This document describes a mobile app that provides a guide to bars in Dubai. The app would be available on major mobile platforms and allow users to view listings of bars with reviews, ratings, images and videos. It displays bars on a map and allows filtering by neighborhood, genre or promotions. Individual bar pages provide details, photos, descriptions and a clickable map link. The document discusses use cases, benefits for brand partners through sponsorships and promotions, cost estimates and timelines for developing the app.

2. What the App does
• A mobile guide to Dubai’s bars
• Map and neighbourhood based
• Constantly updated
• Available on iPhone, Android, Nokia + HTML 5
for other devices
• Reviews, Ratings, Listings, Images, videos

3. Splash Screen

4. Data
Collection
Screen

5. App Home
Screen
This can be customised by area,
by genre or by promotions.

6. Neighbourhood View
Icons can be customised for bar
type, for promotions or for time of
closing. Icons can be changed at
any time to highlight certain
events/launches.

7. Zoom View
Instant information about the
venue, so users can make a
quick decision before clicking into
the main venue review.

8. Venue Detail
• Image
• Description
• Details
• Specials
• Map Link
• Location
• Check in Button
• Click to Call
• Share

9. Use Cases
• Girls searching for best value ladies night
• Co-workers looking for nearby late bar that serves past 1am
• Business man wants to find hotel bar that shows live sport
• Friends looking for Monday night table quiz
• Map used to show taxi driver exact location
• Venue link forwarded to friends via Twitter
• Push notifications for drinks deals
• Promote different brands at different times

10. Client Benefits
• Unique Branding Opportunity
• Highlights existing promotions
• Promotes brand as ‘forward thinking’
• Portable marketing
• Branded web landing page
• Accurate analytics
• Joint marketing programme: email/adwords/facebook ads,
social media
• Bypass local ad restrictions
• Generate local media coverage
• In-app advertising

11. Costings
•Dh150,000 + depending on specifications for 6 months initial
sponsorship
•Monthly maintenance/upload fee on top of this depending on scope
of content and frequency of uploads
•Once we get your feedback on content and scope of the application,
we can give you a more detailed price breakdown
•Price after initial six-month period drops to reflect existing technology

12. Timelines
• Eight weeks for content creation, app building and testing
• This depends on the scope of the app and the number of
Icons can be it is to be launched on
platforms customised for bar
type, for promotions or for time of
closing. Icons can be changed at
any time to highlight certain
events/launches.

13. Why Wndr Media?
• More than 20 years of content creation experience
• Large existing user base
• Experience of mobile app development both in the UAE and in
the region (Morocco/Afghanistan)
• Experience of delivering compelling, innovative content
• Experts in mobile, social media field
• Experience of creating ‘buzz’ marketing campaigns
• Extensive local media contacts