The document provides tips for writing articles and press releases for websites. It recommends keeping articles brief while telling stories to engage readers. Writers should use proper grammar and avoid abusive language. Titles are important and should be clear and use keywords as researched. When writing, use paragraphs and reference sources to add credibility. Content should be relevant and well-optimized for search without overstuffing keywords. Check rankings and avoid technical penalties from excessive links or keyword density.

1. WRITING YOUR ARTICLE
 Make it Brief While you need to
 Tell Stories - it could Earn you the Audience
 Make sure you made a point if you don’t, you aren't making
any point.
 Mind your Vocabulary you never know what it Could Mean
 No Abusive Words in Content – it is strictly prohibited on
the web
 Check that you write up Has paragraphing so you don’t strain
users eyes.

2. Writing your Tittle
 Don’t add an Exclamation to your title or any
Strenuous Symbol
 Make sure its clear even to the blind.
 Your title Matters A lot
 When making a Count Down Use Odd numbers
 Add You Keyword Just the way you Researched it–
don’t Auto Tune it.

3. Basic Editing
 Use paragraphs – Leave White Pages
 Quote Sentiments and reference
 Link Story Source if not Generated from you
 Add caption and “alt tag” to Images
 Don’t Write Because you need to
 Write to make a Difference.

4. Rules
 Mind your Punctuation so you don’t get readers
Confused
 Poof Read Article to be on the Safe side
 When Making a content, check to see its relevancy to
every individual
 When making Article Check its keyword rank
 Check that you don’t practice over optimization / over
keyword density.

5. SEO
 Practice Inter-linking
 Make sure url is neat and Clean
 Fill up the Meta Datas
 Further Explanation - Keyword should be 157
words for description and 60 words count for
title.

6. Tech Guys
 Spy on Your Competitor
 Practice Keyword Research – illustration
 Follow a Specific Update pattern
 Brevity is the Soul of wit
 Be familiar with Tech Slogan
 If its not rankable don’t write it.

7. General Rules

8. 1. Don't keyword stuff. An old SEO trick, keyword
stuffing meant creating a Web page that was full of
the same words or phrases over and over again so
the search engines would look at that page as an
"authority" on the topic. An example of keyword
stuffing is something like the following with the
keywords in italics:

9. "Many organizations offer wellness programs to
help employees reduce health-care costs.
When employees participate in wellness
programs, including exercise and healthy
nutrition, the wellness programs offered from
insurance companies are less expensive. If
you want a healthy team, consider a wellness
program.“

10. Why you should Avoid Over Keyword stuffing
Title and Body Content

11. During the past several years, Google has
penalized Web pages that practice this. Now
it's going to do the same for the news releases
you distribute on the Web.

12. 3. Don't include standard links. When you
create Web copy, the general rule is, you want
to have one external link for every 100 words.
This rule still stands for Web copy but not for
news releases. If your release has lots of links
and follows that same rule, your site can be
penalized. It's best to create press releases
with "nofollow" links so the search engines
don't view them as gaming the system.

13. 4. Do include "nofollow" links. A "nofollow" tag
is something you add in the HTML code when
you create a link in your release. What this does
is tell the search engines not to visit your site,
but it provides the journalists who receive the
release with more information about your
organization and its products or services. When
you link to a site in your release, be sure to add
"rel="nofollow"" at the end of the hyperlink. For
example, <a
href="http://www.shoutershub.com/" title="Open