The document discusses the importance of goal-setting in product and project management, highlighting how it translates innovation strategies into specific outcomes and empowers teams for creative problem-solving. It outlines the structure of a Product Innovation Charter (PIC) that connects overall strategy to project deliverables. Additionally, performance measures are emphasized as essential for ensuring strategic objectives are met across varied projects.

1. Idea Insights from GNPS
Goal-Setting in Product and
Project Management
Episode 15-33
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2. Idea Insights from GNPS
Goals
• Achievement
• Winning
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3. Idea Insights from GNPS
Why Set Goals?
• Goal-setting achieves:
• Translation of innovation strategy to specific outcomes for a project
• Empowers team members for creative problem-solving
• Provides measures of technical growth and improved team behaviors
• Stretch goals
• May seem out of reach
• Encourages team to learn new behaviors
• Expand the knowledge base
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4. Idea Insights from GNPS
Achieve Strategic Outcomes
• Product Innovation Charter (PIC)
• Links overall strategy to project deliverables
• Four sections of information:
1. Background
2. Market & Technology arenas
3. Procedures & Policies
4. Special guidelines
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5. Idea Insights from GNPS
Empower Teams
• Literature demonstrates improved performance
• NPD projects require cross-functional teams
• Increased creativity
• Motivated by challenging problems
• Work independently
• Participate in customer research
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6. Idea Insights from GNPS
Measure Performance
• Ensure strategic objectives are met
• Different measures of success for different projects
• Fix a defect
• Launch new technology
• Grow the business
• Customer feedback imperative
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7. Idea Insights from GNPS
For More Information
• See the full post at the Idea Incubator Blog
• www.globalnpsolutions.com/idea-incubator/
• Free registration
• Contact me!
• 1-281-280-8717
• info@globalnpsolutions.com
• 2323 Clear Lake City Blvd., #180-177
Houston, TX 77062
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