12Mass helps brands talk on social networks with large audiences significantly faster (by 100X) than any other method on the market. Using 12Mass, a brand creates dialog decision trees and optimizes its content using A/B testing.
12Mass helps brands talk on social networks with large audiences significantly faster (by 100X) than any other method on the market. Using 12Mass, a brand creates dialog decision trees and optimizes its content using A/B testing.
The document outlines 15 strategies for making an organization more likeable on social media. The key strategies are to listen to customers, think like customers, compel customers to be fans, respond quickly to all comments, be authentic, provide value for free, share stories, inspire customer sharing, integrate social media into the customer experience, admit mistakes and leverage them, consistently deliver excitement and surprise, and don't directly sell but make it easy for customers to buy. The overall message is to focus on being likeable and transparent on social media and engaging with customers.
5 ways to cut through the noise and get your customer's attention customer ...Customer Focus Software
Email marketing is a fantastically affordable way of connecting with your customers, but if your emails aren't being viewed, what's the point?
These slides accompanied a live presentation from Tamsin Fox-Davies of Constant Contact, where she shared 5 ways promotional product distributors could increase their chances of having their emails read.
From segmenting your customers by order frequency, industry, location etc. through to creating effective subject lines that prompt immediate action, anyone engaged in email marketing can learn from this presentation.
7 email marketing strategies that work wondersWakeUpSales
Let's discuss the proven and trending email marketing strategies that can help to boost your sales. Following these rightly will create a strong impact on the targeted audience in a quick time.
Are You Treating Your Emails As Shed or Mansions?DVFX
The document discusses how to effectively manage email marketing by treating emails like a well-maintained mansion. It provides 6 steps to improve email effectiveness: 1) entice readers with a free incentive to sign up, 2) focus on high-quality, engaging content, 3) keep messages focused on the goal, 4) use compelling calls to action, 5) continually test emails to see what works best, and 6) carefully track metrics like open and click-through rates to optimize emails. Following these steps can help build strong, long-lasting relationships between brands and customers through email.
In this free webinar, Justine Jordan, Marketing Director at Litmus, and I will share insights gained from examining the forwards generated by more than 400,000 email sends. We’ll cover benchmarks for forward-to-open rates, discuss different email tactics for spurring email forwards, and share real-world examples of highly viral emails.
You can listen to the recording of the webinar here >> http://pages.litmus.com/lp/viral-email
Content marketers create strategies to understand their target audiences and provide helpful content to solve those audiences' problems. They aim to build trust, generate leads, create conversions, and turn customers into advocates. An effective content strategy defines goals, integrates audience personas, chooses appropriate formats and a content management system, and brainstorms types of content to create like social media posts, videos, infographics, white papers, case studies, ebooks and blog posts.
12Mass helps brands talk on social networks with large audiences significantly faster (by 100X) than any other method on the market. Using 12Mass, a brand creates dialog decision trees and optimizes its content using A/B testing.
The document outlines 15 strategies for making an organization more likeable on social media. The key strategies are to listen to customers, think like customers, compel customers to be fans, respond quickly to all comments, be authentic, provide value for free, share stories, inspire customer sharing, integrate social media into the customer experience, admit mistakes and leverage them, consistently deliver excitement and surprise, and don't directly sell but make it easy for customers to buy. The overall message is to focus on being likeable and transparent on social media and engaging with customers.
5 ways to cut through the noise and get your customer's attention customer ...Customer Focus Software
Email marketing is a fantastically affordable way of connecting with your customers, but if your emails aren't being viewed, what's the point?
These slides accompanied a live presentation from Tamsin Fox-Davies of Constant Contact, where she shared 5 ways promotional product distributors could increase their chances of having their emails read.
From segmenting your customers by order frequency, industry, location etc. through to creating effective subject lines that prompt immediate action, anyone engaged in email marketing can learn from this presentation.
7 email marketing strategies that work wondersWakeUpSales
Let's discuss the proven and trending email marketing strategies that can help to boost your sales. Following these rightly will create a strong impact on the targeted audience in a quick time.
Are You Treating Your Emails As Shed or Mansions?DVFX
The document discusses how to effectively manage email marketing by treating emails like a well-maintained mansion. It provides 6 steps to improve email effectiveness: 1) entice readers with a free incentive to sign up, 2) focus on high-quality, engaging content, 3) keep messages focused on the goal, 4) use compelling calls to action, 5) continually test emails to see what works best, and 6) carefully track metrics like open and click-through rates to optimize emails. Following these steps can help build strong, long-lasting relationships between brands and customers through email.
In this free webinar, Justine Jordan, Marketing Director at Litmus, and I will share insights gained from examining the forwards generated by more than 400,000 email sends. We’ll cover benchmarks for forward-to-open rates, discuss different email tactics for spurring email forwards, and share real-world examples of highly viral emails.
You can listen to the recording of the webinar here >> http://pages.litmus.com/lp/viral-email
Content marketers create strategies to understand their target audiences and provide helpful content to solve those audiences' problems. They aim to build trust, generate leads, create conversions, and turn customers into advocates. An effective content strategy defines goals, integrates audience personas, chooses appropriate formats and a content management system, and brainstorms types of content to create like social media posts, videos, infographics, white papers, case studies, ebooks and blog posts.
SEO and PPC discusses the differences between search engine optimization (SEO) and pay-per-click (PPC) advertising. SEO involves ongoing tasks like optimizing content, links, and technical elements to improve organic search results, while PPC allows targeting keywords but requires paying for each click. The document provides overviews of the SEO and PPC processes.
The document discusses best practices for successful pay per click marketing. It is from ClickThrough, a company that specializes in various online marketing services including SEO, pay per click marketing, website conversion enhancement, and more. The document recommends downloading free white papers on search engine optimization and pay per click marketing from ClickThrough's website.
The Dow Jones Industrial Average hit a level less than 4% below its pre-2008 high, while the S&P 500 was roughly 6.5% away from achieving the same target. Encouraging manufacturing and employment data helped boost stock market indexes. The unemployment rate fell to 7.8% in September, its lowest level since January 2009, and manufacturing showed growth after three months of decline over the summer. However, factory orders declined 5.2% in August due to a drop in transportation equipment orders.
Leveraging Fundraising Event Sponsors to Build Long-Term PartnershipsMark Miller
How Children's National Health System in Washington, DC, is leveraging sponsors from its $10.9 million Children's Ball through creative communications and stewardship strategies. Learn how the corporate, event, and communications teams worked together to engage donors in new and innovative ways to increase the event from $2 million to more than $10 million while carefully managing financial and staff resources.
Cracking The Nest Egg: When Accumulation Becomes DistributionJGreene Financial
It's a big transition when clients leave the workforce to live off their savings. Moving from an accumulation to a distribution strategy requires an attitude adjustment in both you and your clients. Here are the issues to consider when time, compounding, and other conventional investment principles no longer work in your favor
Tourism Tuscany Case Study – Social Media Marketing Program SocialMedia8
Groundbreaking social media marketing program created by SocialMedia8 and H-art for Tourism Tuscany, increasing aided awareness and tourism significantly.
Markigence Communications provides brand strategy, communication development, interactive digital media, and distributed co-creation services. It created Facebook pages and ran online campaigns for several automobile brands, including Maruti Suzuki A-Star and Estilo, to build brand awareness and engage consumers. Key tactics included contests, viral videos, wallpapers, and monitoring online discussions. For Maruti Suzuki's pre-owned car brand True Value, the focus was on education and engagement. Chimes Aviation Academy hired Markigence to promote its pilot training programs through the Facebook page "All About Flying" and generate leads.
The document discusses collaboration and cooperation tools. It provides an overview of Tero Peltola's research on using social media technologies internally in companies. Examples of collaboration tools are presented that can be grouped into those targeting the innovation process or cross-functional communication. Streamwork, Bluekiwi and Jive are highlighted as examples of tools focusing on cross-functional communication. The research aims to study how social media influences the initial phase of new product development and the performance of companies. Challenges and expectations of using these tools on the individual and organizational levels are also discussed.
Taylor Consulting and Contracting offers a utility management system called UtilityModule that integrates operations, finance, accounting, and business management into a single interface. UtilityModule provides strategic forecasting, dynamic tracking, interactive budgeting, enhanced auditing, powerful reporting, and alarm notifications. It generates nightly reports on wholesale energy markets, weather trends, budget forecasting, and more. Customized dashboards provide usage and expense benchmarks compared to similar facilities. Taylor also provides expert energy consulting services to develop strategic plans and procurement options tailored to each client's needs.
The document discusses the top 10 priorities for search engine optimization (SEO). It begins by explaining the importance of SEO for driving website traffic and leads. The top 10 SEO priorities are then outlined, including on-page techniques like meta tags, URL structure, mobile responsiveness, and site maps; and off-page techniques like blogging, link building, local SEO, and paid search marketing. Each technique is described in 1-2 paragraphs explaining its importance and best practices. The summary provides an overview of the key information covered.
Games for Health Conference 2012 Mobile Social Games and Analytics for HealthDrBonnie360
The document discusses the growing demand for mobile health games and how game mechanics can be used to drive behavior change. It notes that mobile games now account for 49% of mobile app consumption, with social networking at 30%. Game mechanics like points, levels, challenges and leaderboards can fulfill human desires for achievement, status and competition. Several companies demonstrating mobile health games are highlighted, and it is suggested that engaging patients and providers is the overarching goal.
Semantic MediaWiki as a part of an Industry 4.0 LandscapeSemanticApps
Industry 4.0 is a project in the high-tech strategy of the German government, which promotes the computerization of traditional industries such as manufacturing. Technological basis are cyber-physical systems and the Internet of Things. In the United States, an initiative known as the Smart Manufacturing Leadership Coalition is also working on the future of manufacturing. How can SMW be part of an Industry 4.0 landscape?
This document provides an overview of a conference or event called "SOUTH BY SOUTH EAST" that includes presentations on various topics such as lifestyle trends, digital media, brands, technology, design, and global markets. It also references discussions, networking opportunities and questions from attendees. The event involves talks, workshops and discussions around emerging topics relevant to digital media, brands and technology.
The proliferation of different database systems has led to data silos and inconsistencies. In the past, there was a single data warehouse but now there are many types of databases optimized for different purposes like transactions, analytics, streaming, etc. This can be addressed by having a common platform like Hadoop that supports different database types to reduce silos and enable data integration. However, more integration tools are still needed to fully realize this vision.
Women entrepreneurs are passionate about their services and products but not necessarily about sales. Positive psychology has a lot to teach us about how to bring meaning, purpose, passion and our character strengths to developing customers and clients for our services and products.
There is indeed a long list of "basics" you need in place have a strong Twitter presence. Things such as a good profile photo, an interesting bio, your location, and a link to your website. However, to really accelerate the growth of your social community, have a look at my Top 5 Keys to Success on Twitter.
From the VerticalRespnse Spring Webinar Series
Everyone is saying you need to use Twitter for your business, but how do you get started? Join VerticalResponse's Marketing team members as they teach you:
How to get started with Twitter
Terms you need to know
Tips and Tricks to help navigate Social Media And more!
Once you've got the hang of Twitter join us for webinars on Facebook and LinkedIn!
SEO and PPC discusses the differences between search engine optimization (SEO) and pay-per-click (PPC) advertising. SEO involves ongoing tasks like optimizing content, links, and technical elements to improve organic search results, while PPC allows targeting keywords but requires paying for each click. The document provides overviews of the SEO and PPC processes.
The document discusses best practices for successful pay per click marketing. It is from ClickThrough, a company that specializes in various online marketing services including SEO, pay per click marketing, website conversion enhancement, and more. The document recommends downloading free white papers on search engine optimization and pay per click marketing from ClickThrough's website.
The Dow Jones Industrial Average hit a level less than 4% below its pre-2008 high, while the S&P 500 was roughly 6.5% away from achieving the same target. Encouraging manufacturing and employment data helped boost stock market indexes. The unemployment rate fell to 7.8% in September, its lowest level since January 2009, and manufacturing showed growth after three months of decline over the summer. However, factory orders declined 5.2% in August due to a drop in transportation equipment orders.
Leveraging Fundraising Event Sponsors to Build Long-Term PartnershipsMark Miller
How Children's National Health System in Washington, DC, is leveraging sponsors from its $10.9 million Children's Ball through creative communications and stewardship strategies. Learn how the corporate, event, and communications teams worked together to engage donors in new and innovative ways to increase the event from $2 million to more than $10 million while carefully managing financial and staff resources.
Cracking The Nest Egg: When Accumulation Becomes DistributionJGreene Financial
It's a big transition when clients leave the workforce to live off their savings. Moving from an accumulation to a distribution strategy requires an attitude adjustment in both you and your clients. Here are the issues to consider when time, compounding, and other conventional investment principles no longer work in your favor
Tourism Tuscany Case Study – Social Media Marketing Program SocialMedia8
Groundbreaking social media marketing program created by SocialMedia8 and H-art for Tourism Tuscany, increasing aided awareness and tourism significantly.
Markigence Communications provides brand strategy, communication development, interactive digital media, and distributed co-creation services. It created Facebook pages and ran online campaigns for several automobile brands, including Maruti Suzuki A-Star and Estilo, to build brand awareness and engage consumers. Key tactics included contests, viral videos, wallpapers, and monitoring online discussions. For Maruti Suzuki's pre-owned car brand True Value, the focus was on education and engagement. Chimes Aviation Academy hired Markigence to promote its pilot training programs through the Facebook page "All About Flying" and generate leads.
The document discusses collaboration and cooperation tools. It provides an overview of Tero Peltola's research on using social media technologies internally in companies. Examples of collaboration tools are presented that can be grouped into those targeting the innovation process or cross-functional communication. Streamwork, Bluekiwi and Jive are highlighted as examples of tools focusing on cross-functional communication. The research aims to study how social media influences the initial phase of new product development and the performance of companies. Challenges and expectations of using these tools on the individual and organizational levels are also discussed.
Taylor Consulting and Contracting offers a utility management system called UtilityModule that integrates operations, finance, accounting, and business management into a single interface. UtilityModule provides strategic forecasting, dynamic tracking, interactive budgeting, enhanced auditing, powerful reporting, and alarm notifications. It generates nightly reports on wholesale energy markets, weather trends, budget forecasting, and more. Customized dashboards provide usage and expense benchmarks compared to similar facilities. Taylor also provides expert energy consulting services to develop strategic plans and procurement options tailored to each client's needs.
The document discusses the top 10 priorities for search engine optimization (SEO). It begins by explaining the importance of SEO for driving website traffic and leads. The top 10 SEO priorities are then outlined, including on-page techniques like meta tags, URL structure, mobile responsiveness, and site maps; and off-page techniques like blogging, link building, local SEO, and paid search marketing. Each technique is described in 1-2 paragraphs explaining its importance and best practices. The summary provides an overview of the key information covered.
Games for Health Conference 2012 Mobile Social Games and Analytics for HealthDrBonnie360
The document discusses the growing demand for mobile health games and how game mechanics can be used to drive behavior change. It notes that mobile games now account for 49% of mobile app consumption, with social networking at 30%. Game mechanics like points, levels, challenges and leaderboards can fulfill human desires for achievement, status and competition. Several companies demonstrating mobile health games are highlighted, and it is suggested that engaging patients and providers is the overarching goal.
Semantic MediaWiki as a part of an Industry 4.0 LandscapeSemanticApps
Industry 4.0 is a project in the high-tech strategy of the German government, which promotes the computerization of traditional industries such as manufacturing. Technological basis are cyber-physical systems and the Internet of Things. In the United States, an initiative known as the Smart Manufacturing Leadership Coalition is also working on the future of manufacturing. How can SMW be part of an Industry 4.0 landscape?
This document provides an overview of a conference or event called "SOUTH BY SOUTH EAST" that includes presentations on various topics such as lifestyle trends, digital media, brands, technology, design, and global markets. It also references discussions, networking opportunities and questions from attendees. The event involves talks, workshops and discussions around emerging topics relevant to digital media, brands and technology.
The proliferation of different database systems has led to data silos and inconsistencies. In the past, there was a single data warehouse but now there are many types of databases optimized for different purposes like transactions, analytics, streaming, etc. This can be addressed by having a common platform like Hadoop that supports different database types to reduce silos and enable data integration. However, more integration tools are still needed to fully realize this vision.
Women entrepreneurs are passionate about their services and products but not necessarily about sales. Positive psychology has a lot to teach us about how to bring meaning, purpose, passion and our character strengths to developing customers and clients for our services and products.
There is indeed a long list of "basics" you need in place have a strong Twitter presence. Things such as a good profile photo, an interesting bio, your location, and a link to your website. However, to really accelerate the growth of your social community, have a look at my Top 5 Keys to Success on Twitter.
From the VerticalRespnse Spring Webinar Series
Everyone is saying you need to use Twitter for your business, but how do you get started? Join VerticalResponse's Marketing team members as they teach you:
How to get started with Twitter
Terms you need to know
Tips and Tricks to help navigate Social Media And more!
Once you've got the hang of Twitter join us for webinars on Facebook and LinkedIn!
30 Social Media Tips to Increase Your Followers and EngagementBrickfish
Spark ideas for your social media strategy and optimize your content to reach your audience in the ever-changing digital landscape. Here are 30 quick tips including social video on Vine and Instagram, analytics reports, optimizing Facebook promotions to the perfect real-time tweet on Twitter, and driving retail to increasing YouTube views.
Social media provides opportunities for small businesses to connect with customers and promote their products through compelling storytelling. Creating engaging, educational content that audiences want to share can help businesses build their brand and drive new customers. The four major social media platforms for business are Facebook, Twitter, Pinterest, and Google Plus. Twitter is a useful platform for customer service, market research, and establishing thought leadership, but businesses must learn to speak the language of Twitter through hashtags, mentions, retweets and more in order to attract targeted followers and maximize their presence.
The document lists the top 5 brands on Twitter in June 2011 and provides lessons learned from each. VEVO engages authentically with celebrities who have large followings. Taco Bell embraces negative and accelerates positive comments to not take itself too seriously. Delta figures out ways to be responsive on Twitter whenever customers use its service outside business hours. Dunkin Donuts shows brands can lighten up, ask questions and give away prizes without being too serious. Cisco Systems finds relevant Twitter chats to participate in using hashtags and considers hosting its own regular chat.
Twitter for building powerful Professional Learning NetworksSimon Harper
This document provides information about leveraging social media, specifically Twitter, to build powerful professional learning networks (PLNs). It discusses how attending a session on decoding the power of Twitter can help educators build professional relationships, find resources, and new ideas by building a PLN that extends beyond their own school, state or country. It also provides a link and QR code for a Twitter playlist with additional resources.
This document provides best practices for optimizing social media content to increase engagement. It discusses measuring engagement metrics, identifying topics and formats that resonate best, refining voice and calls-to-action, optimizing posting frequency and timing, amplifying content, and continually testing and improving strategies. The goal is to build a engaged community around content that audiences want to interact with.
9 Twitter Marketing Tips to Maximize Your Brand ReachMaxsemo
Whether you are running a startup, local business, or a large-scale enterprise, Twitter (X) can help your brand stand out from rest of the competition.
This will in turn help in high profile views, attract new followers, improve brand recognition, and increase conversions.
Here are 9 Twitter marketing tips that help in maximizing your brand reach for your business.
Strategies for a Successful Twitter ExperienceJessica Thomas
What you will learn:
How to make the most out of your Twitter experience. Twitter etiquette: The do's and don'ts of social networking. How to start thinking in 140 characters. The key to creating a strategic plan for your Twitter marketing efforts. How to simplify and streamline your Twitter strategies. How to build and engage your Twitter community. How to evaluate your efforts.
Scaling up micro conversations on Twitter presents the challenge of communicating personally with a large audience efficiently. The solution is to build dialog decision trees by saving data from past responses to suggest optimized answers and conducting A/B testing of conversations. This approach first uses smart clustering to group similar tweets about a brand like Red Bull in order to respond to them and test different response options to determine which generate the most engagement.
12Mass helps brands talk on social networks with large audiences significantly faster (by 100X) than any other method on the market. Using 12Mass, a brand creates dialog decision trees and optimizes its content using A/B testing.
Classifying brands on Facebook using supervised machine learningSam Ho
Context:
Facebook pages are a significant brand asset for thousands of companies and organisations worldwide. Companies invest heavily into developing social content to engage with customers and prospects in a two way 'conversation’. The impact of social media on business success is widely debated (often with very differing views) however one thing that most marketers agree on is that brand differentiation is a key aspect of any 'healthy' brand. Brands need to stand out from one another in their category. Not just in terms of what they offer but also in terms of how they communicate - across all media channels, including social media. Which leads to the focus of this project:
Are brands doing enough to differentiate their social content on Facebook?
Goal:
Focussing on the seven biggest UK supermarket brands on Facebook and using natural language processing and supervised classification modelling, can we train a machine to distinguish the different supermarket brands' social content from one another on Facebook?
Approach:
Seven of the UK's leading supermarket brands were chosen for the study: Sainsbury's, Tesco, Lidl, ASDA, Morrisons, M&S and Waitrose. Their social content was scraped from Facebook with automated web scraping (Selenium). A total of 6350 posts were scraped from c.2014 to early December 2019, and after cleaning and debranding was performed we managed to have the following distribution of brands, with a baseline of 0.21
Results:
After applying term frequency-inverse document frequency (TF-IDF) vectorization and then implementing a tuned framework of supervised classifiers (Logistic Regression, RandomForest, KNN, SVM and a Multi-Layer Perceptron) to model the Facebook content, I managed to achieve an accuracy score of 0.70 using an ensemble voting classifier, which exceeded my baseline of 0.21.
My results indicate that supermarket brands in the UK are distinct in terms of their Facebook content with the key differentiating features being broadly aligned with the brands’ overarching strategies we see across all their other marcomm channels.
This document provides guidance on social media documentation and search engine optimization techniques. It discusses listening to social conversations, participating in social networks, and providing content on company platforms. It also outlines Google's ranking factors like popularity, relevance, recency and frequency. Additional sections cover techniques like keyword density, keyword stuffing, using keywords in titles, images, links and repetitive phrases. The document concludes with tips on writing blog posts, using visual elements, and moderating user comments.
This document discusses scaling micro conversations on social media platforms. It proposes building a conversation tree to store conversation data and optimize responses. The solution would cluster similar tweets and posts about a brand and test different response options. This approach allows brands to have personalized conversations with a large audience by automating responses while growing stronger with customers. The system is unique in providing social A/B testing to help marketers improve advertising in a way not currently possible.
This document discusses how to use Twitter for business purposes. It defines key Twitter terminology like handles, followers, retweets, and hashtags. It recommends strategies for engaging followers like tweeting consistently, sharing informative and funny content, and promoting tweets. It also provides best practices for Twitter engagement like keeping tweets under 120 characters, acknowledging people quickly, and encouraging responses to promote engagement. Finally, it mentions how one company generated over 1,700 new email contacts through lead generation cards on Twitter in under a week.
Social Media Copywriting (facebook and instagram)Dini Prathivi
Copywriting is persuasive writing used to encourage actions like liking, following, or purchasing. For social media, copywriting should follow formulas like PAS (Problem, Agitate, Solve) and UUUU (Useful, Urgent, Unique, Ultra-specific). On Facebook, write short, multimedia posts focusing on value with a clear call-to-action. On Instagram, highlight products and benefits, engage users with questions, and optimize hashtags and mentions. Instagram Stories are for elaborating on features, benefits, product use through examples, and linking to additional information. The goal is to clearly communicate value and make purchasing easy across all platforms.
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...Likeable Media
The document discusses how businesses have evolved in their relationship with customers from a focus on selling to listening to customers through social media. It outlines how social media has empowered customers and shifted power away from companies. The document provides strategies for businesses to leverage social media by listening to customers, joining conversations, and responding to improve customer experience and drive business goals like traffic or awareness. Examples are given of companies like Zappos, Tasti D-Lite, and Comcast that effectively engage customers on social media.
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...Likeable Media
The document discusses how businesses have evolved in their relationship with customers from a focus on selling to listening to customers through social media. It outlines how social media has empowered customers and shifted power away from companies. The document provides strategies for businesses to leverage social media by listening to customers, joining conversations, and responding to improve customer experience and drive business goals like traffic or awareness. Examples are given of companies like Zappos, Tasti D-Lite, and Comcast that effectively engage customers on social media.
Optimizing for Position Zero: Featured Snippets & Food BloggersCasey Markee, MBA
#EFC2017 Conference - Get to Position Zero in 2017 and generate increased traffic and engagement on both mobile and desktop. Learn how any food blog, big or small, can optimize and generate featured snippets and get into the coveted position zero answer box.
The document proposes a Twitter strategy for TEDxSJU to connect with a larger audience and increase awareness of their 2013 event. The strategy involves linking all social media accounts, creating buzz by sharing relevant content, attracting followers by following others and retweeting engaging content, staying updated by tweeting regularly about DIY ideas and stories, and keeping the audience engaged with slightly off-topic discussions. The goal is to create value for followers and a friendly atmosphere by getting to know the audience better in order to generate more interest in TEDxSJU 2013.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
2. Communicating with a large audience mentioning your brand while
keeping the conversations personal and effective is a challenge.
The problem
Right: A Twitter search for “tesco”
3. The solution: Build dialogue decision trees.
• Save data of past responses to
suggest optimized answers
• Optimize conversations using
A/B testing
4. Respond to all these
‘mentions’ and
A/B test your responses
using 12Mass
5. What is so special about ?
• Smart-clustering of tweets
• Increases the team’s ability to talk by 100X
• Grows stronger the more you use it.
6. Examples for Tesco:
Group tweets that say (or mean) the same thing, like:
• “I love Tesco“
• “I hate Tesco”
• “Going to” or “shopping at” Tesco
• Checking in Tesco “4sq”
• Instagram uploads of Tesco
• "I need groceries”
• “RT @UKTesco”
• “Thanks @UKTesco”
• Damaging tweets going viral e.g. toy signage
7. Social A/B testing
Using 12Mass, A/B test your responses to a
typical tweet e.g. “ I love Tesco”
Which of these responses will generate the
most engagement?
1. How much do you love Tesco?
2. Thanks for the love.
3. We love you back!
4. …
8. 1) Thank people for visiting Tesco
2) Apologize for unhappiness
caused unintentionally
12Mass Sample
Screenshots
9. 1) Save search
and responses
2) Sort tweets
according to
influence rank
(optional)
3) Proof-read
and edit
responses
4) Send out in
bulk
12Mass in 4 simple steps
10. 1) Save search
and responses
2) Sort tweets
according to
influence rank
(optional)
3) Proof-read
and edit
responses
4) Send out in
bulk
12Mass in HootSuite
11. Schedule for a live (online)
demonstration of 12Mass today
demo@12mass.com
Editor's Notes
There are billions of status updates generated each day on social media platforms. Tesco is mentioned and approached so many times in different ways that it becomes almost impossible to respond and engage with your entire audience. It is time consuming and costly - if you want to do it right. In the words of a community manager of a well-known company “we are only one voice out there”.But what if there was a way to communicate in a personal level with everyone out there?
Good, effective communication can be achieved by recommending the best template response based on statistical data retrieved from other users. In this way, we are able to build an optimal decision-tree of responses. This way, your brand builds a unique tailored conversation tree based on the brand and the customer.
Using 12Mass, the twitter team will be able to easily respond to all direct andindirect mentions while A/B testing their responses to ensure maximum effectiveness.
Use of sophisticated AI (Artificial Intelligence) tools: 12massdivides your audience into groups and sub-groups of similar status updates. A scoring algorithm provides a quality score to indicate how homogenous the responses to each tweet search are.The clustering of similar tweets makes it much easier to respond to them in bulk (after personalization, of course).The result is the saving of valuable time for the team, which can be channeled to even better customer support, marketing efforts, receiving feedback or enhancing the brand’s relationship with customers, especially after A/B testing.With more searches and data collected, the team will only be more and more efficient and effective on Twitter.
12mass provides A/B testing to responses sent out to each group. Using A/B testing, a brand can optimize their conversations in a manner similar to the way testing in advertising works. This feature is unique to 12mass; it simply does not exist in other platforms developing engagement tools.
Save template responses to be sent in bulk (Queuing) after editing/personalization e.g. adding person’s nameSort people according to time, influence ranking, number of followers, etcOther features include:- One stop access to all direct @UKTesco mentions ready for easy reply (i.e. queuing responses to them)- Doing people searches (according to bios)- RSS Feed- Tweet Scheduler
Save template responses to be sent in bulk (Queuing) after editing/personalization e.g. adding person’s nameSort people according to time, influence ranking, number of followers, etcOther features include:- One stop access to all direct @UKTesco mentions ready for easy reply (i.e. queuing responses to them)- Doing people searches (according to bios)- RSS Feed- Tweet Scheduler