com/idea-incubator/ 4
  • 5. Idea Insights from GNPS Commercialization • Final work before product is introduce to market • Market testing: product + marketing plan • Determines market share and reach • Post-launch review to verify sales and marketing www.globalnpsolutions.com/idea-incubator/ 5
  • 6. Idea Insights from GNPS Stage 5 Economics • Value Capture and Value Creation • https://www.youtube.com/watch?v=nIK8ZBAeGrU • Life Cycle Earnings • Start with real revenues and costs (profit = revenue – cost) • Depends on the product life cycle (fad or durable good?) • Short life cycle may need replacement products • Long life cycle needs to maintain customer interest • Want customers to purchase more www.globalnpsolutions.com/idea-incubator/ 6
  • 7. Idea Insights from GNPS For More Information • See the full post at the Idea Incubator Blog • www.globalnpsolutions.com/idea-incubator/ • Free registration • Contact me! • 1-281-280-8717 • info@globalnpsolutions.com • 2323 Clear Lake City Blvd., #180-177 Houston, TX 77062 www.globalnpsolutions.com/idea-incubator/ 7 Click here