Jivox provides an interactive video advertising platform that allows companies to create rich media ads for tablets. Their technology allows ads to be interactive and link to additional content like store locators or videos. It also enables social sharing of ads. Jivox supports ads on many types of tablets and can detect what formats and sizes are needed. Their reports and analytics provide metrics on ad engagement and performance across different devices and operating systems. Creating effective tablet ads requires recognizing users' expectations for interactivity and focus on entertaining and engaging content over traditional ads.

1. Interactive Tablet Ads: Bridging TV,
Display and Social Media Advertising
Diaz Nesamoney
Founder & CEO

2. Company
Profile
Jivox Company Background
• Founded in June 2007
• Headquartered in San Mateo, CA, sales in US and Asia Pacific markets
• Multi-Screen Interactive video advertising technology
– Easy to use authoring tools for rich media/video ads
– Campaign management and analytics
– Ad management and serving
• Over 300 global customers including global brands, agencies and media
companies

3. Jivox Customers
Advertisers & Agencies Publishers

4. Interactive Tablet Ads: What are they?
Link to a store locator to find the Watch long-form videos Download a coupon or
location nearest you. directly within the ad unit. informational document.
Easily share
ads on popular
social networks
with a simple
click of the
mouse.
Skinning of the
ad unit
maintains
brand identity.
Live Twitter feed displays
in real-time.

5. Example: Microsoft Cloud Tablet Campaign
Try http://bit.ly/jivoxads from your tablet device
to see Jivox ads in action!

6. Interaction on Tablets – Experience the product

7. Smart Ads: Using tablet features

8. Print Ad  Interactive Tablet Page

9. Social/Companion TV Apps – Ad Delivery
Tablets Ads
Synced with TV
Content

10. Challenges with Tablet Ad Delivery
• Many tablets – iPad, Android (many flavors),
Blackberry PlayBook, Amazon, HP (Windows and
WebOS)
• Lack of or incomplete support for Flash so current
rich media creatives don’t work
• Landing Pages – not mobile optimized
• Varied proprietary video/non-standard
browsers/HTML5
• Tablets non-standard sizes

11. Jivox Custom Layout Editor for Tablets

12. Jivox Mobile Ads
Mobile Ad Units
• Full Interactive/social
features
iPad
• In-page/WAP or In-app
• Auto-detect
– Flash/HTML5
– Size and layout
• Full mobile analytics
– Device
– Operating System
– Type (In-app, In-page)
iPhone Android Blackberry
Please note: Sample Ad is provided for capability purposes only.
Enclosed features & functionality are completely customizable.

13. Measuring Engagement: Reports and Analytics

14. Best Practices for Tablet Ads
• Recognize the high visual appeal and interactivity
expectations
• Goal: Educate, Entertain, Engage
• More content centric than ad centric
• The Jivox Platform can take a lot of the pain out of
creating and delivering exciting tablet ads

15. Interactive Tablet Ads: Bridging TV,
Display and Social Media Advertising
Diaz Nesamoney
Founder & CEO