This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: These tips from the front-lines are proven strategies that marketers can practice to ensure their mobile ad campaigns are set up for success.

1. 5 Musts For Mobile Ad
Campaign Success
Dale Carr
Founder & CEO

2. 1. Embrace Mobile
• Mobile traffic is exploding
• Massive opportunity – advertisers are
catching up ($25 Billion ad spend growth)

3. 1. The Mobile Mindset
• 1,000’s device models
• Multiple platforms OS
• Connection types
• Smart – location awareness

4. 2. Experience counts
• Remove Disruptions
• Consistent experience
• Less is more
• Site/App Functionality
– Fat thumbs
– Scrolling
– Navigation

5. 2. Experience counts
WEB
MOBILE

6. 2. Rate your experience
• Test the UX
• Download the app, view ads
• Cross device functionality
• Maintain Credibility
+ Trust
• In-market testing

7. 3. Ads, add value
• “Make it simple, but significant” – Don Draper
• This is not the web. Design specifically for mobile
• Ensure you have a clear and simple CTA
Yesterdays
way of
viewing
content
Todays
content
experience

8. 3. The good, the bad & the ugly
A B
C

9. A
B
C
D
3. The good, the bad & the ugly

10. Overcome banner blindness with interstitials
3. Ad Examples - Full-Screen
Industry avg CTR of
banners are 49%, while
Interstitials showed avg
CTR of 9.2%

11. 9x higher completion rate vs. horizontal video ads
3. Ad Examples - Video

12. 4. Relevancy – Broad Targeting
• Device
• Carrier
• Geo-location
• Demographic
• Contextual

13. 4. Relevancy - Advanced Targeting
• Wifi
• Retargeting
• Target based on Similar Interest
• Look-alike Modeling
• Deep linking
• Seasonality
• Holidays, Celebrations

14. 5. Test + Track
• Use unique tracking IDs
• Split Test & Develop alternate creatives
• Update your ads frequently

15. 5. Measure
• Install Attribution
• Engagement
• LTV

16. Thank Y u
Dale Carr
dale@leadbolt.com