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SEO and PPC Marketing
1.
SEO and PPC
By Katrina Gallagher
2.
Search Engine Results
PPC Standard organic results Standard organic results Shopping results Media results
3.
SEO versus PPC
4.
SEO: Breakdown
5.
SEO: Process
6.
SEO: Example tasks
7.
SEO: It’s not
a ‘one off’ effort
8.
PPC: Process
9.
PPC: Structure
10.
PPC : Make
the most of it
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