This document discusses the challenges and opportunities of healthcare analytics from UPMC's perspective. It notes that healthcare analytics is expensive and difficult due to the complexity of healthcare data and systems. However, UPMC has heavily invested in technology and leverages that investment across its organization. Healthcare analytics aims to gain new insights not previously possible from paper records alone and generate hypotheses without preconceived notions. This can help understand patient sharing patterns, regional population health issues, and how patients move between chronic disease clusters. The document warns that while big data creates new opportunities, it also risks consuming the information it produces if not approached carefully.