Lisa Jones ran a webinar a few months back for recruiters who want to attract better quality applications through their job adverts. It was a great success - so much so that I ran it twice.
Who wants to advertise their jobs better? Who wants better quality applications? Who wants to attract passives?
And who wants better advice than “spell better” and “use key words”.
We all want better (not more) applicants for our jobs. LinkedIn of course is a great place to advertise - but there are some special ways that you can advertise for free without buying job slots.
In this Slideshare I will give you ideas to:
Help you write your advert better
Get your job seen and attract passive talent
Ensure that people who apply for your role are appropriate.
This webinar is for recruiters who want better applications for their jobs and want some proper, practical advice.
See more: http://www.barclayjones.com/blog/recruitment/write-great-job-adverts-slides-and-stats/
Brain science and web marketing go together. And anyone can learn how to do it.
In this presentation, we’ll review the neuromarketing research, case studies and web marketing tactics that work with natural, human behavioral tendencies.
• Herds, halos and the science of social proof
• Context, contrast and color
• Fear, loss and scarcity
• Eye tracking, color and visual prominence
• Writing copy for busy minds
We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.
The ideal attendee has 2+ years of digital marketing experience. Space is limited. Register before your competition does.
Learn the secrets of the brain, behavior and marketing. We’ll break down the marketing tactics that work with natural human tendencies. If there are humans in your target audience, this presentation is for you.
When Karma Won't Cut It: Disrupting the Status Quo as a Woman (or Male Advoc...PayScale, Inc.
An examination of what's truly driving gender inequity and the gender pay gap in the workplace, why companies should be committed to addressing it and how women working in tech can advance their own careers (and salaries!) while we all wait for the world to change.
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Everyone tells bloggers to “build a brand” – but how? In this session, affiliate veteran Rae Hoffman will discuss the ins and outs of building a branded blog and increasing its affiliate income.
LinkedIn™ Social HR: Finding and Developing Top Talent - Dean DeLisle - Forwa...Social Jack
During the session, we covered the following topics:
– 9 steps you can use to find and develop talent using LinkedIn™
– the engagement continuum and network science
How to Use LinkedIn to Close More Sales - Social Selling 101 - Dean DeLisle -...Social Jack
Are you wondering why some people are generating new business from LinkedIn and you’re not? Check out our slide deck and learn how to increase targeted appointments and create new business.
In this complimentary Slide deck, Dean DeLisle, Founder and CEO of Forward Progress, will show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day!
Lisa Jones ran a webinar a few months back for recruiters who want to attract better quality applications through their job adverts. It was a great success - so much so that I ran it twice.
Who wants to advertise their jobs better? Who wants better quality applications? Who wants to attract passives?
And who wants better advice than “spell better” and “use key words”.
We all want better (not more) applicants for our jobs. LinkedIn of course is a great place to advertise - but there are some special ways that you can advertise for free without buying job slots.
In this Slideshare I will give you ideas to:
Help you write your advert better
Get your job seen and attract passive talent
Ensure that people who apply for your role are appropriate.
This webinar is for recruiters who want better applications for their jobs and want some proper, practical advice.
See more: http://www.barclayjones.com/blog/recruitment/write-great-job-adverts-slides-and-stats/
Brain science and web marketing go together. And anyone can learn how to do it.
In this presentation, we’ll review the neuromarketing research, case studies and web marketing tactics that work with natural, human behavioral tendencies.
• Herds, halos and the science of social proof
• Context, contrast and color
• Fear, loss and scarcity
• Eye tracking, color and visual prominence
• Writing copy for busy minds
We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.
The ideal attendee has 2+ years of digital marketing experience. Space is limited. Register before your competition does.
Learn the secrets of the brain, behavior and marketing. We’ll break down the marketing tactics that work with natural human tendencies. If there are humans in your target audience, this presentation is for you.
When Karma Won't Cut It: Disrupting the Status Quo as a Woman (or Male Advoc...PayScale, Inc.
An examination of what's truly driving gender inequity and the gender pay gap in the workplace, why companies should be committed to addressing it and how women working in tech can advance their own careers (and salaries!) while we all wait for the world to change.
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Everyone tells bloggers to “build a brand” – but how? In this session, affiliate veteran Rae Hoffman will discuss the ins and outs of building a branded blog and increasing its affiliate income.
LinkedIn™ Social HR: Finding and Developing Top Talent - Dean DeLisle - Forwa...Social Jack
During the session, we covered the following topics:
– 9 steps you can use to find and develop talent using LinkedIn™
– the engagement continuum and network science
How to Use LinkedIn to Close More Sales - Social Selling 101 - Dean DeLisle -...Social Jack
Are you wondering why some people are generating new business from LinkedIn and you’re not? Check out our slide deck and learn how to increase targeted appointments and create new business.
In this complimentary Slide deck, Dean DeLisle, Founder and CEO of Forward Progress, will show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000,000 professionals on LinkedIn, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by just using LinkedIn for less than 20 minutes a day!
Applying for jobs is a fight for the hiring manager's attention. You have to do something to stand out.
These slides were put together for a session we put on at Zealify HQ called "How to Hustle Your Way Into A Job".
Mazarine Treyz: How to Get the Dream Nonprofit Job You DeserveWild Apricot
Do you want to build a successful career in the nonprofit sector? If so, please join our free webinar on Dec 18 with nonprofit expert Mazarine Treyz to learn the steps successful nonprofit professionals follow to keep progressing in their career.
Overview - Using Social Media In HR & Recruiting - Nov 2012Jennifer McClure
Overview of concepts and best practices for using social media in Human Resources & Recruiting - Jennifer McClure, President & Chief Talent Strategist, Unbridled Talent LLC
Reputation Management for CEOs & Their BusinessesMatthew Craine
Most businesses make the fatal error of not monitoring and protecting their brand image online - both personally and professionally. There are many easy steps to take to ensure you build a strong personal brand image for you and your business
Do you want people to find you on Google?
Do you want to learn what SEO means & how easy it is to do?
Do you want to understand why participating in Twitter & Facebook & YouTube is important for your business or blog?
If you answered yes to any of these questions, you will enjoy hearing from Kristin Rohan (Founder of SassySEO.com) how Search Engine Optimisation (SEO) & Social Media can drive traffic to your site, develop better relationships with your visitors, and help them understand and value what you offer.
With over a trillion web pages existing and more than 250,000 new pages being created daily, you want your community & fans to easily find and contact you. You want them to interact with your site / blog and have a reason to come back – whether to buy / engage, learn more about you, or find helpful resources.
Think about these facts:
MediaMatrix reports that over 85% of people on the Internet use search engines.
According to Marketing Sherpa: 30% of high quality leads and 37% of high quantity leads come from Search Engine Optimisation.
A survey from Forrester Research focusing on online retailers states 70% of the retailers see SEO as being the most effective way to increase customers.
According to SXSW, 40% of Google results are now “Social Search” results – meaning content picked up from places like LinkedIn, Facebook, Twitter, etc.
Search Engine Optimisation (SEO) and Social Media are critical to your site’s success and an important part of your overall strategy–a strategy that is based around creating quality content, building and participating in your community.
Kristin will share easy tips to help:
Search Engines Find You
Search Engines Rank You
Prospects Find You
Customers & Prospects Value You
Kristin Rohan is the Founder & Director of SassySEO (http://SassySEO.com) -- offering quality & strategic Marketing & Media Solutions using Search Engine Optimisation & Social Media tactics. With 15 years in Silicon Valley, CA and over 2 years in Sydney, Kristin has gained a wide-range of experience in Marketing, Sales & Media.
She's held jobs at several agencies, helped manage some of the first technology websites for clients, aided in Media - Global and local Planning and Buying, and helped build Media & Marketing strategies for a wide range of technology & consumer clients.
When she's not hosting Champagne Fridays in Surry Hills (Fridays at 430pm), you can see Kristin on SassySEOTV (http://www.youtube.com/user/SassySEOTV) where she shares her insights on quality SEO, and on her blog, SassySEO Insights (http://sassyseo.com/sassyseo-insights/) where she writes about strategic, quality & ethical SEO. Kristin also creates & presents SEO Comics & Workshops as the Sassy Assassin (http:/SassyAssassin.com).
Madison PHP 2018: "Using Our Powers for Good: Tech & Social Impact"Hilary Stohs-Krause
Want to make an impact in your community, but don’t know how, or feel like you don’t have time?
You’re not alone. Luckily, there are a number of ways you can use your tech-industry skills to create positive change in your community - and yourself! (Fun fact: volunteers live longer and make more money than those who don’t volunteer.)
In this talk, I explore at the why’s, the how’s, and the where’s for sharing our skills. You’ll learn more about the breadth of ways to give back - both technical and non-technical - and hopefully leave feeling empowered to reach out in your own community and start making connections.
Recruiting Techniques That Will Blow Your Mind - Round 3Gail Houston
Jim Schnyder, Sourcecon Grand Master, and Recruiting Manager from Pepsico and Gail Houston - Senior Product Manager Recruiter from Intuit share all sorts of innovative recruiting ideas from around the world. This is the 3rd presentation in a series. If you know of other innovative strategies - email gail_houston@intuit.com and they will include you in round 4
Schnyder, Jim W {PEP} <jim.w.schnyder@pepsico.com>
Mazarine Treyz: How to Get the Dream Nonprofit Job You DeserveWild Apricot
Do you want to build a successful career in the nonprofit sector? If so, please join our free webinar on Dec 18 with nonprofit expert Mazarine Treyz to learn the steps successful nonprofit professionals follow to keep progressing in their career.
White House Summit on Working Families_Life Meets Work CommentaryKyra Cavanaugh
Kyra Cavanaugh, President of Life Meets Work, attended the White House Summit on Working Families on June 23, 2014.
See her photos, tweets and commentary about this important event that brought together over 1,000 people to work together to improve the lives of working families.
It’s a Match: LinkedIn Recruiter Relevant Search | Talent Connect San Francis...LinkedIn Talent Solutions
Take a deep dive into searching and using all the new LinkedIn Recruiter search refinement filters.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Get started on a fun and superhero themed journey in climbing the rungs of Social Selling and becoming a Social Selling Superstar.
We will go through multiple stages: Beginner, Professional, Extrovert, Inbound & Maestro.
We will look at the perspectives of Dale Carnegie, Sherlock Holmes, Guy Kawasaki, Vala Afshar, & Alok Rodinhood Kejriwal besides exploring how to leverage the multi-dimensional power of LinkedIn. We will collect 'must haves' & 'take aways' throughout the journey.
If you enjoy the deck, dont forget to 'like' and 'share'!
Applying for jobs is a fight for the hiring manager's attention. You have to do something to stand out.
These slides were put together for a session we put on at Zealify HQ called "How to Hustle Your Way Into A Job".
Mazarine Treyz: How to Get the Dream Nonprofit Job You DeserveWild Apricot
Do you want to build a successful career in the nonprofit sector? If so, please join our free webinar on Dec 18 with nonprofit expert Mazarine Treyz to learn the steps successful nonprofit professionals follow to keep progressing in their career.
Overview - Using Social Media In HR & Recruiting - Nov 2012Jennifer McClure
Overview of concepts and best practices for using social media in Human Resources & Recruiting - Jennifer McClure, President & Chief Talent Strategist, Unbridled Talent LLC
Reputation Management for CEOs & Their BusinessesMatthew Craine
Most businesses make the fatal error of not monitoring and protecting their brand image online - both personally and professionally. There are many easy steps to take to ensure you build a strong personal brand image for you and your business
Do you want people to find you on Google?
Do you want to learn what SEO means & how easy it is to do?
Do you want to understand why participating in Twitter & Facebook & YouTube is important for your business or blog?
If you answered yes to any of these questions, you will enjoy hearing from Kristin Rohan (Founder of SassySEO.com) how Search Engine Optimisation (SEO) & Social Media can drive traffic to your site, develop better relationships with your visitors, and help them understand and value what you offer.
With over a trillion web pages existing and more than 250,000 new pages being created daily, you want your community & fans to easily find and contact you. You want them to interact with your site / blog and have a reason to come back – whether to buy / engage, learn more about you, or find helpful resources.
Think about these facts:
MediaMatrix reports that over 85% of people on the Internet use search engines.
According to Marketing Sherpa: 30% of high quality leads and 37% of high quantity leads come from Search Engine Optimisation.
A survey from Forrester Research focusing on online retailers states 70% of the retailers see SEO as being the most effective way to increase customers.
According to SXSW, 40% of Google results are now “Social Search” results – meaning content picked up from places like LinkedIn, Facebook, Twitter, etc.
Search Engine Optimisation (SEO) and Social Media are critical to your site’s success and an important part of your overall strategy–a strategy that is based around creating quality content, building and participating in your community.
Kristin will share easy tips to help:
Search Engines Find You
Search Engines Rank You
Prospects Find You
Customers & Prospects Value You
Kristin Rohan is the Founder & Director of SassySEO (http://SassySEO.com) -- offering quality & strategic Marketing & Media Solutions using Search Engine Optimisation & Social Media tactics. With 15 years in Silicon Valley, CA and over 2 years in Sydney, Kristin has gained a wide-range of experience in Marketing, Sales & Media.
She's held jobs at several agencies, helped manage some of the first technology websites for clients, aided in Media - Global and local Planning and Buying, and helped build Media & Marketing strategies for a wide range of technology & consumer clients.
When she's not hosting Champagne Fridays in Surry Hills (Fridays at 430pm), you can see Kristin on SassySEOTV (http://www.youtube.com/user/SassySEOTV) where she shares her insights on quality SEO, and on her blog, SassySEO Insights (http://sassyseo.com/sassyseo-insights/) where she writes about strategic, quality & ethical SEO. Kristin also creates & presents SEO Comics & Workshops as the Sassy Assassin (http:/SassyAssassin.com).
Madison PHP 2018: "Using Our Powers for Good: Tech & Social Impact"Hilary Stohs-Krause
Want to make an impact in your community, but don’t know how, or feel like you don’t have time?
You’re not alone. Luckily, there are a number of ways you can use your tech-industry skills to create positive change in your community - and yourself! (Fun fact: volunteers live longer and make more money than those who don’t volunteer.)
In this talk, I explore at the why’s, the how’s, and the where’s for sharing our skills. You’ll learn more about the breadth of ways to give back - both technical and non-technical - and hopefully leave feeling empowered to reach out in your own community and start making connections.
Recruiting Techniques That Will Blow Your Mind - Round 3Gail Houston
Jim Schnyder, Sourcecon Grand Master, and Recruiting Manager from Pepsico and Gail Houston - Senior Product Manager Recruiter from Intuit share all sorts of innovative recruiting ideas from around the world. This is the 3rd presentation in a series. If you know of other innovative strategies - email gail_houston@intuit.com and they will include you in round 4
Schnyder, Jim W {PEP} <jim.w.schnyder@pepsico.com>
Mazarine Treyz: How to Get the Dream Nonprofit Job You DeserveWild Apricot
Do you want to build a successful career in the nonprofit sector? If so, please join our free webinar on Dec 18 with nonprofit expert Mazarine Treyz to learn the steps successful nonprofit professionals follow to keep progressing in their career.
White House Summit on Working Families_Life Meets Work CommentaryKyra Cavanaugh
Kyra Cavanaugh, President of Life Meets Work, attended the White House Summit on Working Families on June 23, 2014.
See her photos, tweets and commentary about this important event that brought together over 1,000 people to work together to improve the lives of working families.
It’s a Match: LinkedIn Recruiter Relevant Search | Talent Connect San Francis...LinkedIn Talent Solutions
Take a deep dive into searching and using all the new LinkedIn Recruiter search refinement filters.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Get started on a fun and superhero themed journey in climbing the rungs of Social Selling and becoming a Social Selling Superstar.
We will go through multiple stages: Beginner, Professional, Extrovert, Inbound & Maestro.
We will look at the perspectives of Dale Carnegie, Sherlock Holmes, Guy Kawasaki, Vala Afshar, & Alok Rodinhood Kejriwal besides exploring how to leverage the multi-dimensional power of LinkedIn. We will collect 'must haves' & 'take aways' throughout the journey.
If you enjoy the deck, dont forget to 'like' and 'share'!
Equality is not a women's issue – it's a business issue. The race is on for the gender equal boardroom, a gender equal government, gender equal media coverage, gender equal workplaces, gender equal sports coverage, more gender equality in health and wealth, and more...
Gender equality is essential for HM Health Solutionsy to thrive. Here's how we're championing equality in the workplace.
www.geteverwise.com
Hosted by Everwise CEO, Mike Bergelson, and joined by special guest Lauren Leader-Chivee, Founder/CEO All In Together Campaign Inc.
Leadership and diversity are the key drivers for successful innovation in the workplace. Women now account for 57% of the national workforce, yet in the tech industry for example, only 23% of leadership positions are held by women.
Gender diversity and innovation are hot topics today, but what does it really mean for the success of a business? Lauren Leader-Chivee argues that regardless of the size, industry, or business every company needs women at the top.
In this webinar, we covered:
- The connection between diversity and innovation
- The quantitative benefits for organizations to have women in leadership
- Suggestions for organizations to start implementing change to create a more diverse leadership team
About LaurenLauren_Leader-Chivee:
Lauren Leader-Chivee is the founder and CEO of All In Together, a nonprofit campaign connect women to civic engagement, and an Executive Advisor to Deloitte Talent. Formerly the President of the Center for Talent Innovation and Hewlett Chivée Partners, she speaks around the world on issues of diversity, innovation and economic competitiveness. Lauren is also one of Fortune's "55 Most Influential Women on Twitter".
NOTE: You are free to share and adapt this deck for any purpose. We just ask you to attribute. For more information on how to properly attribute presentations under this license, please visit: wiki.creativecommons.org/Marking/Creators.
A recent study by global management consulting firm McKinsey and Company found that companies that are more gender diverse enjoy 15% better financial returns than those without women. Hear how Marcia Taylor transformed Bennett into a $266 million logistics and freight services powerhouse with a ‘we care’ motto that reaches customers through loyal employees. While women have traditionally been underrepresented in the specialized transportation industry, Ellen Voie explains how the trend is changing as more companies realize the practical benefits of hiring more women. Learn what practical steps you can take to change staffing practices and include more women in the specialized transportation workforce for greater success in all areas and levels of your company.
Moderator: Kim Yeager, Director of Marketing & Member Relations, Nevada Trucking Association
Speakers: Marcia Taylor, CEO, Bennett International Group
Ellen Voie, President & CEO, Women in Trucking
Happy International Women's Day. Cracking the Case. Why you need women leader...Mika Wilén
Maat, jotka ovat onnistuneet sukupuolten välisen tasa-arvon toteuttamisessa, ovat muita kilpailukykyisempiä. Silti naiset ovat yksi suurimmista alihyödynnetyistä osaajaresursseista maailmassa – ja erityisesti yritysten johtotehtävissä. Miksi? Johtuuko tämä siitä, että yritysten henkilöstökäytännöt eivät ole tältä vuosisadalta? Mihin asioihin ylimmän johdon tulisi kiinnittää huomiota, jotta muutos olisi mahdollinen? Lue lisää: Cracking the Case .
A ManpowerGroup whitepaper on female leadership. Making the case for more women leaders in businesses today. Find out how to get them and keep them in your organisation.
Practical Ways Men Can Address Tech's Gender Imbalance | Startup Week Chattan...Very
Countless studies show companies with gender-diverse teams outperform those where women are underrepresented. If you aren’t investing in increasing diversity, you’re likely to lose out to competitors who are. And yet, women only hold 25% of computing jobs and 11% of executive roles in Silicon Valley.
This is a big, contentious problem, and we need the best minds—both men and women—to collaborate and work toward a solution. Since men hold the majority of leadership positions at all types of companies, men have an opportunity to make a real difference.
In this Startup Week Chattanooga event, Very's director of marketing Emily Maxie shares the stories of the men who have supported, challenged, and encouraged her so far in my career, and she gives no-nonsense tips for advocating for more gender equality in the workplace.
Want to work at Very? Visit www.verypossible.com/careers to learn more.
Cracked Ceiling, Hall of Mirrors: 5 Insights on Negotiating Female Management...Do What Matters
Now that women have poked some holes in the glass ceiling, we find ourselves negotiating a tricky hall of mirrors in corporate America, where the very things that helped us succeed can also appear to lead us towards failure. We're told we should lean in, opt out and go with the flow. We've come a long way, so here are five thoughts that may help us not lose our way.
This is a presentation I have done in ISEC conference with theme as "Women in IT and challenges". The presentation covers the following
1. What are the common challenges women face at workplace
2. What are different policies being adopted by several organizations to help women
3. What are the un noticed daily challenges faced by women
4. What can an organization or a team or an individual do to help a woman achieve work life balance
5. As a woman what can one expect from the organization, project team, family and partner
Not only will we go through defining what the confidence gap is, but the panelists will discuss how to identify someone experiencing this gap and how leaders can help their employees dominate it. You’ll hear some great advice from dynamic women in the digital industry, like:
- Julia Meter, Agency Development Manager at Google
- Andrea Kayal, VP of Marketing & Customer Success at Signpost
- Nickie Smith, Global Marketing Director at Microsoft
- Rebecca Reott, Director of HR at Hanapin (moderator)
Women can be powerful allies for each other at work. Find ways to advance your female coworkers and push back against gender bias. Together, we can go further faster.
Want to be seen as a leader at the office? Learn how to identify and push back against gender bias by supporting your female colleagues at work. Read the full tips at leanin.org/tips/mvp
(Full Text Version) The Leadership Machine: All the Research about Women's Ca...Janice Fraser
Even after 20 years in Silicon Valley, Janice Fraser was baffled by the hundreds of articles and studies that each try to explain why women don't advance into senior leadership at the same rate as men. Drawing upon dozens of these publications, Janice has mapped out the system, in simple boxes and arrows, showing clearly where the leaks are in the leadership pipeline for women, and how we can plug them. Her findings provide a powerful roadmap for men and women who want to do better for themselves and their colleagues. By courageously looking at how people really advance and what holds them back, we can each develop explicit strategies for managing our own careers and understanding how best to support others.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
3. I lead the
analytics
discipline.
Also, lead
the SEO
team.
I teach
digital
marketing
to MBAs
and
undergrads.
I volunteer.
About My Cray-Cray Life }
@AnalyticsMary
“Cray-cray: A desperate attempt to say ‘crazy’ made by
some adult trying to be cool.” - UrbanDictionary.com
4. About My Cray-Cray Life }
“Cray-cray: A desperate attempt to say ‘crazy’ made by
some adult trying to be cool.” - UrbanDictionary.com
@AnalyticsMary | mower.com
6. I was an SEO before SEO was a thing.
@AnalyticsMary | mower.com
7. The lack of diversity and inclusion was is real.
@AnalyticsMary | mower.com
8. 48%52%
Women represent 52% of
the U.S. population
And have earned more
college degrees than men
for 30 years and counting
National Center for Education Statistics, Table 318.10, @AnalyticsMary | mower.com
U.S. Census, 2016
9. Women remain
underrepresented
at every level in
corporate America.
Women in the Workplace 2017 Report: Lean In and McKinsey & Company @AnalyticsMary | mower.com
bit.ly.com/womens-report
10. “Women fall behind
early and continue to
lose ground with
every step.”
Representation in Corporate
America by Gender
% of employees by level, 2017
79%21%
78%22%
71%29%
34% 66%
37% 63%
48% 52%
WOMEN MEN
Women in the Workplace 2017 Report: Lean In and McKinsey & Company @AnalyticsMary | mower.com
bit.ly.com/womens-report
11. Representation in Corporate
America by Gender and Race
% of employees by level, 2017
“Women of color face
more obstacles and a
steeper path to
leadership.”
Women in the Workplace 2017 Report: Lean In and McKinsey & Company @AnalyticsMary | mower.com
bit.ly.com/womens-report
12. Representation of Women Across Industries
Women in the Workplace 2017 Report: Lean In and McKinsey & Company @AnalyticsMary | mower.com
13. Representation of Women Across Industries
@AnalyticsMary | mower.comWomen in the Workplace 2017 Report: Lean In and McKinsey & Company
14. What About Data Nerds Like Us?
U.S. Department of Labor, 2016
40%More than 40% of
U.S. bachelor’s
degrees in math
are earned by
women
53%Women make up the
majority of
statisticians in the
workforce
55%Women outnumber men
in market research
analyst and
marketing specialist
positions
(Women 55%, Men 45%)
45%Nearly the same
number of women
and men hold
marketing and
sales manager
positions
(Women 45%, Men 55%)
@AnalyticsMary | mower.com
15. What About Data Nerds Like Us?
Forbes: Women Prominent In Data Analytics But Not On Conference Agendas
Lower visibility } in publications, media and
at conference podiums
Significant pay gap }
compared to their
similarly-qualified
male counterparts
Lower titles }
Less likely to have the top analyst title
(chief scientist, VP data analytics) within
our companies
@AnalyticsMary | mower.com
16. Both Genders Stand to Gain from Diversity and Inclusion
@AnalyticsMary | mower.com
17. Both Genders Stand to Gain from Diversity and Inclusion
“When companies
commit themselves to
diverse leadership, they
are more successful…
financially.”
Why Diversity Matters, McKinsey & Company @AnalyticsMary | mower.com
bit.ly.com/diversity-report
18. Both Genders Stand to Gain from Diversity and Inclusion
Empower
ourselves
Actively
participate
@AnalyticsMary | mower.com
19. Empowering Ourselves
Career paths are dead.
Stay relevant.
“Inertia is a confidence
killer. There’s no time to
get stuck.”
1
- Wendy Sachs
Fearless and Free: How Smart Women Pivot--and Relaunch Their Careers
Fearless and Free: How Smart Women Pivot--and Relaunch Their Careers by Wendy Sachs
Sharpen Your Heels: Mrs. Moneypenny’s Career Advice For Women by Mrs. Moneypenny (Heather McGregor) @AnalyticsMary | mower.com
20. Empowering Ourselves
“The most important
material of all is
connections – a network.”
2
- Mrs. Moneypenny (Heather McGregor)
Sharpen Your Heels Mrs. Moneypennys Career Advice For Women
Fearless and Free: How Smart Women Pivot--and Relaunch Their Careers by Wendy Sachs
Sharpen Your Heels: Mrs. Moneypenny’s Career Advice For Women by Mrs. Moneypenny (Heather McGregor) @AnalyticsMary | mower.com
Be the weakest link
in your chain.
21. Empowering Ourselves
“Change your words:
Boost your brand.”
- Wendy Sachs
Fearless and Free: How Smart Women Pivot--and Relaunch Their Careers
3
Stop using words that
diminish your power.
Fearless and Free: How Smart Women Pivot--and Relaunch Their Careers by Wendy Sachs
Sharpen Your Heels: Mrs. Moneypenny’s Career Advice For Women by Mrs. Moneypenny (Heather McGregor) @AnalyticsMary | mower.com
Why Women Apologize and Should Stop by Sloane Crosley
22. Empowering Ourselves
Why Women Apologize and Should Stop by Sloane Crosley @AnalyticsMary | mower.com
Famous quotes, the way a woman would have to say them during a meeting by Alexandra Petri
“Ask not what your country
can do for you. Ask what you
can do for your country.”
“I’m not an expert, Dave, but I feel like maybe you could
accomplish more by maybe shifting your focus from asking
things from the government and instead looking at things that
we can all do ourselves? Just a thought. Just a thought. Take it
for what it’s worth.”
“Let My People Go” “Pharaoh, listen, I hear where you’re coming from on this. I
totally do. And I don’t want to butt in if you’ve come to a
decision here, but, just, I have to say, would you consider that
an argument for maybe releasing these people could
conceivably have merit? Or is that already off the table?”
bit.ly.com/woman-quotes
Woman In A Meeting Who’s Trying Not To Be
Perceived As Angry, Threatening Or (Gasp!) BitchyFamous Quote
Playing Big: Find Your Voice, Your Mission, Your Message by Tara Mohr
23. Empowering Ourselves
Why Women Apologize and Should Stop by Sloane Crosley @AnalyticsMary | mower.com
Famous quotes, the way a woman would have to say them during a meeting by Alexandra Petri
“Ask not what your country
can do for you. Ask what you
can do for your country.”
“I’m not an expert, Dave, but I feel like maybe you could
accomplish more by maybe shifting your focus from asking
things from the government and instead looking at things that
we can all do ourselves? Just a thought. Just a thought. Take it
for what it’s worth.”
“Let My People Go” “Pharaoh, listen, I hear where you’re coming from on this. I
totally do. And I don’t want to butt in if you’ve come to a
decision here, but, just, I have to say, would you consider that
an argument for maybe releasing these people could
conceivably have merit? Or is that already off the table?”
bit.ly.com/woman-quotes
Woman In A Meeting Who’s Trying Not To Be
Perceived As Angry, Threatening Or (Gasp!) BitchyFamous Quote
Playing Big: Find Your Voice, Your Mission, Your Message by Tara Mohr
24.
25. Empowering Ourselves
“Change your words:
Boost your brand.”
- Wendy Sachs
Fearless and Free: How Smart Women Pivot--and Relaunch Their Careers
3
Stop using words that
diminish your power.
Fearless and Free: How Smart Women Pivot--and Relaunch Their Careers by Wendy Sachs
Sharpen Your Heels: Mrs. Moneypenny’s Career Advice For Women by Mrs. Moneypenny (Heather McGregor) @AnalyticsMary | mower.com
Why Women Apologize and Should Stop by Sloane Crosley
26. Empowering Ourselves
You cannot have
it all and do it all.
@AnalyticsMary | mower.com
“Resist the pressure to be
superwoman.”
- Mrs. Moneypenny (Heather McGregor)
Sharpen Your Heels Mrs. Moneypennys Career Advice For Women
4
Time Management Secrets for Working Women BY Ruth Klein
Fearless and Free: How Smart Women Pivot--and Relaunch Their Careers by Wendy Sachs
Sharpen Your Heels: Mrs. Moneypenny’s Career Advice For Women by Mrs. Moneypenny (Heather McGregor)
27. Both Genders Stand to Gain from Diversity and Inclusion
Empower
ourselves
Actively
participate
@AnalyticsMary | mower.com
28. Women’s and Men’s Very Different Views
Women in the Workplace 2017 Report: Lean In and McKinsey & Company @AnalyticsMary | mower.com
bit.ly.com/womens-report
29. Women’s and Men’s Very Different Views
Women in the Workplace 2017 Report: Lean In and McKinsey & Company @AnalyticsMary | mower.com
bit.ly.com/womens-report
30. Women’s and Men’s Very Different Views
Women in the Workplace 2017 Report: Lean In and McKinsey & Company @AnalyticsMary | mower.com
Nearly 50% of men think
women are well represented
in leadership in organizations
where only one in ten senior
leaders is a woman.
bit.ly.com/womens-report
31. Actively Participate
“Do one thing everyday
that scares you.”
- Eleanor Roosevelt
@AnalyticsMary | mower.com
• Be willing to acknowledge and
understand gender inequalities:
• Call out bias.
• Show up, listen, contribute:
bit.ly.com/womens-report
bit.ly.com/creating-diversity
