My talk at Wordcamp London 2015. I discuss why people use email marketing and how to implement it on your WordPress site. This includes what plugins and tools you can use to give your WordPress users a professional and beautiful experience.
Wow with WordPress and Email Marketing | Wordcamp EuropeBecs Kemm
Integrating email marketing into your WordPress site shouldn't be scary. Here's some simple tips and tricks how to do it with some advice and plugins to optimise you and your users' experience.
This document provides 10 website ideas for businesses, including using a professional template, including high quality photos, collecting email addresses with an offer, including an about page with personality, having a clear services page, displaying samples, including a call to action, running a quality blog, optimizing for search engines, and paying for traffic. It encourages the reader to learn more about these tips on the provided website.
This document lists 7 common website problems and solutions offered by Smiling Sherpas, including building a website from scratch, performing an audit to regain control of an abandoned site, integrating social media and sharing features, adding email signup forms to capture leads, improving design with graphics and video, developing engaging content, and enabling online payments through PayPal.
Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking.
Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business.
In this webinar we will cover:
How to do keyword research so you can find the low hanging fruits (using SEMrush)
Linkreator Research (finding the right people to send your emails to)
Email outreach (how to construct your email using psychology principles for maximum impact)
Precautions (you can't miss this if you want to ensure your outreach is a success)
We provide high quality SEO article writing services and SEO Content writing services at very affordable price. Providing unique content is our major priority.
This document discusses keyword research and optimization. It emphasizes understanding the market, defining a strategy, and targeting keywords effectively. Keyword modifiers are explored as a way to expand keyword options. The importance of content matching keywords is stressed. Overall strategies discussed include finding keywords, structuring sites, auditing, tracking rankings, and monitoring, testing, and tweaking keywords.
Wow with WordPress and Email Marketing | Wordcamp EuropeBecs Kemm
Integrating email marketing into your WordPress site shouldn't be scary. Here's some simple tips and tricks how to do it with some advice and plugins to optimise you and your users' experience.
This document provides 10 website ideas for businesses, including using a professional template, including high quality photos, collecting email addresses with an offer, including an about page with personality, having a clear services page, displaying samples, including a call to action, running a quality blog, optimizing for search engines, and paying for traffic. It encourages the reader to learn more about these tips on the provided website.
This document lists 7 common website problems and solutions offered by Smiling Sherpas, including building a website from scratch, performing an audit to regain control of an abandoned site, integrating social media and sharing features, adding email signup forms to capture leads, improving design with graphics and video, developing engaging content, and enabling online payments through PayPal.
Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking.
Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business.
In this webinar we will cover:
How to do keyword research so you can find the low hanging fruits (using SEMrush)
Linkreator Research (finding the right people to send your emails to)
Email outreach (how to construct your email using psychology principles for maximum impact)
Precautions (you can't miss this if you want to ensure your outreach is a success)
We provide high quality SEO article writing services and SEO Content writing services at very affordable price. Providing unique content is our major priority.
This document discusses keyword research and optimization. It emphasizes understanding the market, defining a strategy, and targeting keywords effectively. Keyword modifiers are explored as a way to expand keyword options. The importance of content matching keywords is stressed. Overall strategies discussed include finding keywords, structuring sites, auditing, tracking rankings, and monitoring, testing, and tweaking keywords.
This document provides guidance on creating effective blog posts. It recommends that blogs should be useful, engaging, newsworthy, and sometimes entertaining while keeping posts under 600 words. Blogging can drive traffic to a website, convert visitors into leads, and establish authority. The document offers tips for formatting blog posts, including using bold text, relevant images, lists, and short paragraphs. It advises that blogs should not directly sell but instead focus on frequently asked questions or topics interesting to the target market. Proper grammar, spelling, and punctuation are also emphasized.
This document provides guidelines for creating high-quality website content in Step 7, including writing articles with at least 800 words, using sub-headlines and multimedia, providing valuable information to the audience without directly trying to sell or focusing on keyword density or rankings, and inviting readers to engage further on the site. The overall focus is on creating content that benefits the audience above all other goals.
Patrick Whalen is an excellent designer who provides personal attention. Jeff Bachmeier, president and CEO of an internet radio station, was very happy with the new logo Whalen designed for them. Whalen also designed two business card templates in MS Word format. Another satisfied customer praised Whalen for redesigning their business card with a graphic and eye-catching design that well represents their business. They appreciated his friendly and fast email service as well as affordable prices through PayPal. Whalen offers graphic design services delivered by email, including logos, business cards, flyers and more, with a lifetime of free edits on first projects.
The document discusses strategies for successful authority blogging. It contrasts the approaches of two bloggers - one who posted infrequently and did not promote their blog versus one who posted daily and spent an hour daily on marketing. To build authority through blogging, the document recommends posting consistently, having a distinct point of view, reading widely, writing concisely, and encouraging and responding to comments. Business models for monetizing a successful blog include using advertising, offering additional services like consulting, or publishing blog content commercially. The overall message is that blogging requires diligent work to build an audience and authority over time.
The document provides steps for how to start a blog in 2021, including choosing a blogging platform like WordPress, selecting a beneficial niche, finding a domain name, choosing hosting, installing WordPress, customizing the design, adding plugins, writing blog posts, and ways to earn money from the blog. The key aspects covered are selecting WordPress as the platform, researching niche topics for traffic and competitor potential, and configuring WordPress with a domain name and hosting before writing posts and optimizing the blog.
This seminar was offered to small businesses and non-profits across northeast and north central Arkansas. The seminar was made free to the public in partnership with with Connect Arkansas.
eEdge and Pro: What's New, Cool and DifferentMarket Leader
The document discusses new email features in the eEdge and Pro platforms from Market Leader, including a bigger inbox with improved organization, the ability to send group emails and schedule emails in advance, customizable quick text snippets to streamline responses, and a new option to showcase up to three property listings in the footer of outbound emails to help sellers market their listings. The presentation provides an overview of these new capabilities along with screenshots and instructions for taking advantage of the enhanced email tools.
The document provides tips for effective action-based copywriting including remembering that search engines don't know websites and assuming visitors have never heard of the site. It emphasizes the importance of providing specific information on what a site offers using plain language and keyword phrases. Good content speaks to the target audience, solves problems, and answers questions. Keywords research is important to uncover relevant phrases to use. Product pages should use very specific phrases and headlines with keyword-rich anchor text. Descriptive titles and replacing generic words with keywords can improve pages.
SEO is constantly changing and what we see in the last couple of years is moving away from the technical aspect of SEO to the direction of inbound and content marketing. However, is it really time to ignore tech premise of SEO?
Your email is a tool that helps you stay engaged with your customers and prospects as well as helping you grow your business. You can strengthen your relationships and customer loyalty with an effective email. Do you have an effective email? Do you have an email at all?
Join the VerticalResponse marketing experts as they discuss how to build a valuable newsletter.
• Learn ways to create quality open and click rates
• Find out tips on avoiding the spam folders
• Explore the content you should be sending in your newsletter
• Receive design tips to make your newsletter reader friendly
• Learn from other VerticalResponse customers as we show off some of our favorite emails
Integrated Marketing: Why a Website Isn't Enough Webspec Design
In the complex new word of digital marketing, having a website isn’t enough – you need clients to get there. Learn a few tips to give your customers as they seek to fully take advantage of their shiny new website.
How Websites Should Work & How to Generate More Traffic!AlchemyThree
Websites are no longer functional as online brochures. Gone are the days of launching a site, sending a mass email and calling it good. Once your site is built, the hard work begins. Your website is meant to function as a hub for your social media, visitors and prospective clients.
7 Pinterest Tips For Marketing Your Business!Charise Stevens
Increase your website's traffic by using the hottest social media platform - Pinterest! Learn how to effectively use Pinterest to gain and engage new customers!
http://charisestevens.com/7-pinterest-tips-for-marketers/
This document provides tips for improving SEO (Search Engine Optimization) to increase website traffic. It recommends using keywords, full names, and descriptive headlines between 8-65 characters. Headlines should stand alone and describe the content. Geographical locations should be specific. Puns and abbreviations should be avoided. Descriptions and keywords help identify unfamiliar people and topics. Images and videos should be denoted. Following the author on social media is also suggested.
Effective Meta Tag Optimisation For Seo Myths, Facts And StrategiesWebmarketingexp
While meta tags are no longer a primary ranking factor, the document recommends optimizing them for SEO. Meta titles should be 65 characters or less and include the business name and page-specific keywords. Meta descriptions should be 160 characters or less and include keywords, with important details at the front. While meta tags alone won't significantly impact rankings, omitting them could put websites behind competitors who optimize their meta information.
The document provides tips and best practices for engaging audiences through email marketing. It discusses that 281 billion emails are sent per day and outlines an email marketing checklist that includes choosing the right tool, offer, landing pages, workflow, lists, and tracking. It provides tips on email design such as keeping emails short, including opt-out links, testing, and personalization. Overall, the document offers guidance on creating effective email marketing campaigns through strategy, content creation, distribution, and measurement.
This document provides tips and guidance for starting a blog. It addresses common reasons for not blogging, such as lack of time or knowledge, and lack of seeing value. It then covers what a blog is, why one should blog, and 10 steps for successful blogging, including picking a topic, choosing a platform, buying a domain, hiring a designer, creating content, titling posts, scheduling posts, and spreading the word. Favorite existing blogs and Facebook groups are also recommended.
SEOProSco - Penguin: The Cause, The Cure & The FutureScott McLay
The document discusses strategies for recovering rankings after being penalized by a Google algorithm update. It recommends removing problematic links, building natural links through guest blogging and link badges, and focusing on user value over short-term SEO gains to future-proof websites against penalties. Traditional link building should aim to form lasting relationships within a site's demographic for links that also receive social engagement.
Wish to know how can you use 'White Hat Link Building in 2016'. You will find this deck presented byKaranam Srikanth, Digital Marketing Manager at Dilate Digital during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
The document provides tips for SEO updates, including using buyer keyword phrases related to purchases in content to increase conversions. It recommends creating original, valuable on-site content in various formats. Additional tips include promoting content through backlinks, guest posting, broken link building, and more link building strategies like skyscrapers and infographics. The document also discusses email templates, tracking, directories, and disavowing poor quality links.
This document provides guidance on creating effective blog posts. It recommends that blogs should be useful, engaging, newsworthy, and sometimes entertaining while keeping posts under 600 words. Blogging can drive traffic to a website, convert visitors into leads, and establish authority. The document offers tips for formatting blog posts, including using bold text, relevant images, lists, and short paragraphs. It advises that blogs should not directly sell but instead focus on frequently asked questions or topics interesting to the target market. Proper grammar, spelling, and punctuation are also emphasized.
This document provides guidelines for creating high-quality website content in Step 7, including writing articles with at least 800 words, using sub-headlines and multimedia, providing valuable information to the audience without directly trying to sell or focusing on keyword density or rankings, and inviting readers to engage further on the site. The overall focus is on creating content that benefits the audience above all other goals.
Patrick Whalen is an excellent designer who provides personal attention. Jeff Bachmeier, president and CEO of an internet radio station, was very happy with the new logo Whalen designed for them. Whalen also designed two business card templates in MS Word format. Another satisfied customer praised Whalen for redesigning their business card with a graphic and eye-catching design that well represents their business. They appreciated his friendly and fast email service as well as affordable prices through PayPal. Whalen offers graphic design services delivered by email, including logos, business cards, flyers and more, with a lifetime of free edits on first projects.
The document discusses strategies for successful authority blogging. It contrasts the approaches of two bloggers - one who posted infrequently and did not promote their blog versus one who posted daily and spent an hour daily on marketing. To build authority through blogging, the document recommends posting consistently, having a distinct point of view, reading widely, writing concisely, and encouraging and responding to comments. Business models for monetizing a successful blog include using advertising, offering additional services like consulting, or publishing blog content commercially. The overall message is that blogging requires diligent work to build an audience and authority over time.
The document provides steps for how to start a blog in 2021, including choosing a blogging platform like WordPress, selecting a beneficial niche, finding a domain name, choosing hosting, installing WordPress, customizing the design, adding plugins, writing blog posts, and ways to earn money from the blog. The key aspects covered are selecting WordPress as the platform, researching niche topics for traffic and competitor potential, and configuring WordPress with a domain name and hosting before writing posts and optimizing the blog.
This seminar was offered to small businesses and non-profits across northeast and north central Arkansas. The seminar was made free to the public in partnership with with Connect Arkansas.
eEdge and Pro: What's New, Cool and DifferentMarket Leader
The document discusses new email features in the eEdge and Pro platforms from Market Leader, including a bigger inbox with improved organization, the ability to send group emails and schedule emails in advance, customizable quick text snippets to streamline responses, and a new option to showcase up to three property listings in the footer of outbound emails to help sellers market their listings. The presentation provides an overview of these new capabilities along with screenshots and instructions for taking advantage of the enhanced email tools.
The document provides tips for effective action-based copywriting including remembering that search engines don't know websites and assuming visitors have never heard of the site. It emphasizes the importance of providing specific information on what a site offers using plain language and keyword phrases. Good content speaks to the target audience, solves problems, and answers questions. Keywords research is important to uncover relevant phrases to use. Product pages should use very specific phrases and headlines with keyword-rich anchor text. Descriptive titles and replacing generic words with keywords can improve pages.
SEO is constantly changing and what we see in the last couple of years is moving away from the technical aspect of SEO to the direction of inbound and content marketing. However, is it really time to ignore tech premise of SEO?
Your email is a tool that helps you stay engaged with your customers and prospects as well as helping you grow your business. You can strengthen your relationships and customer loyalty with an effective email. Do you have an effective email? Do you have an email at all?
Join the VerticalResponse marketing experts as they discuss how to build a valuable newsletter.
• Learn ways to create quality open and click rates
• Find out tips on avoiding the spam folders
• Explore the content you should be sending in your newsletter
• Receive design tips to make your newsletter reader friendly
• Learn from other VerticalResponse customers as we show off some of our favorite emails
Integrated Marketing: Why a Website Isn't Enough Webspec Design
In the complex new word of digital marketing, having a website isn’t enough – you need clients to get there. Learn a few tips to give your customers as they seek to fully take advantage of their shiny new website.
How Websites Should Work & How to Generate More Traffic!AlchemyThree
Websites are no longer functional as online brochures. Gone are the days of launching a site, sending a mass email and calling it good. Once your site is built, the hard work begins. Your website is meant to function as a hub for your social media, visitors and prospective clients.
7 Pinterest Tips For Marketing Your Business!Charise Stevens
Increase your website's traffic by using the hottest social media platform - Pinterest! Learn how to effectively use Pinterest to gain and engage new customers!
http://charisestevens.com/7-pinterest-tips-for-marketers/
This document provides tips for improving SEO (Search Engine Optimization) to increase website traffic. It recommends using keywords, full names, and descriptive headlines between 8-65 characters. Headlines should stand alone and describe the content. Geographical locations should be specific. Puns and abbreviations should be avoided. Descriptions and keywords help identify unfamiliar people and topics. Images and videos should be denoted. Following the author on social media is also suggested.
Effective Meta Tag Optimisation For Seo Myths, Facts And StrategiesWebmarketingexp
While meta tags are no longer a primary ranking factor, the document recommends optimizing them for SEO. Meta titles should be 65 characters or less and include the business name and page-specific keywords. Meta descriptions should be 160 characters or less and include keywords, with important details at the front. While meta tags alone won't significantly impact rankings, omitting them could put websites behind competitors who optimize their meta information.
The document provides tips and best practices for engaging audiences through email marketing. It discusses that 281 billion emails are sent per day and outlines an email marketing checklist that includes choosing the right tool, offer, landing pages, workflow, lists, and tracking. It provides tips on email design such as keeping emails short, including opt-out links, testing, and personalization. Overall, the document offers guidance on creating effective email marketing campaigns through strategy, content creation, distribution, and measurement.
This document provides tips and guidance for starting a blog. It addresses common reasons for not blogging, such as lack of time or knowledge, and lack of seeing value. It then covers what a blog is, why one should blog, and 10 steps for successful blogging, including picking a topic, choosing a platform, buying a domain, hiring a designer, creating content, titling posts, scheduling posts, and spreading the word. Favorite existing blogs and Facebook groups are also recommended.
SEOProSco - Penguin: The Cause, The Cure & The FutureScott McLay
The document discusses strategies for recovering rankings after being penalized by a Google algorithm update. It recommends removing problematic links, building natural links through guest blogging and link badges, and focusing on user value over short-term SEO gains to future-proof websites against penalties. Traditional link building should aim to form lasting relationships within a site's demographic for links that also receive social engagement.
Wish to know how can you use 'White Hat Link Building in 2016'. You will find this deck presented byKaranam Srikanth, Digital Marketing Manager at Dilate Digital during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
The document provides tips for SEO updates, including using buyer keyword phrases related to purchases in content to increase conversions. It recommends creating original, valuable on-site content in various formats. Additional tips include promoting content through backlinks, guest posting, broken link building, and more link building strategies like skyscrapers and infographics. The document also discusses email templates, tracking, directories, and disavowing poor quality links.
This presentation, originally delivered to the Dallas Bar Association's Solo and Small Firm Section on Feb. 6, 2019, walks through the why, where, when and how of starting and maintaining a legal blog. It includes tips for beating writer's blog, how to grow your blog's audience, and how to make it the cornerstone of your personal marketing ecosystem.
The Introverted Freelancer's Guide to Finding ClientsHandsOnWP.com
Sandi and Nick Batik lead this Austin WordPress Meetup Deep Dive Discussion about starting and building a successful WordPress-based, freelance business. We looked at how to to find and on-board clients for your freelance business, even if you are an introvert, by focusing in those specialized services you are best suited to offer.
Blogging for Business: The What, the Why, and the Howdouglaserice
The document provides an overview of blogging for business purposes. It defines what a blog is, discusses different types of blogs and platforms, and explains how blogs differ from websites. The benefits of business blogging are then reviewed, including customer acquisition, retention, branding, networking and personal development. Finally, the document offers tips on how to set up a business blog, what to write about, and how to get the blog read.
The document provides tips for how to be a "Blogger of the Month" by increasing engagement on blogs and optimizing them for search engines. Some key tips include making content easier to digest with headings, subheadings and short paragraphs, addressing the audience directly, using images and videos, adding value to conversations, optimizing elements like titles, headers, URLs and meta descriptions for keywords, and marketing blogs on forums to increase reach.
This document provides guidance for business owners on starting and maintaining an effective business blog. It covers topics such as defining what a blog is, the benefits of blogging, choosing a blogging platform, optimizing blog posts for search engines, adding images and links, engaging readers through calls to action, and preventing blogger's block. The overall goal is to help businesses use blogging to improve search engine optimization, drive more traffic and leads to their website, and increase their online presence and brand awareness.
How to Write an Awesome Piece of Content with AI.pptxVolume Nine
The quest to deliver meaningful and impactful content can feel relentless. AI like ChatGPT has quickly caught the attention of marketers & business owners looking to provide high-quality content fast.
However, as professionals turn to ChatGPT to save time, we've run into some challenges:
Robotic Sounding Content
Made-up Stats / Information
ChatGPT Not "Nailing" Your Specific Tone of Voice
Shallow / Unhelpful Content
AI can't Provide a Unique Perspective or Thought Leadership
ChatGPT Doesn't know how to Optimize content
But what if there's a way to streamline this process while maintaining quality, uniqueness, and your personal touch?
Join us for an interactive and enlightening webinar that unveils the power of AI in the content creation world, but with a twist! We'll dive into the world of hybrid content creation - where man meets machine, and creativity meets efficiency.
While artificial intelligence, specifically ChatGPT, can spin out content at an unmatched pace, it often lacks the distinctive perspective, expertise, and flavor that only a human writer can bring. That's why we're championing the hybrid approach, a blend of your writing prowess enhanced by the capabilities of ChatGPT.
We will explore leveraging this incredible tool not as a replacement writer but as a powerful ally to create genuinely 'kick ass' content. You'll learn how to:
Guide ChatGPT to produce content in line with your unique voice and tone.
Optimize content for SEO without sacrificing reader engagement and comprehension.
Infuse your expertise and unique perspective into AI-generated content.
Significantly speed up the content creation process while maintaining depth and quality.
Join the Denver-based Digital Marketing agency, Volume Nine, as we navigate the new frontier of content creation, striking a balance between authenticity and efficiency.
Your Website Is Worth £27,000 And More And Here's Why!Think Zap
This document summarizes a presentation about using web design and content marketing to benefit small businesses. Some key points include:
- A website can work like an employee earning £27,000 per year through marketing and lead generation.
- Marketing can be simplified through committing to one daily task like blogging, social media posts, or email campaigns.
- An 8 step process is outlined for internet marketing including planning, homepage design, lead generation, video, email marketing, and retargeting ads.
- Content marketing is discussed as an important strategy for building brand keywords, outranking competitors, and gaining backlinks.
Content Marketing: Blogging & Creating eBooks For Your BusinessJessica Maes
This document discusses content marketing strategies for businesses through blogging and creating eBooks. It begins with an agenda for the presentation which includes the benefits of blogging, best practices, and how to create an eBook from existing blog content. Tips are provided for starting a blog, including consistency being key to success. Attendees are encouraged to launch a blog that afternoon. The document explains that blog posts can be compiled into an eBook to serve as a lead magnet for generating leads and positioning oneself as an authority. A 10 step process is outlined for creating an eBook using existing blog content.
Content Marketing: Blogging & Creating eBooks For Your BusinessJessica Maes
Content Marketing is a marketing strategy that has a low cost, low barrier to entry and the potential for highly effective results. Discover how to blog and create eBooks for your content marketing strategy!
I gave this presentation in the Sales Engineering Finland meetup that was held on 21st of April 2015.
This presentation identifies four reasons why you cannot write a technical blog and helps you to crush these excuses.
It also reveals what can happen to you if you start blogging on a regular basis and describes some of the lessons that I learned when I wrote my first book.
This document provides guidance on cover letters, resumes, letters of recommendation, and the digital resume. It discusses what employers look for in resumes like honesty, organization, and relevance. It outlines the parts of a resume like contact information, education, experience, and references. It also covers how to write cover letters and letters of application that are personable, professional, and persuasive. Finally, it provides tips for creating an online resume and ensuring cyber safety like only posting to reliable sites and avoiding personal information.
Similar to Implementing email marketing on your WordPress site (20)
From sending 53 million emails at Conversio, here's five things I learned about how to make emails relevant to the recipients plus the quantitive results showing the performance improvements that relevancy gives you.
Email notifications for your blog contentBecs Kemm
Blog post notification emails are often the underdog of email marketing - neglected and ugly! Here's why and how you should manage your blog post emails
My talk at Completely Email October 2014 about why we shouldn't spray and pray when email marketing. Plus a case study on using historical data to provide a very customised email, and the results of applying this technique
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
20. @becskr
What are ‘good’ results?
• Volume
• Frequency and relevancy
• Learn over time, identify changes
• Consistently < 15% opens is probably bad
• > 1% unsubscribes is also probably bad
• Engagement affects deliverability
22. @becskr
Good email practice
• Get consent
• Check if you need ICO registration
• Avoid using wp_mail
• Do list housekeeping
• Make unsubscribing easy
23. @becskr
Good email practice
• Don’t purchase lists
• Keep image file sizes small
• Use personalisation
• Plan your activity