The document summarizes a technical seminar report on Apple iBeacon technology presented by D. Madhavi. It discusses how Apple created iBeacons using Bluetooth low-energy technology to allow companies to interact with customers using their smart devices within close proximity. Locally placed beacons can send messages to phones if the user has the company's app installed and Bluetooth turned on. The report also covers how beacons work, their battery life, compatible devices, applications, advantages and disadvantages of using beacon technology.
Developing Beacons with Bluetooth® Low Energy (BLE) TechnologyPallavi Das
Silicon Labs designs and delivers easy-to-use, innovative Bluetooth SoCs, modules and software for sports and fitness, consumer electronics, beacons and smart home applications.Our Bluetooth SoCs and modules utilize the same user friendly software and developments tools providing outstanding developer experience, fast time to market and migration path from modules to SoC.
ANALYSING THE POTENTIAL OF BLE TO SUPPORT DYNAMIC BROADCASTING SCENARIOSijasuc
In this paper, we present a novel approach for broadcasting information based on a Bluetooth Low Energy
(BLE) ibeacon technology. We propose a dynamic method that uses a combination of Wi-Fi and BLE
technology where every technology plays a part in a user discovery and broadcasting process. In such
system, a specific ibeacon device broadcasts the information when a user is in proximity. Using
experiments, we conduct a scenario where the system discovers users, disseminates information, and later
we use collected data to examine the system performance and capability. The results show that our
proposed approach has a promising potential to become a powerful tool in the discovery and broadcasting
concept that can be easily implemented and used in business environments.
In this work, a new security system design is demonstrated based on the sound signal for bank protection. Voice Acknowledgment Module is placed on the gate of the safe. Voice Acknowledgment Module is set to perceive the capable client as indicated by his sound recurrence reaction. The plan could program to permit tow clients for greater adaptability the card location strategy is executed utilizing individual data information to permit other client in the framework. A delicate camera is accustomed to observing the developments in the structure and for the reasons for wellbeing and security. All these sensors are controlled by arduino.
Developing Beacons with Bluetooth® Low Energy (BLE) TechnologyPallavi Das
Silicon Labs designs and delivers easy-to-use, innovative Bluetooth SoCs, modules and software for sports and fitness, consumer electronics, beacons and smart home applications.Our Bluetooth SoCs and modules utilize the same user friendly software and developments tools providing outstanding developer experience, fast time to market and migration path from modules to SoC.
ANALYSING THE POTENTIAL OF BLE TO SUPPORT DYNAMIC BROADCASTING SCENARIOSijasuc
In this paper, we present a novel approach for broadcasting information based on a Bluetooth Low Energy
(BLE) ibeacon technology. We propose a dynamic method that uses a combination of Wi-Fi and BLE
technology where every technology plays a part in a user discovery and broadcasting process. In such
system, a specific ibeacon device broadcasts the information when a user is in proximity. Using
experiments, we conduct a scenario where the system discovers users, disseminates information, and later
we use collected data to examine the system performance and capability. The results show that our
proposed approach has a promising potential to become a powerful tool in the discovery and broadcasting
concept that can be easily implemented and used in business environments.
In this work, a new security system design is demonstrated based on the sound signal for bank protection. Voice Acknowledgment Module is placed on the gate of the safe. Voice Acknowledgment Module is set to perceive the capable client as indicated by his sound recurrence reaction. The plan could program to permit tow clients for greater adaptability the card location strategy is executed utilizing individual data information to permit other client in the framework. A delicate camera is accustomed to observing the developments in the structure and for the reasons for wellbeing and security. All these sensors are controlled by arduino.
Near Field Communication (NFC) technology makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital content, and connect electronic devices with a touch.
The advancement of IIoT 4.0 for smart factories, cities and buildings ushers in many exciting possibilities for improved automation and capabilities. IoT devices are unlocking the great potential for improved efficiency and improved user experiences. However, there are many different IoT protocols, network topologies and frequency bands, making IoT an intranet of things and not an internet of things. Therefore, in order to determine which IoT technology to use in solving your use case and future proofing your investment, an understanding of the IoT ecosystem is needed. This is the first in a series of papers describing the different protocols, topologies and frequency bands used in IoT deployments.
IoT protocols overview part 2- Tethered protocolsClint Smith
The advancement of IIoT 4.0 for smart factories, cities and buildings ushers in many exciting possibilities for improved automation and capabilities. IoT devices are unlocking the great potential for improved efficiency and improved user experiences. However, there are many different IoT protocols, network topologies and frequency bands, making IoT an intranet of things and not an internet of things. Therefore, in order to determine which IoT technology to use in solving your use case and future proofing your investment, an understanding of the IoT ecosystem is needed. This is the second in a series of papers describing the different protocols, topologies and frequency bands used in IoT deployments focusing on IoT Tethered Protocols.
This is feasible because of the External Device Integration facility and Device Synchronization concept. Have a look at some fundamentals about Device Integration and the challenges involved in this WhitePaper.
Sept 2009: this is an updated presentation of the Near Field Communication (NFC) technology. I tried to explain how NFC works on a SIM card, what are the standardization bodies, roles and actors in the ecosystem.
This presentation is for developers and describes technical architecture to implement a NFC application on a SIM card using Java and APDU commands (JSR-177, 257 and 268).
These slides will be presented during the Smart University 2009 in Nice, Sophia-Antipolis.
ANALYSING THE POTENTIAL OF BLE TO SUPPORT DYNAMIC BROADCASTING SCENARIOSijasuc
In this paper, we present a novel approach for broadcasting information based on a Bluetooth Low Energy
(BLE) ibeacon technology. We propose a dynamic method that uses a combination of Wi-Fi and BLE
technology where every technology plays a part in a user discovery and broadcasting process. In such
system, a specific ibeacon device broadcasts the information when a user is in proximity. Using
experiments, we conduct a scenario where the system discovers users, disseminates information, and later
we use collected data to examine the system performance and capability. The results show that our
proposed approach has a promising potential to become a powerful tool in the discovery and broadcasting
concept that can be easily implemented and used in business environments.
ANALYSING THE POTENTIAL OF BLE TO SUPPORT DYNAMIC BROADCASTING SCENARIOSijasuc
In this paper, we present a novel approach for broadcasting information based on a Bluetooth Low Energy
(BLE) ibeacon technology. We propose a dynamic method that uses a combination of Wi-Fi and BLE
technology where every technology plays a part in a user discovery and broadcasting process. In such
system, a specific ibeacon device broadcasts the information when a user is in proximity. Using
experiments, we conduct a scenario where the system discovers users, disseminates information, and later
we use collected data to examine the system performance and capability. The results show that our
proposed approach has a promising potential to become a powerful tool in the discovery and broadcasting
concept that can be easily implemented and used in business environments.
Analysing the Potential of BLE to Support Dynamic Broadcasting Scenariosjake henry
In this paper, we present a novel approach for broa
dcasting information based on a Bluetooth Low Energ
y
(BLE) ibeacon technology. We propose a dynamic meth
od that uses a combination of Wi-Fi and BLE
technology where every technology plays a part in a
user discovery and broadcasting process. In such
system, a specific ibeacon device broadcasts the in
formation when a user is in proximity. Using
experiments, we conduct a scenario where the system
discovers users, disseminates information, and lat
er
we use collected data to examine the system perform
ance and capability. The results show that our
proposed approach has a promising potential to beco
me a powerful tool in the discovery and broadcastin
g
concept that can be easily implemented and used in
business environments.
What are iBeacons all about? In this presentation we answer to the most common questions about beacons.
Liki.io is about handling mobile customer experience with beacons. Liki.io combines personalized and scheduled beacon content, mobile applications and real world environment.
Flexible Technologies for Smart CampusKamal Spring
The article considers an example of the
advertisement network based on the BLE 4.0, and its facilities for
creating the infrastructure for a Smart Campus, where dynamic
information is provided for the target audience. The authors
provide an analysis of the characteristics and experimental
implementation of this system. Moreover, the practical usage of a
popular vendor and the needed back-end to provide dynamic
usages of the network, both in appearance and content is
described. In the paper different wireless technologies are
compared in regards to their main feature and field of
application. In general the characteristics of a Blue Tooth Low
Energy, BLE, are highlighted. This is elaborated upon in the
Smart Campus example. The Smart Campus is an indoor
wireless network to deliver location and user based dynamic
information to the different visitors, teacher or students of a
university campus, both for day-to-day use as for specific events.
To keep the system interesting and to augment ease-of-use for all
kind of users and content providers, a dedicated content
management system is developed within the Smart Campus case.
The complete system consists of a set of beacons, an application
on a smartphone, a database with the related CMS. All is
developed in an international cooperation between different
universities.
Introduction
Beacons are small wireless devices that broadcast signals using Bluetooth Low Energy (BLE), or Bluetooth SMART technology. Mobile apps on compatible devices are able to listen for signals from beacons placed in the physical world and then trigger an experience via the app.
Beacon enabled apps are notified when the device enters or exits the range of a beacon, and are also able to monitor the distance from the beacon as it changes, often referred to as 'ranging'.
Bluetooth Low Energy
BLE or Bluetooth Smart is an intelligent and power friendly version of Bluetooth wireless technology and exchanges data over short distances using radio transmissions. The power of BLE is in its ability to work with an app on a smartphone, tablet or any other compatible mobile device.
The Beacon System
The Beacon system from Apple can be broken down into two parts:
• A piece of hardware – the “Beacon”, which constantly broadcasts a Bluetooth Low Energy signal. This transmits a unique identifier (UUID) and two further identifiers; major and minor (unsigned 16 bit integer values), which can be used to identify the beacon.
• Application Programmable Interface (API) - An API to search for beacons with a certain UUID and optionally a specific major and minor value. iBeacon adds the possibility for the developer to subscribe to beacons like you would subscribe to geolocations. This enables the app to get notifications (whether the app is currently running or not) when the user gets within range of a specific beacon.
Importance
• High degree of accuracy
• Low impact on battery life
• Low cost of entry
• No Internet connection required
Security
Some of the most common beacon security myths:
• Beacons are transmitting personal data:
Beacons don’t transmit any personal data. In fact, beacons don’t receive any data at all.
• Beacons are tracking my location:
Beacons can’t track your location. The only thing they can do is let your mobile device know that you’re nearby.
Compatibility
Beacons work with both Android and iOS. They were initially introduced in iOS7 and are compatible with every Android version > 4.3
This puts beacon functionality in 300 million + devices.
Conclusion
Beacons transmit a low energy signal from a device with a radius of 0-50 meters to broadcast static pieces of data within short distances.
In a nutshell, our basic requirements for an operational beacon are:
1. Beacon enabled mobile app
2. Network of deployed beacons
3. Bluetooth switched on and relevant permissions
Without a doubt, the Beacon is a useful convergence device that can be given a shot at, which is for sure a revolution in technology
Developing Beacons with Bluetooth® Low Energy (BLE) TechnologySilabs products
Silicon Labs designs and delivers easy-to-use, innovative Bluetooth SoCs, modules and software for sports and fitness, consumer electronics, beacons and smart home applications.Our Bluetooth SoCs and modules utilize the same user friendly software and developments tools providing outstanding developer experience, fast time to market and migration path from modules to SoC.
Developing Beacons with Bluetooth® Low Energy (BLE) TechnologyPallavi Das
Silicon Labs designs and delivers easy-to-use, innovative Bluetooth SoCs, modules and software for sports and fitness, consumer electronics, beacons and smart home applications.Our Bluetooth SoCs and modules utilize the same user friendly software and developments tools providing outstanding developer experience, fast time to market and migration path from modules to SoC.
Near Field Communication (NFC) technology makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital content, and connect electronic devices with a touch.
The advancement of IIoT 4.0 for smart factories, cities and buildings ushers in many exciting possibilities for improved automation and capabilities. IoT devices are unlocking the great potential for improved efficiency and improved user experiences. However, there are many different IoT protocols, network topologies and frequency bands, making IoT an intranet of things and not an internet of things. Therefore, in order to determine which IoT technology to use in solving your use case and future proofing your investment, an understanding of the IoT ecosystem is needed. This is the first in a series of papers describing the different protocols, topologies and frequency bands used in IoT deployments.
IoT protocols overview part 2- Tethered protocolsClint Smith
The advancement of IIoT 4.0 for smart factories, cities and buildings ushers in many exciting possibilities for improved automation and capabilities. IoT devices are unlocking the great potential for improved efficiency and improved user experiences. However, there are many different IoT protocols, network topologies and frequency bands, making IoT an intranet of things and not an internet of things. Therefore, in order to determine which IoT technology to use in solving your use case and future proofing your investment, an understanding of the IoT ecosystem is needed. This is the second in a series of papers describing the different protocols, topologies and frequency bands used in IoT deployments focusing on IoT Tethered Protocols.
This is feasible because of the External Device Integration facility and Device Synchronization concept. Have a look at some fundamentals about Device Integration and the challenges involved in this WhitePaper.
Sept 2009: this is an updated presentation of the Near Field Communication (NFC) technology. I tried to explain how NFC works on a SIM card, what are the standardization bodies, roles and actors in the ecosystem.
This presentation is for developers and describes technical architecture to implement a NFC application on a SIM card using Java and APDU commands (JSR-177, 257 and 268).
These slides will be presented during the Smart University 2009 in Nice, Sophia-Antipolis.
ANALYSING THE POTENTIAL OF BLE TO SUPPORT DYNAMIC BROADCASTING SCENARIOSijasuc
In this paper, we present a novel approach for broadcasting information based on a Bluetooth Low Energy
(BLE) ibeacon technology. We propose a dynamic method that uses a combination of Wi-Fi and BLE
technology where every technology plays a part in a user discovery and broadcasting process. In such
system, a specific ibeacon device broadcasts the information when a user is in proximity. Using
experiments, we conduct a scenario where the system discovers users, disseminates information, and later
we use collected data to examine the system performance and capability. The results show that our
proposed approach has a promising potential to become a powerful tool in the discovery and broadcasting
concept that can be easily implemented and used in business environments.
ANALYSING THE POTENTIAL OF BLE TO SUPPORT DYNAMIC BROADCASTING SCENARIOSijasuc
In this paper, we present a novel approach for broadcasting information based on a Bluetooth Low Energy
(BLE) ibeacon technology. We propose a dynamic method that uses a combination of Wi-Fi and BLE
technology where every technology plays a part in a user discovery and broadcasting process. In such
system, a specific ibeacon device broadcasts the information when a user is in proximity. Using
experiments, we conduct a scenario where the system discovers users, disseminates information, and later
we use collected data to examine the system performance and capability. The results show that our
proposed approach has a promising potential to become a powerful tool in the discovery and broadcasting
concept that can be easily implemented and used in business environments.
Analysing the Potential of BLE to Support Dynamic Broadcasting Scenariosjake henry
In this paper, we present a novel approach for broa
dcasting information based on a Bluetooth Low Energ
y
(BLE) ibeacon technology. We propose a dynamic meth
od that uses a combination of Wi-Fi and BLE
technology where every technology plays a part in a
user discovery and broadcasting process. In such
system, a specific ibeacon device broadcasts the in
formation when a user is in proximity. Using
experiments, we conduct a scenario where the system
discovers users, disseminates information, and lat
er
we use collected data to examine the system perform
ance and capability. The results show that our
proposed approach has a promising potential to beco
me a powerful tool in the discovery and broadcastin
g
concept that can be easily implemented and used in
business environments.
What are iBeacons all about? In this presentation we answer to the most common questions about beacons.
Liki.io is about handling mobile customer experience with beacons. Liki.io combines personalized and scheduled beacon content, mobile applications and real world environment.
Flexible Technologies for Smart CampusKamal Spring
The article considers an example of the
advertisement network based on the BLE 4.0, and its facilities for
creating the infrastructure for a Smart Campus, where dynamic
information is provided for the target audience. The authors
provide an analysis of the characteristics and experimental
implementation of this system. Moreover, the practical usage of a
popular vendor and the needed back-end to provide dynamic
usages of the network, both in appearance and content is
described. In the paper different wireless technologies are
compared in regards to their main feature and field of
application. In general the characteristics of a Blue Tooth Low
Energy, BLE, are highlighted. This is elaborated upon in the
Smart Campus example. The Smart Campus is an indoor
wireless network to deliver location and user based dynamic
information to the different visitors, teacher or students of a
university campus, both for day-to-day use as for specific events.
To keep the system interesting and to augment ease-of-use for all
kind of users and content providers, a dedicated content
management system is developed within the Smart Campus case.
The complete system consists of a set of beacons, an application
on a smartphone, a database with the related CMS. All is
developed in an international cooperation between different
universities.
Introduction
Beacons are small wireless devices that broadcast signals using Bluetooth Low Energy (BLE), or Bluetooth SMART technology. Mobile apps on compatible devices are able to listen for signals from beacons placed in the physical world and then trigger an experience via the app.
Beacon enabled apps are notified when the device enters or exits the range of a beacon, and are also able to monitor the distance from the beacon as it changes, often referred to as 'ranging'.
Bluetooth Low Energy
BLE or Bluetooth Smart is an intelligent and power friendly version of Bluetooth wireless technology and exchanges data over short distances using radio transmissions. The power of BLE is in its ability to work with an app on a smartphone, tablet or any other compatible mobile device.
The Beacon System
The Beacon system from Apple can be broken down into two parts:
• A piece of hardware – the “Beacon”, which constantly broadcasts a Bluetooth Low Energy signal. This transmits a unique identifier (UUID) and two further identifiers; major and minor (unsigned 16 bit integer values), which can be used to identify the beacon.
• Application Programmable Interface (API) - An API to search for beacons with a certain UUID and optionally a specific major and minor value. iBeacon adds the possibility for the developer to subscribe to beacons like you would subscribe to geolocations. This enables the app to get notifications (whether the app is currently running or not) when the user gets within range of a specific beacon.
Importance
• High degree of accuracy
• Low impact on battery life
• Low cost of entry
• No Internet connection required
Security
Some of the most common beacon security myths:
• Beacons are transmitting personal data:
Beacons don’t transmit any personal data. In fact, beacons don’t receive any data at all.
• Beacons are tracking my location:
Beacons can’t track your location. The only thing they can do is let your mobile device know that you’re nearby.
Compatibility
Beacons work with both Android and iOS. They were initially introduced in iOS7 and are compatible with every Android version > 4.3
This puts beacon functionality in 300 million + devices.
Conclusion
Beacons transmit a low energy signal from a device with a radius of 0-50 meters to broadcast static pieces of data within short distances.
In a nutshell, our basic requirements for an operational beacon are:
1. Beacon enabled mobile app
2. Network of deployed beacons
3. Bluetooth switched on and relevant permissions
Without a doubt, the Beacon is a useful convergence device that can be given a shot at, which is for sure a revolution in technology
Developing Beacons with Bluetooth® Low Energy (BLE) TechnologySilabs products
Silicon Labs designs and delivers easy-to-use, innovative Bluetooth SoCs, modules and software for sports and fitness, consumer electronics, beacons and smart home applications.Our Bluetooth SoCs and modules utilize the same user friendly software and developments tools providing outstanding developer experience, fast time to market and migration path from modules to SoC.
Developing Beacons with Bluetooth® Low Energy (BLE) TechnologyPallavi Das
Silicon Labs designs and delivers easy-to-use, innovative Bluetooth SoCs, modules and software for sports and fitness, consumer electronics, beacons and smart home applications.Our Bluetooth SoCs and modules utilize the same user friendly software and developments tools providing outstanding developer experience, fast time to market and migration path from modules to SoC.
Developing Beacons with Bluetooth® Low Energy (BLE) TechnologyPallavi Das
Silicon Labs designs and delivers easy-to-use, innovative Bluetooth SoCs, modules and software for sports and fitness, consumer electronics, beacons and smart home applications.Our Bluetooth SoCs and modules utilize the same user friendly software and developments tools providing outstanding developer experience, fast time to market and migration path from modules to SoC.
Get to know Beacons Understanding and Online & Offline IntegrationJohn Andric
With the fast-paced technological advancements, one needs to keep up-to-date with the latest innovations and trending topics. Like Beacons, a majority of IT professionals lack the proper understanding of this concept. With this white paper, you will be able to know Beacons and even the differences between online as well as offline integration.
Beacon is a low-cost piece of hardware — small enough to attach to a wall or countertop that use battery-friendly, low-energy Bluetooth connections to transmit messages or
prompts directly to a smartphone or tablet. In short, a new thing in technology
Estimote and Fosbury are lucky to deal with a wide range of clients every day. These clients come with unique questions and challenges whose experiences can benefit anyone exploring beacons for their business. That's why we've partnered to address software and hardware FAQ's for beacons in this white paper.
Our three main topics include:
An iBeacon™ introduction
Technical iBeacon™ Hardware FAQ
Inspiring iBeacon™ Implementations FAQ
Free of charge, this collection of research and case studies is available to you as a PDF. Visit fosbury.co/resources to get started!
The iBeacon Guide To Success - A comprehensive overview on the technology wit...candylabs
This presentation provides answer to the following questions: What are iBeacons? What is new about it? iBeacon vs. Beacons? What are the uses cases for iBeacons? How does the technology work? What is the future of iBeacons? What to focus on when implementing Beacons? Plus, a very good example of what you should not do with Beacons.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
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Transcript: Selling digital books in 2024: Insights from industry leaders - T...
14 569
1. A Technical Seminar
Report on
Apple iBeacon Technology
By
D.Madhavi
14A81A0569
CSE-B
SRI VASAVI ENGINEERING COLLEGE
2. PedaTadepalli, TADEPALLIGUDEM.
Department of Computer Science & Engineering
Abstract:
Apple created iBeacons utilizing Bluetooth low-energy (BLE) technology,
offering a new method to interact with customers utilizing their smart devices. Locally-placed
beacons allow companies to send a message to consumer’s phones if the user has downloaded
the corporation’s application, allowed certain permissions, and has their Bluetooth on.
Unlike GPS, beacons are more specific, being able to identify a person’s
location within inches. Currently, retailers, stadiums, airport, museums, and offices can use
beacons.
Consequently, companies can track a person’s location and data via the
application, using iBeacon technology. The beacon device itself cannot store information, but
allow third parties to access content. iBeacon technology is still not ideal and needs to be
streamlined for future use.
Key Words and Phrases:
iBeacon, iBeacons, beacon, Bluetooth, BLE, smart phones, smart devices, iPhone, Apple,
context-aware, location-aware, computing, GPS, Estimote, and sociotechnical.
3. Chapter.no Chapter name Pg.no
1. Introduction 1
2. Apple iBeacon Technology 2
3. Beacon schemas 3
4.
Cloud platforms
&
Architecture models
5
5. Beacon battery life 6
6. Device compatibility 7
7. Applications 8
8. Uses of Beacon 9
9. Advantages & Disadvantages 19
10. Devices that support Beacons 20
6. Chapter-1
Introduction:
Smart phones needs to be handled by smart people .iPhone is one of the finest
mobiles currently existing in the market that meets reasonably the needs of entrepreneurs
.The reason behind it is its user friendly features, which enables it to the user’s maximum
requirements.
In mid-2013 Apple introduced iBeacons and which is designed to help
the retail industry by simplifying payments and enabling on-site offers. With the launch of
iOS 7,retailers and other small to medium enterprises are able to use this Bluetooth 4.0 based
technology.
The term iBeacon and Beacon are often used interchangeably. iBeacon is
an indoor positioning system that Apple Inc.calls
a new class of low powered ,low cost transmitters that can notify nearby iOS 7
devices of their presence.
Mobile Apps ( running on both iOS and Android devices ) listen for
signals from beacons in the physical world and react accordingly. In essence , iBeacon
technology allows Mobile Apps to understand their position on a micro local scale, and
deliver hyper contextual content to users based on location.
BLE communication comprises of advertisements of small packets of data
which are broadcast at regular intervals through radio waves. BLE broadcasting is a one-way
communication method; it simply advertises its packet of data. These packets of data can then
be picked up by smart devices nearby.
It can also be used by nearby Android operating system.
It’s a technology that enables as iOS device or other hardware to send push notifications to
iOS devices within close proximity.
7. 1
Chapter-2
APPLE IBEACON TECHNOLOGY
What is iBeacon:
iBeacons are standalone devices that constantly send out a UUID
(Universally Unique Identifier) using Bluetooth 4.0 Low Energy. The iBeacon devices can
come in different form factors. You can turn any device that has a Bluetooth 4.0 LE radio
onboard into an iBeacon device , therefore you can find them on:
1. iPhones
2. Android phones
3. Small PCBs
4. USBs
5. MAC laptops
6. Apple TVs
Bluetooth Low Energy or BLE:
BLE communication consists of two main parts: advertising and connecting. Advertising is a
one-way discovery mechanism (used by iBeacon). Devices which want to be discovered can
transmit packets of data in intervals from 20 ms to 10 seconds. The shorter the interval, the
shorter the battery life, but the faster the device can be discovered.
BLE (iBeacon) devices can operate in a non-connectable advertisement-
only mode (where all the information is contained in the advertisement), but they can also
allow connections (and usually do).
8. After a device is discovered, a connection can be established. It is then possible to read the
services that the BLE device offers, and for each service there are characteristics. Each
characteristic provides some value, which can be either read, written, or both read/written.
2
Chapter-3
Beacon Schemas:
With most beacon systems, app developers have the flexibility to
adopt a range of schemas and logic. This section provides some explanations of how different
elements of beacon transmissions work and some suggested schemas.
The only de facto ‘standard’ to date is Apple’s iBeacon. Therefore this
section has been tailored around the iBeacon specification. However, the full technical
specification of iBeacon is currently protected by Non-Disclosure Agreements of those
licensed to use iBeacon technology. Therefore, the information used in this document has
been derived from freely-available sources on the internet.
Before using beacons, an app developer should check the full
specification to establish whether they use iBeacon licensed technology and if not, whether
they support UUID, major and minor transmission.
The UUID:
UUID stands for Universally Unique Identifier. The objective of the UUID
is to uniquely identify distributed systems without the need for any (or very little) centralised
infrastructure. A UUID is a 16-bit octet (or 128-bit number). As used with iBeacon it is
represented as 36 alphanumeric characters (32 alphanumeric characters and 4 hyphens).
For example: 3974240-1c6f-4625-a892-b1bd8a717771 .There are
340,282,366,920,938,463,463,374,607,431,768,211,456 possible UUID combinations.
Despite the enormous number of UUID combinations that are possible,
relatively few are in use by beacons. The primary reason for this is default manufacturer
9. settings. Many manufacturers sell beacons using a single, common UUID. This results in
large volumes of beacons being deployed with a common UUID.
This can cause short-term problems with the app from one organisation
being awoken by another organisation’s beacon. As a minimum this could cause handset
battery life concerns. In the long term, if this becomes common, it may be possible to come
across not just a duplicate UUID, but also a duplicate major and minor configuration
(especially where majors and minors of single digits are in use) resulting in falsely triggered
engagements.
Whilst these appear to be rare cases in 2014, if beacons are deployed
widely it could become a more significant problem. It is strongly advised that manufacturers
of beacons do at least one of the following:
1. Randomise the UUID in every beacon manufactured.
2. Generate a unique UUID in every beacon manufactured.
3
3. Include guidance in the beacon packaging to inform the purchaser about the benefits of
choosing their own UUID
4. Direct purchasers to online resources where they can generate their own UUID
To head off the long-term problem, it is an open question as to whether there
should be a website centrally issuing UUIDs, ensuring that each and every UUID issued is
unique.
Major & Minor identifiers:
Major and minor identifies are part of the iBeacon specification, but they
have also been used extensively in other proprietary implementations. They form part of the
overall beacon hierarchy:
The generally adopted use of major and minor is as follows:
Major: Identifies the location. For example the store address/number. This can be a group
of beacons.
Minor:
Identifies a micro-location within a location. For example, a door, department, floor
or aisle. This would be a single beacon. However, it is up to the app developer to decide how
to use these two identifiers, and entirely proprietary schemas can be adopted. For example, in
some cases the major and minor are joined to make a single, unique, beacon identifier. As
such the major and minor have no intrinsic value, only what is decided by the app developer.
10. The major and minor both have the same structure; a 2-byte integers. In
practice each is a number from 0 - 65535. It is possible to derive a large number of unique
locations from just one of the major or minor numbers, leaving the other for an alternative
use (for example some form of authentication/ checksum/ verification).
4
Chapter-4
Cloud Platforms:
Cloud-based platforms can be used effectively to ensure only authorised apps
can use beacon infrastructure. They can also be used to grant apps access to beacons for a
short defined period of time. Importantly, they can collect data and be used for passive
monitoring.
1. Enable basic protection for beacons .
2. Collect beacon location data for analytics.
3. Passively monitor beacons .
4. Grant access to many apps, potentially for defined durations .
5. Provide engagement capping.
11. Architecture Models:
There are three basic modes of operation for apps and beacons:
1. Standard: the app holds all the beacon estate data locally
2. Cloud: an app queries a cloud based platform with the UUID, major and minor to get
the detailed location data returned
3. Cloud Secure: the beacon data is fully encrypted and can only be decrypted by the
cloud platform, which returns to the app detailed location data
5
Chapter-5
Beacon Battery Life:
Ideally, beacons, which use battery power, should have a life of at
least one year if being deployed into a permanent location. However, the optimum battery life
will depend on the application or relevant use case.
The protocol used has a large impact on the battery life of a beacon.
12. Many beacons are capable of a battery life of close to ten years, and
up to three years using just a coin cell battery. However, this tends to be when proprietary
beacon protocols are used and the number of broadcasts per second can be varied depending
on time of day, frequency of engagement or just long intervals to preserve battery.
Apple’s specification for iBeacon states that the broadcast must be
repeated ten times per second. This places a high demand on the battery of the beacon. A
beacon in proprietary mode that has a battery life of 2 years may only have a battery life of 3
months in iBeacon mode. This is an important consideration when deciding which protocol to
use.
However, there are many different factors that influence the choice
beacon specification, beyond just battery consumption, such as compatibility with apps,
operating systems and smartphones
6
13. Chapter-6
Device compatibility:
There are three main factors that determine whether a device is compatible with a BLE
beacon:
1. Is the hardware compatible?
The vast majority of smartphones now being manufactured support
BLE. We expect all smartphones shipped in 2015 to be equipped with BLE. However, an
older generation of legacy handsets still in use today don’t support BLE.
2. Does the device have the right operating system?
The vast majority of devices running Apple’s iOS are enabled at a
software level for beacons. However, only 12.1% of Android devices are running version 4.3
or above - the versions of Android that support BLE (as of March 2014, source Google). We
expect this proportion to increase steadily with new device shipments and user upgrades (see
diagram 2). Windows Phone version 8, which is used in more than 50% of Windows phones,
supports BLE.
3. Is the device Bluetooth-enabled?
Apple’s iOS operating system now enables Bluetooth by default and
we estimate that more than 70% of iOS handsets have Bluetooth enabled. Among Android
and Windows devices, we estimate this number ranges A
15. 8
Chapter-8
Uses:
The role of beacons in retail:
More than two thirds of American consumers2 say that a timely, relevant
notification that offers value will influence their shopping decision there and then. Beacons
can help deliver these notifications, prompting spontaneous purchasing decisions, while
facilitating engagement through mobile loyalty programs.
Removing the need to carry a plastic loyalty card, retailers’ mobile apps can
also enhance the shopping experience with gamification, and surprise and delight techniques.
Beacons can perform the simple job of reminding the consumer to use the retail app at the
right point in time.
In-store use cases :
16. Retailers, such as Anthropology, American Eagle Outfitters, Banana
Republic, Best Buy, Burberry, Carrefour, Hamleys, Hugo Boss, Longchamp and Macy’s are
already beginning to deploy beacons. Here are some examples of retail use cases:
Surfacing offers/content/loyalty/check-in upon store entry
Potential examples include:
1. Reminding a consumer to use a loyalty card as they walk in store.
2. Telling a consumer about an event in store that day.
3. Posting to friends news of a sale that day.
4. Giving a consumer a 10% offer via the retailer’s app as they walk in store.
5. Displaying photos showing how the product can be used.
6. Recipes for a particular ingredient.
Initiating a payment:
1. Opening the relevant app for a remote (card not present) transaction.
2. Surfacing a mobilised store card for payment when approaching the point of sale.
Triggering feedback/questionnaire:
1. Ask a customer what they are looking for during that visit.
2. Ask for feedback after a transaction.
9
In-store navigation:
1. Direct the user to a location corresponding to an offer they have just been given.
2. Direct a user to a specific part of the store.
Entertainment and Transport:
Bluetooth beacons could be used to improve the consumer
experience of any service that makes use of tickets, such as public transit and entertainment
events. Existing electronic ticketing solutions can slow throughput at the gate/entrance as
consumers unlock handsets, search for the right app and then present a ticket. Beacons enable
the consumer to be prompted with a notification at the right time and place, with a single
swipe to then present a ticket, thus reducing delays at the actual gate.
Beyond simple admittance, there is an opportunity to use beacons to
increase sales of value added products, such as popcorn at a cinema, merchandise at an event
or refreshments at a stadium. Beacons can activate timely messages to increase service
efficiency and reduce queuing time, encouraging consumers to spend. In large venues, the
ability to locate, or pre-order, refreshments can dramatically increase spending.
17. Travellers may be willing to pay for services that make their transport
easier to plan and less stressful, turning a customer satisfaction opportunity into an actual
revenue opportunity. For example, a consumer may buy a beacon to place in their luggage,
which enables them to track their luggage through a compatible app. The transport operator
can also use the app to provide the consumer with other services and promotional massages.
Public Service:
Location-oriented alerts can help local councils, tourist boards and public
services surface content at the right time and place, such as historic facts on a city tour or
information on nearby attractions or facilities.
Healthcare:
Beacons, combined with apps, can be used to check patients into hospital
departments or surgeries and provide internal directions or relevant information. Beacons can
also be used by healthcare insurers and associated partners, such as a network of gyms. For
example, a health insurer could encourage customers to stay fit by rewarding them for gym
visits.
10
Financial services:
Banks can use beacons to engage consumers when they are making
purchases. For example, triggered by a beacon, a banking app could remind a consumer that
they can use their bank card in a particular retail setting, and perhaps offer them an incentive.
Banks could also offer consumers (who have opted in) specific financial services in third
party locations.
For example, if a banking app detects that a consumer has spent a long time in a
jewelers, it is perhaps time to offer them home contents insurance, or at least remind them to
add the item they just bought to their existing policy. Banks could also use beacons on their
own premises to improve customer service and to engage customers in a wider set of
products and services.
PayPal Beacon:
PayPal launched a service in 2013 that uses a two-way beacon to support an in-store
payment process. It works like this:
18. 1. A retailer has a PayPal Beacon plugged into their PoS terminal
2. A consumer has the PayPal app on their phone and checks-in upon entering the store
3. The PayPal app sees the PayPal Beacon
4. The PayPal Beacon requests a payment token and verifies with the PayPal app
5. The payment token is given to the PoS and attributed to an individual
6. At the PoS the consumer identifies themselves and the till operator compares the given
name with a list of people in-store at that time via the PoS. A photo ID is displayed on the
PoS screen to verify the individual
7. The payment is then completed using the token the PoS has stored for that consumer, with
no further consumer interaction required (no phone or card interaction).
In-home use cases :
The use of beacons within the home is very much in its infancy, with
examples only just starting to appear in the weeks leading to the publication of this document.
We expect the combined creativity of app developers and consumers will lead to the
emergence of many potential use cases and fully expect beacons to be in widespread use in
the home by 2016.
Pairing:
A household beacon within the home is very much in its infancy, with
examples only just starting to appear in the weeks leading to the publication of this document.
We expect the combined creativity of app developers and consumers will lead to n.
11
Action Triggering :
Beacons within the home can trigger actions when entering range,
leaving range or coming with a certain distance (see Diagram 5). One opportunity for mobile
operators may be to trigger a connection to home broadband whenever in range of the access
point (by embedding beacons in Wi-Fi access points), but also allow visitors to attach to Wi-
Fi networks (using beacon location to automatically lookup credentials if they are
authorised).
Tracking :
Beacons can be used to track valuable items, children, the elderly or pets.
There are two scenarios in which this can work:
1. Placing beacons around a property and the smart phone of the individual being tracked sets
off an alarm/location trigger, if they leave this geo-fenced area.
2. Attaching beacons to items or pets which then triggers an alarm when they are out of range
19. Ticket Booking:
Surfacing tickets/content upon event entry.
surfacing the event ticket as the attendee reaches the event entrance to speed up the
entrance process
alert the attendee to the start time and location of next act
Surfacing offers/content/loyalty/check-in upon event zone entry.
alerting an attendee to refreshment options as they leave a stage area
surfacing an offer as an attendee comes close to promotional staff, where the beacon
is attached to mobile staff
Surfacing content upon event exit.
surfacing offers for content purchase relating to the event in question
giving the attendee travel guidance
12
Event navigation.
giving directions to the nearest first aid point
directing a attendee to a ‘friend’ connected to by app, or directions to both parties for
the nearest meeting point
Ordering of goods/services to seat.
ordering of food or beverages directly to the attendee’s seat
ordering of food or beverages with location context, allowing the app to guide the
attendee to the closest collection point
Triggering event rating.
socially share a rating for the event or specific act
Initiating Wi-Fi connectivity
20. opening an app to connect the user to event Wi-Fi
Theatre/Cinema :
Surfacing tickets/content upon entry.
surfacing the customer’s ticket as they enter the cinema
telling the customer about offers of value add services that day (for example, popcorn)
Surfacing offers/content/loyalty/check-in upon zone entry.
offering movie trailer content when a customer dwells in front of movie promotional
material
offering the ability to pre-order interval refreshments when entering the bar
Surfacing content upon exit.
offering video clips of that evenings performance
giving the opportunity to register for updates regarding a sequel or linked movie
Navigation to seat.
giving graphical instructions to guide a customer to their seat
13
Ordering of goods/services to seat.
ordering of refreshments for delivery to a customer’s seat
Triggering rating.
rate and socially share a movie upon exit
Initiating Wi-Fi connectivity.
opening an app to connect the customer to cinema Wi-Fi to download a trailer
Stadium:
Surfacing tickets/content upon entry.
21. surfacing the spectator’s ticket as they enter the stadium
giving information about a football team selection for that match
Surfacing offers/content/loyalty/check-in upon zone entry.
check-in to a refreshment area, triggering an offer
merchandising offers when in range of an in-stadium shop
Surfacing content upon exit.
giving a spectator the option to purchase a season ticket
giving offers relating to nearby food/drink facilities
Navigation.
giving graphical guidance to reach a seat
giving graphical guidance to reach a location where sports bets can be placed
Ordering of goods/services to seat.
ordering of refreshments for delivery to a spectator’s seat
ordering of refreshments from a spectator’s seat, with resulting guidance to reach the
closest collection point
14
Triggering rating.
spectator able to rate the performance of athletes
ability to vote for acts or sports people during sporting intervals
Initiating Wi-Fi connectivity.
opening an app to initiate connection to stadium Wi-Fi
Hotels :
Surfacing offers/content/loyalty/check-in upon hotel entry.
bring up booking details/reference . entice the guest to upgrade before check-in .
22. Surfacing offers/content upon hotel zone entry.
open a tab at the bar
make a spa booking
Surfacing content upon hotel exit.
rate the stay on Trip advisor
Initiating a payment using zone or PoS proximity.
with the app able to verify which room the guest is in, the guest can settle the bill
from their room
Loyalty collection redemption upon room/zone/PoS proximity.
reward visits to a restaurant, spa or gym with offers
Ordering of goods/services to room/hotel zone.
using an app to order room service, or service to a particular area of the hotel
Triggering feedback/questionnaire.
collect feedback relevant to where the guest is at the time during the stay
15
Hotel navigation.
how to find the gym or breakfast
Initiating Wi-Fi connectivity.
open an app to offer Wi-Fi access, free or charged
Restaurants :
Surfacing offers/content/loyalty/check-in upon entry.
offers to increase spend
reminding a diner to use their loyalty card
Surfacing content upon exit.
23. recommend the venue socially
make a future booking
Initiating a payment using table or PoS proximity.
using an app to ask for or even deliver the bill
pay a bill using an online payment app
Loyalty collection redemption upon table/PoS proximity.
gain points once seated at the table - just because the diner isn’t the one paying it
doesn't mean they are not a loyal customer
Ordering of goods/services to table.
ordering food or drinks via the app when the app knows which table the diner is at
Triggering feedback/questionnaire.
ask what dishes were good or which were missing from the menu
feedback on staff and facilities
Initiating Wi-Fi connectivity.
opening a restaurant or third party app to give Wi-Fi connectivity
16
Examples of transport use cases :
Road transport :
Surfacing offers/content/loyalty/check-in upon car park entry.
give offers for nearby associated business relevant to time of day
car park loyalty points collection
advice regarding car park opening hours and charging
Surfacing offers/content/loyalty/check-in upon petrol station entry.
reminder to use loyalty card
setup a payment via mobile app for fuel
offer for products sold within the retail area
Navigation to vehicle location.
24. an app that remembers where the car was parked based on closest beacon
Trains :
Surfacing offers/content/loyalty/check-in station entry.
directions to the ticket office
offers for retail and hospitality merchants inside the station
Surfacing tickets upon platform entry.
surfacing ticket
Setting up billing upon entering ticket hall.
buying a ticket through the app, or even collecting an ticket into the app
Navigation to train/seat.
directions to the relevant platform when ready
finding your seat on the train
17
Airports :
Surfacing offers/content/loyalty/check-in upon entry.
notifying the airline you have arrived at the airport
surfacing ticket
enticing passengers to upgrade
Surfacing offers/content/loyalty/check-in upon zone entry.
retailer specific promotions
reminders for travel money and offers
Surfacing tickets upon airport/check-in desk/security/gate proximity.
surfacing tickets for speed
25. Airport navigation.
finding the correct check-in desk
finding the lounge
getting to the gate on time
notifying the airline of your presence at any time
Luggage tracking.
passengers able to track and find their luggage
airline able to track luggage
Examples of healthcare use cases:
Doctors’ surgeries
Surfacing content/check-in upon entry.
notifying the surgery staff you have arrived
surfacing content regarding seasonal illness advice
Surfacing content upon exit.
reminder to book next check-up
18
26. Chapter-9
Advantages & Disadvantages of Beacon:
Advantages:
1. Beacons are affordable and simple to implement.
2. These are easy scalable devices.
3. Beacons are the new mobile ,and are creating a new content platform on which brands and
consumers can interact in a physical space.
Disadvantages:
1. Brands also worry that customers will be put off, rather than pleased ,by an increase in
mobile notifications.
2. The fear of burdening consumers with a tidal wave of unwanted notifications is a genuine
concern.
3. Marketers will undoubtedly have to rely on common sense when designing their beacon
environments.
27. 19
Chapter-10
Devices that support Beacons:
Manufacturer Product Name
Apple iPad (Air, Mini, 3rd & 4th gen)
Apple iPhone (5s, 5c, 5 & 4s)
Google Nexus 5, Nexus 4
Google Nexus 7, Nexus 10
BlackBerry Q10
BlackBerry Z10
HTC One, One Max
Microsoft Surface
Motorola Droid RAZR, Ultra, Maxx, Mini
Motorola Moto G, X
Samsung Galaxy Series
Sony Xperia series
28. 20
Chapter-11
Conclusion
Beacons may not be the California gold rush. But they present a golden
opportunity for brands and marketers with an explorative mind set.
Retailers have become a savvy at acquiring and cataloguing an endless
amount of data on their customer’s browsing patterns, areas of interest, and purchase intent.
Beacons are the new mobile, and are creating a new content platform on
which brands and consumers can interact in a physical space.
Beacons are no longer on the horizon. They have arrived. Beacons are
affordable and simple to implement. They are also easily scalable.