The document proposes a holiday contest called "Expect Great Things" that uses existing and emerging technologies to increase Kohl's brand and engage the community. The contest would have students submit creative designs and ideas for prizes, with winners chosen through public voting. Both existing technologies like social media and emerging technologies like augmented reality and 3D projection mapping could be utilized to reach a wide audience and integrate the contest with product sales. The goal is to significantly increase Kohl's brand awareness, publicize their charitable work, and build their fan base.

1. Expect Great Things
Pr e sents
Santa’s Workshop Contest
June 9th 2012

2. Objective:
To significantly increase Kohl’s brand, publicize their charitable
work, engage the community, and build its fan base.

3. Solution
Create a holiday contest using Existing and Emerging Technologies to:
• Utilize existing social media technologies to increase visibility
• Solicit user-generated designs from students thus supporting schools
• Offer prizes to the winners based on voter results
• Give discount coupons at the store to fans who view virtual projects
Emergent Technologies

4. A contest where students submit their creative and innovative ideas to win
prizes but a challenge that will help raise the necessary funds for them to
purchase their very own innovative technology at their school.
* The best idea - students learn to innovate and can win an iPad and other great
prizes while doing so
* SMART fundraising - an easy way to raise funds while voting for the best
innovative idea
* m2i Center - schools and libraries get a sure fire way to innovate and businesses
get an innovative work force

5. Delivery
Existing and Emergent Technologies can be used to
reach a wider audience and integrate user experiences
into product sales.
Existing Technologies Emerging Technologies
• Social Media Campaigns • Augmented Reality
• Print and Interactive Media • 3D Projection Mapping
• QR code scanning • Digital Display
• Mobile Apps

6. Social Media
Kohl’s has previously demonstrated the ability to reach and influence a
wide demographic group through its Dream Big, Act Now campaign.
Results
• 2 million new fans
• 15 million unique
visitors

7. Mobile Applications
Develop an Integrated Mobile Experience
• New tab on Kohl’s current mobile app.
• Support Augmented Reality In-store
Experience

8. Augmented Reality

9. Augmented Reality

10. Digital Signage

11. 3D Projection Mapping

12. 3D Projection Mapping

13. Projected Outcomes
Expect Great Things
• Publicity
• New fans
• Increased foot traffic • Kids who care