The document discusses innovation strategy and inverted innovation. Traditional innovation strategy focuses on existing customers, why they prefer a company's products over competitors, and what products to offer them. In contrast, inverted innovation reverses this approach by first considering what problems need to be solved, then why existing solutions do not fully address these problems, and finally who might benefit from alternative approaches. The document promotes an inverted innovation strategy as a disruptive approach to developing new market and technology solutions.

1. Idea Insights from GNPS
Inverted Innovation
Part 1 of 4
Episode 15-12
www.globalnpsolutions.com/idea-incubator/
1

2. Idea Insights from GNPS
Innovations are Not Inventions
• Inventors work to improve existing systems
• Innovations cover multiple solutions to problems
• Markets, technologies, and products
• Innovations solve:
• Market-based problems
• Create interesting customer value proposition
• Generate profit for the firm
www.globalnpsolutions.com/idea-incubator/
2

3. Idea Insights from GNPS
Innovation Strategy
• Strategy = mission, vision, values
• How will firm compete in its chosen industry
• Traditional Innovation Strategy
• Who are existing customers?
• Why do they prefer our products over competitors?
• What products will we offer them?
• Sustaining innovation strategy okay if no outside threats
www.globalnpsolutions.com/idea-incubator/
3

4. Idea Insights from GNPS
Inverted Innovation
• Reverses traditional strategy framing
1. WHAT
2. WHY
3. WHO
• Disruptive approach to strategy
• Additional references:
• http://www.globalnpsolutions.com/services/npd-resources/open-access/inverted-innovation-strategy/
• http://www.globalnpsolutions.com/services/npd-resources/open-access/inverted-innovation-sequel/
• Idea Incubator series continues….
www.globalnpsolutions.com/idea-incubator/
4

5. Idea Insights from GNPS
For More Information
• See the full post at the Idea Incubator Blog
• www.globalnpsolutions.com/idea-incubator/
• Free registration
• Contact me!
• 1-281-280-8717
• info@globalnpsolutions.com
• 2323 Clear Lake City Blvd., #180-177
Houston, TX 77062
www.globalnpsolutions.com/idea-incubator/
5
Click here