IMTC Event: CTO Roundtable An Enterprise Perspective Bill Rippon – IBM Research, Sr. Network Engineer 09 March 2011
Agenda <ul><li>Background, Statistics and Timing  </li></ul><ul><li>Value, Assumptions and Needs </li></ul><ul><li>Recent ...
Video Background <ul><li>IBM has been using video communication for over 30 years </li></ul><ul><ul><li>Mix of proprietary...
A few interesting stats for the IBM enterprise <ul><li>Operating and serving customers in over 160 countries  </li></ul><u...
Later part of 2000’s became the right time for video <ul><li>Major IBM initiatives identify video communication as a key c...
Agenda <ul><li>Background, Statistics and Timing   </li></ul><ul><li>Value, Assumptions and Needs </li></ul><ul><li>Recent...
Value proposition <ul><li>Key enabler for the Globally Integrated Enterprise </li></ul><ul><li>Enhance communication </li>...
Assumptions for the IBM enterprise <ul><li>Multiple vendor solutions will be utilized </li></ul><ul><li>IBM will have a va...
In general, what does IBM need <ul><li>Solutions based on industry standards, open APIs and best practices </li></ul><ul><...
<ul><li>Where “One” is just enough: </li></ul><ul><li>Name and number </li></ul><ul><li>Integrated scheduling interface </...
Further statement of the needs of the enterprise <ul><li>Standards and APIs </li></ul><ul><li>One number, one name  </li><...
Agenda <ul><li>Background, Statistics and Timing   </li></ul><ul><li>Value,  Assumptions and Needs </li></ul><ul><li>Recen...
Recent world wide IBM deployments <ul><li>TelePresence (TP) – 29 </li></ul><ul><li>High Definition (HD) Video Room Systems...
Video as a Service (VaaS) for the enterprise Immersive TelePresence  High Definition  Room / User Personal Video Appliance...
Agenda <ul><li>Background, Statistics and Timing   </li></ul><ul><li>Value,  Assumptions and Needs </li></ul><ul><li>Recen...
IBM Research Integrated Solutions  <ul><li>Subject Matter Expert (SME) consulting </li></ul><ul><ul><li>IBM organizations ...
Major focus areas going forward <ul><li>Continue video room deployments, move to global video service offering </li></ul><...
Agenda <ul><li>Background, Statistics and Timing   </li></ul><ul><li>Value,  Assumptions and Needs </li></ul><ul><li>Recen...
A few final thoughts for vendors and providers <ul><li>Deliver better public network connectivity for video communications...
IMTC Event: CTO Roundtable Backup Slides Bill Rippon – IBM Research, Sr. Network Engineer 07 March 2011
Standards categories <ul><li>Registration, Call Processing and Border Traversal </li></ul><ul><li>Audio and Video </li></u...
Snapshot of a Multivendor TelePresence Call
Video Conference Room Locations (New) <ul><li>Some of our more recent HD and TP deployments </li></ul>ISL Briefing for UPS...
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IBM - Video Communications - An Enterprise Perspective

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IBM - Video Communications - An Enterprise Perspective

  1. 1. IMTC Event: CTO Roundtable An Enterprise Perspective Bill Rippon – IBM Research, Sr. Network Engineer 09 March 2011
  2. 2. Agenda <ul><li>Background, Statistics and Timing </li></ul><ul><li>Value, Assumptions and Needs </li></ul><ul><li>Recent Deployments and VaaS </li></ul><ul><li>IBM Research Efforts </li></ul><ul><li>A Few Final Thoughts </li></ul>IMTC: CTO Roundtable – Enterprise Perspective
  3. 3. Video Background <ul><li>IBM has been using video communication for over 30 years </li></ul><ul><ul><li>Mix of proprietary, standards and open source </li></ul></ul><ul><ul><li>Satellite, ISDN, TCP/IP Based, Multicast, Unicast, P2P, Multi-point, Etc. </li></ul></ul><ul><li>Within the past 20 years, hundreds of legacy (non HD capable) video conferencing units were installed at IBM sites around the world. </li></ul><ul><ul><li>Very low utilization (<5%) </li></ul></ul><ul><li>PC soft clients for video have been available for 10+ years. </li></ul><ul><ul><li>Only recently has a small base of substantial use been established </li></ul></ul><ul><li>The Big Question: “Why was video not more widely deployed and used in the past?” Some of the reasons include; </li></ul><ul><ul><li>Difficulty in coordinating and connecting meetings </li></ul></ul><ul><ul><li>Lack of centralized services </li></ul></ul><ul><ul><li>Poor quality, high cost, limited interoperability, limited security </li></ul></ul><ul><ul><li>Systems were typically not user friendly </li></ul></ul><ul><ul><li>Little or no integration with voice, messaging or collaboration environments </li></ul></ul>IMTC: CTO Roundtable – Enterprise Perspective
  4. 4. A few interesting stats for the IBM enterprise <ul><li>Operating and serving customers in over 160 countries </li></ul><ul><ul><li>Approx. 400K employees wielding over 550K client workstations </li></ul></ul><ul><ul><ul><li>Approximately 50% are mobile and, or remote </li></ul></ul></ul><ul><li>400K Hard phones (205K IP), 50K+ soft phones, 150K+ mobile phones </li></ul><ul><li>IP Toll-bypass at 125 sites, serving 150K+ people </li></ul><ul><li>2.4 Billion minutes per year of Audio Conferencing </li></ul><ul><li>Legacy video conferencing units (600+) </li></ul><ul><li>40-50 Million instant messages per day (IBM Lotus Sametime) </li></ul><ul><ul><li>Up to 230,000 concurrently active users </li></ul></ul><ul><li>Well over 200K web conferences annually (Over 100 million minutes) </li></ul><ul><li>Multivendor production environments for voice and video </li></ul>IMTC: CTO Roundtable – Enterprise Perspective
  5. 5. Later part of 2000’s became the right time for video <ul><li>Major IBM initiatives identify video communication as a key component </li></ul><ul><li>Factors influencing the drive towards more video communication </li></ul><ul><ul><li>Economic conditions </li></ul></ul><ul><ul><li>Reduction in travel and the desire to reduce carbon footprint. </li></ul></ul><ul><ul><li>Critical need to simultaneously reduce cost while at the same time, improving communication and increasing business </li></ul></ul><ul><ul><li>Solutions have matured significantly </li></ul></ul><ul><ul><ul><li>Quality, reliability, interoperability, security and ease of use </li></ul></ul></ul><ul><ul><li>Increasing network capacity at more reasonable price points </li></ul></ul><ul><li>All indications point to a continued acceleration of growth in the industry and within the IBM enterprise. </li></ul><ul><li>Many of our customers, partners and competitors are moving forward with high quality video deployments. </li></ul>IMTC: CTO Roundtable – Enterprise Perspective
  6. 6. Agenda <ul><li>Background, Statistics and Timing </li></ul><ul><li>Value, Assumptions and Needs </li></ul><ul><li>Recent Deployments and VaaS </li></ul><ul><li>IBM Research Efforts </li></ul><ul><li>A Few Final Thoughts </li></ul>IMTC: CTO Roundtable – Enterprise Perspective
  7. 7. Value proposition <ul><li>Key enabler for the Globally Integrated Enterprise </li></ul><ul><li>Enhance communication </li></ul><ul><li>Increase collaboration </li></ul><ul><li>Improve “get to know” phase </li></ul><ul><li>Bridge cultural gaps </li></ul><ul><li>The “face to face” experience </li></ul><ul><li>Reduce language barriers </li></ul><ul><li>More effective distributed teams </li></ul><ul><li>Increase sales </li></ul><ul><li>Eliminate travel time </li></ul><ul><li>Support green initiatives </li></ul><ul><li>Reduce cycle times </li></ul><ul><li>A platform for future innovations </li></ul><ul><li>Improve competitive advantage </li></ul><ul><li>Demonstrate industry leadership </li></ul>IMTC: CTO Roundtable – Enterprise Perspective
  8. 8. Assumptions for the IBM enterprise <ul><li>Multiple vendor solutions will be utilized </li></ul><ul><li>IBM will have a variety of video endpoint platforms </li></ul><ul><ul><li>Handheld, PC, Desktop Appliance, HD Room, HD Mobile Cart, STP, ITP </li></ul></ul><ul><li>IBM will leverage internet and video service providers for video communications, in addition to it’s own intranet services </li></ul><ul><li>Solutions will be based on two main session protocols - SIP and H.323 </li></ul><ul><ul><li>SIP has been the strategic choice in the IBM enterprise for nearly a decade </li></ul></ul><ul><ul><li>H.323 will be utilized tactically for video communication when necessary </li></ul></ul><ul><li>The IBM enterprise will communicate with the multi-vendor, multi-protocol environments of our customers, partners and suppliers </li></ul><ul><li>There will be a continued blending of personal and commercial environments for IBM employees world wide </li></ul><ul><li>“ One Size, One Experience, One Expectation will not fit all” </li></ul>IMTC: CTO Roundtable – Enterprise Perspective
  9. 9. In general, what does IBM need <ul><li>Solutions based on industry standards, open APIs and best practices </li></ul><ul><li>Fully interoperable communication between systems and networks </li></ul><ul><ul><li>while maintaining appropriate levels of experience for each endpoint </li></ul></ul><ul><li>Video communication offerings that provide a range of meeting experiences that match the profile of the major usage categories </li></ul><ul><li>Seamless integration with other business applications and services such as calendaring, voice services, web conferencing and messaging </li></ul><ul><li>Integrated content sharing and other collaborative tools </li></ul><ul><li>Solutions that embrace and accommodate accessibility </li></ul><ul><li>Consolidated, integrated and globally consistent adjunct services such as calendaring, directories and dial-plans </li></ul><ul><li>Secure border traversal solutions to communicate to and from IBM </li></ul>IMTC: CTO Roundtable – Enterprise Perspective
  10. 10. <ul><li>Where “One” is just enough: </li></ul><ul><li>Name and number </li></ul><ul><li>Integrated scheduling interface </li></ul><ul><li>Common meeting (not multiple, parallel) </li></ul><ul><li>Support organization </li></ul><ul><li>Common session protocol (SIP) </li></ul><ul><li>“ One” is not, or may not be, enough: </li></ul><ul><li>Vendor solution </li></ul><ul><li>Network provider </li></ul><ul><li>Video provider </li></ul><ul><li>Type of platform </li></ul><ul><li>Directories </li></ul><ul><li>Media standards </li></ul><ul><li>Where there is still too many or too much: </li></ul><ul><li>Isolated “islands” of video communication </li></ul><ul><li>Prep meetings, time and people to test and establish calls </li></ul>What is enough? IMTC: CTO Roundtable – Enterprise Perspective
  11. 11. Further statement of the needs of the enterprise <ul><li>Standards and APIs </li></ul><ul><li>One number, one name </li></ul><ul><li>Ease of use (“caveman ready”) </li></ul><ul><li>Bandwidth optimization </li></ul><ul><li>Call quality tracking (per call) </li></ul><ul><li>Security and privacy </li></ul><ul><li>3PCC when/where applicable </li></ul><ul><li>Flexible, controllable meeting experiences </li></ul><ul><li>Flexible cost structures </li></ul><ul><li>Collaboration enhancements </li></ul><ul><li>Accessibility integration </li></ul><ul><li>Fixed and mobile systems </li></ul><ul><li>Automated, Dynamic, Adaptable </li></ul><ul><li>A better LCD (Low Com. Den.) </li></ul><ul><li>Embrace mobile platforms </li></ul><ul><li>Embrace consumer integration </li></ul><ul><li>Embrace cloud services model </li></ul><ul><li>Access to data across boundaries </li></ul>IMTC: CTO Roundtable – Enterprise Perspective <ul><li>The global video arena needs ubiquitous connectivity and reachability </li></ul><ul><ul><li>Combine the best of all worlds </li></ul></ul><ul><ul><ul><li>Voice model, IP based model and the UC model (names, numbers, addresses) </li></ul></ul></ul><ul><ul><li>Encompass public and private name/number/address schemes </li></ul></ul>
  12. 12. Agenda <ul><li>Background, Statistics and Timing </li></ul><ul><li>Value, Assumptions and Needs </li></ul><ul><li>Recent Deployments and VaaS </li></ul><ul><li>IBM Research Efforts </li></ul><ul><li>A Few Final Thoughts </li></ul>IMTC: CTO Roundtable – Enterprise Perspective
  13. 13. Recent world wide IBM deployments <ul><li>TelePresence (TP) – 29 </li></ul><ul><li>High Definition (HD) Video Room Systems – 25+ </li></ul><ul><li>HD Mobile Video Conferencing Carts – 10+ </li></ul><ul><li>HD Desktop Appliances – 10+ </li></ul><ul><li>PC Based Video Soft Clients – Several thousand </li></ul><ul><li>Video as a Service (VaaS) – initial enterprise offering </li></ul><ul><li>Bridging and recording services - pilot & limited production </li></ul><ul><li>Mobile Computing Environments – No production. Prototype testing only. </li></ul>IMTC: CTO Roundtable – Enterprise Perspective
  14. 14. Video as a Service (VaaS) for the enterprise Immersive TelePresence High Definition Room / User Personal Video Appliance IBM Endpoints <ul><li>Initial Services: </li></ul><ul><li>Call Scheduling </li></ul><ul><li>Call Hosting </li></ul><ul><li>Operator Support </li></ul><ul><li>Level 1-3 Support </li></ul><ul><li>Testing / Monitoring </li></ul><ul><li>B2B Setup / Hosting </li></ul><ul><li>Security </li></ul><ul><li>Multivendor </li></ul><ul><li>Immersive TelePresence </li></ul><ul><li>High Def. </li></ul><ul><li>Standard Def. </li></ul><ul><li>Legacy </li></ul><ul><li>Desktop </li></ul><ul><li>Mobile (future) </li></ul>External Entity Endpoints VNOC Enterprise Networks Video Provider Network VaaS IBM Sametime Video MPLS Video Network <ul><li>B2B </li></ul><ul><li>Exchange Peering </li></ul><ul><li>Internet </li></ul><ul><li>ISDN </li></ul>IBM MPLS Internal Network Session Border Contollers
  15. 15. Agenda <ul><li>Background, Statistics and Timing </li></ul><ul><li>Value, Assumptions and Needs </li></ul><ul><li>Recent Deployments and VaaS </li></ul><ul><li>IBM Research Efforts </li></ul><ul><li>A Few Final Thoughts </li></ul>IMTC: CTO Roundtable – Enterprise Perspective
  16. 16. IBM Research Integrated Solutions <ul><li>Subject Matter Expert (SME) consulting </li></ul><ul><ul><li>IBM organizations as well as our partners and suppliers </li></ul></ul><ul><li>Established a test environment for evaluating & piloting video solutions </li></ul><ul><ul><li>Multivendor infrastructure components and endpoint systems </li></ul></ul><ul><li>Research environment was leveraged by various IBM product and service organizations. </li></ul><ul><li>Built and evaluated Simulated TelePresence (STP) systems </li></ul><ul><li>Accessibility / Enablement </li></ul><ul><li>Scheduling and other meeting logistics </li></ul><ul><li>Facilitated leading edge video conferences </li></ul><ul><ul><li>A pioneer in the TelePresence interoperability space. </li></ul></ul><ul><li>Defined key standards and features for video conferencing </li></ul>IMTC: CTO Roundtable – Enterprise Perspective
  17. 17. Major focus areas going forward <ul><li>Continue video room deployments, move to global video service offering </li></ul><ul><li>Ramp up for significant expansion of PC based video clients </li></ul><ul><li>Iteratively refine enterprise standards </li></ul><ul><li>Interoperability has improved significantly, but more work is needed </li></ul><ul><li>Tight integration with voice, web conferencing, messaging, etc. </li></ul><ul><li>Collaboration (digital whiteboards/annotation, etc.) </li></ul><ul><li>Leveraging mobile platforms for video communication environments </li></ul><ul><li>Video meeting recording, storage and playback </li></ul><ul><li>Integration of enterprise and consumer based environments </li></ul><ul><li>Scheduling and meeting logistics </li></ul><ul><li>More work is required in Privacy and Security </li></ul><ul><li>Accessibility (live transcription, etc.) </li></ul>IMTC: CTO Roundtable – Enterprise Perspective
  18. 18. Agenda <ul><li>Background, Statistics and Timing </li></ul><ul><li>Value, Assumptions and Needs </li></ul><ul><li>Recent Deployments and VaaS </li></ul><ul><li>IBM Research Efforts </li></ul><ul><li>A Few Final Thoughts </li></ul>IMTC: CTO Roundtable – Enterprise Perspective
  19. 19. A few final thoughts for vendors and providers <ul><li>Deliver better public network connectivity for video communications </li></ul><ul><ul><li>Secure network access with appropriate border components </li></ul></ul><ul><ul><li>Reachability by name, number or address </li></ul></ul><ul><li>Provide gateways to the “video islands” </li></ul><ul><ul><li>Extend video calling reachability to large volume video environments </li></ul></ul><ul><li>Cultivate better and more extensive peering </li></ul><ul><ul><li>Expand reach and make peering transparent to the customer </li></ul></ul><ul><li>Continue to iteratively improve interoperability and security </li></ul>IMTC: CTO Roundtable – Enterprise Perspective
  20. 20. IMTC Event: CTO Roundtable Backup Slides Bill Rippon – IBM Research, Sr. Network Engineer 07 March 2011
  21. 21. Standards categories <ul><li>Registration, Call Processing and Border Traversal </li></ul><ul><li>Audio and Video </li></ul><ul><li>Content </li></ul><ul><li>Streaming & Recording </li></ul><ul><li>Other “In-Conference” Features </li></ul><ul><li>Scheduling / Calendaring </li></ul><ul><li>Directories </li></ul><ul><li>Platforms - Endpoints, Infrastructure and Services </li></ul><ul><li>Conference room standards for various platforms </li></ul><ul><li>Other Related Standard, Features and Services </li></ul><ul><li>Integration with Other High Value Technologies </li></ul>IMTC: CTO Roundtable – Enterprise Perspective
  22. 22. Snapshot of a Multivendor TelePresence Call
  23. 23. Video Conference Room Locations (New) <ul><li>Some of our more recent HD and TP deployments </li></ul>ISL Briefing for UPS – Video Communications

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