The document discusses the importance of personal branding and effective networking strategies, emphasizing that networking requires planning and genuine connections rather than mere effort. It highlights techniques such as making a good first impression, using weak ties for job opportunities, and the significance of storytelling in branding. The content also advises on the importance of empathy and viewing relationships as long-term investments while maintaining authentic communication.

1. Personal Branding
2018 / @JoanTubau

2. Management 03. Networking

3. Networking does not take effort. It takes planning
Lack of talent? No, competing in the wrong place

7. Central role in real-world networks. Brokerage power
Social circles. Connecting people from different spots

9. Contacting strangers. Proven technic: Honesty + Value
Twitter DM / WhatsApp over email. Sells via LinkedIn

14. If I introduce you to X, I want to know how it ends
Follow up email (+ CC me). 'I owe you a drink'

16. Call people for their birthday. Don't send a message
Organize dates in the agenda. Mail Christmas cards!

18. The importance of weak ties. In getting the best job
Casual acquaintances willing to link you. They trust

20. How to Win Friends and Influence People (Dale Carnegie)
Fundamental techniques in handling people: Don’t criticize, condemn or complain;
give honest and sincere appreciation; arouse in the other person an eager want
1. Become genuinely interested in other people
2. A simple way to make a good first impression: Smile
3. A person’s name is to that person the sweetest sound in any language
4. Be a listener, encourage others to talk about themselves
5. How to interest people: Talk in terms of the other person’s interests
6. Make the other person feel important—and do it sincerely

23. Networking
Definition: People you can call and ask for a (small) favor. They have to know you!
Top positions won't be publicly promoted. I get there by references... personal trust
Networking works when mutually beneficial. Only chance in your 20s: Mentor role
Networking has to be sincere, genuine. 3 meaningful friends better than 300 in FB
Customer engagement. People like to feel they are buying, not being sold
Cutting some people off, saying no. Are you giving more than you are getting?
Long-term investment, I won't get her number the day after. Purpose of my brand
Develop expertise, start producing content. Storytelling for your product / service
Copy dangers: Poor content, not being true to the brand (dishonesty), not filtering
Fail fast and often: Get as much feedback as possible, via social media
Limited control. Are your life goals (freedom, etc.) in sync with your career vision?
Determine brand attributes (what are you selling?) and potential target (+ strategy)

25. Take credit of your work. Or someone else's will
Sex differences. Self-promotion is not arrogance

26. You don't choose a mentor. Work + Cross your fingers
Ask for advice. They will take it as a nice compliment

28. The fine art of small talk. Avoid politics / religion?
Ariely in a date context. Deep, existential questions

30. For introverts: Research in advance, common interests
Come to the party with a friend. Have an opening line

32. Flattery, inverted U-shaped curve. 'El pelota'
Today, empathy is the #1 skill. Yet, prioritize

33. I can't select what I can't recall. Getting noticed early
Productive signaling: Turn the phone off, put it away

36. Co-branding. Associate with winners—in public sphere
Being seen with important people. Perception is reality

39. Amos Tversky: 'People are not so complicated.
Relationships between people are complicated'

43. Business trip > Skype. Facial expressions... signaling too
Don’t believe everything you think. Instinctive emotion

45. Universal reactions. Awkward smile if embarrassed
Cultural. How Japanese laugh compared to Italians

49. Power paradox. Common language of emotions (love!)
Survival of the kindest. Programmed to share resourc.

54. Violence in Armenia
Genes / Social norms

58. How often do I lie? Ariely's fudge factor, cost-benefit
All business problems are communication problems

63. One last point about your success:
Nobody cares, not even your mom