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Cloud-Computing and Energy Efficiency an holistic approach.
This document discusses the benefits of cloud computing and energy efficiency in data centers. It notes that cloud computing allows for increased server utilization through virtualization and consumption-based pricing, which impacts providers' revenues. The cloud relies on 100% uptime, security, and efficient data centers to handle the growing amount of data and applications. Adopting cloud computing and improving data center efficiency can help reduce costs through better optimization and utilization of IT assets.
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Cloud-Computing and Energy Efficiency an holistic approach.
- 1. Cloud-Computing and EnergyEfficiency an holistic approach Christophe Pinard EMEA Strategic Alliances Director
- 2. Schneider Electric βthe global specialist in energy management Balanced geographies β FY 2010 sales Year-end 2010 employees billion β¬ sales in 2010 Western North Europe America 34% 24% 41,700 Asia 26,000 Pacific % of sales in new economies Rest of 24% World 31,900 18% 19,200 Diversified end markets β FY 2010 sales1 people in 100+ countries Utilities & Infrastructure 20% Industrial & machines 24% Data centres 17% Non-residential buildings 30% Residential 9% of sales devotedon the Paris Listed to R&D 1 Proforma with Areva D integrated on 12-month basis Stock Market β CAC40
- 3. SIX Trends inour Worldβ¦ Connectivity Click to edit Master text styles Simplicity Second level β Third level β Fourth level β Fifth level Globalization Demand For Energy Emerging Markets Security
- 4. IT starves forEnergy: Need for Energy ! Connectivity Cloud Apple Apps ! VIDEO Business Availability Network Economy Relative Customer Value Data Hardware Protection Protection Mail Business & Social Networks 2000 2002 2004 2006 2008 2012
- 5. The energy dilemma The facts The need vs Energy demand CO2 emissions to By 2050 avoid dramatic climate Electricity by 2030 changes by 2050 Source: IEA 2007 Source: IPCC 2007, figure (vs. 1990 level)
- 6. Double-edged squeeze The The BUSINE PLANET SS $$$ More computing per watt ! Reduce carbon footprint !
- 7. Click to edit-Master text styles 1995/2000 Internet A look backβ¦Second level Revolution β Third level β Fourth level 2000/2010 l e om Maturity bb otc β Fifth level Colo site , Ferrari London 2000 2006 Bu e D Th Digital data will grow 44 times T 1970 by 2020 o T IBM 370/168 1995 Th n Re e S Iro vo er g lu ver Bi tio n 1985
- 8. The New Decadeβ Into the Cloud β SERVICE BASED β RAPID ELASTICITY AND SCALABILITY β SHARED RESOURCES β PAY PER USE β UBIQUITOUS NETWORK ACCESS The datacenter is the computer
- 9. Service Providers willlead in the Emergence of the βEnterprise-Cloudβ datacenter Click to edit Master text styles Second level β Third level β Fourth level β Fifth level IDC, 2011
- 10. Benefits from theCloud CaPex reduction : Allows greater optimization & utilization of IT assets, doing more with less & achieve significant cost reduction by adopting the required capacity instead of building for maximum capacity. OpEx reduction : Billing to the enterprise on a pay-per-use basis. Through automation, it reduces the amount of time & effort needed to provision & scale IT resources. Simplification : Allows simplification of the IT infrastructure resources to fewer standardized products, technologies & platforms. This reduces operational complexity & promotes operational consistency. Flexibility : Provides flexibility in the way to source, deliver & consume the IT services needed to build business capabilities. Agility : Compress the time needed to provision & deploy new apps & services from months to minutes. This increased agility brings new capabilities to market sooner, creating a potential competitive advantage.
- 11. Barriers to adoption⦠Security: WillI maintain my level of security? Compliance: Will it meet the same regulatory compliance requirements? Reliability & quality of service (QoS): Will SLAs for reliability and QoS be met in the cloud, especially given the multi-tenant use of the underlying IT infrastructure? Control: Can application owners still have the same amount of control over their applications and the infrastructure ? Flexibility in the choice of the vendors : Will the use of a vendor for cloud services or infrastructure prevent use of a different one in the future ? Will the enterprise's data & apps be tightly locked into a particular model?
- 12. Impact of theCloud on the DC Industry β Increased server utilization through virtualization β Consumption based pricing model will impact providers revenues β Growth in the Cloud and Managed Service model is fostering co location Growing number of applications & services requiring storage Web-based communications creating exponential amount of data Cloud relies on 100% uptime and security Increase complexity in computing environment requires focus from IT department & physical infrastructure likely to be outsourced to more efficient data centres Fundamental infrastructure hasnβt changed; Power, bandwidth and cooling still serve as the backbone but design is redefined
- 13. 2011 will shapethe future. The market will migrate to Cloud-Computing β Because it allows Density optimization β Because it does increase the DC efficiency β Because it reduces costs overall β Power & Cooling concerns will change from being a one-time Capital expense decision to being an ongoing, operating expense decision. β Large scale environments will require new designs to answer power, cooling & density challenges
- 14. The new landscapeof the cloud computing Click to edit Master text styles Second level β Third level β Fourth level β Fifth level β Highly fragmented market β High focus on monitoring & management of the DC -contributing to cost savings efforts, datacenter design decisions, risk management, Cloud categorization, virtualization consolidation projects- β Fierce competition to monitor & manage Energy in customerβs DC
- 16. The different layers enterprise integrated services and solutions compatible datacenters service providers integrated management Virtualized (cloud) operating system VMware/ Microsoft integrated functionality Unified network and computing Cisco integrated connectivity Virtual information infrastructure EMC/Netapp integrated security Virtualized Datacenter APC integrated DC physical infrastructure
- 17. Data Center MaturityModel DCFM DCIM Data Center Facility Data Center Infrastructure Management Management
- 19. Racking & CablingGuides for Nexus
- 20. PC W ! A er NE Shelt ved! Net Appro o- Cisc
- 21. flexible to scalecapacity
- 22. And fully orchestratedwith all the other elements on the operational side Rack Row Room rver Building Se IT room StruxureWar TM for data centers Power White Space Security Process Management Management & machine Building Management Managemen Management t Excellence in service Operations
- 23. Now IT &OT can talk OT is the Gartner term for to each other ! * βoperations technologyβ for physical infrastructure: β’ Power β’ Cooling β’ Environment β’ Physical security IT OT * Virtual Machine Trouble ! Operations Manager OK, taking action! Moving VMs Keeping watch for best productivity on power, cooling, people
- 24. Our value proposition: One solution provider White Space Management BARRIERS OUR RESPONSES Building Management β’SECURITY β’COMPLIAN β’Redundancy β’Surveillance Security CE β’Multi vendor compatibility Management β’RELIABILIT β’Quality of solutions Y β’Service Excellence β’Project management Power β’QoS expertise management β’Software capabilities β’SLAs β’CONTROL Process & machine management
- 25. Thank You ! Click to edit Master text styles Second level β Third level β Fourth level β Fifth level