The document discusses career advice for millennials, including that they should not feel entitled to anything and should focus on ambition, patience, and learning. It suggests maximizing learning potential in one's 20s and 30s without prioritizing money, then focusing on high-growth companies and industries after 30. Millennials are also advised to ignore advice from extremely successful people due to survivorship bias, define problems clearly, and delay gratification for long-term rewards.
This document provides an overview of personal branding and marketing strategies. It discusses evolutionary approaches to marketing using tribal rituals to spread messages. It also summarizes key points from the books Made to Stick and Influence about crafting ideas and messages that spread effectively using techniques like storytelling, social proof, authority, scarcity and more. The document advocates being creative with guerrilla marketing and notes a Picasso quote about inspiration coming to those who work.
(14/15) Personal Branding - Entrepreneurshipjoan_tubau
This document discusses various topics related to entrepreneurship and business management. It provides advice from successful entrepreneurs like Steve Jobs, Peter Thiel, and August Turak. Some of the key points summarized are:
- Entrepreneurship is challenging but more accessible now with opportunities to build empires. Execution is important to success.
- Innovation comes in different forms, not just futuristic gadgets, and finding comparative advantages is important.
- Successful companies solve specific problems in a unique way and aim to dominate small markets before expanding. Building a great team and product are essential.
- Startups should test assumptions through experiments and be willing to pivot if things aren't working. The lean startup methodology emphasizes validated learning
The document discusses skills needed for insurance agents in the current decade. It emphasizes that agents should focus on buying risk and providing comfort for clients rather than just selling insurance. The document recommends that agents work as businessmen, devote their time fully to the business, hire others for non-essential tasks, and acquire knowledge aggressively. Agents are advised to consult clients rather than just sell, contact leads immediately, ask good questions, listen effectively, and provide workable solutions. The document stresses setting specific, measurable, attainable, realistic, and time-bound goals and developing successful habits.
The document outlines 12.5 principles of sales greatness according to Jeffrey Gitomer. The principles include kicking your own butt, preparing to win or lose to someone who is, personal branding is sales, it's all about value and relationship not price, networking is important, getting in front of the real decision maker, engaging prospects to convince themselves, using humor, being creative to differentiate, reducing risk to convert selling to buying, letting others promote you is proof, using your sixth sense, and resigning your position as general manager of the universe. The overall message is that mastering these principles is key to sales success.
The document discusses career advice for millennials, including that they should not feel entitled to anything and should focus on ambition, patience, and learning. It suggests maximizing learning potential in one's 20s and 30s without prioritizing money, then focusing on high-growth companies and industries after 30. Millennials are also advised to ignore advice from extremely successful people due to survivorship bias, define problems clearly, and delay gratification for long-term rewards.
This document provides an overview of personal branding and marketing strategies. It discusses evolutionary approaches to marketing using tribal rituals to spread messages. It also summarizes key points from the books Made to Stick and Influence about crafting ideas and messages that spread effectively using techniques like storytelling, social proof, authority, scarcity and more. The document advocates being creative with guerrilla marketing and notes a Picasso quote about inspiration coming to those who work.
(14/15) Personal Branding - Entrepreneurshipjoan_tubau
This document discusses various topics related to entrepreneurship and business management. It provides advice from successful entrepreneurs like Steve Jobs, Peter Thiel, and August Turak. Some of the key points summarized are:
- Entrepreneurship is challenging but more accessible now with opportunities to build empires. Execution is important to success.
- Innovation comes in different forms, not just futuristic gadgets, and finding comparative advantages is important.
- Successful companies solve specific problems in a unique way and aim to dominate small markets before expanding. Building a great team and product are essential.
- Startups should test assumptions through experiments and be willing to pivot if things aren't working. The lean startup methodology emphasizes validated learning
The document discusses skills needed for insurance agents in the current decade. It emphasizes that agents should focus on buying risk and providing comfort for clients rather than just selling insurance. The document recommends that agents work as businessmen, devote their time fully to the business, hire others for non-essential tasks, and acquire knowledge aggressively. Agents are advised to consult clients rather than just sell, contact leads immediately, ask good questions, listen effectively, and provide workable solutions. The document stresses setting specific, measurable, attainable, realistic, and time-bound goals and developing successful habits.
The document outlines 12.5 principles of sales greatness according to Jeffrey Gitomer. The principles include kicking your own butt, preparing to win or lose to someone who is, personal branding is sales, it's all about value and relationship not price, networking is important, getting in front of the real decision maker, engaging prospects to convince themselves, using humor, being creative to differentiate, reducing risk to convert selling to buying, letting others promote you is proof, using your sixth sense, and resigning your position as general manager of the universe. The overall message is that mastering these principles is key to sales success.
The document outlines 12.5 principles of sales greatness:
1. Take responsibility for your own success and development.
2. Thoroughly prepare for sales opportunities and view them as long-term relationships rather than short-term transactions.
3. Develop your personal brand and expertise to build confidence and trust with customers.
The document provides a summary of a presentation on becoming a top salesperson. It outlines 7 qualities of top salespeople: being ambitious, courageous, committed, seeing oneself as a consultant, being prepared, engaging in continuous learning, and being responsible. It also provides 14 proven strategies for increasing sales, such as focusing on benefits rather than products, defining customers, developing a competitive advantage, using content/social media marketing, learning negotiation techniques, and keeping customers for life. The presentation aims to help those pursuing a career in sales or anyone who needs to sell themselves.
The document outlines seven qualities of top salespeople: 1) They are ambitious, 2) courageous, 3) committed, 4) see themselves as consultants rather than salespeople, 5) are prepared, 6) engage in continuous learning, and 7) are responsible. It emphasizes that personal salesmanship and optimism are key to sales success. Top salespeople believe in their product, care about their customers, and are constantly learning and improving their skills.
The document discusses the need for sales professionals to develop a personal sales philosophy and approach selling in a way that builds trust with customers. It suggests focusing on truly understanding customer needs through listening, educating customers, and walking away from deals that are not good business. The key is allowing yourself to positively impact customers' lives by making selling an honorable profession.
This document provides guidance on sales principles based on Jeffrey Gitomer's book "The Sales Bible". It discusses key differences in marketing and sales today compared to 10 years ago due to the internet, smartphones, and social media. It also lists 10 things that can be marketed or sold. The document then covers various sales topics like the purchase decision process, sales rules, identifying customer "hot buttons", establishing buyer confidence, handling objections, and closing the sale. Overall, the document aims to educate on fundamental sales strategies and techniques.
This document discusses strategies for selling life insurance, including role-playing introductions, calculating clients' human life value to determine insurance needs, milestone planning for retirement and education, highlighting unfelt needs, providing solutions, learning from objections, using resources like friends and colleagues, and having discussions rather than just cold calling. It advises impressing the need for rather than want of insurance, using one's brain rather than just muscle for sales, and providing contact information for training on these strategies.
52 sales lessons from zig ziglar by shekhar kumarshekhar kumar
This document outlines 52 sales lessons provided by Shekhar Kumar of the Universal Business School. The lessons provide tips for various aspects of the sales process, including finding leads, engaging prospects, overcoming objections, closing deals, and maintaining relationships with customers. Some of the key lessons include focusing on the prospect's needs and benefits rather than just features, using a variety of questioning and closing techniques, handling objections effectively, and keeping detailed records of sales activities. The overall message is that sales requires a strategic process involving multiple steps to properly engage and satisfy customers.
The document summarizes key points from Jeffrey Gitomer's book The Sales Bible. It provides tips for salespeople, including establishing rapport with customers, asking questions to uncover needs, developing power statements, creating a 30-second personal commercial, and techniques for handling referrals and cold calls. The summary focuses on building relationships, qualifying buyers, and separating oneself from competition through preparation and a positive attitude."
The document provides principles for sales success from The Little Red Book of Selling by Jeffrey Gitomer. It discusses 12 principles including preparing thoroughly, developing personal branding, focusing on value over price, networking effectively, engaging the decision maker, using questions to convince prospects, using humor, differentiating with creativity, and reducing risks to convert prospects to buyers. The overall message is that sales success comes from relationship-building and addressing customers' needs rather than just focusing on making the transaction.
The document discusses the importance of personal branding and how to build your personal brand. It states that we are all CEOs of our own companies, called "Me Inc.", and our most important job is to market the brand called "You". It then provides guidance on focusing on your core competency and strengths, packaging yourself appropriately, leveraging your network, and persevering to develop your personal brand over time. The overall message is that personal branding allows you to control how others perceive you and that you should start developing your personal brand today.
A 2 Hour Workshop covering the 7 Networking Sins and Mistakes we see at Business Wealth Club Meetings that Kill Leads, Destroy you chance of getting business and leave people wanting to avoid you next time they see you!
How to not pitch or approve a bad idea.
Presentation at OnBrand '17 in Amsterdam on October 12th, 2017.
Deck designed by the creative genius Garett Holden.
(Any layout weirdness due to PowerPoint conversion)
This deck came from my experience working at agency, platform and now client side. I've seen so many bad ideas move forward because of basic mistakes, so I did this speech to talk about some of the key things that can be done to prevent a good idea from turning bad.
Of course, you can't stop 'em all...;)
Tom Hopkins is a renowned sales trainer who teaches foundational selling skills to over 4 million professionals. He emphasizes developing strong communication skills and relationships through sending thoughtful thank you notes. The document provides sample thank you notes for various situations like phone calls, meetings, referrals, and declines. It encourages salespeople to express gratitude daily as a way to build trust, receive referrals, and grow their business over time.
Michael Lynch graduated from Auburn with an accounting degree and later obtained an MBA and master's in real estate valuation. He has worked for families buying and selling land across the country. In his presentation, Lynch emphasizes the importance of integrity, finding a mentor, understanding human emotions can impact real estate markets, and being aware of real estate cycles. He warns that the real estate industry can bring out the worst in people due to large money involved and stresses the importance of making decisions based on understanding risks rather than just low interest rates.
Success in Sales and Marketing Part 1- BASIS Marketing TrainingKenny Ong
Part A: Success in Sales & Marketing begins with your own Potential (1 hour)
1. Attitude, Character, and Habits
2. Maximizing your Potential
3. Building Relationships and Networks
4. Sales & Marketing: Why both are important
Part B: Success in Marketing (30 mins)
1. Overview of Marketing Strategies and Concepts
2. Introduction to Different marketing Options: Mass/Indirect Marketing Techniques, Targeted/Direct Marketing Techniques, Guerilla and Word-of-Mouth Marketing
3. How to develop a “Total Marketing Plan” introduction
Part C: Success in Sales (1½ hours)
1. Sales Mindset
2. Laws of Selling
3. How to Influence other people
4. Tele-Sales Tips
5. Practical and Easy-To-Learn Techniques to increase sales
Selling Smart: Transactional Analysis and the Psychology of SalesAnnArborSPARK
This document summarizes a workshop on applying transactional analysis (TA) to selling. The workshop covers how childhood programming impacts personality and selling success, identifying non-productive behaviors, and replacing them with productive behaviors. It introduces TA concepts like ego states - parent, adult, child - and how being aware of these can help avoid programming pitfalls. Nurturing the parent and adult ego states is most effective for building credibility, trust and relationships. The document provides examples of ego states and transactions between them. It includes discussion questions to relate TA concepts to common Sandler sales rules and get participant questions for the panel discussion.
Selling involves negotiation where the person with power wins. In sales, the person with power is the one who can fulfill a need and say yes or no. When a salesperson cold calls a prospect, the prospect has the power to say yes or no, but when a prospect calls a salesperson seeking help, the salesperson has the power. The key to power in selling is getting prospects to call you rather than calling them.
The document discusses the skills and methodology required for strategic selling. It outlines that a salesperson must have knowledge of their company, products, market, customers and competitors as well as the right attitude, skills, habits and character. It then describes the process of grabbing a customer's attention, building interest, evoking desire, proving worth and encouraging them to say yes while addressing any objections. It provides tips for salespeople such as selling benefits not features, using open and closed questions, summarizing understanding, and presenting solutions in the customer's words. The goal is to understand the customer's situation and problems, identify and explain appropriate solutions, handle any objections, and close the sale by asking for the order.
My presentation at #Inbound15, a break from the relentless focus on data-driven lead generation to spend just a few minutes on the power of human-powered storytelling.
Rediscover and reconnect with your brand in our SynergyHSV Branding Workshop. We’ll solve your biggest brand strategy challenges.
Learn how to establish you own brand and critique others. Come with questions and a hungry mind. Suitable for new & established businesses, marketing staff and serious design students.
Everyone needs to come back stronger. Marketing and marketing budgets will be challenged or removed, here are a number of actionable ways to put your brand front and centre to drive business change for short and long term success.
The document outlines 12.5 principles of sales greatness:
1. Take responsibility for your own success and development.
2. Thoroughly prepare for sales opportunities and view them as long-term relationships rather than short-term transactions.
3. Develop your personal brand and expertise to build confidence and trust with customers.
The document provides a summary of a presentation on becoming a top salesperson. It outlines 7 qualities of top salespeople: being ambitious, courageous, committed, seeing oneself as a consultant, being prepared, engaging in continuous learning, and being responsible. It also provides 14 proven strategies for increasing sales, such as focusing on benefits rather than products, defining customers, developing a competitive advantage, using content/social media marketing, learning negotiation techniques, and keeping customers for life. The presentation aims to help those pursuing a career in sales or anyone who needs to sell themselves.
The document outlines seven qualities of top salespeople: 1) They are ambitious, 2) courageous, 3) committed, 4) see themselves as consultants rather than salespeople, 5) are prepared, 6) engage in continuous learning, and 7) are responsible. It emphasizes that personal salesmanship and optimism are key to sales success. Top salespeople believe in their product, care about their customers, and are constantly learning and improving their skills.
The document discusses the need for sales professionals to develop a personal sales philosophy and approach selling in a way that builds trust with customers. It suggests focusing on truly understanding customer needs through listening, educating customers, and walking away from deals that are not good business. The key is allowing yourself to positively impact customers' lives by making selling an honorable profession.
This document provides guidance on sales principles based on Jeffrey Gitomer's book "The Sales Bible". It discusses key differences in marketing and sales today compared to 10 years ago due to the internet, smartphones, and social media. It also lists 10 things that can be marketed or sold. The document then covers various sales topics like the purchase decision process, sales rules, identifying customer "hot buttons", establishing buyer confidence, handling objections, and closing the sale. Overall, the document aims to educate on fundamental sales strategies and techniques.
This document discusses strategies for selling life insurance, including role-playing introductions, calculating clients' human life value to determine insurance needs, milestone planning for retirement and education, highlighting unfelt needs, providing solutions, learning from objections, using resources like friends and colleagues, and having discussions rather than just cold calling. It advises impressing the need for rather than want of insurance, using one's brain rather than just muscle for sales, and providing contact information for training on these strategies.
52 sales lessons from zig ziglar by shekhar kumarshekhar kumar
This document outlines 52 sales lessons provided by Shekhar Kumar of the Universal Business School. The lessons provide tips for various aspects of the sales process, including finding leads, engaging prospects, overcoming objections, closing deals, and maintaining relationships with customers. Some of the key lessons include focusing on the prospect's needs and benefits rather than just features, using a variety of questioning and closing techniques, handling objections effectively, and keeping detailed records of sales activities. The overall message is that sales requires a strategic process involving multiple steps to properly engage and satisfy customers.
The document summarizes key points from Jeffrey Gitomer's book The Sales Bible. It provides tips for salespeople, including establishing rapport with customers, asking questions to uncover needs, developing power statements, creating a 30-second personal commercial, and techniques for handling referrals and cold calls. The summary focuses on building relationships, qualifying buyers, and separating oneself from competition through preparation and a positive attitude."
The document provides principles for sales success from The Little Red Book of Selling by Jeffrey Gitomer. It discusses 12 principles including preparing thoroughly, developing personal branding, focusing on value over price, networking effectively, engaging the decision maker, using questions to convince prospects, using humor, differentiating with creativity, and reducing risks to convert prospects to buyers. The overall message is that sales success comes from relationship-building and addressing customers' needs rather than just focusing on making the transaction.
The document discusses the importance of personal branding and how to build your personal brand. It states that we are all CEOs of our own companies, called "Me Inc.", and our most important job is to market the brand called "You". It then provides guidance on focusing on your core competency and strengths, packaging yourself appropriately, leveraging your network, and persevering to develop your personal brand over time. The overall message is that personal branding allows you to control how others perceive you and that you should start developing your personal brand today.
A 2 Hour Workshop covering the 7 Networking Sins and Mistakes we see at Business Wealth Club Meetings that Kill Leads, Destroy you chance of getting business and leave people wanting to avoid you next time they see you!
How to not pitch or approve a bad idea.
Presentation at OnBrand '17 in Amsterdam on October 12th, 2017.
Deck designed by the creative genius Garett Holden.
(Any layout weirdness due to PowerPoint conversion)
This deck came from my experience working at agency, platform and now client side. I've seen so many bad ideas move forward because of basic mistakes, so I did this speech to talk about some of the key things that can be done to prevent a good idea from turning bad.
Of course, you can't stop 'em all...;)
Tom Hopkins is a renowned sales trainer who teaches foundational selling skills to over 4 million professionals. He emphasizes developing strong communication skills and relationships through sending thoughtful thank you notes. The document provides sample thank you notes for various situations like phone calls, meetings, referrals, and declines. It encourages salespeople to express gratitude daily as a way to build trust, receive referrals, and grow their business over time.
Michael Lynch graduated from Auburn with an accounting degree and later obtained an MBA and master's in real estate valuation. He has worked for families buying and selling land across the country. In his presentation, Lynch emphasizes the importance of integrity, finding a mentor, understanding human emotions can impact real estate markets, and being aware of real estate cycles. He warns that the real estate industry can bring out the worst in people due to large money involved and stresses the importance of making decisions based on understanding risks rather than just low interest rates.
Success in Sales and Marketing Part 1- BASIS Marketing TrainingKenny Ong
Part A: Success in Sales & Marketing begins with your own Potential (1 hour)
1. Attitude, Character, and Habits
2. Maximizing your Potential
3. Building Relationships and Networks
4. Sales & Marketing: Why both are important
Part B: Success in Marketing (30 mins)
1. Overview of Marketing Strategies and Concepts
2. Introduction to Different marketing Options: Mass/Indirect Marketing Techniques, Targeted/Direct Marketing Techniques, Guerilla and Word-of-Mouth Marketing
3. How to develop a “Total Marketing Plan” introduction
Part C: Success in Sales (1½ hours)
1. Sales Mindset
2. Laws of Selling
3. How to Influence other people
4. Tele-Sales Tips
5. Practical and Easy-To-Learn Techniques to increase sales
Selling Smart: Transactional Analysis and the Psychology of SalesAnnArborSPARK
This document summarizes a workshop on applying transactional analysis (TA) to selling. The workshop covers how childhood programming impacts personality and selling success, identifying non-productive behaviors, and replacing them with productive behaviors. It introduces TA concepts like ego states - parent, adult, child - and how being aware of these can help avoid programming pitfalls. Nurturing the parent and adult ego states is most effective for building credibility, trust and relationships. The document provides examples of ego states and transactions between them. It includes discussion questions to relate TA concepts to common Sandler sales rules and get participant questions for the panel discussion.
Selling involves negotiation where the person with power wins. In sales, the person with power is the one who can fulfill a need and say yes or no. When a salesperson cold calls a prospect, the prospect has the power to say yes or no, but when a prospect calls a salesperson seeking help, the salesperson has the power. The key to power in selling is getting prospects to call you rather than calling them.
The document discusses the skills and methodology required for strategic selling. It outlines that a salesperson must have knowledge of their company, products, market, customers and competitors as well as the right attitude, skills, habits and character. It then describes the process of grabbing a customer's attention, building interest, evoking desire, proving worth and encouraging them to say yes while addressing any objections. It provides tips for salespeople such as selling benefits not features, using open and closed questions, summarizing understanding, and presenting solutions in the customer's words. The goal is to understand the customer's situation and problems, identify and explain appropriate solutions, handle any objections, and close the sale by asking for the order.
My presentation at #Inbound15, a break from the relentless focus on data-driven lead generation to spend just a few minutes on the power of human-powered storytelling.
Rediscover and reconnect with your brand in our SynergyHSV Branding Workshop. We’ll solve your biggest brand strategy challenges.
Learn how to establish you own brand and critique others. Come with questions and a hungry mind. Suitable for new & established businesses, marketing staff and serious design students.
Everyone needs to come back stronger. Marketing and marketing budgets will be challenged or removed, here are a number of actionable ways to put your brand front and centre to drive business change for short and long term success.
Learn the various ethical and unethical dilemmas in marketing and the various ethical and unethical advertising practices that are carried out in the marketing world.
The document outlines 7 common mistakes that marketers make: 1) Focusing on customer "needs" rather than their "wants". 2) Being too in love with their product rather than understanding customers. 3) Viewing marketing as only science or art rather than both. 4) Trying to please everyone rather than focusing their message. 5) Forgetting that frequent repetition is needed due to how quickly people forget messages. 6) Believing their price is too high without proof. 7) Relying solely on economic arguments rather than other factors like ease of use. The document advocates understanding what customers want emotionally and focusing marketing messages accordingly.
How people think and feel about your brand is your brand. Learn about the branding essentials that will move your brand into your customers’ hearts and minds. Fine-tune your branding by taking the right steps that will turn your brand into the one that your audience will want to connect with and talk about over and over again.
Notes: Several of the slides are animated in the original presentation version. Many of the slides contain detailed notes.
This document discusses ethical branding strategies for corporations. It defines a brand as a name, term, sign, or design used to identify and differentiate a seller's goods or services from competitors. Ethical branding relates to moral principles that define right and wrong in branding decisions. An ethical brand should not harm people, create insecurity or inadequacy, or encourage base instincts like jealousy. It should not monopolize or encourage instant gratification over contributing to the public good. The document provides examples of ethical dilemmas in branding, including commercialization of children and gender stereotyping in toys. It also defines key terms like stakeholders, caveat emptor, and unique and emotional selling propositions.
This document summarizes lessons from Cannes Lions 2016 across three areas:
1) For brands - embrace transparency, weaknesses, and purpose beyond just talking; walk the talk.
2) For agencies - pursue diversity, know what not to do as part of strategy, and collaborate more.
3) As a bonus - take risks to stand out rather than justify average work.
The document discusses several key principles for building and maintaining strong brands, including focusing branding efforts on owning a word in consumers' minds, using publicity over advertising to establish a new brand, narrowing a brand's focus to become a specialist rather than generalist, promoting the brand's category rather than just the brand itself, and maintaining consistency in a brand over time while knowing when it's time to retire or change a brand. Overall, the document emphasizes the importance of having a clear, well-defined brand identity and strategy that remains consistent yet adaptable over the long term.
The document discusses how brands need to view and treat youth as partners rather than just marketing targets. It provides examples from the soda industry to illustrate the importance of context over content in youth marketing. Specifically, it describes studies where people preferred the taste of Coke over Pepsi when told the brand, showing that youth buy the social context and branding rather than just the product itself. The key is for brands to engage youth as partners in creating the context and story around the product.
The document discusses how to build an effective brand for promoting sustainable practices and organizations. It recommends using content marketing strategies like video, animation and graphics to engage audiences with short attention spans. The key is to create awareness of your cause through an engaging narrative that differentiates you and makes the issues feel urgent. An effective name, logo and tagline can help, but the brand is defined by people's perceptions, not what you say it is. Researching your audiences and continually refining your messaging is important to promote your cause and create brand evangelists through relevant, valuable content.
The 22 Immutable Laws Of Personal BrandingThinkosaur
The document discusses 16 "laws" or principles of branding, including focusing on a niche, building expertise in a category, owning a word in the consumer's mind, maintaining quality perception, promoting the category rather than the brand, having a memorable name, avoiding overextension, welcoming competition, differentiating from generics, focusing on the brand rather than the company, avoiding sub-brands and dilution, launching related brands for new categories, and having a horizontally-shaped logo. The laws provide guidance for both building strong corporate brands and personal brands.
How do you Deal with a Large Competitor - Ziad AbdelnourZiad K Abdelnour
The bigger company's advantages include lots of capital / resources / employees, lots of customer relationships, good distribution, pricing power/patience.
This document provides 17 points for companies to radically differentiate themselves from their competition. It emphasizes finding one unique quality or "Zag" that makes a company the only one to offer a specific product or service. Some key recommendations include hitting an underserved customer need, designing a brand experience that delights customers, and protecting the brand identity from inconsistencies that could undermine differentiation. Loyalty is also discussed as important to extending the brand's success through additional products or services.
The document discusses advertising techniques and assumptions. It analyzes how ads today are more subtle and sophisticated than in the past. Ads routinely make assumptions about consumers' needs, desires, fears and prejudices. Key fallacies used in advertising include appeals to popularity, improper appeals to authority, accentuating words to distort meaning, presenting only two choices when more exist, and creating ambiguities through double meanings. Effective ads use shame, optimism, solutions and rationales to sell products by addressing perceived problems.
As part of an assignment, here is a book concise of "Personality not included" by Rohit Bhargava. This doc would go well with the presentation ppt that I have uploaded on the same topic.
Storytelling, A New Brand Imperative. CosmoProf Interview with David Altman,...David Altman
David Altman discusses the importance of storytelling for brands to emotionally connect with consumers. He emphasizes that great storytelling encompasses being immersive, interactive, integrated and initiating action. It is also important for brands to be authentic, clear, simple, differentiated, remarkable and not rely solely on price. Brands should cultivate trust through transparency and welcome consumer involvement in co-creating the brand story.
The document provides tips for constructing an effective advertising message, including:
1) Identify your target customer's most important problem and discuss how your service solves it.
2) Brainstorm catchy marketing messages and headlines that grab attention and convey benefits.
3) Test different messages and headlines to see which generate the best response from customers. Focus on messages that trigger an emotional response and motivate customers to take action.
This document discusses how brands can harness the power of storytelling and viral marketing to build their brand. It introduces the "Viral Algorithm" which is a formula that brands can use to achieve viral success by optimizing factors within their control like paid, owned, and earned media. The document provides several examples of brands that successfully used stories and went viral. It outlines principles for crafting effective brand stories, including knowing your objectives, audience and having a compelling story to tell. The goal of brand storytelling is to produce tangible business results like increased market share, leads and sales by engaging customers on an emotional level.
This document provides tips for giving effective presentations based on lessons learned. It emphasizes the importance of being interesting and engaging the audience through passion, showmanship, making the presentation personal, asking questions to build empathy, and telling a good story. It also warns against being nervous, rushing, overacting, not providing direction, having too long introductions, and reciting slides without listening to the audience. The document advocates for clear and well-organized visuals with a strong introduction and conclusion.
Este documento presenta una serie de temas y consejos sobre carreras y toma de decisiones. Aborda conceptos como seguir la pasión, tomar riesgos calculados, desarrollar habilidades múltiples, aprovechar las oportunidades, y mantener la mente abierta ante la incertidumbre. También incluye ejercicios prácticos como elaborar un plan de carrera y prepararse para entrevistas laborales. El objetivo general es ayudar a los lectores a navegar decisiones complejas y encontrar el camino hacia el éxito prof
This document discusses various topics related to personal and career success including the importance of continuous learning, taking risks, negotiating salaries, and persevering through challenges. It also emphasizes the value of finding work that pushes your limits and quotes recommending embracing discomfort and the hard work required for success.
(10/15) Personal Branding - Professional Workjoan_tubau
The document discusses various topics related to business and leadership.
1) It provides an overview of Shell, describing it as a large multinational oil and gas company operating in over 90 countries that acquired BG Group in a major merger.
2) It discusses perspectives on the merger from experts, shareholders' reactions, and how Shell responded to address concerns.
3) It also touches on other topics like defining professionalism, evaluating risk, the importance of emotional intelligence and social skills for power and influence, and different leadership styles.
This document provides an overview of topics covered in an economics course, including:
1) The first few weeks will focus on rethinking traditional economic thinking and incorporating human psychology and behavior.
2) Later topics will examine how human instincts like risk management, social behaviors, and status seeking can be explained from an evolutionary perspective.
3) The role of institutions in filling the gaps between human nature and rational behavior will also be discussed, and how institutions help address issues like impulse control.
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
LinkedIn for Your Job Search June 17, 2024Bruce Bennett
This webinar helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
Khushi Saini, An Intern from The Sparks Foundationkhushisaini0924
This is my first task as an Talent Acquisition(Human resources) Intern in The Sparks Foundation on Recruitment, article and posts.
I invitr everyone to look into my work and provide me a quick feedback.
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
29. Naming. Easy to pronounce / search, distinctive, conn.
A brand is a promise. Consistent product mix (width?)
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31. Al Ries & Jack Trout: The Immutable Laws of Branding
1. Law of Expansion: The power of a brand is inversely proportional to its scope
2. Law of the Word: A brand should strive to own a word in the consumer's mind
3. Law of Extensions: A way to destroy a brand is to put its name on everything
4. Law of the Fellowship: To build a category, accept the presence of other brands
5. Law of Consistency: Success is measured in decades, not years
6. Law of Change: Brands can be changed, but only very carefully
7. Law of Mortality: No brand live forever. Euthanasia is often the best solution
32. Buy commodities, sell brands. Differentiation, again
6 identical products. You can say anything you want
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36. Brand isolation. Easier to manage in a reputation crisis
Policy: Honesty, transparency, invest $ in your #1 asset
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41. Would you buy a VW? Put your $ where your mouth is
UPF student bet at 98. Disclaimer: I don't know a thing