The document outlines an 11 step blogging guide that provides instructions for creating effective blog posts, including how to brainstorm topics, write content in 200-400 words while selecting keywords, add relevant images and links, include calls to action and key takeaways, use formatting like bold text strategically, write meta descriptions and tag articles to make them easier to find. The goal is to generate engaging blog content on a consistent weekly basis to attract and engage readers.

1. Malcolm York

2. 11 Step Blogging Guide

3. Step 1: Complete the
Blogging Worksheet
Relevant topics
Suitable for your audience
Interesting topics
Brainstorm
Guide
Top 10 etc

4. Step 2: Write a Blog
Article
200 – 400 words
Select keywords
Be concerned about content
Don’t get distracted (adding links or pictures)
Focus on what your audience wants

5. Step 3: Add an Image
Now think about images
Where to find them
Be relevant
Match file name with Alt tag
Use images from Creative Commons

6. Step 4: Create Keyword-
Rich Anchor Text Links
Now add links
1 or 2 is generally enough
Link to external sites
Example link there are five reasons for
choosing a local marketing company in Lincoln

7. Step 5: Add a Call to
Action
Every post should have a call to action
End of article
Ideally related to article
Promote your current relevant offers

8. Step 6: Create Key
Takeaways for Each
Article
Should include 1 -5 key takeaways
Should stimulate comments
Close with a question if possible
Turn it into a lead generation machine

9. Step 7: Create
Whitespace
White space is your friend
Avoid long paragraphs
Most readers skim
Relevant sub heads

10. Step 8: Bold Important
and Compelling Text
Helps readers skim
Gives them an overview of the post
Search engines place more emphasis
Bolding will help your SEO

11. Step 9: Write a Strong
Meta Description
Think of a META description as a 150 word
CALL TO ACTION
Speak to your SEO expert

12. Step 10: Tag the Article
Make it easy to find by tagging
No more than three tags per article
Think of what you would use to summarise the
post

13. Step 11: The Two
Golden Rules of
Frequency
Post at least once per week
Never on the same day

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