Digital marketing involves using the internet and digital technologies to connect businesses with potential customers. It includes tactics like content marketing, social media marketing, email marketing, search engine optimization (SEO), and pay-per-click advertising. Common digital marketing channels include blogs, articles, websites, ebooks, webinars, social media, search engines, and paid search ads. The goals of digital marketing are to generate traffic, promote events and brands, increase app downloads, drive sales, and build interactions and leads.