The marketing department completed numerous projects in 2016 including redesigning newsletters, social media presence, client presentations, health coaching events, wellness materials, and the company website. Feedback from clients and brokers was overwhelmingly positive, with many commenting that Community Health Connections' marketing materials were among the best they had seen. Several new clients cited the improved marketing as a key reason for partnering with CHC.

1. Projects Completed
Year to Date 2016

2. Projects Completed 2016 YTD
Please view last page to see clients who have given unsolicited feedback
Created Interactive newsletter
• Created Campaign for newsletter based on the journey concept
• Readership is dramatically increased
• Sections include:
o Destination with a healthy lifestyle
o Short video related to region and activities
o Activity tips
o Activity Trivia
o Healthy Recipe
o Coaches corner (health tips)
o Monthly Awareness
o Wellness and Business (ROI)
o CHC Products ( We have seen inquiries from participants from this section)
• Sales have been using it as a marketing piece
o Feedback has been extremely positive
Social Media Marketing initiatives
• Went from 1,000 impressions to 20,000 impressions per month on Linkedin
• We have been using targeted communication and looked at trends to base our posts on
• Have changed look and feel of both our Facebook and marketing page
o Analytics show that the majority of people that have commented or shared our post
have been Executive Levels and we have had a few international executive reposts and
comments
Long Strong Life
• Created a “TED talk” event
• Created email communication
• Hired and managed film crew
• Organized audio, video, and staging
• Created a story board for post-production
• Managed the editing process
• Create standing banners (these banners have been used for several other event and have
received numerous compliments)
Aggregate Report Redesign
• Created new look and feel along with outside input

3. Emails
Created new properly coded emails; HTML based and ADA compliant
• All emails link back to the website
• All emails are coded and have little chance of being dumped into spam
• There’s no attachment with the emails, they are not pinged for viruses
• We have email templates for the following
o Customer survey
o Newsletter
o Monthly Awareness
o Awareness
o Internal updates
o Flu
WELCOA
• Enough said; first 4 page of the WELCOA Buyer’s Guide and feature spot. All in all we were
visible in 3 different spots in the buyer (Marketing Success)
• Two web banner ads
Advertisements
• Total of three ads for Toledo based magazine
• Products and services
Participant Guide Redesign
• Sample participant guide has received numerus compliments from brokers and clients
o Notable; Aon reached out to one of our sales people and said out of the 6 clients
presenting to them, our marketing materials were hands down the best
Sales Presentation
• Redesign and content created along with management and owner
• Switched platform to Prezi to make it more dynamic
• However we will be switching to Sway which is Microsoft-based platform. It will be easier to
edit, send, and present.
• Marketing has created two sales decks
Flu and Screening Animation
• Created a 1 min 30 sec commercial to be shown in elevators advertising our services
• Commercial also included music
• We are now able to create our own animations
• Created original content for the commercial

4. Flu
• Created four email templates specific for flu
• Created flu template for flu and wellness
• Flu stickers
Screening
• Created materials for screening event
• Screening Guide onsite
• Screening Guide offsite
• Incentive Guide
• Screen Guide email
• Screen Guide stickers
Health coaching event for City of Oak Park
• Created a 12 page booklet
• Slideshow back drop for the event
• Wrote all original content for the event
• Wrote script for the presentation
• Created an email for the event
• Created flyers for the event
• Coach practiced on what to say, what props to use, and over all body language
o City of Oak Park and broker said they loved the event and would like to do more
Information Area (wiki page)
Created a place where employees could get information on CHC products, procedures, sales questions,
marketing question, and general information.
• Marketing has uploaded information about their department
• Two emails have been sent out asking other departments to start sending us information, FAQ
etc. But we have yet to get a response from any other department
• We have asked the new sales reps to give us questions that they need answered and we are in
the process of getting answers to put in our wiki
Calendar
• Created a calendar to be sent to clients for the 2017 webinar and monthly awareness
• Created corresponding email
Activity Tracker / Nutrition Tracker
• Created sell sheets for the new and improved activity tracker
• Created emails

5. First round portal update
• Created Interim dashboard design page
• Created Interim market place design page
• Created design and icon Interim nutrition page
Tagline
• Set up tagline conception meeting
• Offered management team 7 different options
• Landed on Challenging the Status Quo of Rising Healthcare Costs – Together
Photos and icons
• Created library of over 300 photos to be used legally and at will with CHC marketing material
• Created custom icons and info graphics for CHC marketing materials
Branding guideline
• Created Style Guide outline colors, font, logos and logo placement for marketing materials
Website Redesign
• Created modern and original content for current website
• Created a wireframe for new website
• Did competitive analysis
• Studied current market trends
• Created preliminary designs for the site
o Suggested a one page scrolling site
Portal Redesign
• Studied user experience trends of portals
• Looked at competition design
• Created new look and feel for the CHC participating portal and demo site
• Feedback from sales people and AMs was positive
Sale Packet
• New Brochure created in prototype
• Two folders created in prototype
• Product and services one page, logo with new tagline added
Email signature
• New email signature design created

6. Letterhead
• New corporate letterhead created
Business Card
• Prototype for new business cards created
Customs emails
• 12 custom emails for various clients
o Majority of work was content
Co-Brand
• Co-branded with 8 various clients
• Logo production work on clients logo to fit within layout and to make crisp if taken from online
CHC Blog
• Design style decided on with marketing
• We have met on the matter, have a platform picked out and ready to go. Spoke with IT and it is
low on their priority list
o It would serve us better to concentrate on our social media properties than a blog. That
is marketing suggestion
Meeting: Project procedures (10/25/16)
• Created procedures and processes for routing projects
• Projects are now routed to all stakeholders to review and sign off
• We keep each version of the project to show its progression
o The physical process coincides with our ticking system where any revisions or comments
are digitally achieved
• This process serves as a checks and balances system which holds all stakeholders accountable
• It also gives each project a job number to be easily located in the future to reference or reuse

7. Client Satisfaction (Unsolicited Feedback)
A few comments from clients based on out AM and Sales team, these are just a few.
• Indiana Oxygen – new deal that is coming back to CHC – they love the new look and it’s a big reason
they are coming back
• Shepherd Insurance – we are now a part of their marketing campaign to their prospects
• Vista National - we are now a part of their marketing campaign to their prospects and their clients
love the marketing
• Hub International- Animation video specifically
• Custom Concrete – New client that loves our marketing
• American Health & Wellness – new broker that will screen with us and has already brought in 2
clients – love our new vibe and clean marketing look
• Aon – responded and said that out of the six proposals that they received, our marketing materials
were hands down the best
Other notable clients with positive feedback (Unsolicited)
• Mesirow Financial
• HUB International
• Gallagher
• Assurance
• Horton Group
• Elmhurst School District
• YMCA Chicago
• Centro Manufacturing (1st
year client)