13 things to know to succeed in digital
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The document provides 13 tips for winning in digital marketing today, emphasizing the importance of understanding consumers, speaking their language, focusing on mobile and cross-device experiences, using data and metrics to optimize ads, and continuing to invest in digital marketing. It advises aligning business objectives, focusing spending on the most important areas, and taking control of algorithms rather than letting machines dictate strategy. Creativity and consistency are also highlighted as important factors for success.
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This presentation is my interpretation of how future of marketing will look like ten years from now.
Success and growth in the tree care industry
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http://www.avantivision.com/
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The document discusses making effective ads and experiences for mobile devices. It notes that mobile usage is surpassing desktop usage and marketing dollars are shifting to mobile accordingly. It emphasizes focusing on people rather than technology, understanding the capabilities of different mobile devices, and creating experiences that are uniquely suited to the mobile context and take advantage of features like location. Specific examples discussed include a Volkswagen campaign connecting drivers to the brand both in and out of their cars, and an NFL-related Madden game campaign tapping into second screen mobile usage while watching TV.
How to get your ideas to spread
The document discusses how to get ideas to spread and be successful in marketing. It makes several key points:
1) Come up with something remarkable that is different from the ordinary in order to attract attention, as mass media no longer works and people ignore ordinary ideas.
2) Market directly to niche groups who care about the idea, rather than trying to appeal to the mainstream, as niche groups will spread the idea through word-of-mouth.
3) Be bold and unusual, as "bad and bizarre" ideas are more noticeable than "good" but boring ideas. Standing out is important for success.
SXSW 2015
The document provides a summary of takeaways from the SXSW conference in March 2015. It discusses 14 key insights and thoughts from various sessions and events at the conference. Some of the main topics covered include the importance of community and neighborhood in the digital age, embracing failure when innovating, using technology to improve the food experience, and the untapped potential of augmented reality. The summary also highlights 34 startup companies that were spotted at SXSW across different industries.
What Can Machine Learning Do For You?
This document provides an overview of machine learning and how it can benefit businesses. It begins with defining machine learning as software that can learn from data like humans do in order to solve problems. The document then discusses myths and facts about machine learning, how it works, case studies of companies using it, and provides a guide for getting started with machine learning including adjusting mindsets, defining problems, collecting data, and finding tools. The overall message is that machine learning can provide competitive advantages and dramatically impact businesses if leveraged properly.
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Digital media is everywhere and focusing content on what matters is important. Using TV and digital advertising together increases sales more than either alone. Mobile traffic and sales to ecommerce sites is growing significantly, with mobile overtaking TV as the largest area of ad spending. New devices like VR and personal assistants will disrupt user experiences and communications, so marketers need to start addressing these changes now. Voice search is an upcoming trend that marketers should prepare to engage with.
Google Update
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Efficient Website Management for Digital Marketing Pros
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This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
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13 things to know to succeed in digital
- 1. 13 Things to know to win in Digital today
- 2. 0. Don’t be that client.
- 3. 1. Know yourself. Find out who you are for consumers quickly. Disney owns stories Amazon owns products Google owns search Apple owns lifestyle design Facebook owns social Microsoft owns your IT NSA owns your metadata What do you own? What do you want to own? Are you ready for it?
- 4. 2. Complexity kills. Consistency works. You need to unite multiple disciplines, agencies, expertises and egos around the plan to make it work. The #1 issue concerning CXO is integration. Be excellent at it, repeatedly.
- 5. 3. Business alignment matters Know what you want to achieve, and tunr in into figures. Set hard objectives. Synchronise your actions. And ensure you can follow your consumer through the whole journey.
- 6. 4. The consumer is a smart cat, not a dog It’s getting harder to engage with consumer. They are not fool. They have a brain. There time is limited. They are already over exposed. They don’t click because you want to. They know what you want and they know marketing. Don’t bullshit them or they will put shame on you on a very large scale. Make things well and awesome or they will ad-block you !!
- 7. 5. Speak the consumer language. Stupid. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. Meditate this…
- 8. 6. MathMen has replaced by MadMen. But creativity still matters. Take control of the algorithm to reach your audience. Don’t let the machine decide for you. Make sure your creatives handles the programmatic issues and the challenge for dynamic creatives. And win the last milisecond to deliver the right message, at the right time to the right person.
- 9. 7. Cross device is the new normal. Mobile is a no- brainer. You don’t have a mobile? Well you probably feel lonely… So everyone has a mobile but you keep spending advertising on desktop only? Mobile is the entry and the exit door. Manage it or quit the game.
- 10. 8. “Post View” is dead. Long live Viewed Ads. We have the technology to find which part of your advetising is not seen. Find it. Optimise it or reinvest it.
- 11. 9. You can’t afford 360° media. They are just too much space to buy it all. Focus on the 10% that matters, and win it.
- 12. 10. GAFAs are here to stay. Make the most of it.
- 13. 11. Data deluge is a convenient excuse. Starts with the basics. Fix KPIs. Measure. It works We have too muh data, yet too little understanding of what’s working. A DMP won’t make you smarter if nothing works well at first. Ensure excellence in executing the basics of digital marketing. Data without Metrics means crappy business decision. And bad business.