The document defines social media as internet-based applications that allow users to create and share content. It discusses that social media has changed how organizations, communities, and individuals communicate. Various types of social media are covered, including social networking sites, blogs, wikis, photo sharing, video sharing, and presentation sharing. Advantages include low cost, global reach, and contact building, while disadvantages are time consuming, risk of negative comments, and news spreads quickly. Statistics on popular social platforms like Facebook, YouTube, and Wikipedia are provided. The impacts of social media on relationships and businesses are also mentioned.

2. What is Social
Media?
Social media includes web-based and mobile technologies
used to turn communication into interactive dialogue
Andreas Kaplan and Michael Haenlein define
social media as "a group of Internet-based applications that
build on the ideological and technological foundations
of Web 2.0, and that allow the creation and exchange
of user-generated content.”
Social media is media for social interaction as a
super-set beyond social communication.
Social media has substantially changed the way
organizations, communities, and individuals communicate.

4. Different
Types
Of
Social Media

5. Social networking – Facebook,
Twitter, LinkedIn, Google+
Social bookmarking – Digg,
Delicious, Reddit, StumbleUpon
Different
Types Blogs – WordPress, TypePad,
Of Posterous, Tumblr
Social Media
Wikis - Wikipedia

6. Photosharing - Flickr,
Photobucket
Geolocation-
Gowalla, Foursquare,
FacebookPlaces
Video Sharing - YouTube, Vimeo,
iMemories
Presentation Sharing -
Slideshare.net, Scribd.

7. Advantages of Using
Social Media
Low cost
Unlimited access
Simplicity
Global reach
Contact building
Flexibility
Measurability

8. Disadvantages of Using
Social Media
Time consuming
Risk of negative comments
Fraud
News travels quickly
Takes on persona of author
Slightly Impersonal

9. Top 10 Inventions
of the Decade
Facebook (73%)
Iphone (62%)
Twitter (58%)
The MP3 (51%)
Satellite Navigation (46%)
Ipod (43%)
Youtube (39%)
High Definition Television (30%)
GHD Hair Straighteners (23%)
3D Films (19%).

10. -Mark Zuckerberg
Facebook has more
than 845 million
active users.

11. -Chad Hurley, Steve Chen
& Jawed Karim
2 BILLION.
The number of YouTube videos
viewed per day.
THAT’S TWICE
AS MANY
AS LAST YEAR.

12. - Jimmy Donal Wales
& Larry Sanger
Wikipedia generates
approximately
648 million
page views per day.

13. Social
Media in
it’s wider
sense..

14. 1 in 6. The number of marriages last year between
people who met through social media.
27 MILLION.
The average number of “tweets” per day on Twitter.
Social media is the best way to reach your
Influential customers, and the only way to reach your most cynical
ones.”
Social media is the crack cocaine
of the Internet. We want it, we need it,
and we go into withdrawal when we don't get enough of it.”

15. Slide no. 7, 8, 15, 17,22,24, 57,58,59,61,

17. Thank You!!!
andor Lavina – 46
awant Varsha – 47
haikh Arifha – 48
higwan Shailesh - 49