SamInfratech is a telecom and software company with headquarters in Delhi and 250+ employees. As an intern, responsibilities included digital marketing tasks like SEO, pay-per-click ads, and email campaigns. Digital marketing was defined as using online activities to generate sales through customer relationships. Key components included websites, SEO, PPC, social media, display ads, and email. SEO involves getting natural search engine rankings, while PPC means advertisers pay only for clicks. The presentation concluded internships provide real-world experience implementing classroom concepts in a work environment.

1. Presented By:
Devendra Singh Khati
MBA 2nd Year
RITM, Lucknow
Under Guidance of:
Dr Monika Agarwal
Director, MBA Department
RITM, Lucknow

2.  Company Profile
 Services Offered by Company
 Major Clients and Tie-Ups
 Competitors
 Intern’s Roles and Responsibility
 What is digital marketing?
 Search engine optimization (SEO)
 Pay per click (PPC)
 Email Marketing
Agenda of Presentation
Key points

3.  Company : SamInfratech Private Limited
 Industry : Telecom Implementation and Software
Development Company
 Head Office : Delhi, India
 Director : Thakur Nitin Singh
 Project Manager: Mr. Pushpendra Singh
 No. of Branches: 4
 No. of Clients : 500+
 No. of Employees : 250+
Company Profile
SamInfratech Private Limited

4.  IT Enabled Services
 Telecommunication
 HVAC
 Digital Marketing
 SAP Training
 Outsourcing and Recruitment
Services Offered By Company
SamInfratech Private Limited

5.  Radical Security
 Rural Postal Life Insurance (RPLI,PLI)
 Northern Railway
 Reliance Communication
 Aircel
 Airtel
 Vodafone
 BSNL
Major Clients and Tie-Ups
SamInfratech Private Limited

6.  Digital Jugglers
 Bdeveloper
 PromoSys Technology
 Digihive
 Digital Nawab
 DigiTech365
Competitors
SamInfratech Private Limited

7.  Digital Marketing
 Search Engine Optimization
 Website Optimization
 Pay Per Click Ad Creation
 Performance Tracking
 E- mail Campaign
Intern’s Roles and Responsibility
SamInfratech Private Limited

8. What is digital marketing?
“Digital marketing” is the process of building and maintaining customer
relationships through online activities to generate sales and/or capture
customers that are searching on the Internet for answers.
Digital Marketing
Definition

9. For information on a new product, service or location
With the constant growth of the web, and more people getting connected every day,
digital marketing has become a necessity for many organizations. This also includes
small businesses that want to trade online and make a name for themselves on the web.
The web is crowded with information. If you have a website, you can reach these people
and they can reach you.
Digital Marketing
Why are people going online?

10. Over traditional marketing *
 Puts the consumer in control
 Provides convenience
 Drives brand loyalty
 Reduces the selling cycle
 Builds your brand
 It is measurable
 It is cost effective
Digital Marketing
What are the benefits of digital marketing?

11. One way to make sure you are found on the web is with an optimized digital
marketing strategy. Most digital marketing strategies and campaigns have 5
objectives:
1. Reach the right audience
2. Engage with your audience
3. Motivate your audience to take action
4. Ensure efficient spending on your campaign
5. Maximize return on investment (ROI)
Digital Marketing
Digital marketing objectives

12. Key components
 Website design (user experience)
 Search engine optimization (SEO)
 Pay per click (PPC)
 Social media marketing (SMM)
 Email marketing
 Display advertising (banner ads)
Let’s look more closely at some of these key components.
Digital Marketing
What does digital marketing consist of?

13. Search engine optimization (SEO) is the process of
getting traffic from the “free,” “organic,” or “natural” listings
on search engines.
All major search engines such as Google, Yahoo and Bing
have such results, where web pages and other content
such as videos or local listings are shown and ranked
based on what the search engine considers most relevant
to users. Payment isn’t involved, as it is with paid search
ads.
Digital Marketing
What is search engine optimization (SEO)?

15.  Pay per click (PPC) is a type of sponsored online advertising
that is used on a wide range of websites, including search
engines, where the advertiser only pays if a web user clicks
on their ad. Hence the title, 'pay per click'.
 Advertisers place bids on keywords or phrases that they think
their target audience would type in a search field when they
are looking for specific goods or services.
Digital Marketing
What is pay per click (PPC)?

16. Email marketing is the act of sending a
commercial message, typically to a group of people,
using email. In its broadest sense, every email sent
to a potential or current customer could be
considered email marketing.
Email in digital marketing is a business module
for digital marketing, in that criteria, but it is above
the traffic module. more than 85% mail deliver to
your goal destination and that read by your target
audience, only you need to concentrate on format
and template of email in digital marketing
Digital Marketing
What is Email marketing ?

17.  Boost Posts(promotion of content)
 Implementation of AI for E – mail campaign
 Improve internal and backlink
 Effective integration of social media into website
 Advertisement Congruence
 Google Ads
Suggestions

18.  From internship program the one is much benefited by having real world experience
in the Digital Marketing Company where person can implement concepts and logics
that learned during study period.
 Exposure to corporate culture and work environment.
 How to accomplish the task by doing it in team, how to make best use of internet and
how to use different resources to gain efficiency.
 How to implement and correlate theoretical aspects of classroom learning in
practice.
Conclusion