Mike Martin, Director of Admar Ltd, gave a presentation at the BizGen Conference and Expo Lincoln about how data can help or harm companies. He discussed questions to ask when purchasing lists such as how the data was collected and screened, how often it is updated, and restrictions on use. Martin also covered topics like data decay over time, compliance with the Data Protection Act, and finding firm foundations for marketing plans through data profiling. Attendees were encouraged to visit Admar Ltd's website for more information on the UK data specialists.

1. A presentation given by Mike Martin
Director Admar Ltd at the BizGen
Conference and Expo Lincoln

2. Data can be Dynamite
Will your data Grow or Blow your company?
By Mike Martin
ADMAR - The UK Data Specialists

3. Is your marketing
Plan Built on
Firm Foundations?

4. Data Profiling

5. Purchased Lists – Questions you need to ask!
? How list sourced – did collection comply with the D.P.A?
? When was it last updated
? What screening has been applied and When?
? Multiple or Single Use
? Are selection charges made s
? What are your minimum fees
? Can I excluded existing data
? Limitations of Use
? Can I resell
? Named contacts or generic

6. Data Decay

7. Data Protection Act

8. Thank You
for further information visit www.admar.co.uk

9. BizMidlands.co.uk