A new look at video communications from an ICT perspective
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Presentation by Manuel Vexler from Huwei discusses impact of the ICT (Informatoin and Communication Technologies) indexes on various areas of interest for service providers
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A new look at video communications from an ICT perspective
- 1. A new look at video communications from an ICT perspective Manuel Vexler CMO ICT, Huawei Technologies October 6, 2013
- 2. Slide 2 • About ICT and industry transformation • Video with and without the television • When ICT and Video meet? • Conclusions Agenda
- 3. Slide 3 • ICT is a major global indicator measuring all nations’ readiness to use IT and CT • It contains crucial marketing information for all participants in the IT and CT industries Information and Telecommunications Technologies or ICT -
- 4. Slide 4 Measuring and using ICT • ICT captures 10 major indexes and over 30 sub- indexes of Political, Regulatory, Business, Individual, and Socio-Economic impact on a country or region
- 5. Slide 5 Service Providers ICT Internal IT (ITSP) OSS BSS Other IT (e.g. HR) CT+ IT Services Network Svc. Business Srvc. Outsourcing, Consulting External IT Enterprise SMB, LB Verticals Telco SMB Gov Banks ETC … For SP ICT provides a new services, business & operations framework Monetization of BSS + Reduced OSS OPEX Monetization of Consulting Services Monetization of ICT delivers new services for consumers, businesses, government
- 6. Slide 6 • About ICT and industry transformation • Video with and without the Tv • When ICT and Video meet • Conclusions Agenda
- 7. Slide 7 History repeats itself… every time a television is on 1961: Newton N. Minow calls TV a "vast wasteland." The FCC chair (1961-63) speaks at a meeting of National Association of Broadcasters & tells media execs what he thinks of the boob tube "When television is good . . . nothing is better. But when television is bad, nothing is worse. I invite you to sit down in front of your television set & keep your eyes glued to that set until the station signs off. I can assure you that you will observe a vast wasteland. You will see a procession of game shows, violence blood & thunder, mayhem, violence, sadism, murder &, endlessly, commercials — many screaming, cajoling & offending.
- 8. Slide 8 45 year on… opportunity finally arrives as many left the Tvs, but kept the video
- 9. Slide 9 Let the numbers tell the story…
- 10. Slide 10 Video markets hyper fragmentation… 83% 91% 88% 86% 85% 84% 84% 12-17 18-24 25-34 35-44 45-54 55-64 65+ Content Fragmentation: Educational Videos added to Youtube grow by 15% between Apr. & Aug 2013 Device Fragmentation: The media remains the message! Demographic Fragmentation: No surprise Consumers preference fragmentation: Content when wanted & on own device
- 11. Slide 11 • About ICT and industry transformation • Video with and without the Tv • When ICT and Video meet • Conclusions Agenda
- 12. Slide 12 • ICT: Developing countries leverage broadband to deliver enhanced video services! • It follows mobile leapfrogging trend with over 75% mobile phones are in developing world (Total 6.3B/2012) ICT Video enables leapfrogging for developing economies
- 13. Slide 13 Tv industry fights back with IPTv!
- 14. Slide 14 OTTs step in video delivery by lowering costs on non-Tv devices
- 15. Slide 15 ICT drivers: SPs enter the fight as revenues from voice and data shrink Infrastructure Services Transmission Connectivity Hardware Infrastructure Enablement Internet enabling services, web hosting, conferencing, IT consulting Internet software, mobile software, software as a service, M2M Consumer Services Enablement Advertising, media, ad networks, measurement, social media tools Search directories, navigation Consumer Services Content, games, music, video, publisher Commerce, financial, travel, retail Social networks, media VOICE MESSAGING DATA Telco Media ValueChain
- 16. Slide 16 ICT at work: enters Video Conferencing and UC(Multimedia)
- 17. Slide 17 • Cloud becomes the preferred tool to compete both against Cable Tv and OTTs Service providers everywhere are rushing to complete in the video markets
- 18. Slide 18 DC Cloud Service Management Web Builder ITaaS Oss/ BSS CRM/DB Hosting Storage Resource Pool Management Service Automation DC 2 DC nDC 1 Cloud Service Mgt. IT Service Mgt. Facility Mgt. IT Operation Mgt. ManageOne Security Resource Computing Resource Network Resource Storage Resource Device Resourc e • SP have the unique capability to combine cloud managed services with QoS and QoE functions SP offer cloud-based managed services Virtual PC
- 19. Slide 19 • About ICT and industry transformation • Video with and without the Tv • When ICT and Video meet • Conclusions Agenda
- 20. Slide 20 We are visual and remain visual! Video markets will grow: Tv or no-Tv!
- 21. Slide 21 We multitask! (Ask a teenager)
- 22. Slide 22 Service providers are transforming their businesses, operations and ecosystems to face the challenges of IT and CT convergence Consumers decide what to buy, where to buy and what to use!
- 23. Slide 23 Large Carriers Become the ICT Services Supermarket Elastic Resource Pool SME Gov. & Group Cloud Service Brokerage (Carrier) Server Storage Network SMS Voice Resellers System Integrator Bundles for every size business SME/Soho Medium Size Large Enterprise Web OA Email UC Web OA Email UC Storage IP Backup Web OA Email UC Storage IP Backup CRM ERP HRM
Editor's Notes
- 961 -- US: Newton N. Minow calls TV a "vast wasteland." The Federal Communications Commission chair (1961-63) speaks at a meeting of National Association of Broadcasters & tells media execs what he thinks of the boob tube (quote):"When television is good . . . nothing is better. But when television is bad, nothing is worse. I invite you to sit down in front of your television set & keep your eyes glued to that set until the station signs off. I can assure you that you will observe a vast wasteland. You will see a procession of game shows, violence blood & thunder, mayhem, violence, sadism, murder &, endlessly, commercials — many screaming, cajoling & offending.Â
- http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a
- And there’s more bad news for cable companies in the report: The number of households that will never subscribe to pay TV will double from around 2.5 million this year to five million in 2016. Together, both groups will make up a whopping nine million households without a monthly pay TV bill.All of this won’t just impact the bottom line of pay TV providers, but also the way people watch TV. One of the technologies negatively impacted is the DVR, which makes sense: As people cut the cord, they also have to return those cable DVRs they’ve been renting. And as they discover new ways to catch up on TV content online, recording shows isn’t as necessary as it used to be. One example: Time Warner Cable actually saw DVR subscriptions drop by 47,000 in the second quarter of 2011.Does that mean the DVR is dead? Not so fast: Magnaglobal is still predicting that DVR ownership will grow over the next five years, but at a slower pace than previously forecast. The company now estimates that 57.5 million households will have a DVR by 2016.Another interesting tidbit in the report comes from the U.K.: Brits have actually been using their DVRs less as the iPlayer and other online options have become more popular:“Interestingly, time-shifted viewing as a share of all viewer hours has leveled off: the DVR accounted for 14% of all viewer hours in 2010 vs. 15% in 2007.”
- Mobile devices are becoming an increasingly common part of our daily TV routines. According to the latest Nielsen survey of connected device owners, nearly half of smartphone owners (46%) and tablet owners (43%) said they use their devices as second screens while watching TV every day. And more than two-thirds of tablet and smartphone owners said they used these second screens multiple times a week during Q1 2013.So if consumers are using second screens while watching TV, are they using them merely as distractions? Or are they using these second screens to engage more deeply with what they’re watching? The answer is both. Among tablet owners, general Web searches (76%) and general Web browsing (68%) are still among the top second-screen activities. But consumers are also using second screens for activities that are directly related to the content they’re viewing, as almost half of tablet owners look up information about what they’re watching.
- One billion smart connected devices — tablet, smartphones, and PCs — will be delivered to emerging markets in 2014. According to the International Data Corporation ,  1.7 billion shipments of these devices are expected to go out worldwide next year.The shift in demand for smart connected devices is moving from developed markets to emerging markets. Of the one billion devices being delivered to emerging markets, 662 million will go to BRIC countries — Brazil, Russia, India, and China. That’s more than the total number being shipped to the U.S., U.K., and Japan combined (400 million units) and all developed markets (650 million units). The shift can also be seen in demand growth. Emerging markets will see a compound annual growth rate (CAGR) of 17 percent from 2012-2017, while developed markets will have a CAGR of seven percent during that same time.And in both developed and emerging markets it’s the smartphone and tablet, not the PC that’s driving growth. Of those 1.7 billion units that will be delivered worldwide next year, 1.4 billion will be smartphones and tablets. Here’s the market share breakdown: