This document discusses how to stand out when applying for PR jobs. It notes that recruiters are fatigued by receiving over 15 CVs per month and that knowledge and use of social media is viewed very favorably. Top attractive attributes for PR jobs include enthusiasm, social media insight, PR knowledge, curiosity, and communication skills. Recruiters commonly check Twitter, LinkedIn, Facebook, YouTube and other social media when evaluating candidates. The document provides tips for standing out such as including relevant social media mentions and links in CVs, asking knowledgeable questions in interviews, and researching the employer and clients.

1. FINDING & MAKING STARS

2. How To Stand Out
FINDING & MAKING STARS

3. About us

4. About us
• Recruitment consultancy dedicated to PR
• Specialise in finding and making stars

5. Clients include

6. Clients include

7. Attractive attributes
(ranked via Survey Monkey)

8. Attractive attributes
(ranked via Survey Monkey)
• Enthusiasm

9. Attractive attributes
(ranked via Survey Monkey)
• Enthusiasm
• Social media insight

10. Attractive attributes
(ranked via Survey Monkey)
• Enthusiasm
• Social media insight
• PR knowledge

11. Attractive attributes
(ranked via Survey Monkey)
• Enthusiasm
• Social media insight
• PR knowledge
• Curiosity

12. Attractive attributes
(ranked via Survey Monkey)
• Enthusiasm
• Social media insight
• PR knowledge
• Curiosity
• Communication skills

13. Attractive attributes
(ranked via Survey Monkey)
• Enthusiasm
• Social media insight
• PR knowledge
• Curiosity
• Communication skills
• Commercial awareness

14. Recruiter CV fatigue

15. Recruiter CV fatigue

16. Recruiter CV fatigue
• 60% receive in excess of 15 a month

17. HR view: social media

18. HR view: social media
• 60% say candidate knowledge/usage of
social media is very favourable
• 30% say candidate knowledge/usage of
social media is favourable
• Only 10% are indifferent to social media
• Knowledge of SM alone is no longer

19. Big Brother is watching

20. Big Brother is watching

21. Big Brother is watching
• Twitter (87%)

22. Big Brother is watching
• Twitter (87%)
• LinkedIn (62%)

23. Big Brother is watching
• Twitter (87%)
• LinkedIn (62%)
• Facebook (44%)

24. Big Brother is watching
• Twitter (87%)
• LinkedIn (62%)
• Facebook (44%)
• YouTube (38%)

25. Big Brother is watching
• Twitter (87%)
• LinkedIn (62%)
• Facebook (44%)
• YouTube (38%)
• Flickr (38%)

26. Big Brother is watching
• Twitter (87%)
• LinkedIn (62%)
• Facebook (44%)
• YouTube (38%)
• Flickr (38%)
• Blogs (33%)

27. Recruiter favourites

28. Recruiter favourites
• Groups on Facebook: PR Job Watch
• Twitter hashtags: #prjobs #prgradjobs
• LinkedIn: Join Groups e.g PR Career Search
• YouTube
• New channels e.g Pinterest

29. Spice Up Applications

30. Spice Up Applications
“The last batch of CVs that I received was pretty bland, but they really
need to stand our from the crowd. Some of the best I have received
displayed relevant interactive social media content.”
Director: Top PR Agency

31. Spice Up Applications
“The last batch of CVs that I received was pretty bland, but they really
need to stand our from the crowd. Some of the best I have received
displayed relevant interactive social media content.”
Director: Top PR Agency
• Make CV distinctive with SM mentions

32. Spice Up Applications
“The last batch of CVs that I received was pretty bland, but they really
need to stand our from the crowd. Some of the best I have received
displayed relevant interactive social media content.”
Director: Top PR Agency
• Make CV distinctive with SM mentions
• Links to video intros on YouTube

33. Spice Up Applications
“The last batch of CVs that I received was pretty bland, but they really
need to stand our from the crowd. Some of the best I have received
displayed relevant interactive social media content.”
Director: Top PR Agency
• Make CV distinctive with SM mentions
• Links to video intros on YouTube
• Mentions of relevant blogs/web pages

34. Stand out when inside

35. Stand out when inside
• Research the employer’s SM profile
• Research the client’s SM reputation
• Ask relevant questions
• Know the sector/topical media issues
• Be enthusiastic about the role

37. Thanks for your attention
www.sgsearchandselect.com
@samanthaglazer
“Remember you never get a second chance to make a first impression”

38. Thanks for your attention
www.sgsearchandselect.com
@samanthaglazer
“Remember you never get a second chance to make a first impression”