14A81A0574

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A Technical Seminar Report On
SELF VISION DRIVING CAR
(ROLLS ROYCE CONCEPT EX-103)
Submitted in partial fulfillment of the requirements of Technical
Seminar for the award of the Degree of
BACHELOR OF TECHNOLOGY
In
Computer Sciences and Engineering
By
G.DINESH RAM CHAITANYA
14A81A0574
3rd
CSE-B
Department of Computer Science and Engineering
SRI VASAVI ENGINEERING COLLEGE.
(Affiliated to JNTU, Kakinada)
Pedatadepalli,tadepalligudem-534101,AP
2016-2017

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INDEX
S.no TOPIC Page no
1. Abstract 4-5
2. Introduction 6-7
3. Total individuality 8-9
4 Founders Luggage 10-16
5 The Personal Vision 17-20
6 The Grand Arrival 21-23
7. Virtual Vision 24

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FIGURES INDEX
Figure no Figure Description Page no
1 With hinged glass roof 8
2 In spacious interior offers a
modern sofa on travelers.
9
3 Front luggage compartment
with a retractable cargo floor
10
4 Kick back and relax.(Rolls-
Royce Motor Cars)
12
5 Where the help can scurry
around to to grab the
bags.(Rolls-Royce Motor Cars)
13
6 Rolling off the production
line.(Rolls-Royce Motor Cars)
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7 The Rolls-Royce VISION
NEXT 100 – a vision of the
future of luxury mobility.
16

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ABSTRACT
The British luxury automaker Rolls-Royce has always been a unique
brand. Almost every vehicle which is made by Rolls-Royce is very
luxurious, very expensive and so elegant. Owners of any vehicle of
Rolls-Royce line-up are probably the luckiest people in the world.
Their vehicles are for people who love excitement, who love
extravagance, and we can say for people who are collectors of the
most expensive cars in the world. The vehicle about which we will
write today is most likely one of the most expensive cars in the world
and the car which will indeed define what luxury, extravagance, and
elegant means. Rolls-Royce Vision Next 100 Specifications. Today,
the Rolls-Royce presented their Vision Next 100 concept aka Rolls-
Royce 103EX, constructed to honorits parent company BMW
anniversary. So, what we can say about this excellent concept?
Probably there are no words in this world that could describe this
incredible vehicle. When you look at it, you just can say ―WOW!!!‖
The Rolls-Royce Vision Next 100 is the most luxurious car ever
made. The chassis of this luxury car is a hand-built, and it is made
from the most luxurious, advanced, and most expensive materials. No
Steering Wheel. According to Company, the using of cutting-edge
developed technologies will let its clients get involved even more in
the design, size and shape of their potential Rolls-Royce. When you
get inside, you will be probably a little surprised because there is no
steering wheel inside! Yes, no steering! Instead of steering wheel, the
brand new concept from Rolls-Royce will get Eleanor, the company‘s
virtual supporter and servant, so when you get inside, you will have
the feeling like the outside is 2050 year, just like in popular SCI-FI
movies. The Eleanor is a very advanced system, because it can not
only drive the vehicle to the preferred destination, but also give
advice to its owners on schedules, itineraries, and options before they
leave their house, and to remind them about activities and everyday
jobs.
You must admit that this assistant is the perfect feature! The
panoramic roof inside will give us incredible pleasure in drive and

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outstanding visibility. Rolls-Royce 103EX Interior and Exterior. The
OLED screen will be mounted on the front wall of the cabin, and it
will give the passengers all the information they require, with a nicely
designed analog clock placed in a central position above it. When you
look at this car from the outside, you will have the impression that the
vehicle floating a few inches offs the ground. This is because the
concept‘s body work more or less completely encases its wheels and
this look just perfect! The curving roof-line and pinched rear end look
like in the sports car, and this is probably the sportiest thing ever seen
on the Rolls-Royce. Entire roof the vehicle is hinges upwards, so
passengers can only step inside and sit down with no awkward
ducking. Inside, the seats, or maybe is better to say the bench, is very
comfortable, and of course, it is covered with the premium leather. If
you don‘t know where your baggage is going to fit, the new concept
has built-in a large boot space after the front wheel. Rolls-Royce
Vision Next 100 – Powertrain. It is important to mention that this
vehicle is based on the lightweight platform with a high-performance
el drive with 250kw motors on the front and rear axles. Also, the
Vision 100 is entirely independent, zero-emissions car, and it serves
to underline BMW‘s spoken trust that electric drive is the future. The
wheelbase and even design of the body can be specified by the
purchaser, taking personalization to the new, extraordinary levels. The
length of the new concept from Rolls-Royce is 5.9 meters while the
height is 1.6-metre and this vehicle has the same dimensions as a
Phantom. This model rides on amazingly huge wheels. Its size is 28
inches, and each wheel is hand built from 65 individual pieces of
aluminium. One interesting thing is that these wheels will probably
cost like some sedan vehicle with solid performances. As we wrote
before, this concept uses a zero-emission electric powertrain unlike
the V12 motors of today and those are all information about its
powertrain.
Rolls-Royce Vision Next 100 Release date and Price
At the end of this review, only one word comes to our minds – ―Just
perfect.‖ This is concept car, so there is no details in pricing. The
Rolls-Royce has also begun work on its first all-terrain car ―dubbed
Project Cullinan‖ that also has much expectation around it. Rolls-
Royce Vision Next 100 Launch Event. Don‘t miss the reveal of Rolls-

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Royce 103EX, on display for eight days only at the BMW Group
Future Experience in London.
Introduction:
The British luxury car maker presented today their Vision Next 100
concept, built to honor its parent company BMW centenary.
Codenamed 103EX, Rolls Royce‘s futuristic concept is the
company‘s proposal for a fully autonomous coachbuilt luxury vehicle,
featuring a hand-built chassis made from the most advanced
materials.
The company claims that by using cutting-edge manufacturing
technologies will allow its customers to get involved even more in the
design of the shape, size and silhouette of their future Rolls-Royce.
What that means is that the famed British brand plans to return back
to its authentic coachbuilding era by embracing the latest advances in
technology.
―The Rolls-Royce patron will continue to be a famous figure in the
future,‖ explains Giles Taylor, Director of Design, Rolls-Royce. ―I
envision that the Rolls-Royce VISION NEXT 100 will play a key role
in these people‘s lives, guiding and conveying them effortlessly
through their life‘s journey in an exquisite sanctuary where they can
reflect in peace ahead of arriving in the grandest style.‖
There is no steering in the Rolls Royce 103EX‘s cabin, freeing up
space for the passengers who can enjoy their time on the sofa-like
seat. Instead, there is ‗Eleanor‘, the company‘s virtual assistant and
chauffeur. Much like in what we‘ve seen in sci-fi movies, ‗Eleanor‘
can not only drive the car to the desired destination but ―advise her
owners on itineraries, schedules and options before they leave their
residence, reminding about appointments and tasks and making
suggestions to ease any anticipated impediments.‖

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A transparent OLED screen mounted on the front wall of the cabin
gives passengers all the information they need, with a finely crafted
analogue clock hovering in a central position above it.
The narrow 28in wheels are each hand built from 65 individual pieces
of aluminium with Rolls Royce enclosing them so they can resemble
a futuristic catamaran. The glass canopy over the cabin can open high
enough to allow passengers to stand and provide shelter while a red
light is projected to provide a carpet-like feel.
Rolls Royce has opted for a zero-emissions electric powertrain for the
103EX as it acknowledges that V12 combustion engines are unlike to
survive in the future, showing the path they will follow in the coming
years.
Because nothing will change on the main desire of the Rolls-Royce
customers to individual luxury in 24 years, the British try this desire
to become as accessible in the future. Finally, the emotional
attachment of the well-heeled clientele to the mark should be robust in
the future. But what does luxury in the future?
Rolls-Royce Vision Next 100: From the V12
Currently all Rolls-Royce models are equipped with a V12 road. But
the British are assuming that there will be no 2040 V12 combustion
engines more. The 103EX moves about with electric drive - and fully
autonomous. The first electric drive in a Rolls-Royce Phantom
presented the British in 2011 with the experimental car 102EX

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ago. This was driven (197 hp) instead of the V12 engine of two seated
at the rear electric motors, each with 145 kW. About details of the
drive in 103EX now newly shown, Rolls-Royce is silent; important
seems that he is among others can go to a charging station
automatically. Which technique the car drives exactly is not yet
decided - for 2040 is the year still too far away.
As suspension technology that is already out of the BMW 7 Series
known system is used, which proactively scans the road and the
chassis adjusts accordingly. The British call the technique "magic
carpet ride".
Photo: BMW
Fig:1 :With hinged glass roof
Rolls-Royce 103EX: Total individuality
The Rolls-Royce of the future should play a key role in the life of
customers according to the wishes of the manufacturer. For the car to
be individualized as much as possible. This goes to the shell, which
helped to shape the customer and then, all built like in the early days
of the automobile, by hand. The proportions of the 103EX recall the
Phantom of the current, the dimensions of the study assumes a length
of 5.9 meters and a height of 1.6 meters.
The narrow 28-inch wheels provide a level enabling a dignified
Getting loud Rolls-Royce. The alighting is also facilitated by a
folding glass roof, on the way to the door of the car, a red carpet is
projected. The Spirit of Ecstasy remains the Future Rolls-Royce just
like the temple-like grille. The hood ornament is in the study of glass
and is illuminated. Currently Rolls-Royce customers can order their

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Spirit of Ecstasy surcharge of transparent polycarbonate, which can
shed light also.
Photo: BMW
Fig:2: In spacious interior offers a modern sofa on travelers.
Rolls-Royce Vision Next 100: Spirit of Ecstasy lives
The created in the image of the English actress Eleanor Thornton by
British sculptor Charles Sykes Spirit of Ecstasy arises when 103EX
not only boldly in the wind. As virtual assistant she watches over the
total cross-linking of the study, makes the invisible chauffeur of the
steering wheel-less car and has permanently ready the schedules of
occupants. Thus, it is reminiscent of scheduled appointments and are
subtly hints for future meetings.
Rolls-Royce 103EX: Effortless Travel
Rolls-Royce expects that its customers spend much of their lives on
events. In between, the passengers will feel in her car as in a state
carriage. So the interior is, of course, as well as today, made of
precious and processed materials by hand. Thus striped Indonesian
Makassar ebony moves through the carriage and the ivory sofa is
covered with a fabric mix of silk and wool.

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A large screen OLED displays any kind of information. Remains to
be seen whether there is today regarded as modern OLED technology
even in 24 years. Finally flickered in 1992, so 24 years ago, in most
households still tube TVs. Difficult to imagine.
The huge windows face forward to enhance the feeling of
space. However, this window area is nothing more than a transparent
OLED screen, which is either obscure or can be used among others
for viewing movies. Aller digitization defiance, even in the Rolls-
Royce-future study, the brand-
typicalanalog clock displays the time.
Photo: Gregor Hebermehl
Fig:3: Front luggage compartment with a retractable cargo floor.
Founders Luggage
Since the space-consuming V12 engine in 103EX history, is the
former engine compartment to the boot. In the study, two suitcases
there are housed: In honor of the Rolls-Royce-founder of one bears
the signature "CS Rolls" for Charles Stewart Rolls, the other case is
personalized with "FH Royce" for Frederick Henry Royce.
Live impressive than in the pictures

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When you see him live in front of him, the Future Rolls-Royce makes
more ago than the pictures. With its freestanding narrow giant wheels
he looks a little floating. His face hangs due to far out and just
detached arranged wheels in the air and acting confidently evil thanks
to the narrow laser light-slots and the glowing luminous grills.
Although we were not allowed to enter it: The interior should the
passengers be fun. Since the lounge capsule contains only a bed, so no
second row takes up space there, the passengers can stretch their legs
meter wide. And that only one row is transferred from an almost six
meter long vehicle, recalls the dimensions expansive American
Carefree Street Cruiser convertibles of the 1960s.
Who can not get used to the shape of the Rolls-Royce 103EX, be
reassured: Firstly, the customer may indeed say in the outer mold
itself and develops to another and changes flavor - who knows what
place the driver in 2040 chic? Rolls-Royce shows courage, makes the
huge car look slightly and separates mentally completely by a driver,
which in turn fits in well with a brand whose customers do not all
necessarily always sit behind the wheel himself.
If you‘re wealthy enough to afford a Rolls-Royce, and a chauffeur to
ferry you around in it, then the idea of self-driving cars wouldn‘t seem
that foreign a concept. But like every other car manufacturer, Rolls-
Royce seems not to want to get left behind in the rush to build
autonomous vehicles.
At a June 16 press event in London, the luxury carmaker unveiled its
newest concept car, the Rolls-Royce 103EX, its vision of what the
future of one-percenter travel will look like.

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The nearly 20-foot vehicle looks like something ripped right out of
the retro-futurist settings of a Tim Burton Batman film. It features a
single door that opens like a barn door into an interior that is larger
and better appointed than many New York apartments.
Fig:4: Kick back and relax.(Rolls-Royce Motor Cars)
The couch inside—these are not regular car seats, it‘s really a
couch—seems to seat only two, meaning any waitstaff will likely
need to follow along in another, presumably less grand, vehicle.
The concept car is electric, has a self-stowing luggage compartment,
and doesn‘t need a steering wheel or dashboard, as those would be
―superfluous in this model,‖ Rolls-Royce told The Verge.

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Fig:5: Where the help can scurry around to to grab the bags.(Rolls-
Royce Motor Cars)
It also seems to have some sort of holographic internal display that
forms its logo out of semi-luminescent specs that swirl around the
interior of the car. According to a video from Rolls-Royce, it‘s an AI
assistant with a ―soul,‖ called Eleanor. It‘s unclear whether this would
be part of an additional upgrade package, or a futuristic version of
OnStar.
Fig:6: Rolling off the production line.(Rolls-Royce Motor Cars)

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While there‘s no guarantee that a vehicle like this will be hitting the
streets of the nicer parts of town anytime soon—or even at all—it
does show that Rolls-Royce has a plan for bringing its distinctive
brand of conspicuous consumption into the self-driving age. ―In a
future where transport is commoditised—void of beauty, space and
form—Rolls-Royce will stand apart,‖ the company said on the car‘s
webpage.
The Rolls-Royce VISION NEXT 100 presents an intriguing and
aesthetically dynamic vision of the future of luxury mobility – a
completely personal, effortless and autonomous Rolls-Royce
experience, wrapped in a design that ensures a ‗Grand Sanctuary‘ for
its occupants, and a ‗Grand Arrival‘.
The Rolls-Royce VISION NEXT 100 anticipates the mobility
demands of the luxury customer of the future. Brought to life by
Rolls-Royce after many months of study and consultation with current
patrons of the brand, the car represents their clearly expressed desire
for an assurance that the marque‘s plans for the future of luxury
personal mobility will continue to embody the key attributes that have
made Rolls-Royce the preferred marque of the most discerning and
powerful patrons in the world for over a Century.
With the Rolls-Royce VISION NEXT 100, the brand provides just
such an assurance to its valued customers – present and future. It
makes a bold and definitive statement of confidence in a future where
Rolls-Royce rejects the notion of anonymous, utilitarian and bland
future modes of mobility. Through an intimate understanding of its
customers‘ thinking and their demands in the future, Rolls-Royce

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presents an exciting and highly appealing vision of effortless,
autonomous, spacious and beautiful luxury mobility, as personal as
each individual customer.
Background
This ‗Vision Vehicle‘ is one of four announced by the BMW Group
in Munich on 7 March 2016, as it launched its centenary celebrations
– THE NEXT 100 YEARS. In addition to being the centenary of the
BMW Group, 2016 also represents a seminal moment in the history of
Rolls-Royce Motor Cars.
For Rolls-Royce, the end of production of the seventh generation
Phantom – considered by aficionados to be "the best car in the world"
– represents the completion of the first phase of the Rolls-Royce
brand‘s renaissance under BMW Group custodianship. The success of
Phantom, Ghost, Wraith and now Dawn serves as the foundation for a
bold new chapter.
This highly successful era for the world‘s most celebrated luxury
brand has been driven by a restless commitment to always looking
forward.
In this spirit, the Rolls-Royce VISION NEXT 100 is presented – a
truly revolutionary, highly authentic exploration of the future of
luxury mobility. It provides a fully authentic look into the potential
demands and desires of the wealthy connoisseur of the future.

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Fig:7: The Rolls-Royce VISION NEXT 100 – a vision of the
future of luxury mobility
In creating the Rolls-Royce VISION NEXT 100, the Rolls-Royce
Motor Cars design team, led by Director of Design Giles Taylor,
asked themselves the question, ―How can we recast luxury for the
next 100 years?‖ Within that question the team found that they had to
address two further questions: ―What will a Rolls-Royce owner
expect of his or her Rolls-Royce in the coming decades?‖ and ―How
do we at Rolls-Royce today envision how we meet those
expectations?‖. These questions allowed the team to dream of the
staggering possibilities for Rolls-Royce‘s future.
Rolls-Royce intimately understands its patrons and their likely desires
and motivations in the future. It understands that true luxury is deeply
personal and that the hallmarks of every Rolls-Royce past and present
are key to its future. The designers therefore distilled four key tenets
that not only underpin the elegant solution that is the Rolls-Royce
VISION NEXT 100, but epitomise the future of luxury mobility as a
whole:
In presenting the Rolls-Royce VISION NEXT 100, the marque has
rejected the common notion that the future of personal transport is a

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utilitarian and functional one. Rolls-Royce has stepped bravely into
the future to propose a no-compromise, fully autonomous, coachbuilt,
personalised vision to those customers who wish for an emotional
attachment to their car. This reasoning led them to the first key tene.
The Personal Vision:
The Rolls-Royce VISION NEXT 100, as presented in London on
Thursday 16 June 2016, is but one example of a number of possible
personal visions of a Rolls-Royce of the future. Indeed, in an
evolution of the Rolls-Royce Bespoke experience of today, the
customers‘ taste will influence the exact design of his or her Rolls-
Royce and how it will be configured.
In the spirit of the great coachbuilt cars of the past, Rolls-Royce will
create the chassis of the future, hand-built from the most advanced
materials and powered by a zero emissions powertrain. Advanced
manufacturing technologies will enable customers to involve
themselves even more in the design of the shape, size and silhouette
of their personal Rolls-Royce vision. The future customer will
commission his or her own concept. Rolls-Royce will design and
manufacture this personal vision of each customer and make every
Rolls-Royce a unique Bespoke masterpiece.
In short, the Rolls-Royce VISION NEXT 100 utilises envisioned
advances in technology to herald the return to authentic
coachbuilding.
The Rolls-Royce VISION NEXT 100 is the vision of the Rolls-Royce
Motor Cars design team, led by Director of Design Giles Taylor.
Their deep understanding of the Rolls-Royce customer of the future
and the world in which they will live led them to conceive of a motor
car that would serve and augment its patron‘s lifestyle in every way.
―The Rolls-Royce patron will continue to be a famous figure in the
future,‖ explains Taylor. I envision that the Rolls-Royce VISION
NEXT 100 will play a key role in these people‘s lives, guiding and
conveying them effortlessly through their life‘s journey in an
exquisite sanctuary where they can reflect in peace ahead of arriving
in the grandest style.‖

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The Effortless Journey, the Grand Sanctuary and the Grand Arrival.
The next three tenets and hallmarks of the Rolls-Royce VISION
NEXT 100.
The Effortless Journey:
For the 105 years since her creation in 1911, the Spirit of Ecstasy,
modelled by sculptor and artist Charles Sykes, on Eleanor Thornton,
has silently guided every Rolls-Royce and its owner through the
momentous events of their lives. She has stood as an elegant presence
at some of history‘s most notable events.
Today, the ‗Voice of Eleanor‘ inhabits the Rolls-Royce VISION
NEXT 100, delivering the dream of an effortless future to her owners.
Digitally connected to every aspect of her owners‘ lives and her
surrounding environment, ‗Eleanor‘ becomes their virtual assistant
and chauffeur, freeing them of all effort and encumbrance. Imbued
with her own artificial intelligence, she works intuitively to advise her
owners on itineraries, schedules and options before they leave their
residence, reminding about appointments and tasks and making
suggestions to ease any anticipated impediments.
She ‗brings‘ the car around when her passengers are ready to travel
and, whilst conveying her charges to their next destination, helpfully
but discreetly makes suggestions and recommendations, briefing them
ahead of their arrival so they are ready to ‗perform‘. And ever
vigilant, ‗Eleanor‘ safely delivers her passengers to their destination,
having already predicted the situation and surroundings that await
them.
This Effortless Journey is enhanced by the hallmark Rolls-Royce
‗magic carpet ride‘ delivered through a blend of a futuristic, powerful,
zero-emission drivetrain and advanced suspension that sees the
vehicle almost skim across the road surface. As a V12 combustion
engine is most unlikely to exist in the future, one can only surmise
how this Rolls-Royce will be powered. A hint may appear in the
Grand Sanctuary that is the interior of the Rolls-Royce VISION
NEXT 100.

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The Grand Sanctuary:
―Simplicity is the keynote of all true elegance.‖ Coco Chanel
Already prepared by ‗Eleanor‘ for the next journey in their event-
filled lives, our owners are met by the Rolls-Royce VISION NEXT
100 which awaits their departure. Entering the Grand Sanctuary, our
passengers step in unbowed, with consummate grace and dignity, as
with the state carriages of old, taking their place on the best seat in the
house. Cocooned in the futuristic but handcrafted lounge atmosphere,
the coach door and clamshell canopy glide closed to envelop them in
uninterrupted silence and luxury.
As one would expect from a Rolls-Royce, the environment of the
Grand Sanctuary is crafted from the most precious and contemporary
of materials. What is unexpected is the feeling of lightness and
simplicity, an effortless elegance.
True to this spirit, the cabin is encircled by the most modern
handcrafted fine-line Macassar wood panelling, sweeping across the
interior from the coach door, continuing around behind the generous
OLED screen and up beside the second passenger to the side of the
sofa. This ensures a continuous, beautifully clean and sculptural
surface when the screen is extinguished.
The centrepiece of the cabin is the beautiful sofa. The best seat in the
house, it is an exquisite, futuristic interpretation of modern furniture
design. Clothed in the most opulent fabrics, it gives the impression of
floating within the cocoon of the cabin thanks to the artful use of
lighting and modern materials.
Inspired by the early regal Rolls-Royces, but also by the ground-
breaking work executed on the 2015 Phantom Serenity, the designers
used the symbol of ultimate elegance – silk – to clothe the sofa. This
most natural and sensual of materials is combined with wool to create
a beautifully textured, ivory-coloured luxurious throne upon which
our passengers are conveyed, and from which they command.
A final sensual touchpoint within the cabin is the finest one-off deep-
pile ivory wool carpet woven especially in London, which our

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passengers can enjoy as they luxuriate in the ample space created by
the removal of the chauffeur.
This sense of space is accentuated as our passengers‘ view from their
seats is uninterrupted by a cockpit or steering wheel which are now
superfluous. From their powerful position within the Rolls-Royce
VISION NEXT 100, ―All the world‘s a stage, and all the men and
women merely players…‖.
Should they choose to drop their eyes from that world stage for a
moment and ask ‗Eleanor‘ for visual cues, she will provide them on
the transparent OLED screen that dominates the front wall of the
cabin. Here our passengers can view information regarding their
journey, their destination and the people they are expecting to meet.
Or they may simply choose to retreat from the outside world and be
entertained by their favourite show for a while.
Or they may just contemplate the finely crafted analogue clock that
hovers in a central position above the screen, which serves both as a
reminder of Sir Henry Royce‘s humble beginnings as an electrical
pioneer making electric dynamos, and of time as the ultimate luxury.
―Rolls-Royce design today is the epitome of elegance,‖ Taylor
comments, ―and this elegance is achieved through simplicity of
design under which lies the technology that makes our patrons
experience effortless.‖

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The Grand Arrival:
Certain truths are constant over time. One of these truths is how the
powerful have always understood the symbols through which they
express their standing. From the lavish chariots of the Roman
Emperors to the individually hand built state carriages and cars of
Monarchy – such as the coachbuilt Rolls-Royce Phantom IV used
during Queen Elizabeth II‘s coronation – such fine vehicles have been
designed to project the importance of the individual inside to those
waiting outside.
Waiting with bated breath for a grand arrival, the crowds were never
anything but impressed by the stately arrival of their idol. In the
future, Rolls-Royce believes that its powerful patrons will wish to
continue projecting their power and status in such a manner.
This truth is reflected in the most dramatic aspect of the Rolls-Royce
VISION NEXT 100 – its iconic, imposing and futuristic presence
which ensures a Grand Arrival for its occupants. Yet whilst it
powerfully expresses the future of luxury, it remains constant to the
iconic tropes of any true Rolls-Royce: The Spirit of Ecstasy, the
Pantheon grille, the long bonnet and the iconic proportions of the
entire vehicle.
The very size of the Rolls-Royce VISION NEXT 100 announces the
importance of its precious cargo. At 5.9 meters long and 1.6 metres
high, it mirrors the perfect dimensions of today‘s Phantom Extended
Wheelbase, whilst the ever constant Spirit of Ecstasy grows in stature,
harking back to the regal Phantoms of the 1920s. Hand-crafted by the
finest European glassmakers of today, she lights the way to the future
of luxury. She is poised atop the re-imagined, yet still iconic,
Pantheon grille with the red Double-R badge of an experimental
Rolls-Royce.
From these timeless icons of Rolls-Royce design flow the graceful,
sweeping lines and expressive surfaces that combine to create a
completely futuristic vision of a possible Rolls-Royce exterior.

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The polished metal of the grille flows up over the nose, around the
base of the Spirit of Ecstasy and along the top of the suspended laser-
headlight hoops, before narrowing to shoot down the side of the
vehicle‘s long bonnet, as a dividing line between upper and lower
sections of the car. Not stopping at the extremes of the bonnet, this
beautiful metal feature creates a beautiful ‗horseshoe‘ as it flows
along the top edge of the coach door, describes a parabola up and over
the pronounced rear shoulder, encircling the rear of the glass canopy
and back down the other flank.
This dividing line accentuates the car‘s two-tone design scheme. The
upper section is entirely comprised of dark glass. It flows fluidly as a
daring fastback, creating a glass canopy over the occupants that
provides privacy whilst allowing them to contemplate the majesty of
the stars in the firmament above as they glide through the night; a
window on the world ahead before resolving itself into the bonnet of
the car.
The lower section is more dramatic in its design and in what it
achieves. Draped in a silk-like ‗Crystal Water‘ colour scheme, its
surfacing achieves a lightness that belies the vehicle‘s size. This is
automotive ‗Haute Couture‘. From whatever angle the Rolls-Royce
VISION NEXT 100 is viewed, it seems to float, whether at rest or in
motion.
This lightness is achieved through the paring back of this vehicle to
the essence of a Rolls-Royce by the Design team, who were freed
from their current constraints by the new propulsion and coach-build
technologies now available to them. So, for example, where an engine
would once have occupied the entire under-bonnet area of the car, a
luggage compartment is positioned just aft of the front wheels.
In conceiving this bold vision of the future of luxury, the designers
remain steadfast in their commitment to imbuing every element of the
Rolls-Royce experience with effortlessness. The luggage
compartment therefore opens automatically following arrival and
disembarkation, presenting two Grand Tourer cases. In the case of the
Rolls-Royce VISION NEXT 100, the cases are fittingly personalised
to CS Rolls and FH Royce.

23
The newly liberated Pantheon grille is now the unencumbered prow
of the Rolls-Royce VISION NEXT 100. It is the front of a fully
enclosed and smooth-bottomed hull that echoes the form language of
1920‘s Rolls-Royces, with its ‗boat-tail‘, and within which the entire
accommodation area is located.
Constructed from light yet incredibly strong materials, the hull
‗floats‘ above the road surface as it is suspended from the vehicle‘s
wheels via exposed arms and struts.
The 28-inch tall but narrow wheels upon which the car glides are each
hand-built from 65 individual pieces of aluminium, and enclosed to
deliver the impression of a futuristic catamaran.
Seen from the side, the coachwork delivers hallmark Rolls-Royce
privacy to the occupants as it rises gracefully like a fine cloak over the
shoulders at the rear of the car. However, this fine drapery flatters to
deceive as this rear shoulder line also imparts an air of powerful but
graceful forward motion, accentuated by the rising beltline that thrusts
upwards in a manner reminiscent of the great pre-war Rolls-Royces.
Whilst this radical new design language also contributes to an
effortless, unruffled journey thanks to improved air flow and reduced
air resistance, its unquestioned drama delivers a grand arrival.
Rolls-Royce and the art of the Grand Arrival
In the era of the stately carriage, and even of the early coachbuilt
limousine, one was guaranteed an arrival befitting one‘s stature. As
we have seen, the exterior design and adornment of such conveyances
announced one‘s importance, as did the luxurious appointment of the
interior.
However, one other aspect of such vehicles contributed to their
suitability for such occasions: their elevated position, suspended as
they were on large wheels. Combined with the high ceiling typical of
carriage or limousine, one could normally stand before stepping out in
a graceful and dignified manner. Modern aerodynamic considerations
meant that even modern limousines‘ rooflines had to be lowered,
thereby reducing headroom and requiring one to stoop slightly when
alighting from one‘s vehicle.

24
Unwilling to accept such stricture and compromise in the future, Giles
Taylor and his team set to work to reinstate the Grand Arrival as it
should be.
The Grand Arrival of the Rolls-Royce VISION NEXT 100 is first
signalled by the Spirit of Ecstasy and Pantheon grille illuminating to
cast an ethereal, otherworldly glow from the front of the car. As this
vision of the future gracefully sweeps up to its destination, the
ethereal glow spreads from the trailing edge of the front wheel arch to
the rear of the single coach door, signalling that something
momentous is about to happen. As the Rolls-Royce VISION NEXT
100 gracefully comes to a halt, something magnificent occurs.
Hinged on the left of the vehicle, the glass canopy lifts to allow the
occupant to stand whilst providing shelter from above and behind.
Then, in one effortless movement, the single coach door sweeps open
and a step emerges from below the running board. As a final flourish,
a red light is projected, carpet-like, from the underside of the step as a
welcome.
Thus, as in Botticelli‘s ‗The Birth of Venus‘, our guest is framed and
ready to step gracefully into the limelight and greet their audience.
―The Grand Arrival gesture of the Rolls-Royce VISION NEXT 100
creates a stage for our important passengers as they arrive at their
ultimate destination,‖ comments Taylor. ―It is an expression of our
intrinsic understanding of the possibilities for a true luxury brand and
the desires of its customers.‖
The Personal Vision, the Effortless Journey, the Grand Sanctuary and
the Grand Arrival. Rolls-Royce‘s vision of the next 100 years. Rolls-
Royce VISION NEXT 100. A vision of the future of luxury.
Virtual Vision:
Rolls-Royce has also harnessed the power of the virtual space to bring
the experience of the Vision NEXT 100 closer to those unable to
personally see the vehicle in London.

25
The Vision 360 CGI experience immerses the viewer in a journey
from Goodwood, the Home of Rolls-Royce, through to vision of the
future of luxury. Viewers can enjoy and explore the fine detail of
Rolls-Royce 103EX, guided by the voice of the original Spirit of
Ecstasy, Eleanor Thornton, on YouTube 360°.

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