Both Asian Paints and Nerolac Paints are leading paint manufacturing companies in India. Asian Paints was established in 1942 and Nerolac was established in 1920. They have a widespread manufacturing and distribution network across India and abroad. Research and development plays a significant role in their continued growth and leadership in the industry. Both companies follow stringent quality standards and have received several awards and recognition for their performance.

1. V/S

2. GROUP MEMBERS
NiMiSha DhOPtE - 19
aRPita hOlaM - 32
aRchaNa KOli - 49
PRaNali DODaMaNi -
20
NiKita Rahilal - 18
YOGita GURav - 30

3. iNDEX
 INTRODUCTION
 MISSION
 VISION
 ORGANISATIONAL STRUCTURE
 RAW MATERIALS
 MANUFACTURING UNITS
 QUALITY
 RESEARCH & DEVELOPMENT
 RECRUITMENT
 MARKETING STRATEGY
 SALES TURNOVER
 AWARDS & RECOGNITION
 CONCLUSION

4. iNtRODUctiON
 ASIAN PAINTS  NEROLAC PAINTS
Earlier known as: Earlier known as:
Asian Oil & Paints Co Goodlass Nerolac Paints.
Founder: Formation:
 Champaklal Choksey 2nd sept,1920
 Chimanlal Choksey
 Suryakant Dani Plant set up:
 Arvind Vakil Lower Parel in Mumbai
Formation: Status:
1942 Kansai nerolac paint ltd is the
second largest decorative paint
company based in Mumbai.
Plant set up:
Bhandup in Mumbai
Status:
Asia’s 3rd largest paint company &
India’s largest company

5. MiSSiON
 ASIAN PAINTS  NEROLAC PAINTS
 To be the largest  To contribute positively
decorative paint co. to the development of
worldwide & to be in first the society, by acting as a
five largest paint good neighbor,
manufacturing company considerate of others,
worldwide. playing the role of a good
corporate citizen with
passion & compassion

6. viSiON
 ASIAN PAINTS  NEROLAC PAINTS
 Aims to become one of the top 5  To uphold quality at every
Decorative Coatings companies stage and maintain
worldwide by leveraging its consistency to win the Trust of
expertise in the higher growth
emerging markets. our Valued Customers
 Intends to build long term value in
Worldwide.
the Industrial coatings business  To Remain as Innovative Global
through alliances with established Leader.
global partners.

7. ORGaNiSatiONal StRUctURE
 ASIAN PAINTS  NEROLAC PAINTS
 Non-Executive Chairman  Chairman (MR.JAMSHED JIJI IRANI)
(MR.ASHWIN CHOKSI)  Vice chairman (MR.DEVENDRA
 Non-Executive Vice chairman MOTILAL KOTHARI)
(MR.ASHWIN DANI)  Directors
 M D & CEO (MR.P M MURTY)  Managing directors
 Directors  Director- supply chain
 Additional Director (MR.S. (MR.PRAVEEN CHAUDHARI)
RAMADORAI)  Vice president-Human resources
 Chairperson of Audit Committee (MR.SHRIKANT DIKHALE)
(MS.TARJANI VAKIL)  Vice president-Marketing
(decorative) (MR.ANUJ JAIN)

8.  Special projects head
(MR.ASHOK SAINI)
 Industrial marketing head
(MR.MURLI SUNDARAM)
 Technical head (MR.V.M.NATU)
 Technical consultant (MR.MORI)
 Manufacturing consultant
(MR.TAKANO)
 Finance head (MR.P.D.PAI)
 Corporate planning & IT head
(MR.JASON GONSALVES)
 Automotive coatings
(MR.SUDHIR RANE)

9. RaW MatERialS
 ASIAN PAINTS  NEROLAC PAINTS
 Pigments, Extenders & Minerals  Pigments, extenders, resins
 Additives  Oils, solvents, fatty acids
 Monomers  Organic acids & anhydrides
 Solvents
 Oils
 Orthoxylene
 Resins

10. MaNUFactURiNG UNitS
 ASAIN PAINTS  NEROLACS PAINTS
 INDIA:  INDIA:
Bhandup, Ankleshwar, Jainpur (Uttarpradesh) ,Bawal
Patancheru, Kasna, (Haryana) ,Lote, Chiplun
Sriperumbudur, Rohtak, Sarigam, (Maharashtra) ,Chennai (Tamil
Baddi, Taloja Nadu) ,Hosur (Tamil Nadu)
 ABROAD:  ABROAD:
SriLanka, Nepal, Bangladesh, USA
Singapore, Tonga, Fiji, Samoa
Islands, Vanuatu, Solomon
Islands, Oman, Bahrain, Dubai,
Egypt, Jamaica, Barbados,
Trinidad &Tobago.

11. QUalitY
 ASIAN PAINTS  NEROLAC PAINTS
 Provide products and services  To provide total customer
 Accept Zero Defect as a quality satisfaction
absolute  Total quality management at all
 To understand changing customer levels
needs  First time right result
 Improvement in quality

12. RESEaRch & DEvElOPMENt
 ASIAN PAINTS  NEROLAC PAINTS
 Significant role in growth  Research in specific areas
 Helps in manufacturing  Benefits of R & D
 Solution to environmental  Maintaining leadership in
issues industry
 Marketing
 Human Resource-4700
employees in 23 countries

13. REcRUitMENt
 Co. is following aptitude test, group discussion and
personal interview for recruitment process.
 Co. is recruiting :
MBA students for marketing, Bsc (chemistry), BE
mechanical & chemical students for production, CA &
MCOM for finance dept.
 Co. has training centre in for fresher’s.

14. MaRKEtiNG StRatEGY
 ASIAN PAINTS  NEROLAC PAINTS
 Product mix  Open door policy
 Distribution mix  Re-branding of product
 Promotion mix
 Innovation
 Price mix
 New technology

15. SalES tURNOvER
 ASIAN PAINTS  NEROLAC PAINTS
 Asian Paints India has reported a  Kansai Nerolac Paints has reported
sales turnover of Rs 586.25 crore a sales turnover of Rs 666.80 crore
and a net profit of Rs 33.71 crore and a net profit of Rs 44.90 crore
for the quarter ended Mar '12. for the quarter ended Mar '12.
 For the quarter ended Mar 2011  For the quarter ended Mar 2011
the sales turnover was Rs 530.15 the sales turnover was Rs 519.59
crore and net profit was Rs 44.36 crore and net profit was Rs 58.86
crore. crore.

16. aWaRDS & REcOGNitiON
 ASIAN PAINTS  NEROLAC PAINTS
 Best Governed company
award  Best vendor performance
 13th rank award
 CEO of the year  Sustainability Award for
 Best Audit Committee outstanding contribution
award  Product of the Year
 Sword of honour  EPC World Awards
 Golden Peacock Award

17. cONclUSiON