Now that women have poked some holes in the glass ceiling, we find ourselves negotiating a tricky hall of mirrors in corporate America, where the very things that helped us succeed can also appear to lead us towards failure. We're told we should lean in, opt out and go with the flow. We've come a long way, so here are five thoughts that may help us not lose our way.
Warning: Negative Online Reviews (Or Even A Lack of Reviews) Could Be Hurting Your Bottom Line! How to harness the power of positive reviews and protect your #1 asset - your reputation.
Special Guest: Marcy Massura, Director of Digital Engagement, Weber Shandwick
As an influencer engagement specialist at one of the global leaders in public relations, Marcy Massura knows a thing of two about getting on the right radar screens. She will share her unique perspective of developing content and strategies for some of the world's most recognized brands and how small businesses can leverage these tactics to help in their cause in this ever changing digital world.
Discussion of the opportunities and challenges for using social media in financial services plus a few tips on how to get set up and get started.
Presented and authored by Patrick Doherty and Sally Wells
Warning: Negative Online Reviews (Or Even A Lack of Reviews) Could Be Hurting Your Bottom Line! How to harness the power of positive reviews and protect your #1 asset - your reputation.
Special Guest: Marcy Massura, Director of Digital Engagement, Weber Shandwick
As an influencer engagement specialist at one of the global leaders in public relations, Marcy Massura knows a thing of two about getting on the right radar screens. She will share her unique perspective of developing content and strategies for some of the world's most recognized brands and how small businesses can leverage these tactics to help in their cause in this ever changing digital world.
Discussion of the opportunities and challenges for using social media in financial services plus a few tips on how to get set up and get started.
Presented and authored by Patrick Doherty and Sally Wells
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
Presentation from Web 2.0 Expo, SF. April 1, 2009.
What Would the Community Manager Do?
As the web becomes more social, companies of all sizes are choosing to do the same. Anyone at this conference will tell you: Participate in the conversation or die.
Enter the newest and hottest job description on the block: The Community Manager. But what does that role entail? Sure, the Community Manager can edit comments and moderate inappropriate forum posts but what else can she do?
She can change the entire culture of your company. She can advocate for your community. She can keep you one step ahead of your competitors. She can help you build a sustainable business… if you let her.
We’ll explore case studies from this new field and learn what it takes to be an effective Community Manager. We’ll discuss how to integrate a Community Manger into your org chart and how to gain the most from her expertise. We’ll create a list of best practices and most importantly, talk about how to apply them to every position within your company.
Hiring a Community Manager could be a great thing for your company. Imagine if you could turn all of your employees into Community Managers! We’ll work together to learn how employees in every department of your company can benefit from asking the question: What Would the Community Manager Do?
Barbara Juhasz, Carlsberg Group. Presented at Crowdsourcing Week Summit Geneva. For more information or to join the next event: http://crowdsourcingweek.com/
Brett Galley, co-owner and director of the Hollywood Pop Gallery, enjoys reading in her free time. Brett Galley names Lean In by Sheryl Sandberg as one of her favorite books.
Demystifying Word of Mouth (Part 1) - Why Customers TalkReferralCandy
You know word of mouth is effective, but do you know how it works? We love how Brand Autopsy’s article “Ernest Dichter on Word of Mouth Marketing” explains the process, so we distilled the key points of the article with illustrations and statistics. Enjoy!
B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephe...Branded3
Winning the Zero Moment of Truth is the only organic search strategy that exists in 2014. The accepted advertising model of Stimulus to Shelf – you buying an ad to a customer buying your product – now relies on pay-per-click advertising…unless you do the work in between. If you want to ignore the Zero Moment of Truth – the research phase of the journey to purchase – you need the Cheat Sheet that Adwords provides. But users will research, and your competitors are undercutting you. This talk explores how content strategy is not only essential to rank naturally, but will increase conversions from paid search too.
Turbocharging Your Brand Through Social Media
Learn how to promote and reinforce distinctive brand qualities through the smart use of social media. This session shows you step-by-step how to get started using social media to promote your brand, the essential elements of online brand design, how to select the most appropriate social media platforms, how to construct and distribute compelling content, how to manage your brand across social media platforms, and how to engage fans appropriately to maximize your reach.
John Heaney, Principal, Orange Envelopes
One of the key features in the fast moving, post-recession market place is that it places marketing decision makers in uncharted territory. Conditions unimagined before the fragmentation of media, the socially networked consumer, and a world in financial crisis have become difficult to forecast. As marketing professionals struggle to navigate this perilous environment, they must execute decisions that will either make or break their companies and, more importantly, their careers. Those with access to big data are finding post-recession data isn’t as predictive as it once was. Those with little access to data worry that the collective experience of the company may not be precise enough to identify the optimal path to take. Everyone’s struggling for ways to make smarter decisions with some range of predictability.
The Martin Agency uses a proprietary consultative and modeling approach that provides marketers with decision support that effectively integrates human expertise with hard data for highly predictive outcomes. Recent mathematical and statistical advances make choosing Big Data over Human Experience, and vice versa, a false choice and illustrate how robust analytics can be married with collective wisdom for a more robust, more predictive means of making better choices that fuel smarter decisions.
Employees are Social Media Marketers, Too! (they just don't know it yet)Gia Lyons
Presented at Social Fresh Charlotte, NC August 24. Employees are going to share about your company in social media, whether you like it or not. Make sure you like it. Here's how.
Presentation from Web 2.0 Expo, SF. April 1, 2009.
What Would the Community Manager Do?
As the web becomes more social, companies of all sizes are choosing to do the same. Anyone at this conference will tell you: Participate in the conversation or die.
Enter the newest and hottest job description on the block: The Community Manager. But what does that role entail? Sure, the Community Manager can edit comments and moderate inappropriate forum posts but what else can she do?
She can change the entire culture of your company. She can advocate for your community. She can keep you one step ahead of your competitors. She can help you build a sustainable business… if you let her.
We’ll explore case studies from this new field and learn what it takes to be an effective Community Manager. We’ll discuss how to integrate a Community Manger into your org chart and how to gain the most from her expertise. We’ll create a list of best practices and most importantly, talk about how to apply them to every position within your company.
Hiring a Community Manager could be a great thing for your company. Imagine if you could turn all of your employees into Community Managers! We’ll work together to learn how employees in every department of your company can benefit from asking the question: What Would the Community Manager Do?
Barbara Juhasz, Carlsberg Group. Presented at Crowdsourcing Week Summit Geneva. For more information or to join the next event: http://crowdsourcingweek.com/
Brett Galley, co-owner and director of the Hollywood Pop Gallery, enjoys reading in her free time. Brett Galley names Lean In by Sheryl Sandberg as one of her favorite books.
Demystifying Word of Mouth (Part 1) - Why Customers TalkReferralCandy
You know word of mouth is effective, but do you know how it works? We love how Brand Autopsy’s article “Ernest Dichter on Word of Mouth Marketing” explains the process, so we distilled the key points of the article with illustrations and statistics. Enjoy!
B3 Seminar: Integrating SEO and PPC to win the First Moment of Truth - Stephe...Branded3
Winning the Zero Moment of Truth is the only organic search strategy that exists in 2014. The accepted advertising model of Stimulus to Shelf – you buying an ad to a customer buying your product – now relies on pay-per-click advertising…unless you do the work in between. If you want to ignore the Zero Moment of Truth – the research phase of the journey to purchase – you need the Cheat Sheet that Adwords provides. But users will research, and your competitors are undercutting you. This talk explores how content strategy is not only essential to rank naturally, but will increase conversions from paid search too.
Turbocharging Your Brand Through Social Media
Learn how to promote and reinforce distinctive brand qualities through the smart use of social media. This session shows you step-by-step how to get started using social media to promote your brand, the essential elements of online brand design, how to select the most appropriate social media platforms, how to construct and distribute compelling content, how to manage your brand across social media platforms, and how to engage fans appropriately to maximize your reach.
John Heaney, Principal, Orange Envelopes
One of the key features in the fast moving, post-recession market place is that it places marketing decision makers in uncharted territory. Conditions unimagined before the fragmentation of media, the socially networked consumer, and a world in financial crisis have become difficult to forecast. As marketing professionals struggle to navigate this perilous environment, they must execute decisions that will either make or break their companies and, more importantly, their careers. Those with access to big data are finding post-recession data isn’t as predictive as it once was. Those with little access to data worry that the collective experience of the company may not be precise enough to identify the optimal path to take. Everyone’s struggling for ways to make smarter decisions with some range of predictability.
The Martin Agency uses a proprietary consultative and modeling approach that provides marketers with decision support that effectively integrates human expertise with hard data for highly predictive outcomes. Recent mathematical and statistical advances make choosing Big Data over Human Experience, and vice versa, a false choice and illustrate how robust analytics can be married with collective wisdom for a more robust, more predictive means of making better choices that fuel smarter decisions.
Success Is a Side Effect is a powerful guide to achieving more fulfilling relationships whether at work, at home, or in your community. Dr. Anderson's unique approach to personal growth is illustrated with real-world situations, surprising statistics, and laugh out loud anecdotes. Learn practical lessons in leadership and the positive side effects of pursuing your passion!
Praise for Success Is a Side Effect:
“A master class in corporate ascension from a trusted mentor delivered with humor and candor. These are insights your manager won’t tell you and your mother may not know.”
Anne Boyd
Writer | Editor | Critic
"...an instructional compendium of knowledge. Dr. Anderson weaves advice, compassion, allegory, and scenarios in each and every lesson. Readers will be able to utilize this “roadmap to self-improvement” like a GPS reference guide to actually plan the improvements...What a priceless gift!"
Marilyn D. Johnson
Global Ambassador/Speaker | Retired IBM Corporate Executive | Wilhemina Model
I needed a dose of energy and a reminder that I should do more things that scare me. Moe’s book speaks to the inner do-gooder in me. It also makes me want to hug myself a little more.
Terri B. Williams
Vice President-Government Relations | American Heart Association-SW Affiliate
Available as an Ebook and paperback on Amazon.com. Read more and order your copy on Amazon or www.drmoanderson.com today!
You have a big incentive to invest in gender equality in your workplace. Not only is it the right thing to do, but organizations that leverage diversity also produce better results. Use these #LeanInTogether “Tips for Managers” to identify and fight back against gender bias in your workplace.
Equality is not a women's issue – it's a business issue. The race is on for the gender equal boardroom, a gender equal government, gender equal media coverage, gender equal workplaces, gender equal sports coverage, more gender equality in health and wealth, and more...
Gender equality is essential for HM Health Solutionsy to thrive. Here's how we're championing equality in the workplace.
Women can be powerful allies for each other at work. Find ways to advance your female coworkers and push back against gender bias. Together, we can go further faster.
www.geteverwise.com
Hosted by Everwise CEO, Mike Bergelson, and joined by special guest Lauren Leader-Chivee, Founder/CEO All In Together Campaign Inc.
Leadership and diversity are the key drivers for successful innovation in the workplace. Women now account for 57% of the national workforce, yet in the tech industry for example, only 23% of leadership positions are held by women.
Gender diversity and innovation are hot topics today, but what does it really mean for the success of a business? Lauren Leader-Chivee argues that regardless of the size, industry, or business every company needs women at the top.
In this webinar, we covered:
- The connection between diversity and innovation
- The quantitative benefits for organizations to have women in leadership
- Suggestions for organizations to start implementing change to create a more diverse leadership team
About LaurenLauren_Leader-Chivee:
Lauren Leader-Chivee is the founder and CEO of All In Together, a nonprofit campaign connect women to civic engagement, and an Executive Advisor to Deloitte Talent. Formerly the President of the Center for Talent Innovation and Hewlett Chivée Partners, she speaks around the world on issues of diversity, innovation and economic competitiveness. Lauren is also one of Fortune's "55 Most Influential Women on Twitter".
NOTE: You are free to share and adapt this deck for any purpose. We just ask you to attribute. For more information on how to properly attribute presentations under this license, please visit: wiki.creativecommons.org/Marking/Creators.
Women as Mentors Does She or Doesn’t She? A Global Study of Businesswomen and...Meghan Daily
In 2012, there were no more women in top leadership positions at Fortune 500 companies than in 2011.
There are a few who successfully make it to the top of their field, but it is a long, hard climb. Among them are familiar names like Meg Whitman, Oprah Winfrey, Indra Nooyi, and Hillary Rodham Clinton.
These are all very different women—from different backgrounds, with different education and careers spanning different industries. What they do have in common is the role that mentoring played in helping them along the way.
How to deal with difficult people, finding and using your super powers and becoming an expert negotiator without changing anything about yourself or your values.
Gender bias is holding women back in the workplace. Whether deliberate or unconscious, bias makes it harder for women to get hired and promoted and negatively impacts their day-to-day work experiences. This hurts women and makes it difficult for companies to level the playing field.
This presentation gives people the tools to address gender bias head-on.
What are the primary barriers to womens leadership? 7 Best Points | CIO Women...CIOWomenMagazine
Here Are 7 Best Points What are the primary barriers to womens leadership?; These are the primary barriers to womens leadership. SOLUTIONS TO LEADERSHIP BARRIERS, Overcoming Structural Obstacles,
Women in Product Management - Perilous Path or Rewarding Roadmap? (Xenia Kwee...ProductCamp Boston
An opportunity to network with other women in product management/product marketing and share stories. What unique challenges do women face? What unique capabilities do women bring to the role? How have you gone about finding role models or mentors? How have you gone about overcoming obstacles? A session filled with stories, facts, ideas, observations, and jokes.
A recent study by global management consulting firm McKinsey and Company found that companies that are more gender diverse enjoy 15% better financial returns than those without women. Hear how Marcia Taylor transformed Bennett into a $266 million logistics and freight services powerhouse with a ‘we care’ motto that reaches customers through loyal employees. While women have traditionally been underrepresented in the specialized transportation industry, Ellen Voie explains how the trend is changing as more companies realize the practical benefits of hiring more women. Learn what practical steps you can take to change staffing practices and include more women in the specialized transportation workforce for greater success in all areas and levels of your company.
Moderator: Kim Yeager, Director of Marketing & Member Relations, Nevada Trucking Association
Speakers: Marcia Taylor, CEO, Bennett International Group
Ellen Voie, President & CEO, Women in Trucking
Exploring Career Paths in Cybersecurity for Technical CommunicatorsBen Woelk, CISSP, CPTC
Brief overview of career options in cybersecurity for technical communicators. Includes discussion of my career path, certification options, NICE and NIST resources.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
4. 70% of all 2012
high school
valedictorians
were women
Source: http://www.denverpost.com/ci_21124380/women-changing-face-philanthropy
5. 53% of entry level
management jobs
claimed by women
Source: http://www.mckinsey.com/careers/women/~/media/Reports/Women/Changing_companies_minds_about_women. by McKinsey
Research.
6. 70% of Generation Y
women described
themselves as smart
versus 54% of men
Source: http://fleishmanhillard.com/2013/07/news-and-opinions/women-around- the-world-becoming-more-future-focused-with-
economic-improvement- finds-fifth-wave-of-women-power-money/
7. “Somewhere out in this
audience may even be
someone who will one day
follow in my footsteps, and
preside over the White House
as the President's spouse.
Barbara Bush, First Lady, Wellesley College Commencement
I wish him well!”
8. 50
Percentage who say they have high or
very high levels of self confidence
Source: Europe’s Institute of Leadership and Management, 2011
70
9. 31
50
Percentage of managers admitting to
feelings of self doubt about their
performance and career
Source: Europe’s Institute of Leadership and Management, 2011
10. 20
14
Percentage who would apply for a
role despite only partially meeting
its requirements
Source: Europe’s Institute of Leadership and Management, 2011
15. Source: Work & Power Survey, Elle and MSNBC, 2007
Women who expressed a
preference said they would rather
work for a man than a woman
3 of 4
16. “There is a special place in
hell for women who don't
help other women."
Keynote speech at Celebrating Inspiration luncheon with the WNBA's
All-Decade Team, 2006
18. Being overly modest.
Remaining silent.
Not asking.
Blending in.
Ungrateful.
Strident.
Demanding.
Intimidating.
To win or not to lose, is that the question?
19. Every successful business decision depends on the
answer to one Essential Question….The answer to the
Essential Question, in fact, will unlock a whole set of
answers and let you know whether you should go left or
right, or stay on course….Once you know what you are
asking for, the dialogue surrounding any undertaking will
shift from data to strategy.
The Essential Question: What is your definition of the Win?
Christopher J . Frank & Paul Magnone
Drinking from the Fire Hose: Making Smarter Decisions without Drowning in Information
22. Know your “defeatist” phrase.
Be true to your definition of success.
Be precise in articulating your ambition.
Be detailed in your strategy and action.
Support other women. I’m mean. I mean it.