Avaya - Interoperability, A Vendor View

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Avaya - Interoperability, A Vendor View

  1. 1. IMTC CTO Meeting<br />A Vendor View<br />Phil Edholm<br />VP, Technology Strategy and Innovation, GCS<br />March, 2011<br />
  2. 2. Interoperability – A Vendor ViewWhat our customers want!<br />Wireline<br />Carriers<br />Non Facility Trunking<br />Wireless Carriers<br />Consumer Communications<br /> Communities<br />Social Communities<br />Other Enterprise <br />Comm/Coll Vendors<br />Avaya Devices<br />Devices, Devices, Devices<br />Room Video<br />
  3. 3. Avaya Flare User Experience Extending in the New World<br />Device experience versus user experience<br />Users do not want different experiences as they move<br />Some requirements<br />Open media streams on all devices<br />Separate control and media realization<br />Enable open video<br />Immersive Multi-Session<br />Multi-Modal<br />SIP-BasedInfrastructure<br />SMS<br />People-First Collaboration<br />SMS<br />
  4. 4. SVC is Critical to Deliver Comprehensive Video<br />Image <br />Quality<br />TELE-<br />PRESENCE<br />ROOM<br />SYSTEM<br />DESKTOP<br />PC<br />MOBILE<br />Dramatically lowers cost to implement, upgrade, and operate video solutions<br />Dramatically lowers cost to implement, upgrade, and operate video solutions<br />SOFTWARE-BASED<br />SOFTWARE-BASED<br />STANDARDS-BASED<br />Can support the wide range of devices required<br />Scalable video CODEC the right bandwidth to the right endpoint in a mixed environment<br />CAPABILITY BASED<br />
  5. 5. 60<br />40<br />33<br />27<br />27<br />Executive<br />PC-based<br />Room-based<br />TelePresence<br />Video Handset<br />20% of customers say video is key UC decision driver<br />Video is becoming a Significant Driver<br />Not interested in new and/or additionalvideo in next 5 years<br />14<br />Rapidly growing video segment is increasingly a UC control point despite concerns about ease of use, bandwidth, and interoperability<br />Planning on deployingnew and/or additional video in next 5 years<br />86<br />
  6. 6. Value of Collaboration Tools in Task Activities<br />TIME TO TASK COMPLETION<br />Sender<br />Seeker<br />Typing<br />Handwriting <br />Voice<br />Voice and T/C<br />Video and voice<br />FtF<br /><ul><li>Typing
  7. 7. Handwriting (electromechanical)
  8. 8. Handwriting and Typing
  9. 9. Handwriting and Image
  10. 10. Typing and Image
  11. 11. Voice
  12. 12. Voice and Typing
  13. 13. Voice and Handwriting
  14. 14. Video and voice
  15. 15. Communications Rich (FtF)</li></ul>Ochsman, Robert B. and Chapanis, A. (1974). “The effects of 10 communication modes on the behavior of teams during co-operative problem-solving.” International Journal of Man-Machine Studies 6: pgs. 579-619.<br />
  16. 16. Different Media Deliver Different Values<br />Relation of Media to Role Interplay<br />Relative Communications Value<br />Euclidean Distance Model<br />Chair<br />1.0<br />email<br />phone<br />Evaluator<br />post<br />fax<br />0.5<br />Organizer<br />ftf<br />tc<br />cc<br />Shaper<br />-0.0<br />Finisher<br />Mode Expressiveness<br />Innovator<br />-0.5<br />Res. Invent<br />-1.0<br />wb<br />Team Worker<br />pp<br />-1.5<br />Chair<br />Shaper<br />Finisher<br />Evaluator<br />Innovator<br />Organizer<br />Res. Invent<br />Team Worker<br />-2.0<br />-2<br />-1<br />0<br />1<br />2<br />3<br />Degree of Interactivity<br /><ul><li>Email
  17. 17. Phone
  18. 18. Pencil and Paper (pp)
  19. 19. Computer Conferencing (cc)
  20. 20. Teleconferencing (tc)
  21. 21. Face to Face (ftf)
  22. 22. Fax
  23. 23. Letter (post)
  24. 24. Whiteboard (wb)</li></ul>Michailidis, A. and Rada, R. (1991). “Organizational Roles and Communications Modes in Team Work.” Proceedings of the 34th Hawaii International Conference on Systems Sciences - 2001.<br />
  25. 25. Grandma<br />Relation of Media To Interactivity for Collaboration<br />Video Line<br />Real Time Line<br />Task Based Collaboration<br />Selling<br />Collaboration<br />Face to Face<br />Videoconference with tools<br />Videoconference<br />Telephony with tools<br />Telephony<br />Instant Messaging<br />Computer WB<br />Email<br />Voice Mail<br />Acceptable Range<br />Unacceptable<br />None<br />Familial<br />Relationship<br />
  26. 26. Grandma<br />Video Line<br />Real Time Line<br />Executive Video<br />Task Based Collaboration<br />Selling<br />Collaboration<br />Telepresence<br />Room Systems<br />Face to Face<br />Videoconference with tools<br />Videoconference<br />Telephony with tools<br />Telephony<br />Instant Messaging<br />Computer WB<br />Email<br />Voice Mail<br />Acceptable Range<br />Unacceptable<br />None<br />Familial<br />Relationship<br />Current Video Solutions<br />
  27. 27. Grandma<br />Video Line<br />Real Time Line<br />Filling the Occasional Selling Collaborator Gap<br />The Occasional Selling Collaborator<br />Executive Video<br />Task Based Collaboration<br />Selling<br />Collaboration<br />Telepresence<br />Room Systems<br />Face to Face<br />Videoconference with tools<br />Videoconference<br />Telephony with tools<br />Telephony<br />Instant Messaging<br />Computer WB<br />Email<br />Voice Mail<br />Acceptable Range<br />Unacceptable<br />None<br />Familial<br />Relationship<br />
  28. 28. What is the “Occasional Selling Collaborator”?<br />11<br />Selling<br />Based <br />Interaction<br />Senior Executives and Board Members are always in Selling I Collaborations<br />Executives are predominately in Selling Collaborations<br />Occasional Selling Collaborator <br /><ul><li>Mid-managers
  29. 29. Task collaboration 80-90% of the time
  30. 30. Selling based collaboration 10-20% of the time</li></ul>Task<br />Based <br />Interaction<br />Organizational Pyramid<br />Percentage of Employee/Role time spent in Selling versus task Collaboration<br />
  31. 31. Conferencing as a Paradigm<br />12<br /><ul><li>Basic Communications is point to point
  32. 32. Conference is added only when required
  33. 33. Conference is obtrusive</li></ul>Conferencing As An Exception<br /><ul><li>All Sessions start as a conference
  34. 34. Natural addition of users and resources
  35. 35. Personal Agent/Services tied to context of communications
  36. 36. Easy to manage devices
  37. 37. Low cost/net impact</li></ul>Conferencing As a Paradigm<br />
  38. 38. A Personal Future<br /><ul><li>A Personal Agent is a set of algorithms and data that manages inputs and outputs on your behalf or at your behest
  39. 39. Translates presence into availability with preferences
  40. 40. It can talk on your behalf, but is much more……</li></ul>Types of Personal Agents<br /><ul><li>Interactive
  41. 41. Rule Based
  42. 42. Adaptive Intelligence</li></ul>Human <br />Intervention<br />Contextual<br />Topical<br />13<br />
  43. 43. Enterprise Federation<br />14<br /><ul><li>Capability to enable communications/collaboration
  44. 44. Enable context based presence/availability</li></ul>XYZ Enterprise<br />ABC Enterprise<br />
  45. 45. Enterprise and Beyond Federation<br />15<br /><ul><li>Capability to enable communications/collaboration
  46. 46. Enable context based presence/availability</li></ul>XYZ Enterprise<br />Other Vendors<br />
  47. 47. Dual Agents<br />16<br />Personal<br />Identity<br />Personal Time<br /><ul><li>Business Connection
  48. 48. Business Context
  49. 49. Personal Control</li></ul>Business<br />Identity<br />
  50. 50. A Personal FutureDual Agents<br />17<br />Personal<br />Identity<br />Business Time<br /><ul><li>Personal Connection
  51. 51. Personal Context
  52. 52. Business Control</li></ul>Business<br />Identity<br />
  53. 53. Layered Interoperability<br />Media<br />Basic – text, audio, video<br />Extended – sharing, whiteboards, etc.<br />Session Control<br />Session establishment<br />Resource utilization – Media Servers<br />Before (and after) Session<br />Presence<br />Availability<br />Preference Exchange<br />
  54. 54. Interoperability – A Vendor ViewWhat our customers want!<br />Wireline<br />Carriers<br />Non Facility Trunking<br />Wireless Carriers<br />Consumer Communications<br /> Communities<br />Social Communities<br />Other Enterprise <br />Comm/Coll Vendors<br />Avaya Devices<br />Devices, Devices, Devices<br />Room Video<br />

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