12mass for tc
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12Mass helps brands talk on social networks with large audiences significantly faster (by 100X) than any other method on the market. Using 12Mass, a brand creates dialog decision trees and optimizes its content using A/B testing.
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12mass for tc
- 1. Scaling up micro-conversations How to effectively engage with a mass of people on social media
- 2. Communicating with an audience that is mentioning your brand every minute, while keeping the conversations with them personal and effective, is a challenge. The problem Above: Walmart’s tweets.
- 3. The solution: Use 12Mass • Save messages in advance to queue in bulk • Use data of past responses to suggest optimized answers for future ones • Optimize conversations using A/B testing
- 4. Conduct Social A/B testing Automatically A/B test your responses to common tweets e.g. location check-ins Determine which response will generate more engagement: 1. “What do you like best about Walmart?” 2. “Is there anything we can help you find this morning?”
- 5. The 12Mass platform at a glance
Editor's Notes
- Notes are attached here
- There are billions of status updates generated each day on social media platforms. Walmart is mentioned so many times in different ways that it becomes almost impossible to respond and engage with your entire audience. It is time consuming and costly - if you want to do it right. In the words of a community manager,“we are only one voice out there”.But what if there was a way to communicate in a personal level with everyone out there?
- Good, effective communication can be achieved by recommending the best template response based on statistical data retrieved from other users. In this way, we are able to build an optimal decision-tree of responses. This way, your brand builds a unique tailored conversation tree based on the brand and the customer.
- You are already providing different messages , why not AB test them? 12mass provides A/B testing to responses sent out to each group. Using A/B testing, a brand can optimize their conversations in a manner similar to the way testing in advertising works. This feature is unique to 12mass; it simply does not exist in other platforms developing engagement tools.