1. HOUSTON INTERNET
MARKETING FORUM
Mobile Application Development
Presenter: Mohammad Anwar
Date: July 19th 2011

2. Mobile App: Intro
• Mobile Apps Surge
• As important as having a website about 10
years ago.

3. Mobile OS choices

4. Market Shares

5. Market Shares

6. Market Shares

7. Market Shares

8. Market Shares

9. Market Shares

10. Market Shares

11. Market Shares

12. Market Shares

13. Market Shares

14. Development Languages
• iPhone -- Objective C
• Android – Java
• Symbian -- C++
• Blackberry – Java
• Windows Phone -- XNA or Silver Light

15. Problems…
• Requires development efforts across different platforms
• Increase cost of development
• Learning curve
• Too many devices and too many app stores

16. How to determine which platform to
develop on first?
• Nature of the app
• Audience
• Geographical reach
• Paid vs Unpaid

17. Develop using cross-platform tools
• Ansca Mobile
• PhoneGap
• Appcelerator

18. Mobile Friendly Web site vs Native
• Native has the option to access…
• Accelerometer
• Camera
• Compass
• Contacts
• File System
• Media (record)
• Network State
• Notifications

19. Resources
• AdMob - http://metrics.admob.com/wp-content/uploads/2010/06/May-2010-AdMob-Mobile-Metrics-Highlights.pdf
• ANSCA MOBILE -- http://www.anscamobile.com/
• Phone Gap -- http://www.phonegap.com/
• Appcelerator --- http://www.appcelerator.com/

20. Thank You!
Mohammad Anwar
mfanwar@softwaysolutions.com