21. OUR AUDIENCE: WHO THEY ARE
•
sweet spot age range: 35-50 years •
consume news voraciously,
especially for business and sports
•
highly educated: 78% are college
grads •
uses the Internet more than the
general population, especially for
•
married couples with children, 3-4 Facebook, YouTube, iTunes and
people in the household news
•
high household income ranging •
watches TV on-demand, pay-per-
from $100k-$200k view movies on cable and has a
connected TV
•
families living in suburbs and
second cities in homes they own,
valued at $500k or more
22. OUR AUDIENCE: WHO THEY ARE
•
sweet spot age range: 35-50 years •
consume news voraciously,
especially for business and sports
•
highly educated: 78% are college
grads •
uses the Internet more than the
general population, especially for
•
married couples with children, 3-4 Facebook, YouTube, iTunes and
people in the household news
•
high household income ranging •
watches TV on-demand, pay-per-
from $100k-$200k view movies on cable and has a
connected TV
•
families living in suburbs and
second cities in homes they own,
valued at $500k or more
24. OUR AUDIENCE: WHERE THEY ARE
WA
MT ND ME
OR MN VT
NH
ID MA
SD WI NY
WY
MI CT RI
IA PA
NV NE NJ
OH DE
UT IL IN MD
CO WV
CA KS VA
MO
KY
NC
AZ TN
NM OK
AR
SC
MS AL GA
LA
TX
FL
30. WORKING WITH ADVERTISERS
•
transparency is key; advertisers do
not get enough regular, solid data
from many of their partners in the
space
•
working hand-in-hand with
advertisers to develop creative using
our tools
•
standardization is important -
working with partners to allow iPad
creative to run across multiple
publishers
•
many ways to buy/many ways to sell:
CPM, sponsorship, circ, etc.
37. ANDROID
•
Launched Android tablet application
exclusively with Verizon Wireless
•
App is pre-loaded on to Samsung Galaxy
Tab with more to come.
•
Billing directly through Verizon
