Strategies for a Successful Twitter Experience
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What you will learn: How to make the most out of your Twitter experience. Twitter etiquette: The do's and don'ts of social networking. How to start thinking in 140 characters. The key to creating a strategic plan for your Twitter marketing efforts. How to simplify and streamline your Twitter strategies. How to build and engage your Twitter community. How to evaluate your efforts.
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Strategies for a Successful Twitter Experience
- 1. “Let’s get social” Workshop Series Strategies for a Successful Twitter Experience Social Media Marketing April 24, 2012 © 2012 Thomas Marketing Consulting, Jessica Thomas
- 2. “Let’s get social” Workshop Series Today’s Agenda • Self Introductions • 15 Benefits of • Introduction Twitter • Goals • How to speak social, • Workshop Rules not just sell • Twitter Defined • Etiquette: A few • Benefits of Twitter content No No’s • Etiquette: A few general social media No No’s © 2012 Thomas Marketing Consulting, Jessica Thomas
- 3. “Let’s get social” Workshop Series @jessiet09 @TMCUSA © 2012 Thomas Marketing Consulting, Jessica Thomas
- 4. “Let’s get social” Workshop Series © 2012 Thomas Marketing Consulting, Jessica Thomas
- 5. “Let’s get social” Workshop Series Goals: • Reach new levels of comfort with our Twitter efforts • Dissolve frustrations and fears • Have fun! © 2012 Thomas Marketing Consulting, Jessica Thomas
- 6. “Let’s get social” Workshop Series Workshop Rules • Keep an open mind • Be as creative as possible • Ask a lot of questions • Be nice to your neighbor • No man (or woman) left behind © 2012 Thomas Marketing Consulting, Jessica Thomas
- 7. “Let’s get social” Workshop Series What in the world is Twitter and why should I care? © 2012 Thomas Marketing Consulting, Jessica Thomas
- 8. “Let’s get social” Workshop Series Twitter is “a real-time information network that connects you to the latest information about what you find interesting,” according to its website. Through 140- character “tweets,” you can share valuable information through your original text or through links. When people find your “tweets” relevant, they re-post them on their profiles, thus growing the exposure of your message. Twitter is especially influential for businesses, since businesses can build targeted communities of people who are interested in their specific products and services. © 2012 Thomas Marketing Consulting, Jessica Thomas
- 9. “Let’s get social” Workshop Series Twitter is the most powerful microblogging service currently available © 2012 Thomas Marketing Consulting, Jessica Thomas
- 10. “Let’s get social” Workshop Series Microblogging? • Microblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size. Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links“ • According to Wikipedia.com © 2012 Thomas Marketing Consulting, Jessica Thomas
- 11. “Let’s get social” Workshop Series Blog? • A blog (a blend of the term web log) is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. • According to Wikipedia.com © 2012 Thomas Marketing Consulting, Jessica Thomas
- 12. “Let’s get social” Workshop Series A brief history • “What are you doing?” • 140 Characters or less • Initial perception: no purpose, waste of time • SXSW © 2012 Thomas Marketing Consulting, Jessica Thomas
- 13. “Let’s get social” Workshop Series © 2012 Thomas Marketing Consulting, Jessica Thomas
- 14. “Let’s get social” Workshop Series Virtual Watercooler • It’s a great place to share ideas • You can control/direct the conversation • Short & sweet conversation • Approach it as an idea bank © 2012 Thomas Marketing Consulting, Jessica Thomas
- 15. “Let’s get social” Workshop Series Benefits of Twitter • Capability of connecting individuals seamlessly through so many devices • Sense of intimacy, closeness, forged bonds • The ability to share © 2012 Thomas Marketing Consulting, Jessica Thomas
- 16. “Let’s get social” Workshop Series Business Benefits of Twitter • Thought leaders share insight • Ongoing valuable discussions that can be taken offline • Value in getting immediate feedback (products/brands) • Quick and painless customer service • Promotion to targeted audience • Information travels faster © 2012 Thomas Marketing Consulting, Jessica Thomas
- 17. “Let’s get social” Workshop Series How to be a Successful Tweeter • Twitter revolves around personal relationships • Twitter users who engage in facilitating and building friendships/relationships are the most successful • Monitor the conversation • Show concern • In-depth and quick customer service © 2012 Thomas Marketing Consulting, Jessica Thomas
- 18. “Let’s get social” Workshop Series Twitter Checklist • Setup account • Customize your profile o Custom background, Avatar, Bio • Start following people o Find a friend and view their followers/following o Search.Twitter.Com © 2012 Thomas Marketing Consulting, Jessica Thomas
- 19. “Let’s get social” Workshop Series Extreme Twitter Training http://socialfresh.com/training/twitter http://support.twitter.com © 2012 Thomas Marketing Consulting, Jessica Thomas
- 20. “Let’s get social” Workshop Series 15 Business Benefits of Twitter According to Marketing-Jive.com © 2012 Thomas Marketing Consulting, Jessica Thomas
- 21. “Let’s get social” Workshop Series 1. Participate in Industry Conversation • Participate in the conversation when it makes sense to do so • Prospects and target audience © 2012 Thomas Marketing Consulting, Jessica Thomas
- 22. “Let’s get social” Workshop Series 2. Brand Awareness • Stay top of mind © 2012 Thomas Marketing Consulting, Jessica Thomas
- 23. “Let’s get social” Workshop Series 3. Competitive Intelligence • Monitor your competitors tweets • Mimic what they’re doing well © 2012 Thomas Marketing Consulting, Jessica Thomas
- 24. “Let’s get social” Workshop Series 4. Engage with your target audience • Interact with potential prospects and target audience • Search.Twitter.Com © 2012 Thomas Marketing Consulting, Jessica Thomas
- 25. “Let’s get social” Workshop Series 5. Online Reputation Management • Information on Twitter breaks quickly • Monitor what is being said about your brand in real time • These conversations are happening without you © 2012 Thomas Marketing Consulting, Jessica Thomas
- 26. “Let’s get social” Workshop Series 6. Promote Your Blog Content • Repurpose information you are already putting time, money, energy, and effort into © 2012 Thomas Marketing Consulting, Jessica Thomas
- 27. “Let’s get social” Workshop Series 7. Twitter and Mobile • Get the app – it’s FREE • Stay connected • Be responsive © 2012 Thomas Marketing Consulting, Jessica Thomas
- 28. “Let’s get social” Workshop Series 8. Understanding Tool • Listen to your customers/clients • Be able to provide solutions © 2012 Thomas Marketing Consulting, Jessica Thomas
- 29. “Let’s get social” Workshop Series 9. Feedback Mechanism • Soft launches for products, websites, and services • Small test market © 2012 Thomas Marketing Consulting, Jessica Thomas
- 30. “Let’s get social” Workshop Series 10. Promotion • Events, products, deal of the day • Do not abuse © 2012 Thomas Marketing Consulting, Jessica Thomas
- 31. “Let’s get social” Workshop Series 11. SEO Boost • Drive traffic to your website © 2012 Thomas Marketing Consulting, Jessica Thomas
- 32. “Let’s get social” Workshop Series 12. Ask ?s, Receive Answers • Those who do not ask, will not receive © 2012 Thomas Marketing Consulting, Jessica Thomas
- 33. “Let’s get social” Workshop Series 13. HR Tool • Tweet about HR needs • Job availability © 2012 Thomas Marketing Consulting, Jessica Thomas
- 34. “Let’s get social” Workshop Series 14. Press Release/ News Managment • Repurpose content • Link back to other websites (i.e. JBJ, News4Jax.com, WOKV) © 2012 Thomas Marketing Consulting, Jessica Thomas
- 35. “Let’s get social” Workshop Series 15. Internal Communication Tool • Similar to instant messaging • Discretion © 2012 Thomas Marketing Consulting, Jessica Thomas
- 36. “Let’s get social” Workshop Series @ Mentions, Direct Messages, Don’t abuse that Hashtag! • If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet • Don't #spam #with #hashtags. Don't over-tag a single Tweet. (Best practices recommend using no more than 3 hashtags per Tweet.) • Use hashtags only on Tweets relevant to the topic © 2012 Thomas Marketing Consulting, Jessica Thomas
- 37. “Let’s get social” Workshop Series The Importance of Having a Plan • Gives you focus • Tangible objectives and milestones (i.e. Connections) • Specific deadlines and timetables • A baseline to measure success • Weekly timetable and goals • 30 day editorial calendar © 2012 Thomas Marketing Consulting, Jessica Thomas
- 38. “Let’s get social” Workshop Series How to Speak Social, Not Just Sell • It’s all about people • Be conversational, don’t yell at your connections • Speak with them, not at them • Position yourself as a resource © 2012 Thomas Marketing Consulting, Jessica Thomas
- 39. “Let’s get social” Workshop Series How to Speak Social, Not Just Sell • Share information • Build your reputation • Learn to listen • Social networks contain a lot of information about your client • Understand your client’s needs © 2012 Thomas Marketing Consulting, Jessica Thomas
- 40. “Let’s get social” Workshop Series How to Speak Social, Not Just Sell • Say more with less • Limit yourself to one sentence, one thought • Social media is a pull system (Do not push) • Know your audience • Remember to bring value © 2012 Thomas Marketing Consulting, Jessica Thomas
- 41. “Let’s get social” Workshop Series A Few Content “no, no’s” • Bathroom thoughts • Drunken inspirations • Angry retorts • Late night ramblings • If you’re having a bad day, avoid the “Send” Button • Politics • Controversial subjects © 2012 Thomas Marketing Consulting, Jessica Thomas
- 42. “Let’s get social” Workshop Series A few Social Media “no, no’s” • Do not link your social media accounts • Do not post the same message on all of your social media accounts • Do not SPAM • Do not be negative • Keep your audience in mind © 2012 Thomas Marketing Consulting, Jessica Thomas
- 43. “Let’s get social” Workshop Series Questions? © 2012 Thomas Marketing Consulting, Jessica Thomas
- 44. “Let’s get social” Workshop Series Thank you! Thomas Marketing Consulting, LLC Jessica Thomas, President 904-651-7976 Jessica@ThomasMarketingUSA.com www.ThomasMarketingUSA.com www.facebook.com/ThomasMarketingUSA www.facebook.com/JessicaRThomas00 www.linkedin.com/in/JessicaThomas10 Twitter: @jessiet09 or @TMCUSA © 2012 Thomas Marketing Consulting, Jessica Thomas