Equality is not a women's issue – it's a business issue. The race is on for the gender equal boardroom, a gender equal government, gender equal media coverage, gender equal workplaces, gender equal sports coverage, more gender equality in health and wealth, and more...
Gender equality is essential for HM Health Solutionsy to thrive. Here's how we're championing equality in the workplace.
Gender bias is holding women back in the workplace. Whether deliberate or unconscious, bias makes it harder for women to get hired and promoted and negatively impacts their day-to-day work experiences. This hurts women and makes it difficult for companies to level the playing field.
This presentation gives people the tools to address gender bias head-on.
Women can be powerful allies for each other at work. Find ways to advance your female coworkers and push back against gender bias. Together, we can go further faster.
You have a big incentive to invest in gender equality in your workplace. Not only is it the right thing to do, but organizations that leverage diversity also produce better results. Use these #LeanInTogether “Tips for Managers” to identify and fight back against gender bias in your workplace.
How to get unstuck abroad- 7 tips to handling sticky intercultural situationsSusan Salzbrenner
Ever feel like you are stuck in a very sticky, sensitive situation abroad? Are you an athlete playing abroad and you need to find a careful way to navigate a situation? Learn 7 tips on how to successfully manage a sticky situation in an intercultural environment.
Gender bias is holding women back in the workplace. Whether deliberate or unconscious, bias makes it harder for women to get hired and promoted and negatively impacts their day-to-day work experiences. This hurts women and makes it difficult for companies to level the playing field.
This presentation gives people the tools to address gender bias head-on.
Women can be powerful allies for each other at work. Find ways to advance your female coworkers and push back against gender bias. Together, we can go further faster.
You have a big incentive to invest in gender equality in your workplace. Not only is it the right thing to do, but organizations that leverage diversity also produce better results. Use these #LeanInTogether “Tips for Managers” to identify and fight back against gender bias in your workplace.
How to get unstuck abroad- 7 tips to handling sticky intercultural situationsSusan Salzbrenner
Ever feel like you are stuck in a very sticky, sensitive situation abroad? Are you an athlete playing abroad and you need to find a careful way to navigate a situation? Learn 7 tips on how to successfully manage a sticky situation in an intercultural environment.
How can we engage male allies? What's the ROI of inclusionary leadership? What internal struggles hold people back from becoming woke? What can we actually DO to end sexism, racism, and xenophobia?
It’s time to lose the cape! Superwoman had it wrong. Striving for perfection while juggling many roles is more likely to lead to burnout than to balance. In this webinar, learn practical tools for redefining work/life balance and making it all work for you.
Guest Speakers: Adrienne Burch, Management and Program Analyst in the Office of Civil Rights, Diversity, and Inclusion with USDA APHIS
Liz Curran, Senior Consultant – Executive Learning & Development, MetLife
Roderick Wilson, Senior Vice President, Wealth Management Strategy Execution Manager, Bank of America
Irrespective of the existence of the Glass Ceiling, women at the workplace have more opportunities to reach the top. The focus needs to be on career moves that take you there. Unfortunately, very few women plan their career progression. The presentation offers career advancement strategies along with examples relevant to the Indian corporate scenario.
In this webinar, hear from speakers who are fired up about cultivating upcoming generations of diverse leaders. Be inspired by how they’re creatively deepening their talent bench and learn the factors to consider as you construct a pipeline to your ultimate role. You’ll find out what behaviors get “high-potentials” noticed – and see how the succession planning process unfolds behind the scenes. (Panel)
Guest Speakers
Shachella James, PMP, Vice President Technology Operations at CenterPoint Energy and Charles S. Johnson, Sr. Director, Diversity & Inclusion, Ball Corporation.
There is a reason Hollywood produced a movie called Horrible Bosses, as well as a sequel. Listen in on conversations at a happy hour on any given Friday, and you will hear all about them. Bad bosses can be found at every level of management, and they often display the same characteristics. ...
This qualitative study by the Institute for Public Relations and KPMG explores leadership in public relations from the perspective of both men and women.
Executive Presence: Why It Matters & How to Build It Among a Diverse Group of...Monica Marcel
Presentation for the Forum on Workplace Inclusion in Minneapolis, Minnesota by Christal Morris of Towers Watson and Monica Marcel of Language & Culture Worldwide, LLC. Contact monica@lcwmail.com for more information.
Systemic Changes to Address Biases in Performance Management - Dave D'Oyen (S...SocialHRCamp
9 in 10 Human Resources leaders believe performance reviews do not provide accurate information. This statistic is as worrying as the minority of men and women – 24% and 15% respectively – who had confidence in the performance review process. The very construct of performance reviews leaves great room for biases to be activated that have a detrimental effect on Black employees and women – it limits their opportunities for advancement. In this session, I will share systemic changes that make the process fairer and hopefully restore the confidence being lost by human resources practitioners and employees.
A recent study by global management consulting firm McKinsey and Company found that companies that are more gender diverse enjoy 15% better financial returns than those without women. Hear how Marcia Taylor transformed Bennett into a $266 million logistics and freight services powerhouse with a ‘we care’ motto that reaches customers through loyal employees. While women have traditionally been underrepresented in the specialized transportation industry, Ellen Voie explains how the trend is changing as more companies realize the practical benefits of hiring more women. Learn what practical steps you can take to change staffing practices and include more women in the specialized transportation workforce for greater success in all areas and levels of your company.
Moderator: Kim Yeager, Director of Marketing & Member Relations, Nevada Trucking Association
Speakers: Marcia Taylor, CEO, Bennett International Group
Ellen Voie, President & CEO, Women in Trucking
As a member of Connect: Professional Women's Network in LinkedIn, I asked the question about what characteristic stands out for a woman who has executive presence. This presentation is a profile of a few of the more than 500 responses to this question.
Passed over for a promotion? Lose a big client? Made a costly mistake? We all mess up. The important thing is what happens next. In this webinar, learn how to recover—and thrive—when the unthinkable happens.
Guest Speakers: Lorene Phillips, Senior Vice President, Reinsurance – International Casualty and Professional Lines, Sompo International and Mallun Yen, COO, Partner and Board Director, SaaStr.
11 Ways to be Seen as a Leader at Work (Even if it's not in Your Title)GetSmarter
getsmarter.co.za
Forget your job title for a moment: effective leadership is not about position - it's about perception.
Here are 11 ways to build your reputation as the kind of leader others want to follow.
Want to be seen as a leader at the office? Learn how to identify and push back against gender bias by supporting your female colleagues at work. Read the full tips at leanin.org/tips/mvp
Women as Mentors Does She or Doesn’t She? A Global Study of Businesswomen and...Meghan Daily
In 2012, there were no more women in top leadership positions at Fortune 500 companies than in 2011.
There are a few who successfully make it to the top of their field, but it is a long, hard climb. Among them are familiar names like Meg Whitman, Oprah Winfrey, Indra Nooyi, and Hillary Rodham Clinton.
These are all very different women—from different backgrounds, with different education and careers spanning different industries. What they do have in common is the role that mentoring played in helping them along the way.
How can we engage male allies? What's the ROI of inclusionary leadership? What internal struggles hold people back from becoming woke? What can we actually DO to end sexism, racism, and xenophobia?
It’s time to lose the cape! Superwoman had it wrong. Striving for perfection while juggling many roles is more likely to lead to burnout than to balance. In this webinar, learn practical tools for redefining work/life balance and making it all work for you.
Guest Speakers: Adrienne Burch, Management and Program Analyst in the Office of Civil Rights, Diversity, and Inclusion with USDA APHIS
Liz Curran, Senior Consultant – Executive Learning & Development, MetLife
Roderick Wilson, Senior Vice President, Wealth Management Strategy Execution Manager, Bank of America
Irrespective of the existence of the Glass Ceiling, women at the workplace have more opportunities to reach the top. The focus needs to be on career moves that take you there. Unfortunately, very few women plan their career progression. The presentation offers career advancement strategies along with examples relevant to the Indian corporate scenario.
In this webinar, hear from speakers who are fired up about cultivating upcoming generations of diverse leaders. Be inspired by how they’re creatively deepening their talent bench and learn the factors to consider as you construct a pipeline to your ultimate role. You’ll find out what behaviors get “high-potentials” noticed – and see how the succession planning process unfolds behind the scenes. (Panel)
Guest Speakers
Shachella James, PMP, Vice President Technology Operations at CenterPoint Energy and Charles S. Johnson, Sr. Director, Diversity & Inclusion, Ball Corporation.
There is a reason Hollywood produced a movie called Horrible Bosses, as well as a sequel. Listen in on conversations at a happy hour on any given Friday, and you will hear all about them. Bad bosses can be found at every level of management, and they often display the same characteristics. ...
This qualitative study by the Institute for Public Relations and KPMG explores leadership in public relations from the perspective of both men and women.
Executive Presence: Why It Matters & How to Build It Among a Diverse Group of...Monica Marcel
Presentation for the Forum on Workplace Inclusion in Minneapolis, Minnesota by Christal Morris of Towers Watson and Monica Marcel of Language & Culture Worldwide, LLC. Contact monica@lcwmail.com for more information.
Systemic Changes to Address Biases in Performance Management - Dave D'Oyen (S...SocialHRCamp
9 in 10 Human Resources leaders believe performance reviews do not provide accurate information. This statistic is as worrying as the minority of men and women – 24% and 15% respectively – who had confidence in the performance review process. The very construct of performance reviews leaves great room for biases to be activated that have a detrimental effect on Black employees and women – it limits their opportunities for advancement. In this session, I will share systemic changes that make the process fairer and hopefully restore the confidence being lost by human resources practitioners and employees.
A recent study by global management consulting firm McKinsey and Company found that companies that are more gender diverse enjoy 15% better financial returns than those without women. Hear how Marcia Taylor transformed Bennett into a $266 million logistics and freight services powerhouse with a ‘we care’ motto that reaches customers through loyal employees. While women have traditionally been underrepresented in the specialized transportation industry, Ellen Voie explains how the trend is changing as more companies realize the practical benefits of hiring more women. Learn what practical steps you can take to change staffing practices and include more women in the specialized transportation workforce for greater success in all areas and levels of your company.
Moderator: Kim Yeager, Director of Marketing & Member Relations, Nevada Trucking Association
Speakers: Marcia Taylor, CEO, Bennett International Group
Ellen Voie, President & CEO, Women in Trucking
As a member of Connect: Professional Women's Network in LinkedIn, I asked the question about what characteristic stands out for a woman who has executive presence. This presentation is a profile of a few of the more than 500 responses to this question.
Passed over for a promotion? Lose a big client? Made a costly mistake? We all mess up. The important thing is what happens next. In this webinar, learn how to recover—and thrive—when the unthinkable happens.
Guest Speakers: Lorene Phillips, Senior Vice President, Reinsurance – International Casualty and Professional Lines, Sompo International and Mallun Yen, COO, Partner and Board Director, SaaStr.
11 Ways to be Seen as a Leader at Work (Even if it's not in Your Title)GetSmarter
getsmarter.co.za
Forget your job title for a moment: effective leadership is not about position - it's about perception.
Here are 11 ways to build your reputation as the kind of leader others want to follow.
Want to be seen as a leader at the office? Learn how to identify and push back against gender bias by supporting your female colleagues at work. Read the full tips at leanin.org/tips/mvp
Women as Mentors Does She or Doesn’t She? A Global Study of Businesswomen and...Meghan Daily
In 2012, there were no more women in top leadership positions at Fortune 500 companies than in 2011.
There are a few who successfully make it to the top of their field, but it is a long, hard climb. Among them are familiar names like Meg Whitman, Oprah Winfrey, Indra Nooyi, and Hillary Rodham Clinton.
These are all very different women—from different backgrounds, with different education and careers spanning different industries. What they do have in common is the role that mentoring played in helping them along the way.
This is a presentation I have done in ISEC conference with theme as "Women in IT and challenges". The presentation covers the following
1. What are the common challenges women face at workplace
2. What are different policies being adopted by several organizations to help women
3. What are the un noticed daily challenges faced by women
4. What can an organization or a team or an individual do to help a woman achieve work life balance
5. As a woman what can one expect from the organization, project team, family and partner
This International Women's Day, INSEAD takes a look at persistent myths about women in business that need to be shattered and replaced with clear facts. Because when women have the same opportunities to rise up the ranks and take the lead, organisations do better.
#IWD2017 #BeBoldForChange
Learn more about the INSEAD's degree programmes:
MBA - http://inse.ad/NoJOuh
Global Executive MBA - http://inse.ad/sCUvQU
Executive Master in Finance - http://inse.ad/YIp7yF
Women struggle with self-promotion for good reason: we're trained to be bad at it, and we can't do it "just like the guys" and be effective. These slides discuss strategies to effectively self-promote as a woman.
In an industry in which nearly 80 percent of the workforce is female, why are there still pay and opportunity gaps and what is the event industry doing about it?
Together we can raise a generation of female leaders. Whether you’re a mother, older sister, or mentor, use these tips to model leadership and teach girls to speak up and step outside their comfort zone.
What are the primary barriers to womens leadership? 7 Best Points | CIO Women...CIOWomenMagazine
Here Are 7 Best Points What are the primary barriers to womens leadership?; These are the primary barriers to womens leadership. SOLUTIONS TO LEADERSHIP BARRIERS, Overcoming Structural Obstacles,
Upside and Downside of Networking by Dudu MsomiDudu Msomi
The motivation behind of the research is based on the fact that entrenched socio-cultural stereotypes tend to undermine women’s ability to be leaders and managers across the social strata. Many women, and parts of society, have blamed the patriarchal bias as one of the unyielding obstacles to impede progress of women in leadership. In the last few decades networking has been touted as an essential skill for professional and business people to get ahead in business and people need to get out into the world and create and maintain business relationships. There is a view that representation of women in leadership would multiply exponentially if women were readily able and willing to collaborate and actively support each other using networking as the tool to do so.
The research explored this view and whether it bore fruits.
A ManpowerGroup whitepaper on female leadership. Making the case for more women leaders in businesses today. Find out how to get them and keep them in your organisation.
(Full Text Version) The Leadership Machine: All the Research about Women's Ca...Janice Fraser
Even after 20 years in Silicon Valley, Janice Fraser was baffled by the hundreds of articles and studies that each try to explain why women don't advance into senior leadership at the same rate as men. Drawing upon dozens of these publications, Janice has mapped out the system, in simple boxes and arrows, showing clearly where the leaks are in the leadership pipeline for women, and how we can plug them. Her findings provide a powerful roadmap for men and women who want to do better for themselves and their colleagues. By courageously looking at how people really advance and what holds them back, we can each develop explicit strategies for managing our own careers and understanding how best to support others.
This presentation is the first in a series about sponsorship in business. Hard work does a lot for your career, but research shows that sponsorship is key to climbing the ladder. This is especially true for women, who are significantly underrepresented in executive positions.
How to Attract and Retain Female Talent - LVI Associates.pdfonline Marketing
Covering the state of diversity in the transportation market, LVI Associates Principal Consultant Sarah Davis discusses the challenges hiring managers and job seekers face within engineering, as well as how firms can attract female talent in a competitive market, and the importance of retention. Please visit: https://www.lviassociates.com/blog/2022/09/attract-retain-female-talent-in-engineering
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. WHY WE ARE HERE:
THE UNEQUAL PLAYING FIELD
It’s 2020, andwe are far from living in an
equal and inclusive world.
3. Women lead only
14 of 195 countries.
WHY WEAREHERE
11
Source: Basedon calculations by LeanIn.Org researcher, Feb. 6, 2019; Image:
Larry French/ Getty ImagesEntertainment / Getty Images
7. Yet we know that…
Companies with more women in leadership roles
perform better and have better family policies.
Diverse teams are often more innovative,
productive, and have greater profits.
Employees on diverse and inclusive teams put in
more effort, stay longer, and demonstrate more
commitment.
15
9. WHAT CAN YOU DO?
We can all take action to make a difference in
creating a more equal world.
#EachforEqual
10. How many times more often
do men interrupt women than
other men?
01
QUESTION
11. ANSWER
If you watch coworkers at the same level in meetings, you’ll likely notice that more men sit
in the front and center seats, while women tend to gravitate toward the end of the table and
edge of the room, away from positions that convey status.
Women also get less airtime in group discussions2 and they are interrupted more3—by both
men and women—and given less credit for their ideas4.
Almost 3x more often
1
12. 22
Action: Make sure women’s ideas are heard
● Look for ways to shape the conversation. When a
woman is interrupted, interject and say you’d like to
hear her finish. When a coworker runs away with a
woman’s idea, remind everyone it originated with
her by saying, “Great idea … thanks to Ava for
surfacing it.”
● If you see a woman struggling to break into the
conversation, say you’d like to hear other points
of view.
When you advocate for your women coworkers, they
benefit—and you’re seen as a leader. Moreover,
meetings are most effective when everyone’s best
thinking is heard.
13. In a study of performance reviews, what
percent of women received negative
feedback on their personal style such as “You
can sometimes be abrasive?”
And what percent of men received that same
type of feedback?
02
QUESTION
14. Men are expected to be assertive and confident, so coworkers welcome their leadership. In
contrast, women are expected to be nurturing and collaborative, so when we lead, we go against
expectations—and often face pushback from men and women6.
The problem is that women need to assert ourselves to be effective. This “likeability penalty”
often surfaces in the way women are described, both in passing and in performance reviews.
When a woman speaks in a direct style or pushes her ideas, she is often called “aggressive” and
“ambitious.” When a man does the same, he is seen as “confident” and “strong.”
ANSWER
66% of women and
1% of men5
15. 25
● When you hear a woman called “bossy” or “shrill,”
request a specific example of what the woman did
and then ask, “Would you have the same reaction if
a man did the same thing?” In many cases, the
answer will be no.
● When you’re having a negative response to a
woman at work, ask yourself the same question
(“Would you have had the same reaction if a man
did the same thing?”) and give her the benefit of the
doubt. Odds are she’s just doing her job.
Action: Challenge the likeability penalty
16. 03
QUESTION
According to a recent study by a Harvard PhD
candidate in economics, men get about the same
amount of credit when they write a research paper
with a mixed gender team as they do when they’re
the sole author.
In contrast, how much credit do women get when they
write a paper as part of a team with a man on it?
17. Almost zero credit
ANSWER
Women are often given less credit for successful outcomes and blamed more for failure.8
Moreover, women and men respond to recognition differently. Women often credit our
accomplishments to external factors such as “getting lucky” and “help from others,” while men
attribute theirs to innate qualities and skills.9 They own their success, and we undermine ours.
Conversely, when women celebrate our own accomplishments, we are often penalized for
self-promotion.10 As a result of these dynamics, women’s contributions can go unnoticed.
7
18. 28
Action: Celebrate women’s accomplishments
● Get together with a group of women and agree to
celebrate one another’s successes whenever possible.
Although women are often penalized for promoting
ourselves, you can lift up other women, and they can do
the same for you.
● When you introduce women coworkers, highlight their
credentials and accomplishments—for example, you
might say, “Leila was in charge of our most recent
product launch, and it generated more sales than any
other initiative this year.”
19. In a recent analysis of hundreds of performance
reviews, 60% of the developmental feedback men
received was linked to specific business outcomes.
What percent did women receive?
04
QUESTION
20. ANSWER
40%
While men get specific recommendations for improving their performance, women hear more
generic feedback that’s harder to act on, such as “Good job” or “You need more presence in
meetings.”12
Men may hesitate to give critical feedback to women for fear of eliciting an emotional
response13—and this is likely the case for women too. Unfortunately, this lack of input slows
women down; it’s hard to build skills and advance if you don’t know what to do.
11
21. 31
Action: Give women specific feedback
● Women often receive less—and less helpful—feedback.
Actively look for opportunities to give the women you
work with input that can help them learn and grow.
● Whenever possible, share your feedback live and in the
moment, when it’s most effective. Remember that holding
back for fear you’ll upset someone doesn’t benefit her.
● Treat feedback as a gift and solicit it often—you’ll benefit
from the input, and ideally your women coworkers will
follow your lead.
22. What percent of Black women have
never had a formal interaction with a
senior leader at their company?
05
QUESTION
23. ANSWER
59%
Mentorship and sponsorship are key drivers of success, but unfortunately women—and
particularly women of color—often miss out. We’re often drawn to people from similar
backgrounds. The problem is this can disadvantage people who aren’t like us—and this is
especially true when we’re in positions of power. Men tend to gravitate toward mentoring
other men because they have shared interests.15
As a result, women are less likely to have mentors who advocate for and promote them (this
is especially true for women of color), and this type of sponsorship is ultimately what opens
doors and creates opportunities.16 These disparities help explain why fewer women end up in
leadership roles.
14
24. 34
Commit the time and energy to mentor women.
● If you’re early in your career, don’t under-
estimate the value of your input—you may
have just been through what a woman starting
out is experiencing.
● If you’re more senior, go beyond offering advice
and use your influence to advocate for your
mentee. Sponsorship is a great way for women
leaders to reach back to help women early in
their careers.
Action: Mentor and sponsor women
25. WHAT ACTIONS WILL YOU
TAKE THIS YEAR TO CREATE
A MORE EQUAL WORKPLACE?
26. 1. Snyder,“How to Get AheadasaWomanin Tech.”
2. "Christopher Karpowitz, Tali Mendelberg, and LeeShaker, “Gender Inequality in Deliberative Participation,” AmericanPolitical ScienceReview106, no. 3 (2012): 533–47,
http://journals.cambridge.org/abstract_S0003055412000329; Kieran Snyder, “How to Get Ahead asaWoman in Tech: Interrupt Men,” Slate, July 23, 2014,
http://www.slate.com/blogs/lexicon_valley/2014/07/23/study_men_interrupt_women_more_in_tech_workplaces_but_high_ranking_women.html; JoanC.Williams andRachelDempsey,What
WorksforWomenat Work:FourPatternsWorkingWomenNeedtoKnow(NewYork:NYUPress,2014).
3. Snyder,“How to Get AheadasaWomanin Tech.”
4. Adrienne B.HancockandBenjaminJ.Rubin,“Influence of Communication Partner’sGender on Language,”JournalofLanguageandSocialPsychology34,
no.1 (2015): 46–64, http://jls.sagepub.com/content/34/1/46.full.pdf+html.
5. Kieran Snyder,“TheAbrasivenessTrap:High-AchievingMen andWomen Are DescribedDifferently in Reviews,”Fortune,August 26, 2014, http://fortune.com/2014/08/26/performance-review-
gender-bias.
6. MadelineE.Heilman,“GenderStereotypesandWorkplace Bias,”ResearchinOrganizationalBehavior32 (2012): 113–15.
7. Heather Sarsons,“Gender Differencesin Recognitionfor GroupWork,” Working Paper(2016), http://scholar.harvard.edu/sarsons/publications/note-gender-differences-recognition-group-work.
8. Madeline E.Heilman andMichelle C.Hayes,“No Credit Where Credit IsDue: Attributional Rationalization of Women’sSuccessin Male-FemaleTeams,”JournalofAppliedPsychology90, no.5
(2005): 905–26; Michelle C.HayesandJasonS.Lawrence,“Who’sto Blame?Attributions of Blamein UnsuccessfulMixed-SexWork Teams,”BasicandAppliedSocialPsychology34,no.6 (2012):
558–64.
9. SylviaBeyer,“Gender Differencesin CausalAttributions byCollegeStudentsof PerformanceonCourseExaminations,”CurrentPsychology17,no.4 (1998): 346–58.
10. For areview of research seeLaurie A. Rudman et al., “Reactions to Vanguards: Advances in Backlash Theory,” in AdvancesinExperimentalSocialPsychology,ed. Patricia Devine and Ashby Plant
(SanDiego: Academic Press,2012), 167; Laurie A.Rudman,“Self-Promotion asaRiskFactor for Women: TheCostsandBenefits of Counterstereotypical Impression Management,”Journalof
PersonalityandSocialPsychology74, no.3 (1998): 629–45.
11. ShelleyCorrell andCaroline Simard,“Research:VagueFeedbackIsHolding Women Back,”HarvardBusinessReview,April 29, 2016, https://hbr.org/2016/04/research-vague-feedback-is-holding-
women-back.
12. Ibid.
13. Ibid.
14. LeanIn.OrgandMcKinsey& Company,WomenintheWorkplace2018, https://leanin.org/women-in-the-workplace-report-2018/men-still-outnumber-women-at-every-level.
15. LeanIn.OrgandMcKinsey& Company,WomenintheWorkplace2015, http://womenintheworkplace.com/ui/pdfs/Women_in_the_Workplace_2015.pdf?v=5.
16. Herminia Ibarra, NancyM. Carter, andChristine Silva,“Why Men Still Get More Promotions ThanWomen,”HarvardBusinessReview,
September 2010, https://hbr.org/2010/09/why-men-still-get-more-promotions-than-women.
Endnotes