Advantech has grown from a small Taiwan-based electronics exporter in the 1970s-1980s to a global leader in industrial computing and embedded systems. The company's CEO, KC Liu, outlined Advantech's history and future vision. [Advantech aims to reach $1B in revenue by focusing on customer-oriented business models and its 3-circle principle of tailored solutions. It also plans to build leadership in key vertical markets and achieve high customer satisfaction through localized, streamlined service globally.]

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2. ¼B§J®¶ (K.C. Liu)
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Email: kc.liu@advantech.com.tw

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6. Good to Great 3-Circle

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8. Advantech’ 3-Circle Principle
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9. Paradigm Shift of IT Industry
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11. Segmented to be Customer-Focused Sales Models
Key Biz Model
Design
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Corporate-Direct
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Key Accounts Account Focused
& Vertical Field Selling
Field Sales
System Components Call-Centers
Franchise powered by
Distribution Unified Marketing

12. Product Divisions
Embedded & Industrial & eAutomation
Applied Computing Network Computing
Embedded Industrial eAutomation
Computing Computing
HMI & Industrial
Panel Computer
Applied Panel CompactPCI
Computing Industrial
Communication
Medical Network
Computing Appliance Distributed
I/O Modules
Display & eVideo
Industrial I/O
Peripherals Solutions

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14. Right People on Bus First
l Develop global A-class talents by
shifting our recruiting strategy from
“Position-fitting” to “A+ Potential” focus
l Reward and empower top 20% high-
performers, be critical to bottom 10%
low-performers.

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(2001 ¡ã 2004)
Regional RBU Offices
Regional RBU Offices
(1994 ¡ã 2001)
(1994 ¡ã 2001)
Worldwide Distributors
Worldwide Distributors
(1990 -- 1995)
(1990 1995)
Taiwan Export
Taiwan Export
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(1988 1992)

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25. Advantech @ 2010, Corporate Vision
1. Grow to US$1 Billion Worldwide Revenue with
Customer Oriented Business Models and
Advantech’ 3-Circle Corporate Principle.
s
2. Deliver ¡yTrusted ePlatform Services¡z as
Globally Recognized Reality.
3. Build Leadership in Committed Vertical Domains.
4. Achieve Key Accounts’ Satisfaction with Regionally
Localized and Globally Streamlined Service Models.
5. Build¡yePlatformPro¡zand¡yeAutomationPro¡z
Franchise everywhere.
6. Become a Reputable Employer Brand and
a Model Corporate Citizenship.

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